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The Mosby Store is a Quality Store. But Not a High Price Store
The New Embroideries Are Coming In Daily
Among others that arrived up to last night arc the following:
15-InchNansookFlouncings, 40c Value for 29c Yd. 50c Value for 39 cYd.
and tasty patterns, very well worked. Unequalled at the price for trimming;
Thousands of Dollars' Worth of High Grade Merchandise 25% to 50% and
Some of It 75% Under Price.
1910 gave us the greatest year's
business in our history, thanks to you.
The greater the business the
greater the accumulation of odds and ends, remnants, broken
Consequently there's a greater need than ever for a clear?
We re starting one to-morrow that will eclipse in value
giving any that this store or any other store in Richmond
has ever n eld.
? " When Mosby's advertise a reduction sale it always
amounts to something, and you can always get real bar?
gains," was the remark overheard on the elevator a day or
two ago. We can add nothing to this endorsement.
riic values advertised to-day will make our third floor garment store the busiest place in Richmond to-morrow. Join the crowd!
?"V ? f C 'i Extraordinary
rive Lots or buits values
Were $25 and $30
Mnrtc of Serges, Cheviot?, Pl.ico
nals and Fancy Mixtures, in black,
navy. Kreon, garnet, wistaria ? an t
gray: "--inch plain t lilored rents,
iincd with satin; plain gored shirts
The $30 Kind
Mannish Mixtures, Serges. Diag?
onals and two-tone effects, m gray,
green, wisteria, brown, navy and
blnek. New spring style coats. 2S
inches long, plain tailored, satin
lined, plain gored skirts.
Suits, $19 98
Originally $30 and $32.50
Cheviots, Serges and two-tone
efforts, in JO nid .".'-inch plain
They Were $35
Serges. Cheviots Boucle Cloth and
Broadcloth. :n all the staple colors.
Including black; also fancy mix?
tures. Plain tailored coats, plain
English Mixtures, Mannish Mix?
tures. Serges. Boucle Cloths. Broad?
cloths and Cheviots in this lot: 3d
and 32-Inch coats, plain tailored
or with velvet collar; plain gorel
LOT 1. |,OT 2.
Made of all wool Car- Made of all wool Car?
acul Cloth. 52 Inches I acul Cloth and Seal
long; shawl collar:
beautifully lined with
Plush; trimmed with
jeweled buttons: satin
lined; 52 inches long.
Made of all wool Car
aenl Cloth and heavy
Seal Plush; trimmed
with silk frogs: large
Mad>' of Broadcloth,
in white; gray, pink and
light blue: prettily
trimmed In braid, with
a throw He. You'll not
ltnd their equal at
Were f.14~h in $33.Tr..
Capes and Coats made
j of Broadcloth, In white,
apricot; pink, tan nnd
light blue; trimmed
with silk braid, mara?
bout and fur.
Were SSfi.OO to sr>7.no.
Capes and Coats made
of Venetian Cloth nnd
Broadcloth. The coats
are loose or semi-fitted;
lined with white satin
and elaborately trimmed
with fancy hrald.
Event- one of them new.
Only made up two weeks ago.
Mcssalincs, taffetas plaids
and warp prints in black and
colors. Plain tailored or with
an accordeon plaited flounce.
Sold uc at a big reduction?
and we are giving you the
benefit of it.
They're simply great values !
Dress Goods and Si
Decided Price Reductions
Exceptionally Good Values in , Beautiful Silks, 69c yard
Dress Goods, 69c yd
Were $1 and $1.25 yard
Diagonals. Serges, Worsteds. So
lells and Suitings In black and nil
the staple colors, 12 to 15 Inches
wide; special this week, Otic.
Dress Goods, 98c yd
Were $1.50 and $1.75
Suitings. Worsteds, Stripes,
Checks. Plaids and Satin and rough
face goods. 46 to 64 Inches wide;
wonderfully good value. DNc a yard.
Dress Goods, $1.39 yd
Former Prices $2 to $3
Imported Novelties nnd Suitings.
In fancy effects nnd plain colors.
These goods are now, and our
only reason for cutting tho price
Is that we have too many of them
None im.Iii for lens thnn st.oot nin?t
of i kem si.and S2.00 ralues.
1,600 yards of Marquisettes, Taf?
fetas, Satins, All silk Baroness
Cloth, Silk Poplins, French Check..,
Persian Chiffons, etc.?The latter
45 inches wide.
Imported Brocades, 98c yd
Were $1.50 to $2.25 yard
700 yards of high-class Imported
fabrics, 24 and 27 Inches wide, In
the leading evening and street
shsdes. You'll save from 33 1-3 to
SO per cent, on the original pur?
chase price of these fabrics.
