Newspaper Page Text
AT THE THEATRES THIS WEEK
(Continue*! From Sixth Pag*- *
satlonal novelty will b? Been tb? mom
thrilling exhibition of bicycle riding
expTtnssa on the stage to-day. Kir
teen hundred pounds of nickel-plated
apparatus la Mirfat for this act. -Ml
of It was built by Mr Booth, and the
large*', rllght of stairs used on a stage
Is part of the equipment.
Aa a singing comedienne. Blun' h
?Tolvin. voMsesael of vocal ability and
the propei knowledge uf adding tee
delightful comedy touch to her sung
numbers, will act! a pleasing figure.
l*l<-ture plays of the most advan-aal
typ.., Inioraed by the National Hoir.l ..t
Censors, will add their share to the BSV
tertalnment and inetructlon during ?the
three dally performances, there being
a matinee at I o'clock and riikjlit per?
formance* stS't:-T at 7 1 ? and ?l o'e.lo. k
?>uaa? side of Hi ml Ike Km
Max Bloom, at the Beta] of a com?
pany of twenty p<?ople, wUJ offer MM
highly amusing musical oomedy "The
.Sunny Side of B|ssatnal". at the Mm
plre during th- week to start to?
morrow. This BseaM is said to eotiUi.ii
more laughs to tli? minute than any
other composition of its kind now
the boards. In addition to its laug' -
making capabillflea it bj replete Brits
novelties and original mtiew.
Differing from manv other* the ?S.i .
ny .Side" has a story that adds to the
enjoyment. A Mb'Mgan m!rie-o? ?:? .
? is* a aper.dthr.'t son at college, who*,.,
monthly allowance has n.-ver ?quab ? !
his output, his SSSMH at fnotbaii a'!
other oollege paettrn's being exte:i
slve, while Iiis principal reSSSSS for be
ing ?t oollege. wrapping himself around
the study of necoesary subjects', re
venls sad nwgle. t
Kath'r visits eon, f:owru? ujem bis'
T't-ooosed rriarrtag* to an nircM and
puts son on a dls.-iplinary regimen that!
wou'd l?- hard for a prisoner at hard !
labor. Kon Is a thinker, patterne.l ,
.ifter father, and aSSSt*aB a scheme to
hoodwink father, through th? arrang- - I
mein witn two college pal* whereby I
the pair ?hall flir t with his BSreettMSaTt !
and lie.- suster. Meanwhile father has !
.succumbed to the witchery of sister. '
Ig displeased with the flirtatious vuung j
men. riet BUBaSeM up in an engagement J
and consents to the marriage of son. i
Those who originally saw the ? ornedy I
when offered here will r"ra<-.1lb' i the i
dancing horse, almost as ranch of a[
feature a# Ma\ atlsSeen himself The '
horse w:Il also Be on hand, with all !
the humor the four-legged beast Is ab.e
t.. make. The song hits of tiie original
piece remain and new ones save been
;idd*d. so that twelve numbers are I
listed In the program.
Scenery that Is new and attractive
Is ?trrled with thla production, the
< oaturnes are pretty and well built,
the girl* are sa;d to be of the beauti?
ful kind that won for the piece Its
original fame, as well as being the
best singing and dar.olng gather:!.* ad
Klrla la th.- musical comedy fleid The
principal parts will be played by Max i
Bloom. Maxlne Peters, Alice rther.
"'iiarles Roylston and IMdie Allen.
Three performances each day. the
regular Empire schedule, will be fol- j
lowed, there being th?, matinee at 3
o'clock and the two night performances
at 7:30 and 9 o'clock respectively No
??hange s to be made in the admission
prices, the minimum price of admission
that has made the crowd at the Km
Free report a* to Patentability. Guide |
Hook. New list Inventions Warned and |
Prices offered for m
\ entices sent free.
VICTOR J. EVANS & CO..
Washington, ?. C.
HOMEBkLCO and PIEDMONT
Home Brewing Company
Harrison and Clay Streets.
Phones: Monroe 282 and 283.
C. ?. RICHARDSON
Thos. N. Kendler
We are patting them up every?
Ix-t us show you our des'ens sr.d
make prices for complete Jobs
ear nrnok. lom,
Phase Stadlsoa .V41s.
