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Newspaper Page Text
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IjO-DAY is the anniversary of the birth of
Benjamin Franklin. What better day
could have been selected forNationalThrift
mm Day, the beginning of National Thrift Week?
Today is the day that thousands and thousands of loyal
American citizens, many right in our town, have started
a practice of systematic accumulation by opening a bank
account Today is the day that they have selected to
make an end of needless extravagance and establish a
surplus in their name in a local bank. Those who al
ready have a bank account have chosen today as an
appropriate time to add materially each week to the
surplus which they are in the habit of maintain-
ing in their bank.
In this way they propose to rise to the occasion.
just as they did so many times during the war, and help
their country tide over a period of severe economic stress.
In this way they propose to do their part to assure a con
tinuance of the unusual prosperity which business in
general is enjoying at the present time. '
How many of you who read these lines realize fully all
the advantages of having a bank account? How many
know even the four main benefits which such a practice
brings to a man? For the benefit of those who are not
familiar with these benefits we will enumerate
TT brings a man a very de
finite standing in his com
munity. His friends and busi
ness associates regard him
with respect. He finds the
merchants with whom he
deals are glad to do business
with him on a credit basis. He
finds that they treat him more
as a man of affairs.
pAYING by check rather than In
cash means greater convenience
and greater safety. There is never
any fussing to make the richt chance.
There in never any necessity of hav
ing on hand a larne supply of cash,
which is always unwise and dangcr
ous. There is no dancer in sending
a check throuch the mails. There is
no bother in getting and filing a
receipt. Your cancelled check is
always held ns sufficient receipt.
SURPLUS in the bank means
that you are always ready to
meet cmercencics. A sudden call
for rcVidy money finds you pre
pared. You are able to take ad
vantage of discounts on bills and
notes for prompt payment. You
need never pass up a business
opportunity which requires a
certain amount of immediately
available funds to swim; the deal.
jb MAN who keeps a bank account
establishes for himself n certain
earning power. His business asso
ciates know what his capabilities
are and when there is need for him
to negotiate a loan he finds that he
is considered a cood risk, his credit
is good. The officials of his bank
are ever ready to help him out after
he has once won their confidence
as a man of systematic business
habits and oi definite earning power.
All these and many others are the benefits which you will derive from a bank account. Visit a
banker in your town and get him to explain in greater detail just what a bank account would mean
to you. No matter how small or large your requirements are, there is a bank near you which will
serve you efficiently, courteously, safely.
Get into the habit of building for future needs. Start today a bank account and make it a point
to increase your surplus each week. The time will come when you will realize fully, the
importance of having on hand a reserve which. you can turn into immediate cash.
Remember the teachings of Benjamin Franklin that "a penny saved is a penny earned" and save, Save, SAVEI