Hemstitched Silver Blench Ger?
man Linen, Sxl ); special this
You'Can Now 11 f ? At the Lowest
Buy Good I aDle LiinenS Prices of the Season
German Damask, 79c yd | $2 Table Cloths, $1.29
Regular Price $1
All Linen Silver Bleach Ger?
man Damask, two yards wide;
good, heavy weight.
Scotch Damask, 79c yd
Regular Price $1 .
Full bleach, all linen. 72 Inches
wide; good weight; great value
$1.50 Table Damask,
Extra Fine All Linen Dounle
Damask, two yards wide; ail
new patterns. Just over from
S.coUand: special, St.lB a yard.
5-S All Linen
good weight. Hi .SO
linen, ?2.SI? a
2 4 x24 -inch
dozen, wonh ll.flt
2.000 yards of as pretty a lot of Wash Goods as you'll find an vwhere.
Clean, and to all intents and purposes as good to you as new.'but we've carried them through the season, and now comes price-cutting time
39c Tray Cloths, 29c
All Linen Damask Ilemstltche
Tray Cloth", very cheap at 2Dc.
Soiled and Mussed Table Cloths
We've Cut Deep Into the Prices
Finest Linens, rich patterns.
Five Cloths, 2x3
and 2x4 yard*,
Were >?,30 "lid S7..NO. |
Three Cloth? 2'tJM
yards, heavy weight
Two Cloths. 2Hx?; Eight Cloths, 2H>
. . 2>.r and 2V4xS yards,
yards, extra heavy flne sat|n fln|sn
~c!eM I $6.98 Each
$5 Each w? *,2r'?
fine Cloth, 2'.ixl
Were SS.W). | yards
TWO Cloth'. 2'iN"
ysrd?. pood weight,
line c|oth, 2Uxi
Silk and Cotton Mixtures,
Former Prices, 50c to $1.25 yd
The ntRgcM llargntn In the Clen'r
Diagonal Silks, 27 Inches wide, in
all colors; also rough Rajah effects,
in plain and fancies: full assort?
ment of street and evening shades
in this collection. In addition to
the silk and cotton we also have s
few silk and linen mixtures.
Silk Mouselines, 19c yd
Were 25c to 59c yd
A rich looking silk ajid cotton
They Were 17c
Hemstitched A 1 1-L i n e n
Handkerchiefs, with hand-em
fibric, 27 inches wide. In change?
able effects of green, pink, blue, lav.
ender and tan.
Two-thirds cut from the price ot
many of these goods.
Wash Goods, 7V2c yd
Were 12Mc and 15c
Half price for a lot of Kimono
Cloths, flannelettes and Dress
Ginghams, 27 Inches wide; light and
Galatea Cloth, 12%c yd
Was 16 2-3c and 19c
Tan and brown, with self-color
stripes; also solid colors, 27 Inches
wide, pretty patterns.
Dress Ginghams, 12?/gc yd
Were 15c to 25c
Fine Zephyr Ginghams, 27 inches
wide; stripes nnd checks, all colors.
Dress Ginghams, 19c yd
Were 25c to 39c yd
Imported goods, in a beautiful
assortment of stripes and checks;
half price for some of these fabrics.
Poplins, 19c yd
Were 25c and 29c
White grounds, with moreerlzen
colored stripes, 2S and
wide; handsome pattern?1.
White Batiste, lie yd
A 17c Value
Mercerized Batiste, 27 Inches
wide; one of the best things in our
White Dimity, 12%c yd
27 Inches wide, all size checks;
a good 17c fabric for 12<4c a yara.
French Lawns, 12^/gc yd
Fine White Smooth Thread Lawns.
45 Inches wide; nothing better at
the price for walst? and dresses.
French Lawns, 19c yd
A 25c Value
Fine Sheer White Lawn, for wo?
men's waists and dresses; launders
beautifully; special, 10c a yard.
Mercerized Lawns, 19c yd
Fine White Mercerized Lawn, 40
Inches wide, very sheer; clearance
sale price 10c a yard.
You'll Save as Much as 25$ on These
Sheets and Pillow-Cases
69c Sheets, 55c Each
Good Round Thread Sheetln?.
week . 55C
$1 Sheets, 79c Each
Hemstitched and mads of Rood
quality sheeting. 2Vix2>4 yards.
Linen Sheets, $5.15 Pair
Regular Price $6.50
t'imstitched. Sheets, made of
?rood, heavy, round thread linen;
2V4x21,6 yards; great v
Pillow-Cases, 14c Each
Made ot good, round thread
ton. free from dressing, 42x36
Inches; clearance price, each..