This Company is Furnishing
W. B. Catlett Electric Co.
525 East Main St.
Largeit Showroom it the Soota
p'.r? .'imoui In this city b*-lng main
.:> r,.?T i innen at the Jefferson \ udl
What promises to be socially the
. est brilliant musical event of the
!?aeon is the concert to be given by
tbe Sheltering Arm? ?ir.ie of Kiigs
j-aughter* for the benefit of tax
J-"h? 1 ter. ng Arms Free IfllsDlUI. The
art will be i etider>-<l at the Jeff-r
s?fi Auditorium on Thursday nl*rht
J.i r. nary 1<
The members of the Hhelterlag Arms
C.rcle nf the Ki rig s I/aUghters are de?
serving of especial credit for their
untiring- efforts in making this roti
tf/M ? success. ar:.l they should have
Iks support of the public, not solely
l?e?u?? of the worthy cause they
i ? ires.nt. but oevause of the em ep
t.onally One musical program they will
Mr? CkawSSa DSM ?rlbson. one of the
inarming I-anghome sisters and wife
? ?f the famous artist, will take pun
Mrs. Gibson han a full, clear soprano
voice of wide range, and her part of
tbe program will be interesting from
a musical standpoint, not speaking of
In r prominent social position and her
Sergei Klibansky. ?. nttad 'Vermin.
1 iritone. who ha? created very fav
i.ial.le pr. <>? . omni'-nt i/oth .n his home
? ouiUry and In Am.-rlca, '.'een
?eeureU. as well as Miss Helen K.
1 illeorxjwn a talented young pianist.
It is to !>? hoped that a large audi?
ence will be present, and It is certain
that none will be disappointed in the
program to be presented.
ItndclirTe ? i.n.i-rl Thunder Mskt.
The fourth of the Kaddiffe atari**1
of concerts will b*- presented at th>
City Auditorium Thursday night. Jan?
uary ?? This concert will be a treat
to the music-loving public of this city.
U m.. f.,;ir may not be conaioered a
particularly Iu<ky number, It was
sunly a lurk.y oombiriation of rlrctim
Mancca that led the Radcliffe manage
mtr.i to select the Earnest (ramble
Concert Party as the attraction for
the fouith concert of the series
The three members of the company ;
are attlata of exceptional ability
m ry way Earnest Gamble possesses j
a full, rich basso voice, which lie knows
how to use to its full advantage Miss i
Verna Page, the violinlste, is a mas- I
ter of the violin, and her attractive
stage preamce never fal'.s to charm.
Edwin dhonert la the pianist of the
company, and hla superb accompani?
ments, as well as hie brilliant indi?
vidual numbers, round out a won?
derfully well balanced and gifted or?
The program lncljde? many Popu?
lar clasalc numbers. While it presents
ine best there is in music, classic !n
the full sens*- of the term. It is B?M tn>
kind which the average audlrnc" doe* j
not understand. The word c lasuihas ,
frightened manv. as It has been misus.-d
SS mean the kind of music that ?m.v!
the musician can appreciate. The BSW
aic next Thursday night, however, will
delight even the untrained musical
ear. and the elaborate, four-page pro
grama with libretto and analyt'ra:
notes will be found to be of great help
In a full appreciation of the numbers.
tt tbe Little Theatre.
The Mills of the Gods," vitagra^h s 1
?rMBagJ picture <? three parts, will be
the apecial feature at the Uttl? The?
atre to-morrow. This powerful drama
fr<m the book of George V Ulllenbach.
tf'.ls of Loren*?, a rich Italian who
sieks to dethron? the mne? Glan of
Milan. i>iror.zo becomes enamored
with Maria, a beautiful peasant girl,
who repwlsee his attentions by slap?
ping his fac?. M g :ei. ? young coid
emith. and his frl?nd Pierro, who hap?
pen to tk- near, defend her and tajce
her home. Mlnguel falls in love with
Maria ar.d they are married On the
eve i?f Maria's confinement, she Is d's
posses-'d and driven into the street by
le.n nz.. Shi Is -ak.-. t? a hoepttal.
I. ,t 1.,'er rt.. s Miguel sweSrs vefi- i
(ranee for the death of his young wife
Miruel later acquire* wealth ty>r?r.?o s
attempts to steal Mleuel's heeuttful
daurhter and usurp the throne are
fo'.i.-d. and he Is betrayed by Tano.
