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Wk The Iron County Record
H The Lending Newi paper of Southern Utah.
fl InclcptiJont - 0 - Ma(troMMlu
H A. D. AlcUuir . . . Udltor and AlisMKer
fl Knlerrrf nl the Ponluffica at Cedar City, OUli, a flecond .Clan Malttr
m SuuacuiPTioN $1.60 a Year
B AiMreaa nit communications tu ttie JWItor and make atl Kcmlltance
H pajaWa lo Hie Hneoril. DMpta 1rertttii(f rates quoted on rerjueM
HH ocl and Clmmlrfwl notlc 10c a fine (or the Hrot Insflrllon and K a
Hj Hub for each antmcqaent Intrrtlon.
H . JORIDAV. ootojmck 11. llg.
H POLITICAL ANNOUNCEMENTS
H For Representative
H Tho Record fn authorized to announce that
H WILFOKD DAY
H i'h a candidate for Roprcscntativo in .tho Stato
Hl Leglsloluro from Iron county, subject to the
H action of tho Republican county convention.
H Shockingly Disgusting
m Tho practice of men drinking on the Htreotfl of
9 tho city is becoming altogether too frequent, Re-
H ccntly tho number of mich occurrences" have been
H such as to startle the Hclf-rcHpecting, law-abiding
M residcntB of tho city.
H If a man's lack of respect for himself and his
fl manhood is such that he wants to debauch his
H mind and besmirch his person with intoxicants,
HH ho should got out of tho sight and presenco of re-
H spcctable people. For men, young men, women,
H young girls and children to have such disgusting,
H degrading, vicious habits thrust upon them is a
H viola! ion of right and a travesty on our laws, to
H say nothing of the insult to our boasted christian
M It is nothing unusual to seo these disciples of
H rum, on tho rcsidonco streets with nn upturned
H bottle of whiskoy, gurgling its contents with great
H gUBtoand somo profanity. Young ladies pass by
H in fright lest thoy be insulted by tho words, as
H thoy aro insulted by tho conduct of the culprits.
H Not only is tho drinking publicly a source of
H insult and disgust to the better class of citizens,
H but tho number of intoxicated individuals is a dis-
H , grnco to tho city. Tho offenders should be apprc-
H homlod and prosoutcd in every possiblo instance.
Pt, Tho maraud cannot do it alone without tho assist-1
H ( - ' TtttlrQt5rao pooplc, and none" "should fail to givo
H tho ofikors all tho aid within his power to assist in
B punishing tho guilty.
H The laws intonded to prevent tho salo of liquor
H -are being violated in a most flagrant mannov, of
H this there is a little doubt. It seems that some-
H thing must be wrong when a fow individuals can
H ut to naught tho will of tho majority of tho peo-
H plo. It Is very ovidont that thoy aro doing just
M this much, and what tho authorities and tho pco
BB pic are going to do about is an open question.
HH Judging, howovor, from tho number of per-
H , sons who havo spoken to tho writor with respect
H to tho situation within tho last ton days, somo very
H vigorous action may bo looked for unless condi-
WM tions change within tho vory near future.
H Not long since one of tho leading business men
H of tho city asked tho writer to discuss tho subject
H of advertising in as brief a manner as tho import-
M tanco of the subject would permit in a future, issue
B of tho Record. This businoss man firmly believes
B in advertising - in fact is a persistent advertiser
B but one of his associates has not yet fully compre-
B hondod its value. Thoro may bo others who do
M not fully appreciate tho force of advqrtising, and
B for this reason wo have decided to refer to, tho
H subject in these columns.
B In tho first place, anything that oxtond or
B incroasos tho knowlodg of an article, .a businoss
H or an individual, is, in its fullost sense advertising,
B or publicity. For advertising is but another name
H for publicity, a sort of commercial phrase.
