SUNSET DISTRICT STARTS INTO NEW LIFE
WAY STARTS A
Sand Dunes Give Way to
Graded Blocks, and
Homes Rise by the
SUNSET NOW FINE
New Street Work Beside the
Park Opens Up Great Ar
tery to Ocean
Few people have any idea of the way
In which the Sunset district has leaped
id la the last six months.
Up to the beginning of last year
Pβ few residences west of
Twenty-third avenue owing- to trte im
passable condition of Lincoln
About two months ago the supervis
ors appropriated a sum of money to
bituminizo Lincoln way (formerly
known as II street» from Twentieth
avenue out to Forty-second. Lincoln
■way is the street that runs along
Golden Gate park on the south side,
years it lias had a car line
running , out to the beach, but this line
has been running through sand dunes
from Twentieth avenne westward.
When the city finally went to work
to change the old sand road into a
handsome bituminized street, a magical
transformation took place along Lin
coln way clear out to the beach. Build
ers ; p whole blocks' of land
and began to put up residences that
rivaled the best construction in the
HI lEKS BKB OPPORTI MTY
Buyers were quick to recognize the
chance of getting such homes as these
near Golden Gate park, and the upw
houses were sold in many cases be
ar or two aero enterprising , real
estate firms foresaw that there must
hf ;« home building movement in this
district as soon as the streetwork was
in Lincoln way.
Larg, tend owners, such as the Ster
ling- Realty company and Lyon & Hoag,
developed and put in shape for
building operations 15 or 20 blocks
containing more than 1.000 lots. Soi
Getz & Sons and Oscar Heyman &
Brother have also done extensive grad
ing of blocks and paving of streets
in this district. Home sites? in great
variety are thus offered to people who
prefer to buy a lot and bulM for them
selves. The prices vary from $1,500
to JI,SOO for a lot f-lose up to the
park to $S.to and $1,000 for locations
a little farther south.
AVIiMES ARE MICE BOULEVARDS
The property of the Sterling Realty
company on Thirty-seventh avenue, be
tween Lincoln way and Irving street.
is rapidly I>eing transformed into a
beautiful boi levard with artistic homes
on cither side of a palm planted street.
The improvements of this street arc of i
the highest class that money can pro
vide—bituminized streets, granite curbs,
cement sidewalks, gas, water and
sewer installed and telephone poles in
rear of lots, with no unsightly poles
on the avenue. In many other Sunset I
Mocks electric light poles are being j
placed in the rear of lots, which adds
materially to the appearance of the
In this and othpr "ways the Punset
district has caught the new spirit of
progress which is abroad in the western
part of the city. It has become ap
parent that it pays to make residence
districts attractive with flowers, grass
plats and pleasing variety of archi
tecture. With the start that has been j
made along these lines the future of the !
Punset as a high class residential dis- j
trict is assured.
At the present rate of progress the;
■whole park frontage west of Twentieht I
nvenue will be built up solidly within \
two years, or by the time the expo- j
pition opens. ;
RAILROAD PREPARES FOR TRAFFIC
The United Railroads company is re
laying its track with heaviest rails and
heavy travel. Nearly
nil of the blocks facing the park have
l'fpn graded at an expense ol' about
Most of the streets leading
jnto Lincoln way, from Twentieth avc
nue westward, have been graded, side
walked, sewered an< l water piped.
■ ■ lOpmeQt in the way of build
ing that is now going on in the first
blocks from the park is really
I kable. The occompariying photo
graphs whow, in part, the progress o£
IONHI* HKS THE CITY
The improvement of this property
along Golden Gate park is a matter of
much interest not only to the prop
city owners in this section but to the
city at large for the reason that itj
nts an opportunity to home seek-]
ere of building their homes on this
•if the bay.
The photographs shown on this page
prove that the class of homes being
1 lure is a credit to the city and
to the district.
The most curious thing in connec
tion with this recent development is
fact that it did not take place
sooner, as the land itself is most ad
vantageously situated not only for
view, but accessibility and climate. It
has the added advantage of facing the
park, which for all time to come will
c greatest attraction in the city,
people whose homes are built adja-
UM the park for a pleasure
K refund for adults and a playground
for th«-ir children.
Golden Gate park is being used and
appreciated more and more by the i-iti
homes it adjoins.
The houses being built in this new
;. a rule offered for sale
on easy terms and range in price from
Ito $10,000. Among the builders
are the most active in improv
(his district are the following:
HOUSES FOR THOUSA.XDS
L. V. Grant is completing 18 new, ar
tistic homes in Thirty-seventh avenue
between Lincoln way and Irving street,
f which have been sold before
Sol Qetz & Sons
328 Chronicle Building
Vnsurpassed Building Lots in
SUNSET, RICHMOND and
AT LOWEST PRICES and KASIEST
Jnspect Our Propertied Before Buy
PHOTOGRAPHS TAKEN IN SUNSET SHOWING SOLID BLOCKS OF~HANDSOME RESIDENCES WHICH ARE BEING BUILT NEAR THE PARK AND SOLD AS FAST AS COMPLETED
the homes have been completed. They
are modern houses with six rooms and
garage and with classical fronts. The
houses contain marble entrances, hard
wood iloors, novel elm grain paneled
dining rooms, butler's pantry, between
kitchen and dining room, outdoor sleep
ing verandas and the latest linocord
wall coverings. The combination base
ment garages are eight feet in height.