Miguel'? servant. Into a vacant house.
The place Is fired and his life grouno
out by the Mills of the Oeds
Mr. and Mrs J M Rldeely. ?min?n'
photoplay artists, who are Journeying
?a borst hack from New Tork to Los
Angele? on a wager, arnred In Rich?
mond >?"w Tears r>ay and appeared
at the Superior Theatre, jscTurtng with^
the aro>eoUoei of paar? In which they'
The. eopearaasne of *??? ?tan at
Itnperlor waa an additional feature, ass*
OK. MMH 1 ?He hwe Wee* was
taxed to Its nxmoat
The l??r*'-V?r nsxt eck wfll continue
dm add icnmr* p&iWfu*i* Vt.Hw.tat.
regular progra.m, txpen??; being sec
endary consideration to satisfying ita
Many months haw. .?!if> ?? -'" ? '*
isit h?*r?> of any individual UMaStricaJ
lf~r.ng In this ci?y has aroused so
enthusiastic and so general an interest
in advance a* that adaieli in manifested
La the c oming engagement at the
An a*leiny of Music of "Evrrywoman."
Henry mj Savagv's famous produetlon
of tka lata Walter Brown's inspiring
allegorical ?SSI laf111.
V iewed as either an allegorical or a
?JSSl Us"Ular production. "Everywoman''
: justifies an unprecedented, display of
, local Interest. Its presenting cast is
j an orcanlzation or unquestioned
I at Ulla 1T and the appealing story Is!
enacted to the accompaniment of a 1
score of illustrative music written by ;
IGasige Whitfieid ?"hadwick and later- i
! preted by an orchestra of grand opera
Unless all recognized siitns fail, the
engagement of "Every woman" will
: prove one of the really memorable ar
; timic and soeben events of aeeerad
I theatrical seasons. There will he six
performances, beginning Monday even?
ing. January 15. and including Tu- - | /
and Thursday matinees.
Incidentally Shows Improvements
Along Ail Lines?Transporta?
tion Companies to Assist.
West Point. Va.. January 4 ? All
Syea are turned to West Point, ' "Watch
West Point Uro?" and such advertis- '
ing matter, displayed at the .State Fair. |
In Richmond. In the fall at 1911, met!
with aiuverse criticism and derisive
' ejaculations from many. Those who
J watched, even on the sly, have been
j forced to admit that much has hap
I pened that was projected, and many i
; projects have been successfuily carrleo '
i out In 1912. In a letter written to'
I the Chamber of Commerce by Presl- .
dent Pinley. of the Southern Railroad
Comparv . relative to securing an up- j
to-date I'nited States post-office bu'.Da- :
ing for West Point, is a paragraph
full of Inspiration. It runs in this way:
"You are already advised of the fact
that our Land and Improvement Com- i
pany Department is working in close
co-operation with the people of West
Point and the adjacent territory for
the location of farm settlers and in- '.
dustrjes. In addition to this. I may 1
mention that we are planning to in- ,
? r? a-e the efficiency of our Department
of Ficrm Improv. T.ent W'o-k In the vi- ?
cinity of West Point, especialiy Bs the
direction of demonstrating the- best
methods of increasing the production
of frutts and vegetables. All of this
we belle ve will tend materially to the
development of West Point anc the In- |
crease of its postal revenue "
Key Compton. president of Chesa?
peake Steamship Line, also in a let
Mf, suggested by the same subject, re- ,
ferred to the magnificent steamers to
cost about $:<0tf."?Q. now under con
et ruction at the works of the Maryland
Steel c'ompanr, to be operated on the
iine between Baltimore and W est
Point, and covering the local terri?
tory on the York River. He further
says: "Tn addition to the upbnit.lng
of the water transportation between
Baltimore and West Point, the South?
ern Railway will also virtually re?
build the line between Richmond anl
West Point, and will operate a high
rlaa* service between there and Klch- >
mond as soon as our steamers are ;
completed and put on the route. 1
therefore beg to aak and urge that j
\,.-; u,e -. our best efforts to that.
West Point Is given a building: In |
keeping with the Improvements that
are now going on In that Immediate
P??t I 1 RA ?HO? .
lirgtnta PaHij P?i?i, ? I* Open F.iBI
fcitieti at <aas Fa.1 Mile, street.
