Newspaper Page Text
>ssibilities in the New System
fix ( ? 'imtrvman ami the
[Buyer From Country Practically
1:1 Qty Store Kvery Day
\: ii..- ant ual meeting of the Retail
..lit* Association, helft ene day
arooki J. <J. Oorley sas hooked
paper on the "Possibilities of the
.! pftot ** Mr. t'orley was unex
Al) .ailed out of the city, but
i the paper all tin- same, and
l| ? Ai- read tu the association. It was
'It is. of course, apparent that to
?I ftally the subject. Ti e Possihilt
liea .?<" the Parcels Post," would take
n 1. h time on an occasion like
: to mention the fact that 1 feel
; liability to do Justice to tlie sub
The possibilities of this new fa. -
Mir business equipment have
< ? si.iered from many angl.'S, and
I -co i: ?-any ways to different
lllnei of business.
1 shall not deal with technicalities.
il.it "ill try b> illustration to show
th< opportunity for a new field of
? 1 isit ? ? oaaacttaa with the out-of
; too n customer la probably the most
partaat feature of the panels post.
I ; It papa 1 has been prepared liur
Eriedl! sad is. therefore, not as com -
I enalvi as it might have been had
? 1 been able to give more thought and
I research to the matter, but at that, it
bodies ray idea of the service we
' <an render to the thousands of people
reading our ad vertisements.
fare 1 00 enabled to become actual cus
? :.. ieri ii rough the medium of the
? pat eela past.
laa It Was.
? rottttjJ yntan comes to the city with
, . RctSBC] of cash in his pocket. He
ado up his mind before he leaves
? :-; what he Intends to buy.
? \ 1 other things he has on his
I aai is a half-dosen pairs of
taockf for himself. Me wanders into
? . . -i. 11 to buy the socks, supposing
a3011 an ii; that line of business Now.
Iwith this countryman, whose home is
! ?ft) in lies from Richmond, in your
I store nnil asking to beshown socks, what
far* your possibilities? Of course, you
\ -.'I him the socks, that is. you
'will I you know your business. Then
? ii' certainly try to get him in- j
Iterested in other goods that ,0- had
- sol :ii i.rst intended to buy. and you
swill start off on that line by showing
J lii-i! ?weeklies, then handkerchiefs and :
? ri.i. -s and collars and other things.1
(and possibilities are that, before I
1 you gel through with him. you have 1
.-. !'! ,111.. all of these things to the
j amount of four times the hill he came
? in to make, and you have satisfied
? htm and made a friend of him. he
8 .-aus. . be it always understood, you,
. .- .hi only good stuff and given
im hli mom y's worth.
I And you never ivobld have sold this
countryman a cents wroth if yon had
uot gotten him in you more, and you
I will probably not sell him any more
a for a year, for this particular
I countryman comes to the city only
; abou once in a twelve-months pe
l riod Whatever lie needs in your line
during' Iba other eleven months he
? wiil bay at the cross-roads store, a
; mile from his home, or send to the
? neirest small town by one of his
neighbors for It. or get it in some
i other way at some place other than
1 Richmond He will remember, all well
that you treated him splen- j
dldly when he was in Richmond and
thai you sold him better socks and
? better ties and better handkerchiefs,
etc. and all for less money than the
country store or '.he village or small :
town store Iliaigad him. and he will
remember also that you were a better 1
of socks and ties and hand
efs than he Is, and that he did'
. gees' thinic when he bought on your,,
judgment rather than his own. He
'. will remember all of these and remem
aei ti taS with pleasure and would buy !
sserytbiag he needs in your line dur
that eleven months if he was in j
and, hut he Is fifty miles away I
? r.eed? the things that come Up '
iway i^Ience. he buys from the
I roads'atdfd or sends to the vil?
lage or the small town near by. and j
' S-. it toes.
4a It la.
Xoa the new pan < Is post puts this I
' > man right in Richmond and]
in touch with your store every
aad e\ery week 111 the year -?e
Writ* to yea this morning and en- I
' s. i two-dollar bill 111 the letter.
;ell you Bi?t what I.e wants, leave It
la you to sele. t and to-morrow the
geada ,ie han.I to him st his front
Ifty 01 u hundred miles in the .