The houses are set back 11 feet from
the property line, allowing for ample
lawn space with a geranium planted
base. Palms are planted all along
Thirty-seventh avenue, giving it a
beautiful boulevard effect.
The Sunset Home Realty company Is
Sterling Realty Co.
241 Montgomery St.
PHONE DOUGLAS 4169
Richmond and Sunset Districts
Street Work Done; Easy Terms
BUY NOW. In a year you will double
your money before world's fair opens.
We have a thousand fine lots ready for building in
Richmond and Sunset
To Tight builder we will make attractive prop
osition, as we realize time is ripe for building
modern, snappy homes to sell on installment plan.
Come and see us at once.
36th AYE. AND LINCOLN WAY ) Open
1208 20th AYE., NEAR LINCOLN WAYj Daily
Sterling Realty Co.
Phone Douglas 4169 241 MONTGOMERY ST.
THE SAN SATTODAY, JANUARY 13,, 1913,
The safest and most profit
able investment you can
make is to take—NOW—one
or more of these STADIUM
LOTS—graded and ready
for the builder. Stone walks,
sewers, water, gas, etc.
Go to our branch office at
Thirty - fourth avenue and
Lincoln way (the Stadium
entrance) and judge for
Remember, lots that are
only a few blocks closer in
are selling for $2,500. How
long before these really bet
ter lots (by reason of the
marine views they com
mand) will be worth $2,500?
Send for Maps
Lyon & Hoag 660 Market St.
building a row of very attractive two
story residences in Fifteenth avenue i
between Lincoln way and I streets.
Each house has a different style of
architecture and an Individuality. The
interior linishings are of the highest
The J. W. Rapple Investment com
pany is erecting four very pretty homes
in Forty-third avenue, fronting west
ward, with a. fine outlook over the
ocean. The designs are attractive,
varying from English colonial to plas
ter finish Spanish style.
A. Harrington, who has been build
ing homes for more than 20 years in
the Sunsot district, now' has a num
ber of new houses under construction
in Forty-second avenue and between
Lincoln way and I street. The pains
taken by Harrington to put grass plats,
palms and flowers in front of each
house gives an attractive appearance
to the whole street.
The action of the supervisors in ap
propriating enough money to asphalt
Lincoln way along- tho park will re-
WhoSe Block of New Homes
Of Latest Design
L. U. GRANT, the well known builder, is rushing to completion a
whole block of modern homes on
Beautiful 37th Avenue and Lincoln Way
some of which are already occupied.
These residences have 8 foot garage, basements, terrazo steps, pin«.
elm and oak interior finish, with latest designs of papers and tapestries.
Each house is provided with sleeping porch, etc., having a permanent
All light and phone poles are placed in rear of lots, leaving the
streets free for the placing of palms, flowers, etc. All houses are
restricted to cost, distance back from street, etc., making in the whole
a beautiful boulevard effect. Mr. Grant is selling these homes
ON EASY TERMS
and is always on the premises and anxious to show these homes to all
who wish to see them.
Get off cars at 37th Avenue. Houses are in block between
Lincoln Way and Irving Street
HIGH CLASS RESIDENCES
They Are Different—Each of Them.
Huilt by Day's Labor.
43rd Aye. at Lincoln Way
NEAR GOLDEN GATE PARK
Six rooms with sun porches, garages, brick mantels, tile and hard
wood floors; special plumbing fixtures, shower baths, furnace heat;
Circassian walnut and Southern gum panels in dining rooms and re
ception halls; large plate and art glass windows in living rooms; sunk
panels in ceilings; outside light in every room; toilet on each floor.
Street paved and cement sidewalks; electric light poles on rear
end of lots; high class district.
FINE VIEW OF OCEAN AND GOLDEN GATE PARK
CASH or TERMS
Ready Now for Inspection.
Take Beach-Depot Cars Direct to 43rd Aye.
J. W. Rapple Investment Co.
1102-1104 CALL BUILDING. Telephone Kearny 1801.
On Small Payment Down and
Easy Monthly Payments
6, 7, 8 and 9 ROOM HOUSES
Up to date in every particular
On 15th Aye., between Lincoln Way and Irving
(or II and I)
% block to cars and Golden Gate Park
SUNSET HOME REALTY CO.
Cor. 15th and H Phone Sunset 690
TAKE ELLIS AND O'FARRELL CAR
42nd Aye. between Lincoln Way and Irving Has
3 attractive, well built houses of 4 rooms and bath
finished in the natural redwood. Large reception hall, glass sliding
doors in dining and living rooms, enameled bedroom and bathroom, coal
grate in living room; all large rooms, cement basement and garage
terraced lawns: houses back 18 feet from property line. Overlooking
ocean and Golden Gate Park. Near car line.
Prices $4,350 and $4,450
Term*-*350 and »450 down and balance $40 per month. Including Interest
Take Ellis-OTarrell street cars. Be pure and get off at Forty-second
arenue. Houses open for inspection daily, or phone to Sunset 1«72
call at 10 Judah (northwest corner Fifth avenue.)
I suit in the money wbieli they appro-
J priated being quickly returned to the
I city in the shape of taxes by reason
lof the increase in the assessment roll
,in the new homes and the Increase in
the value of the land. Besides this is
the good which the merchants of the
city will derive from the business ob
j tamed of new homes established here
and increased population.
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