T>? ?v?!it. Tonmitt-e of the Virginia
Pan.'trT AaavrHMIee yesterday gSBBd a deal
?-ti.r?**- the Bsaaaal ?h? M tlH BJB Rast
Main street Is whrrt> t? ho'd their poultry
" ? '??. ,:.rk ? 4
rertae'jf ev-r trailed bs 'he pa ?.tare r depart
m.r.t .f the fUeaapeabe and Oaio Rail war i
a. e?to-? eSjcs
The b*o:i-> a?netstsse naa aeqtiod the
tw? Boors. WhitSc ana gt-.. tttaas re* seal!
?????ja um <b?y bar* steer Beter? had In!
Richmond TWe ?shSMts. whe-h ?Iii consist.
mt all kiada mt tmmtm, wStl a* mm ah* two ?
fsx>ra and while the etitr? ,lst fer ?
ess*, rsrsess dveba. ? bsjjb a d r-ie??n? is:
vary large there srl" V- ampe rum, sad
etatesre will nst ha cresrded end lost led as
?n anme former wr a si on a. There Is every
ladU-atlae than the ktg poaJtrr she** thle
rear will Be
Sunday Last Day to Write Letters
Many New Ideas Expressed in These 13 Letters
SEND US YOUR PLAN
$25.00 IN GOLD FOR BEST LETTERS
Inar dir?, ? "Adver?se
sENll As EMM0 AI 1*01 AllVERTlSK.
? >tiiiVmcn.?First. Advertise what you have for sals in some news?
paper published In the Bit) ?r town you wish to eell In.
riccond I.*t your prlooe be reasonable, never extortionate.
Third, bet ev. ry artl. ie sold be In quality Juet as good or better tnan
the advertisement calls for. . _.
Pnarth Let roar weights be fully up to the. standard; never leas.
Fifth, Psck well snd deJlver promptly.
tSixth. Coll ct promptly. H. O. J.
f Tlmrs-i ?Ispatch,
by means of the
AI>\Ell'l|sE l> TIMEs-DlsHATt II.
should advertise producta through some good paper
|Of rnstia s). Retail the products to fsmiUes directly
common carrier?"parcel post." From grower to <"on
? icon- 'Oeirill pest-' First? .as.- goods, quick
J'di.V E QFARLEiJ.
PmJU n MIT \i,s. ih> lit: ??i
<J? Ii I Is Bee Ii. Wo at to sell far.n product
>l IIpewUlQII which is of great Important
all. th' farmer thus- advertise I am
ts by parce' post!" This is a
0 the farmer. Flret and above
saying this because you expect
It .it i!.,. seal bsOaMSS it is an Indisputable fact, though you may have to
convince some farmers of 14,
in th. ' .t l . i i ? ?< las.-iiiexi parcels post page" of a great :. wapa-per
uiil be the Baals point of Interest to all houeekeepere. rich and poor alike.
\\e aar* often ssau the ad\setisosaesst stating that the article advertised
a/as - ilppe I dlr< ? ft >sa the producer (a taaanftsutufai) to consumer. The
parcsla post |,^- will actually bring the producer and consumer to
gi I It will b.. of nit..- st to people ,?f moderate mean*, t ?cause the
middloasmn's priWH art 11 be cut out. aJa? to the rich man. because he can
gel artl< Ol guaranteed freshness snd qnality
V then, (he farmer must advertise what lie has to aell. This he
can do and aeapl) under th- elaaajtflasl advertisements on th*>
? i - post page of als tteureusaemr. Virginia farmers are most fortunate
in having such an Isiaessnl -n.diisii a*. The Tlm> s-Mspateh. The farmer
muel state what ha h.a.- to sell !n clear, concise words. The corrugated
,; ;???? asfll prove invaluable to the farmer for packing. The
Inalds ??? his pnekace t-h.cilu be cat and attractive, as tMa will count
with the Re " u?t l?> sure to ship the quality he advertises,
and till jits ord is pro nptly and according to directions
Ben ' the .'.irm: na? had to depend on the oouritry store to take
a great deal of his small products, and often at a very low price. He
WH1 come under the. weight and size limit
and will aal l.<mig> other mail matter.