B Twenty years ago advertising as a scientific
H feature of the commercial world was but little
B rocognixod. It was suiliciont for a merchant to
H any ho was a "dealer in hats, caps, boots, shoos,
H rubbors and ready-made clothinjr," to him those
H words told it all. For the most part tho morehants
Mk., adwUsinsr in thoao days consisted of printing
mm tho name and nature of tho businoss on tho wrap-
T '; i ninir minor and mmv bags used in filling custom-
1 ors' orders, and the distribution of a few almanacs
B ' with tho same wording printed 0)1 them as ap-
H poarod on the wrapping papor and bags. Tlio nl-
H mnnncs woa not bad advartising, for caloi)dars
H wore not ory giijorally used at that time. -.
H It is Within tlio hist twenty years that advor-
H tising has reached a oosition where it occupies a
B place second to none in tho business affairs of the
H worJH, especially in America, whore irhasreached
H its highest point of development. Anything that
1 1 1 1. . 1 .T """ I
will direct attention' to another tfc is, advcr-j
tising. Thus, the mention of a phyn s name
where a number are present, his nWe aPPPearmg
in the newspapers in connection with serious
operations or recoveries from danRero"8 diseases.
th building by contractor of arouse that is;
both-beautiful and substantial, the doing of a piece
of work by a workman in a prompt and thorough
manner, the prompt and accurate deilvery of
goods by a merchant, being ready and quick to
servo customers, courteous in conversation (this
includes all employees of the concern), are all
advertising for thoy tend to create a liking for
tho particular individual or concern.
However, tho most powerful advertising fac
tor is the public, printed announcement, and it is
in this that the science of advertising is most in
evidence. Tho best "writers, the best printers and
the best artists to bo had .are engaged in this
department of advertising, and the salaries paid
for their services are in many instances
The biggest advertising successes tho world
has ever known wero achieved through the medium
of printing exclusively. The big mail order
houses of Sears, Roebuck & Co, Montgomery
Ward & Co., John M.. Smith Co., and others, have
built up a business amounting to millions of dol
lars annually by advertising ALONE. Every
dollar these firms rcceivo is tho result of adver
tising, for they refuse to sell to persons living
in tho cities in which thoy aro located. It is
said that the advertising manager of Montgomery'
Ward & Co. receives $7,000 a year for his services.
A typical case of advertising success is that of
tho International Corresondence Schools of Scran
ton, Pa. This school has reached proportions
that a few years ago would have been considered
impossible. It expends more than $200,000 yearly
in printed advertising.
An advertiser, to get permanent results, must
live up to his every representation, every claim
mado respecting tho quality of his product.
Advertised articles are usually of the best quality,
particularly those that havo been on tho market
a considerable length of time. To indicato the
permanent effect of persistent advertising, it is
only necessary to givo somo apt illustrations. Who
does not remember such articles and phrases as,
Force", and "Jim Dumps," Postum, "There's a
Reason," Cascarots, "They Work While You
Sleop," Wilsons Whiskey, " That's All,:'. .Vlqpv
ToUting- MncVnnctr tn"3vr-wtirV!TH 'MasterS
Voice," and many others. These fow articles
servo to show tho value of advertising if the
advertiser "keeps overlnstingly at it."
Nowspapor advertising has been known to get
results for nino years. So that the effect of
advertising is so far reahcing and lasting that its
full effect can not be determined, but if properly
applied will bring adequate results every time.
Tho subject is too big to be discussed in full in
this column, but wo trust tho abovo facts may
tend to give somo of our readers a clearer, concep
tion of the power of advertising. '
It would be a pleasure to walk on concrete
sidewalks the full length of Main street, and across
town to tho Normal. Tho students would find it
so much more pleasant to go and come without
having to wade through slush and mud, and but
what's the use?. ,
Tho man who maintains that tho supply of an
article does not govorn its price, is on a par with
tho follow who declares that tho earth is flat as a
pan cako and the mountains are like unto blisters
thereon It may sound as good as a theoretical
proposition, put as a creature of fact it has no '
It is said that some people object to the infer
ence made by the Record that Prjnoipal E. B.
Dalley is taking a commendable degree of interest
in tho work of the public schools. $NVt heless,
ho is a pretty good principal and those who pay
the taxes will hardly be found martini any objec-j
tions to him on such grounds.