Put I hear someone say the country- I
: aM w ill nor trust his two-dollar bill
to the mail and lie will not truat me.
Service and Price* Right.
It is to vour adv.mtagr to
five attention that your require?
ments of Class arc ?upp'if-cl by
Binswanger & Co.
Sixth and Byrd Stn,
Richmond. \ ?
Branch. - Memphis. 1 ?nn
This a-ornpany Furnished m Pi.
M'-r ?jr-.CTef .1 Me*r>e*Jt?' ' "' | I
?fee fta; ? ?* < h .Hi \t.
\ enaber >trest Bapttst Cbatvh
W.B.Catlett Electric Co.
MS Laat Mass aUtaH.
I In- im brldgr <>n the Kite i t the nld
Vluyn'? Hridge. Ht the foot uf Four?
teenth Mrnl, mm heilig erected. The
top picture >hiitK (hi- uorlli. or Hich
niond. end. nhout completed. I lie bets
lorn picture ah?t?s the Mouth, or Man?
chester, end, ?hielt Is lirlm: rapidly
constructed mid ??III he completed?
well, some time this year.
a stranger or comparative stranger,
i to select his seeks anil his neckties,
etc., and to give him rock-bottom
price. He would rather do his own
selecting and see the goods and be
his own Judge as to their value, etc
You ere mistaken The countryman
knows that as a rule a higher moral?
ity exists among tradesmen to-day
than did a qunrtei- of a century ago:
he knows merchants are not the"?oui;
ers" they used to be: he knows that
even if It were true that the Stand?
ard of morals is no higher now than
It used to be, competition has forced
merchants to deal on the square, and
that the day Is st hand when honest]
is Indeed the best policy, whether the
merchant be imttely honest or not. and
that this is a day when it is uni?
versally COneedea that only the fittest
in all thihjrs can survive anil merit is
the one thing that tells: that manufac?
turers of goods and merchants who
retail them seek to sell their noons
more by merit than by diplomacy or
chicanery, not necessarily because the |
manufacturer or merchant is more
honest than were their fathers, but |
because it is better business to make
merit do the selling.
In these latter dnys it is no Innerer
' dangerous or even risky to send a d?d
| lar Mil Of a two-dnllar or a fire-dollar
: bill in an ordinary letter. Uncle Hasn
: has run down and punished the Rig
I honest mall clerk and letter carrier
I ami postofhee official, made them IIB
i derstand that their sins will find them
out. until the breed is pretty well eat
I tilict and mall robberies and holdups
are rarely ever heard of in this part
of the country.
Ami thus it is that the possibilities
far the retail city merchant that have
been opened up by the parcel post sys?
tem are vast and far-reaching To
put it in a nutshell. It brings the coun?
tryman In ?our store tVSl J da.? in the
?enr insteml of one duy in the year
That is to say. it does this thing if
you are up to snuff ami take advan?
tage of the parcels post system. He/W? I
Hot? to Keaeh Him.
In the first place, you must let the I
countryman know where von are. what
you are and what you have to sell and
what inducements in the way of meri?
torious goods, square dealing, sound
Judgment, etc.. you have to offer him. j
How are you to find him and let him
know about these things? Cse print- ,
era' ink freely. I'se the newspapers '
to rind the countryman ?md enable the
oountrvman to Bad you
When yon have mice found him and
made him once Bad you. Keep in touch
with him with letters, circulars, cata?
iloing hack to the original illustra?
tion: You got him in your store fag
the half a dozen pairs of socks through
your newspaper ad. When yoti sent
htm the socks by panels post you
sent In the same package au attrac- ;
live circular or folder telling of the '
neckties and handkerchiefs and col?
lars and cuffs you have and the prices
of the same, just as you did in person
when the countryman entered your
store in person to ask to be shown
sock* When the countryman opened
his package of socks and was pleased
with them and with vour selection for
htm. he read your folder or elr< ular
with pleasnre. even delight, and noted
various things on it that he needed
Mi that he did not Ihink of when
originally ordering the socks, and he
writes t-. vou again and again during
the vear when he needs things in your
I in*- It is the same way with the ,
women who huv millinery, elc . and the
same way about the groceries, and all I
othei Ir .-s that < -?rre within tne range j
of tne pareeaj post regulations.