If a fa n txpeotl to untre his business by parrels post pay. it !s of
the uirriMs; Importance to rW.se nis c-ustomera Advertising alone la not
going t.. make li a success. When he advertises and gets customers, he
should do everything to keep th< m. and they will induce their friends to
l>u>. As he Anis the baseness pays, he cat advertise more and Inorease
his output It will act onlv pay the Ms man. but the smaM one. The
farmer s w:f.- who baa a - ouple of dooo ?ggs or two or three pounds
of batter each ? -k can duapOOe of Mesa in this way to a regular t:us
T.tHtis It all in all. it is a big thing for ever; one. and It Is Up to
th" farm?r to reap the benefits
ITI L Al l. OKDKH? PROMPT!.V.
i'"?;- Editor.? I noticed in your paper prizes offered for the best idea
to how t.. sell farm pr-oiucts- by parcel post. My Idea Is to advertise
the Richmond Tlnaea-Dispatch what you have to eell at a reasonable
pro- Have .1 qoaaUty of cards printed containing all farm products.
Raving blank sptces for prices, to be filled in when mailed Keep ad?
dresses of all customers you net. When sending an order, mail a card
10 of whac you have on hand at present for sale. Fill all o-dera by
postpaid Should you get more orders than you can fill, get your
neighbors to assist vou. Never neglect an order or disappoint a cus
je-. fines anise all prcdurt fresh, and If not eetisfactory. money re
fn d d It sure and tcke t!ie Richmond Times-ndsta'cch to keep In touch
"vith the markets, and do not expect too much for your produce
Sours truly. JOHN G. SMITH
l'l Blbil BLANK'S FARMYARD DH( MMF.R.
Qentletnen, ? Relative to the selling of farm produots by parcel post.
I would suggest .h:it the farmer <r country etorekeeper who could fur
n.sh certain BPedfled products regulativ, fresh from the farm or dairy,
arid at the same prices, publish a small, attractive booklet, entitled (the
name of the farm.-r). -'a Country Drummer, it -'s Farmyard
Drummer, ntain'ng colored photographs of his products and their
respective pri<. s. These he should mail, with a sample product, or have
a:, agent represent him, to all of the largest grocere In the nearest city,
r-questing that they peruse the booklet ar.d use the t-lal sample In their
and, if found satisfactory, soliciting an ?rder and promising
to forward an ne promptly.
\;s, i believe that many housekeepers would order produce from the
country, and especially butter, cheese, etc., if they could he obtained
regularly and promptly, and therefore, for them. I would advertise, at
bast once a week, in Sunday's Tluses-Dispatch, under such a heading as
f'-ips for Hoi - or Country products for Housekeepers, giving
list Of th-- products ar.d prices for the following week and soliciting
a trial order.
[Toping that B 1 sasteTeetlons may be of some help or lesd to iltvss of
thought that mal aid in solving the parcel post problem. I am.
Respectfully, ir. l f .^i/ther.
?n>U otT IP MHIIIII PK IOC I.I?T.
riear Sir.?The advantages of the rural inhabitant le graduaUly t*>
creasing The farmer has long wished for some medium through which
to get a portion of his produ. ? to salable Nothing up to thk>
time has fulfilled this desire, l.ut now. happll) lor our farmers, the Parsal
post meets this need exu-<l\ pai ? ' ? feat as! chanc*
In the history of the wost-othce. ..r direct beneflcenee to the farmers aad
country p.-.,plr. and also beneficial to all pe.jple.
The ?a>s if dls?>0*lBeJ (>f farm arodaets by mall are vast and expangtvex
Most all Country housewives and husbandmen have their regular trips It*
'"town." Here they -ome in contact with the tradespeople and the people
of other vocations as aell; also n.anv of th.-m have relatives in tfew
town. Here they have the opportunity to engage personally much of
their good*, and cai form ?? l it the following week by post. When onjoa
rhelr pro<iucts hert.me established they can do away with many of ana
weekly trips, w.u. h eery often are solely for carrying four or five pounds
of butter ee* a gees dozen eggs
it has occurred to me thai la rural communltiee that are tfoMe thioklp
settled It would be a Sjood plan to have a regular advertising publication
issued monthly or weekly, as may be SOI rod This ne*d not be more
than two leaflete in inn.- ' a* rlrst, and .; can be had at the neighbor?
ing press at a v*ry knall ?. Let th ? advertiser be named ?The Pare Bag"
Post King." or some attractive nem - It may contain a complete da?
scriptton and pr!c? of th* aettclea IbB several adverUaeea, grtvina; full
information as to cost of po't, and so forth. An ad. In thla periodical
would be about Ilk" this:
families in any ouan
stock under sanitary
postpaid. MRA J. W.
