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Extraordinary Stock-Disposal Sale of
PIANOS, PLAYER-PIANOS AND
Musical Merchandise of Every Description.
Every Item in our store included. Not a single reservation, and prices lower than ever before to close out before moving to our magnificent
\ New Building. Read every word of this announcement?it's a truthful, honest, convincing statement regarding a sale of vast import to every
music lover in Virginia.
"The Truth Is Mighty and Must Prevail."
Now at 121 East Broad Street.
Soon at 205 East Broad Street.
HAVE FROM THE FIRST been selling pianos of
known reliability and while at first the pianos we handled
were more or less unknown locally, so eminently satis?
factory have they proven to every purchaser that on
their recommendations we have sold hundreds of instru?
ments to their friends and neighbors, who have come in
and asked for these instruments by name.
IN MUSICAL CIRCLES OF THIS CITY our
reputation is established 29 leaders, and while we were
little leaders in the past, we have become BICi leaders
now. The growth of our business illustrates what can
be accomplished by the merchant who adopts for his
motto. ' Perseverance. Honesty and Fair Dealing." and
on this platform we ask for your continued patronage.
We have been successful because we have been able to
sell pianos at right prices bur the real secret of our success
lies in the fact that we know how to Bl'Y them right.
THIS IS NOT A "FACTORY BRANCH,"
forced to accept all instruments shipped by the home
office and sell them at arbitrary prices, also fixed by them
but an organization with an immense buying power,
whereby we can buy in the open market at lowest prices
and sell at the lowest margin of profit. Consider the
fact that these same "Factory Branches" are obliged
to maintain salesrooms, a complete selling organization
with a high-salaried manager and salesmen and in addi?
tion, often pay large commissions to music teachers
andothersfor their influence in closing sales, all of which
you must pay for as it's figured in on the price you must
pay. Here at C rafts where the music teacher's bread is
not buttered, that expense is eliminated. Our pianos
are sold on merit?we want no paid recommendations
but we do want honest opinions of the quality of our
instruments from music teachers and others who know
by actual experience that our instruments are best.
ANOTHER POINT FOR YOU TO REMEMBER
IS THIS: W hen you buy from Crafts, you deal directly
with Crafts himself. He is here in person, always ready
to right any real or fancied grievance. It is not neces?
sary to write to the "home office" for instructions. In
less time than it takes to tell it. he can and will adjust
to your entire satisfaction, any misunderstanding that
might possibly arise in your dealings here, so you see,
"It"? better to deal with Crafts than to wish you had."
WE MUST BE DOING RIGHT, you'll admit.
f( r you know that our business has grown with wonderful
strides in the five and one-half years in which we have
had the pleasure in serving you. You know we must be
giving value for value received, otherwise we would still
be doing business in the little store wherein we started.
We must be treating the musical public in a manner
which is pleasing to them or we would never have gained
the liberal patronage that has kept us on the move, seek?
ing larger quarters to take care of it properly.
WE ARE GOING INTO OUR NEW BUILDING
with a complete line of new instruments and we have
concluded to discontinue handling some of the present
make6 and styles. In order to accomplish this we are
offering wonderful values?the prices of which speak
for themselves and proclaim Fcoriorny and Satisfaction.
In justice to the manufacturers, who*e instruments we
are offering at reduced prices, and in justice to the buyers
as well, we are giving the serial number* of each instru?
ment offered so that you can tell the exact age of each
instrument. To make doubly sure of disposing
of our entire stock we shall allow each purchaser
to make practically their own terms.
The quality ol ("raft* pianos is well known to every music lover
in Virginia. The product of the foremost pianoforte manufacturer*
in the world, ihey represent the highest degree of musical excellence
to be obtained. Fvery piano sold is sold with our ironclad guarantee
of long and satisfactory service, signed by the manufacturers and en?
dorsed by ourselves.
Beautiful Piano?, mahoganv case, full octaves,
overstrung base, u-ua! prices $250 and $275, will goat tf|7q 7C
$14*75 and .?31 I *). I sj
Regular $300 and $325 Pianos, handsome ra?e= an 1
rerior tone, pri? ed 10 < lose them out at $250 and. $275
A Number of Regular $-100 Pianos, e\ceptiona!'tv
fin-- tone and rich, artistic ca-^-, our price for quick
'AB higher priced instruments at proportionate reductions.
Very easv terni? mav be arranged, pavabl* weekly or monthly
Handsome stool and scarf with each piar.o.