TV-e p'S'ibilittes for the honest,
sqvia-e-desilt.g retail merchant of the
parcels post are vrtst. and it is the
greatest Meentes*. kaO es the country
man and tie dtv merit ant that L'nole I
Sam !.?s ever nffi red
fl ofitlnued F'eom Plr?t Patte
make improveme? ts at various i-omts
at an aggrenati ?
W J L Bngle Sew '-leans. I.e.'
isrrhaee'l 4" ..? ??? ? f stumpsge
near Kiln. Miss for it a..fee* and
pians to conetru. t saw- :i and fram?
es*, report states M Kmm+4 ..rganls
ed Jordan Hivcr LMsks ? ?? i>arn
with US*.*ee capital rfock to develop
thle timber, put'based vt W l ar-e
company's sawmill at H a ill
ir rraee an? ual eapa.it? r-o-., tie...
see ta te.ee?.see feet gf i . ? I
et?..ct ?went v-five-mile standard gauge
M la Ftelehet FuIIr-l-. I ,
> ???? .alee parrNseed as
'?' pitta timber lead in ex u ? hi
> ? -I'eas .lay Pas . lot II , n.
temidale l.itildlng plan I ? ' . feet
|ese??UeU> cultivation of I .sag* staple |
NEW BRIDGE OVER JAMES RIVER
Western Maryland, Railway Com
i pany, Italtimore, Md.. purchased ninety
acres <.f land at- Port Covinrton at
reported cost of $sO?.i?oO for extension
of terminal facilities, including/ con?
struction of coal piers, freight piers,
warehouses, grain elevators, trackage,
Charles Codchnux. New Orleans. IaV,
and associates are interested jn a plan
to organize a $.'>0.noo.On<i corporation
j to consolidate sugar factories.
Yasoo fold Water I'rainage dis?
trict. Marks. Miss, organized to con?
strue! a drainage system, embracing
SM.9N acres at cost of Sn.iioo.opii, plans
include fifteen-mile main eiinal.
Interstate Electric Corporation.
Richmond, was inc orporated with capi?
tal stock of $1.000.000.
Stonega Coal and Coke Company.
Stonega. Va . appropriated $200.000 to
enlarge power plant and erect build?
ings at several operations in Wise
Caswell Cotton Mills. Kinston. N. C..
will add 100-foot structure to present
two-story building and increase ia
paSCitj of planf from '.472 to 1 l.'mO
.1 II. Haird. Nashville. Tenn . and |
associates are negotiating for purchase
of 23.000 acres of yellow pine timber ,
land in Tuscaloosa Courfty. Ala.: re- i
ports state $7f?0.ono is involved.
National Fruits Products Company. 1
Alexandria. Vs.. was incorporated with .
capital stock of ?i'OO.oon to manufac- ,
ture fruit products.
(?ulf. Colorado and Sante Fe Rail?
way, ?ialveston. Tex., will expend $1.
.".00.000 in Texas during coming year ?
for shops, terminal yards anil other im- j
Vnertran Sea Pood Company. Cris
Mi, Md.. organize! with capital stock
of $.".00.sas to consolidate number of ;
companies handling soaft shell crabs,
HOMFBRl CO and PIEDMONT
Home Brewing Company
Harrison and Clay Streets.
Pht.nrs: Monroe 2f>2 and 283.
Thos. N. Kendler
We sre putting them up arrery
l>t us shew you on- design* and
make prices for complete Jobs
OS? Break * renne.
Pboae aadlana MK
The Burton System
COMMlRf Ml SIGN PMVTTR^.
VIEWS AND NEAR VIEWS;
HINTS AND SUGGESTIONS
BY FRANK S. WOODSON,
This column is open to contributors who have something to
say of a suggestive nature, and who are willing to make hints
and suggestions looking to the better development of the good
old States of Virginia, West Virginia and North Carolina, and
who can hold their suggestions down in any one issue to from
150 to 200 words. Such communications, addressed to the
Industrial Editor, will receive prompt attention.
"Hair In Richmond" Hlnw-Out.