KRiESH sYlfssI rat ? at in! iaflj to pn\ate
tlty Guaranteed to be laid by pur,- br.,1
poultry conditions. Thlrt> o?Tits per dozen.
LETT1 CE AMD CE1.ERT The beet grows tender and sweet.
One order means a constant BSJStOmer Try this. lyrttuce. 12 cents
per bunoh; ce!?ry, la cents per bun.-n. postpaid. JAMES OUAW
F<"iRI). Houston ?
If this plan Is not followed another very good way :, to have a section
in several dally papers given to par rniiiiets Take "His
Times-idsfrvic.h. for Instance, and ha-.e two or three of the want ad.
columns entitled thus: "Parcels Post Bargai - ?Th" Money's Wo-th
fVilumn ?' In this wav min-h produce mav be ?sold w'rh very Httle trout)la
There are innumerable other ways of selling farm products by parcsil
post, among which are selling through .?! leetara, adrertielns; ta
Journals a:id through the help of the rations elvtl service men
Ve-y truly .ours. A?'KI-:m St '-.?VRBOROTJO?.
f.HKtT BENEFIT* l\ MM 11 ZOMR.
sue* as fish, freeJh raeaX
has of similar nature,
Sir.?Butter, lard and perishable articles,
dressed fowls, vegietahle?. fruits, berries and
which decay quickly wfien BO packed or wrapped
to other mail matt>r will be accepted for local delivery"
TiOoal delivery means anywhere Within the mail delivery <*? any nearb
ofttce K,ir examp!? firm producta ma) be collected bv carrhna on rural
routes out from the olty of Richmond and brought in to the pnai iiflKs.
snd from there be distributed bv city carriers to residences within aha
h 1?.l.,Tt<S^*i*tJrn,U<>n ' ? ;< : ?!-,;^r'-. -wawaas farm producta eaa
, f .h .I ., , m '"" -'e.* ,XD*Df* ???!???' th-.- can bA when mailed to any
' S ' " re*?Utione require that a package not exceed
e!e\-n pounds In wdl?Thl or severty-two inches combined lengfth and girth.
Hr.-ased Fowls can be wrapper in thick paper or cloth, end win be ac?
cepted by carrier for |o-n teUrery Eggs mav b- packed In a besket
wrapj^d separatelv In a piece ?r paper or po ked In sawdust OT some
other light material. Batter can be packed In about ?ie same manner
as ?t is when broug-it .nto the city by fej-mora. a great deal desyenda oa
tike time of year that batter la n ade; for instant e, in winter, bufter can
bs :nad? up In pound or- :-.t,, pound cakes ai.d wrapped i:i oil paper or
damp cloths and then la some heavy paoer or cloth, in summer It stooutd
be in a container or eome kind. Eresh meats nay he wran>Dedw1t?
thTr^^Thf1 1" "",h :""nnrr 'T "'ouM ,:ot ?*m*?- "^iTmat,TmSter
It might come In eoatact with. VAgetables. frurts. ertc. ehoadd hi
packed n bags or baskets Is each mann as to . >me within the rTamla
tion we.ghi and size The above packing is entirely tor local delivery
The ratee of postage thereon is 6 cents a pound, or fraction theroofl and
1 cent for each addttioral pound or fraction thereof Eggs, when accepted
for other than local delivery, must b ? wrapped separately and packed la
an Inner and oiter container of wood, metal or heavy pasteboard. Bulter
lard or other oilv siihravr., must be pla in tang and soaled. Xearly ali
farm products are ntallable v. hen securely packed for all the rones.