. , .
The Democrats wero able to find onough,
pretty good men tu mime a full county ticket;,
which permits the assumption that the Republicans
will be able to do as well. Howevoiy judging from
the number of known ouulidhtos. &' rather the
lack of number, with but one or tw$ exceptions,
the-nominations will doubtless bo by acclamation. (
The Record, along with other leadjnP papain of j
tho country, is complying as rapidly as posible
with the new federal law raspctingf advertising,
although wu consider it an imposition on bcttf the 1
nowspapers and the public, and shall havo some-,
thing to say respecting its merits in the near (
future. There are, however, a number of pRpan.
that will not obey the law iyitilTp,,osecutl6n
stares them in the face. .
f BIG DROP IN FLOUR I
5 Get Your Year's Supply Now While Prices Are Low J
2 PRICES AT LUND . J
J ZrorrWB. "T . " $2.85- per cwt.
ST" . : $2.60 per cwt.
J fancy t . . . $2.25 per cwt. 2
j These are the BEST two brands of Flour in the State, y
i take your choice.
J Sugar still - . - $6.95 J
! Low prices on Lumber, Shingles, Wire Fencing,
Case Goods, etc. Remember we handle as much stock as ,
m any two houses in Southern, Utah, hence can make the 2, , s
J prices. , j"
I H J. DOOLITTLE CO. $
4 LUND, :: UTAH j
I Southern Utah Hospital. I
p Equipped to give special atten-
j tion to those requiring the care
of a hospital. &
$ Clean, sanitary rooms and beds 4
I Latest surgical appliances. A
home-like place for the sick, ft
. i j
t& UK. A. N. LEONARD 1 DK3. ALI.KN & MIDWSTON, V
Resident SutjfcoiiB ?.
Sp J)H. C. M. C7.ARK 1 AHoclal SurReonij tgj
S OFFICERS S
SZT K. J. MlLNK I)K. H. 11. SrKAOfK W. O. II UNI EH JOHN K. llAKDV 3
l'rcsld'iit Vice rreUlent Secretary Trennurer -
S DIRECTORS S
SST I' II. Knickkmiiockkk, W, Tkimmiik, Waltkk Dhui.hl, Ohiuk W. Caklson S
H.' VV, ClIAMIIKKH, N. I. 8TATIIAKOK, KKANK MOOIIIv, JOSSI'II itKHHV, J.I llAR.NKTT J
1 HogRij pioontalnlnsuraiioe Hgenoy Gol
aw- i --. i ..I-.- . -I.I. i .iM.i ... i ,-
213-216 ATLAS BLOCK, SALT LAKE CITY, UTAH
Lliuullin Life, I'Mro, Pinto Glnss nsuntneo z2
Z2Z untl Surety Homls. KxcIuhIvo n,'onis fnr 3J
Iho GREAT EASTERN CASULTY tZ
COMPANY of Now YojK. S
g 4The Company That Does Pay"
g Local Adjustment of nil Claims 2
S TUB BANK OF SOUTHERN UTAH.
S C M, CLARK, Mdll director for Groat Eastern BROOKS - BRINGHURST. -3
5S Or. A. N, LEONARD, Meiical Examiner for Kanui City Life. Special District Agents 3
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I Lime When You Want It f
m I carrj' lime in Stock at all times. Can Supply Lump or Putty in large
fjp or small Quantities at a Moment's Notice. ?f
ft Delivery made to any part of Iron County j
$ John E. Dover f
ti, Plxorto G-3 Ooclar Oity. XJt, Ji
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"Pledge of Purity" Fountain
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Come in and see our new sanitary Soda Foun
tain. It will appeal to your sense of sight- your"
love of the artistic and beautiful. r
. The soda water, syrups, fruit juices, and ice
cream served at this fountain are guaranteed to
be of the purest and to contain no adulterations
which will affect the health of the most delicate
child. See our "Pledge of Purity.'
The difference between our Soda Water and
the old time ordinary soda is ahout the same as
a kiss by moonlight and one by mail.