"A Manufacturer" writes as follows:
"Last year Views and Near Views sug?
gested to the manufacturers of Rich?
mond that they get up a 'Made in Rich?
mond' parade for the State Fair, a pa?
rade to be made up of floats carrying
exhibits of everything that is manu?
factured in this city, every article be?
ing plainly narked 'Made in Rich?
mond.' I do not know positively why
the manufacturers did not act upon
your wise suggestion, for I can con?
ceive of nothing that would have done
more good for Richmond in an ad?
vertising aasi boosting way. but I am
inclined to think the failure to get
up the parade was due to the very
snort space of time between your good
suggestion and the opening of the
State Fair f am now taking the lib
< erty of as-:ing you to renew the sug?
gestion and urge its adoption for the
State Fair of this year If the manu?
facturers will take the matter up now
there will be plenty of time in which
to make the parade and the exhibits
something that will do full credit to
Richmond and I am sure will par
handsomely. I'lease fire away at the
"Made in Richmond' parado for this
year until you get the manufacturers
well warmed up on the subject."
There is the suggestion in full, made
in as good shape ;md form as I could
possibly frame it A year or two ago
Charlotte. If. C had a "Made in Char?
lotte" exposition, which was confined
strlctlv to goods. machinery, etc..
manufa? tnred in ihat town, and the
people say it was the best and most
profitable show i'hnilotte ever pulled
off. ??recnvill?. s C. is going to have
a "Made in ? '.reenville'' exhihiton of a
similar Character within the next few
Hustling for the ooeth.
'Holland one among the cleverest
'of the newspaper writers of New Tork.
In one of his letters to the Cincinnati
Knquirer. comments on the fact that
I the day has passed when men are put
in high await lea in the railway ser?
vice of in?? ...i-trv hei.mse of family
conne-tior wealth, political influence
or other "pull According to Hol?
land, the . ompetent railway managers
of this da) an<l time are men who
worked their way op from the ranks,
because energy and lovalty and brains
are the things that carrv a man for?
ward In railway management nowa?
days He uses several prominent rail?
roaders to amone them
President W. w Fml*. of the South?
ern Railwat Holland says:
r <?,dfnr Km >\ is something more
than a highlv . .mpllahed railway
esecaflv and operative manaeer. He
ile a profound thinker. He regsrds his
field as ? m- r. ly the npeisllon of
the freight and passenger department*
of the Monthern Railroad, but as that
of an agent In simulating large busi?
ness dec. opments and the evplolts
li >ns of the rirh natural resources gf
the Soul ? Finlcy began aa
a stenographer Rut even la those
early shorthand days he was giving
earre^t si ?o possibilities which
lurked in the great resources of the
Month l?et< i he gave earnest stedr
to the rela:? o .f th' railroads It th?
people _i?a ,.f ,t,? peopli also to the
railroads M? is i< ?? I n t. w ??
leere af the treat informed men In the
1 railroad a ..rig upon all subjects relat?
ing |o the allied interests of the rall
snaaeteteg View I '..as t.earsta.
I A ;. w kind of school will open at
I the l'nivcrsity of Georgia fa the town ;
! of Athens? to-morrow morning. It Will [
last only six days, just this week, but,
i if it has been properly ;idv> rtis?-d and
Iis largely attended this school will do;
i the State of Georgia a fast .leal of ;
good. It is simply a go ?1 roads school
in which for one week any reputable
Cltlasil or road buil'ier or would-he r.ida
builder can obtain valuable ..i.nation
along the line ,t road making. Tons :
of literatur* are pul.li?hed arir.rilly on
"Good Koads.'* most of It valuable, jn
ideed. b:it whej, it comes to getting the
'best results. personal SSBtatl and
i teaching tells every time. Auain. so.
mti.-h is published >n the sahJael that
lone cannot always pi, k f:!Ht sM h will
[interest and benefit him most. The '
[School will taku i;p local problems and
Ufa point is not fully understo-> i. .hire
I is always the opportunity t > a k <|iies
tions. Many t?.iH road workers In
I Georgia and elsewhere ge-g not aMe for
various reasons t ? attend MM Ms good
roads conventions and to them such a
\ school would be a boon. IVnimf if
the I'niverslty if Virginia conldn't p ill
I off a good roads school of a week or '
such a matter some tlrr.e thi* yar
More ?S*aeu Vec.lcrt.