KMRON K THOMAS.
operation, and will prov
more than to those In the
do. Is a long
PIKCKI, POST AfHi. BEST.
all the city pe>ople want farm produots?everything t!ra/t can possibly
a ml - wd, fresh products, and usually buy cold storage,
stale and . ly from necessity Now to fill these wants:
1st. Get the soli as fertile as possible. T'se the best grade seeds snd
plants. Consumers want quality.
id. r;. t as much growing la hothouses as possible. 7<arge profits are
being mad- by truckers having s?-v?ral aoree under glass. Early market
goods bring best pri.es
3d. Get copy of parcels post rules and study closely. It may be well
to keep a g.?..l supply of parcel post stamps on hand Beccee supply of
v t tons for on?-pcund, five-pound and ten-pound jroods, and
other siz-s to suit products raised, also crates to suit. Get a good seals
showing ounces :.nd pounds. Remember no one package shall weigh
exceed r '.inds. Always prepay shtpnients Observe the rulee
and avoid trouble.
fth Keep liat la book of customers' names, addresses and telephone
aaarbers; Ilkewiee atuepsi-U'e custom-rs. with space reserved opposite
each for r. -.-^ say speciRll articles they desire, dates delivery wsntsd.
and other data. May have sales book. wHh duplicate Sheets and carbon
paper faslde es -h package place the charge ticket, retaining duplicate,
marking both paid if setr>d In advance. Encourage prompt payment and
make prompt shipm-nts.
IVrtl postaM to customers a"d prospects occaelonally. lhtAlng
products on hand ar.d gi\ine prices. Encourage bi-weekly and trl-weekly
orders If m ,y prov? advantageous to have thes? cards printed, prices
blank I for spring produce, one for fall. Also may have order
return-card attached thereto, or sp**-e on card to mark order theeon.
-> . cash, quality first-class service prompt, and so execute
1--^, X,.* Esntossers mav be r?qu!red to pay In advance May be
furnish customers with cards adapted to mailing coins
Monthly settlements should be required of all. by mall If possible, so as
to avoid coll -ting trips.
Prospects' nam?s may be secured from phone catalogues and dlrec
rl of all by parcel post want a.ls In the city nesee
papers, such as The Tlmes-T?i."patch
The time sa
deliveries and coiiminpr. ?i.ii uouviawa mfimmf expense or ?iie spe_
? ? above suggsted. wlvre the producer la specializing In trucks
or small fruits for retail delivery ,
Beoceen in this ventu-- ,?f selling farm products by rhe parcels poet
greatly or th^- shipper. Care snd attention on Ma part will bring'
rletr. and ord Ts from customers' friends, and mutual benefit to all
CHARLES B ?*BMTSN
VDVERTISE ?.(Hins. U ITH I'RirtJS.
itself has an assured success, even before, >t go-es into
to the people or ?small towns, even
? . 'n<! for both to cut out tbe profit ?f th?
leaning the retail merchant, which the parcel post will eoon
?te-p towards lowering the present cost of living The Wide?
awake, en?rgeti<-. dependable farmer s wife who Is torxunate enooerh ??
have th'ngs to sell need or!- let ?I be known, when she will be overrun
with orders a good plan to advertise these pr->du<ts. aqsara there la a
dally or weekly pape-. weald be to Insert. ,,t lease once a wee k, a urlee list
of farm product* they bare for sale Where riVre !s no paper. I believe
the commission merchants' plan of mailing each week type or hand written
price lists of products to would-be customers could be pnyfttably worked.
This plan would not be expensive or troublesome for onlv a short -while,
and both 1n the end would be amply paid for rn a fe<w weeks each
farmer could select from these previously having ordered tbe number of
customers he or she scnM regal ally supploy. mailing price lists in future
only to them. In all cities the directory could easily furnish the addresses
wanted, and In small towns a request to the postmasiter to place a price
list, sent him each week. In the bog of every housewife In the place,
would bring all the orders wanted The farm rs need only start the ball
rolling; then tf their products can always be depended on their custogners
will do tha rest: and being talked up by them will h? f?*e best sort of
advertialng. Hoping these suggestio is will prwes helpful and wia one
of your prizes Respectfully.
MKS?? G TOtlJfO.
,x I als ;ost system, formerly lost hy making
collecting, will doubtless ov?rrr>m? expense of ?he ape-lal
ot r ptRCEi. post rmrirE.
The parcel poet system that has just been established Throughout the
country can be of great usefulness to both producers and consumers If
B ? r.-,ke otYtntage ,,r the ..ppo-tunlty placed before them. The
, art :n has been tr'.-'d In many foreign countries and found to bs suc?