Pillow-Cases, 98c Pair
Hemstitched InIttel Pillow
Cssf;s, made of very fine roiton.
with a linen finish, 45x3? Inches.
' Pall In a fancy box,
Linen Sheeting, 89c Yard
Regular Price $1.25
Extra Heavy Itound Thread
All Linen Sheeting, 2 tfe yards
wide this 1? an exceptional
Huck Towels, $3 Dozen
The $4 Kind
rCTtra Heavy All Linen Huck
Towels with damask borders
and scalloped embroidered endv
18x31 inches; special in this
1 sale, each .
Eiderdown Comforts, $4.39
Were $5 and $5.50
fix7 feet Comfort*, for single and
twin beds; beautiful patterns; all
new; special In this sale. Ft.an.
Laces Less Than Half Price in the Clearance Sale
One-half to one Inch wide
were 15c to 50c a yard, now
Val. Edges & Insertions
Were 50e. piece,
16 inches wide, was 31.50
a yard, now, yard.
White Dotted Net
46 inches wide, was 31.50 QO
a yard, now, yard. xf?C
Black and Silver Net
27 inches wide, was $1.50
a yard, now, yard.
White Tucked Net, with dots:
was $150 a yard, now, per Qg^.
Black and silver, 40 Inches
wide; was $3.60 a yard,
now, yard .
White Embroidered Net
24 inches wide, was *? rn
$3.50 a yard, now. yard. ^i.OW
in black and gold, 20 Inches
wide; were $5.f?S a yard,
now, yard .
Remnants Half Price
'Embroidered Edges and Inser?
tions,' In Swiss, Nainsook and
White only, 36 Inches wide;
was $13.50 a yard, now
This Week We'll Sell M1LLIN ERY At Less Than Price
Un trim med felt Hits, B1.00| were
$2.00 to $4.50.
Trimmed lint*. S2.0flt -.verr JT.nc
Trimmed Hat?, *.-..??; were }'. nfl
Trimmed llittn, ST.I'.O: were $12.fin
Children's lint*, in French felt
and beaver. Si,Ml and axoo; were
$3 v. and $C:f,0.
Only a few left.
Prices Cut From 25% to 50%
ENTIRE STOCK INCLUDED IN THIS CLEARANCE SALE
We bought more Oriental Rugs this year than wc needed.
To reduce the stock at least one-half before inventory we've decided to make some very
drastic reductions in price.
These rugs represent the best of value at their original prices.
The room size rugs average 0x12 feet, divided into five lots, as follows:
rive Bugs, were
$132.00 each, now
Seven Rurs, were
$140.00 each, now
Ten (lugs, were
$172.00 each, now
Four Huge, were
Eight Rugs, were
$260.00 each, now
Women's Gowns, Corset Covers,
Skirts, Drawers, Chemise and Chil?
dren's Gowns, made of fine nalnsooK
and trimmed with lace and embroid?
Our entire stock of Small Sire Oriental Rugs, including Hall Runners, are also included
in this sale.
They've been divided into nine lots, as follows:
Lot 6 Lot 7 Lot 8 Lot 9
Were $12.50 $18.00 $25.00 $30.00 $40.00 $45.00 $52.00 $78.00 $100.00
Now $6.98 $10.98 $15.98 $19.98 $25.00 $29.98 $36.50 $49.50 $65.50
~?>?*???? ii^ ,Mi
Were flOe to 08c.
Women's Gowns. Corset Covers.
Drawers. Skirts and Chemise, made
of cambric and nainsook, trimmed
with lace and ribbon. Tho gowns
are low and high nock.
Were ?1.08 to ?2.50.
Womon's Gowns, Drawers, Skirts
and Corset. Covers, made of fine
nainsook, beautifully trimmed.
Were ?2.76 nnd S2.D8.
Slipover Gowns, Embroidered and
Lace Skirts and Drawers, Corsei
Covers and Chemise, ninde of the
finest nainsook, trimmed with lace
Were ?3.S0 to SM.08.
Women's Walking Gloves, Eng?
lish Cape Goat skin, mannish cut,
tan and brown, flOe a pair; worth
Women's narrltz Gloves, six-but?
ton, tan and brown, 08c n pair:
Women's Military Gnuntletn,
C-lght buttons, new tnn and brown
shades, SJ.IO a pair; were $3.00.
Dent'a Gloves, twelve-button, Cepe
skins, tan, brown and black, 81.60
a pair; wero $3.00.
Perrln'a Real French Kid Gloves,
twelve buttons, Sl.08 a pair; were.
Slxteon buttons, S2.2Kt wero $3.50.
Tan, brown, gray, navy, groen and
Women'* Silk Golf Gloves, In gray
nnd white SOej worth $1.3/0.'