It bss been stated that a rather large
proportl.m of the workmen in the ship '
yards at Newport News "live" In other
towns and cities, that is to say, that
while they ?r- making their living in
the Virginia seaport, their families IS- '
main in Pennsylvania ami othe? Ms*
from which thr workmen cam" The
result Is tbat *h- most of the ajsaSjajf
the** men make in Ne<vr--,t "Sews
tributr-d in other towns far away. The
cause of this raadMtaa :s the s-arelty
of rentable ho-ise? ,r. the Virginia ship?
building town All of th> leads the
Newport News Tlhll ITlISM to say.
??Nothins betpl to build up a city
like building That sounds like an
Irish bull, hnt it is not Almost every
dollar spent ort a htiilding is a dollar
pat in circulation .it home. The ma- 1
terials are pur.ha?ed from the home
merchant and th- wages are paid to
home workme- Building is the most
profitable Indu't'y thst a cltjr can
hare. Newport News Is now in*n'-ed of
new residences There js a brisk sod
a growing d- mand for such house*
Hence Newport News is entitled to a \
building boom "?
That Is Jist ss true aa prearhing
More people are coming f ? ''ich ( I
now than at any period In its history,
and while this rftf baa beea basins a
building boom fo at least two i.-jn
the builders are no? beeping up with
the demard for homes for the working
C. B. RICHARDSON I
Mutual Bkig. I
Are All Banks Alike?
You may believe that one bank is like another; that banking la
merely a business of depositing money and drawing it out. Rut you
will find this hank I'NMKK others?not content to merely perform
routine duties ? AXXIOF8 to render REAL SKRVICK. to be fDlTR
TKni'S, LIBKKAL and FAIR. We should like, to demonatrate this
Tnrlfth and Main Streets.
HENRY 5. HUTZLER & CD
SOLICIT YGUR PATRONAGE
IN ALL LINES OF
ON SAVINGS ACCOUNTS.
(?lags**. Marc of such houses are need
ed. This hint la offered to builders
and capitalist? without charge
I'areel Cost llinecr
It was novel and gotten tip just for
the fun of the thing, hut all the ssme
that "Fan el I'oat lilniier " which was
immensely enjoyed in Peekskill. N V
the other day was a rtriking demon -
strati.>n cf the convenience mid va 1 u ?
of the pared jeist. Kverythlng on the
MM was prepared In some distant
locality attd shipped hy the new method
of transportation ,
The out-of-town guests all paste.]
the articles from their homes Mtfl
starting for p.-.-kskill to enjoy th'
feast Hairy White sent from Hound
Hroak. X. 1 . a large chicken and a
box of honey, and Herbert i'.ilvi sent
from Virginia I urn brend and I
From Chicago lohn Kamsey sent meat
products. S?ss Mrtv Carleton had
fruit sent from Washington, and Mr.
and Mrs Charles Harvey shipp? d pas?
try from .New Vork ,
Wouldn't a i.ig dlnnei in Richmond
prepared in various sections of back?
woods Virginia, cooked in the g.iod
Old fsStliSnpd ha. kwi.ods Virginia
style and spread In town by par ??!
post make some of our h.ttel arid res?
taurant spreads look like 3'? cents'*
Hog und Hominy lloclrine tgaSsB.
The Cfjailotte. X c. Chrotih le says'
"Mecklenburgs farmers w ho first raise
for themselves everything th> f net d
and then a little something for the oth?
er fellow are those who are Mazir
the path to agricultural independence
in this community." Commenting on
this the Xorfolk Virginian Pilot says:
"The same thing is also and no less
true of other communities, not, only
North Carolina, but in Virginia and
every other State in the DalSB It
is net. not gross, profits that consti?
tute the real measure of prosperity '"
That Is the same old hog and nonuny
doctrine I have been preaching for
twenty years It is a doctrine that still
needs to he preached in Virginia, and
all over the South.