Never has such an opportunity presented itself to own one of
these beautiful instruments at such low prices and on such easy
terms. They represent the world's best in player-pianos?perfect
in tone and action and unequalled in construction. With one of these
instruments every member of your family can gratify their desires
for music to the fullest for the most difficult compositions can be
played by the beginner without the tedious practice necessary to
master the ordinary piano.
PRICES CREATLY REDUCED ON EVERY STYLE AND
Come in and see what monev saving opportunities this sale will
With every plaver-piano sold during, this sale we will include
without additional charge, handsome bench of latest design, scarf
and a number of rolls of music of your own selection. In addition to
this, each purchaser will be entitled to participate in the benefits of
our player roil library, with the privilege of exchanging roll* as often
Pleasing instruments of dependable makes that have be*n
thoroughly overhauled and put in good condition.
Schaeffer, ebony case, No. 4485, in good condition and ff 1 ??7
a very satisfactory' instrument, formerly $350, now. ?9 1 0 f
Ludlow, mahogany case. No. 55450, used but little and * 01*17
looks like new; regular price $335, now. ?Deals I
Remington, mahogany rase, No. 7212", case slightly ff 1 70
marred, otherwise as good as new. wl I 0
Cable, walnut case. No 20563. If you want a piano of ?| qq
this make, here's a bargain . w 1 ?/?/
Henry Sc. S. G. Lindemen, No. 354P0, mahogany case, only
two years old, cast slightly scratched, otherwise g>.ad as J2Y5
new: regular $400 style
Henry Ar S. G. Lindeman, mahogany case. No. 32124 .thref
and a half years old. Inside good as new, rase sisghtty
scarred, fully guaranteed.
Many of the above in?truments sold on terrr.s a* low as $1 00
to $1.50 weekly. Write for complete bargain list?it's yours for the
Grands, Baby Grands
While we ran offer no reduced prices on Melodigrands, ow-ing to
the fact that we are at present unable to supply the demand for this
wonderful instrument at the regular price, during this sale we will
make exceptionally liberal terms of payment.
Henry * S. G. Lindeman Baby Grand, slightly used #CQC
former price $800, now. &D*fD
Henry At S. G. Lindeman Baby Grand, regular $950 *CftC
style, marked to go at . vOUj
Henry A S. G. Lindemen Baby Grand, regular $800 ? A QC
vie, has been u^ed slightly. vTi/v
Manv orher exceptional values offered in this department at
prices, but little higher than you would pay ordinarily for an upright
piano of recognized quality. You will probably never have another
opportunity of earning one of these "de luxe instruments" at such low
prire? uo pire such easy terms.
Oliver Pitson's S0C Music Series, per
Schirmer's Hou-eholrl Series, per vol 39c
Schirmer's Library of Mu-ic. 39% dis?
FaasoCM Compositions, vols. 1 and 2.
Bellak's Piano Method, board rover-* 47c
Bellaks Piano Method, paper covers 40c
Bever's Piano Method, board t o\ers . 47c
Be\ e'- ^ P- it" M?-'h<xl. paper covers 40c
In?.truction Books t?ili instruments! at
Musi- Primer- I>i< tt>>naric- H.irmonv
B'-ok.- and Music- Writing Tablets. ,,t
Popular. Sacred. Classic.
De Luxe and Beaux Art Editions, per
Century Edition, per ropy. 8c
AH popular music, per copy.9c
?Must Rr.lb and Satchel* from 25c up
At Half Price
Hundred- of the most popular rolls in
classics, operatic and sacred music. For
both 65 and 88-note player-pianos. Form?
erly sold for 50c to $2.00; marked to close
10c, 15c, 20c and 25c.
In order to assist out-of-town
purchasers to participate in the benefits
of this sale. Mr. Crafts will personally
select instruments for those who are
unable to attend in person. You need
not hesitate to send your order at once
and write just what terms you desire.
Orders received before 12 o'clock will be
filled the same day and wo pay tha
freight. If you find on examination
that the instrument is not jvist what you
want or Is not exactly as represented,
send it back at Our expense and we will
refund all money you may have paid or
sent in with the order. Can you con?
ceive of a plan that i* better or more
fair5 If you can. tell us and w> will not
only adopt it but pay you handsomely
for the suggestion.
CRAFTS. JUNE. 1907
CRAFTS. OCTOBER, 1909
CRAFTS. APRIL, 1911
CRAFTS, MAY, 1908
SUCCESSIVE STEPS IN THE GROWTH OF OUR BUSINESS