T:> prerer.t system in America Is verr crude, hut can be fully de
I in a sh-r* Mmc All business ent?rrria*? ar? perfected with
e periente The '?rm*r can ret reg'ilar customers for his goods In the
r.e irest cltv or t.mn and then supply them according to previous irrange
m---s Th- ar". ic should be put in a watorproo.f receptacl.. which Is
Blares' at the m?il baa bsr the purpose of rsceiv'ng the goods until they
are taken by the carrier They are then carried safety to consumer In
s fr?sh ard attra t've cond.tlor As to compensation for tbe goods, a
set day could be decided upon, suited to the convenience of all concerned.
ADVERTISE J> TIMfls-PI "I'tTCH.
The at aal dir^t war to sell any article is a straight line bervreen the
producer and consumer. Therefore, the most direct method by ?fct*rv
the producer can reach the consumer Is the best selling mefhtsi. The
metropolitan newspaper is read, or should be. by both the producer and
consumer: therefore, this is the best medium through which the farmer
can reach th" latter. Per instance the mo*t practical way to eell farm
products by pare ] post fron' Virgin! i farsai t > the consumer would be
through the advertising columns of Th T:B?1 >;spatch. as tt Is ttve meat
widely distributed and leading paper in the t?te I*>f th" farmer adver?
tise hie products dally in Th. Times-Dispatch, giving the items and prices
!n a small space In clear type, and the consumer can do Kla daily market?
ing "fresh from the farm"' every morning with a postcard and have the
products brought Mrasfly to his floor the fciiowtng morning. TWs majtea
a dally market for th? farmer, enab'lng him to sell his products aa they
ripen, never glutting the market, snd if insures the consumer fresh race
tables and supplies Instead or stale ones ?hst m?.y have lain In the com?
mission housea or market stalls exposed to heat. rHrt. files, etxx
In order to do this rucrersTullv It WlB he rc-cessary for the farmer
to supply himself with different sir-ed cartons or pasteboard boxe?, suit?
able for the various products he raise* These are very Inexnvnstve. and
are shipped folded for all kinds of produce from evgs to pnnrpkms. snd
only need to be onen'd up, fl'lrd snd tied with a strong cord to make
The most lr.~portanfand prohahV. mo?t complicated part of srllfng farm
producte by parcel post will b.- the i ollections The postal authorities
should arrange some simple s- d . h ap method of making collections
from the wn-imv and transmitting same to the producer: otherwise ft
would be necessarv for the consumer to have an e?*irvl:shed credit and the
producer to be supplied wlrht he credit standing of the consumer before
Tbs is a detail which no doubt will speedily he adjusted as the neeae>
Btty of the case deman.la Th.s pran of Sellins: direct from the producer
to the consumer MM Mtf SB a?? im? sack immense prooortloris tha-t a
very smell fee for making the collections would soon make thee deparO
ment self-support tug.
MTc= RMsTHTf Q oorrps-w.
GlVr. HHPU * FOR NAMES.
0*ntlemeJi.?The best way for the farm-r tn sell hy parcwi poet Ig to
advertise for sny one in a ttrtain place where he wishes to aell his pro
duoe to send him the names of ten customers, specialise for what, euqk
as fruits, reaotsblee. dairy products, etc He wM retun ses)d them by
parrel poet a liberal sample of same for their trouble. Then write OMfM
customer a personal Wtter. Inclosing an addressed envelope, asking to
eerve them by parcel poet, and mention what he has for sale, djsa ran
an advertisement la the SI to that, askanaj
them to look for it and give him an order regula
Very respectfully, MS O M, PHTLaJm
WRITE A LETTER TELLING
"How to Sell Farm Products by Parcel Post"
I arm Products, etc.. will be carried by mail through the Parcel Post commencing January I. The eltcct of the law will ertatfM
the pnxlucer to sell direct to the consumer.
W rite a letter, not over 500 word*, giving your ideas of "How to Sell Farm Products, by Parcel Post."
$10.00 V\tll be Ciren for the Best Letter. $3.00 Will be Given for the Third Best Leiter.
$3.00 Will be CHen for the Second Best Letter. $2.00 Will be Given for the Fourth Best Letter.
$1.00 Will be Given for Each of the Five Ne?t Best Letters.
Contest Ends January 5, 1913
Send all letters to the "PARCEL POST DEPARTMENT,"
THE TIMES-DISPATCH, Richm^^Y*.