THE COTTON BELT
(Continued From First Page )
cotton seed at fancy prh es to tr.e
j farmers of that section.
observations made in this work soon
taught this farmer that some of the
better plants were each producing a
pound or more of Imt. ami from tms
he concluded that with a perfect stand
of plants of this high-yielding capacity
it would be possible to produce nine
.".?hi-pouiid bales on one acre This,
then, became the goal at which he
aimed, and he has been striving to at?
tain it ever since. While he has not
yet been able to produce this quan?
tity, lie has succeeded In growing a
.'.'l?-pound bale on a measured one
eighth acre. This one-eighth acre
plat contained 111 plants, practically
a perfect stand, and the plants each
produced on an average a fraction over
IS 1-5 ounces of lint.
The 4 rop-Rotatloe ?yatesa.
I'uring the last few years, having
heard something of the advantages of
? rop rotation as a means of increasing
yields. McCall has been diversify it j
his crops and growing corn arid ort*,
in addition to cotton, hoping in' this
way to still further increase the pro?
ductiveness of his land, so as to en?
able him to produce the desired nine
bales of cotton to the acre. He first ,
tried various rotations, growing winter
oats and following these with corn |
and cotton the same year, and aplendll
yields of all Ihree crops were secured, i
Muring the last four or five years i
I rotation of oats, com and cotton has
leeti generally adhered to The oals
are sown in September in broad rows
five or six feet apart Sometimes cot?
tonseed meal is used as a fertilizer
for oats, apply ing it in the drill when
planting at the rate of 2*1 pounds to
the acre At the same time cow peas
are also sown between the t'.ws of
oats These cow peas make consider?
able growth Itefore freezing weather,
and tbtis add to the organic content of
the soil lujring the latter part of
February the oats receive a cultiva?
tion, and about March I corn is planted
bet ween the rows of oats.
The year 1 as**?? was. perhaps, the ban?
ner year for yields under MeOall's ro- ?
tatlon system That year he had one
acre in oafs, which was followed hy 1
cotton the latter being plsnted in
April ' *vcr seventy-five bushels of
oats were harvested from this a te In !
May The cotton was well fruited and i
produced three bales, weighing SOS. ;
?>** and M .i pounds. From the other
acre flft' l.ushets of oats, flftv bushels
of corn. ;.cd a bale of cotton were ob?
'ease < aa Re Oese F-laewhere.
The noteworthy fart In Ihls account
la the Southern States this cm be ae
Who fa) without a thorough?
ly satisfactory hanking con
BCI ti<m will make no mit
take in conferring with the
officers of the
Ninth and Main.
Capital and Surplus,
The Youth With
a Bank Account
lif orne? a man with a fortune.
The Manchester National Bnnk
not only saves your money for
you but we make it earn more
money by paying* you three per
rent interest, compounded every
Deposits taken from I! ?">? up?
Courteous, intelligent service
Why not open sn account Mon?
day morning ?
F. P. McConnell President
W. l. Walters . Vice-President
A. A Adkins \ ice-PresitJent
D. c Ballard Cashier
W. J. Fisher Asst. Cashier
E. A. BARBER, Jr.
Certified Public Accountant.
E. A. BARBER & CO.,
215 Mutual Building.
Phone Mad. 5.?I. Richmond, Va.
F. F. V.
tacts- Figures Verified.
CHARLES F. HUDNALL
AUDITING. ACCOl nunc,
Wr Travelers Bldg.. Richmond, Va.
Branch, Cabell &Co
lilt E Main St.
Pbnne No. it.
Members New York Wtm k BT-"Sanga
.r.S I~h1cagr. rto?rd of Trade
IVE WANT YOU TO OPEN AN AC?
COUNT WITH THIS BANK
Bank of Commerce & Trusts
Ninth aad Mala Suaeta
eomplishesl bv growing winter coeer
rrope. such as crimson clover, bor
. lover and hair- vetrh. either alone or
With winter cereals M i' ' the other
features. howe\er such ss earing and
utilising .1:; animal msnure produce*! < 11
tbe farm, pionlng under rather "pan
l.tirntna all the com and ctfor. stalks
ne.-da and other vegetable mstter. and
,?.._,,?, .,,? aerth of soil, run be pu'
???a* ?so? ?ae Feeaa
11. idf -' 1*" weii.kn. wa
?m a peach
1 1 y. January I? ? ??"'
WeMon .N C I
Jack rroat caa aad probably will.