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Electric Gear Shift Appears Novel Equipment for S.G.V. : 1914 Models Designed to 11 ' Further Increase Com fort of Motorists % ° ■ ' » •V*- Whe " the " self-starter was perfected, Mlr\ S , I reely . staled that the automo £!£>,?*? reached its i highest state of mechanical perfection and that in "fu 9 • Latest type of S. C. V. car and design of electric gear shifting arrangement on steering wheel. " ture the development would be along the lines of body refinements and fin ish. But such is not the case for the engineers of the S. G. V. factory in designing the 1914 models have intro duced a feature that bids well to even eclipse the popularity . of the self starting device. It is an electric mag netic gear shift, and does away with the laborious lever shifts. . The first of these new cars was re ceived yesterday by the E. Stewart Automobile company, distributer of the S. G. V. line and the firm's display room in lower Van Ness avenue was crowded throughout the day with mo torists anxious to Inspect, the new de vice and its method of operation. By this electric gear shift, the usual j g$ar shifting lever is eliminated and o the various speeds of the car are gov , erned by a series of buttons conveni ently arranged- on the spoke of the .steering wheel. The buttons are clear ly marked, denoting the different ea speeds, such as first, second, third, fourth, neutral and reverse, so that in operating this device it is only neces-' sary to press; the button correspond ing to the speed It is "desired,to, use. The method of this control is a sys tem of electric magnets. .There are five of these, one for i each forward "speed and one for ; reverse. | Two 0 switches are interposed in the 1 line • between the battery or generator and e the electric magnet, first the one on the steering wheel - corresponding to the speed desired, and second a switch automatically interconnected with the J clutch pedal. This second switch per 3 forms the final operation of shifting t*ie gears by applying the current to • the electric magnet selected by the ° 0 \jutton on the steering wheel when t3 tlje clutch is thrown. The shift is made instantly. These buttons are.so arranged that V n .° two can be depressed; at one time* r* similar to the operation of - the- auto .." matic button telephone. The combina o* tion of these two switches in the circuit 6 makes it possible for the driver when c operating, say at third speed, in con o gested traffic to have the button for o second speed depressed and be in a po sition to immediately drop back to this » speed by throwing the clutch pedal. If, e however, he changes his mind andde- : sires to go into fourth it is only neces sary to press the fourth speed button, when the second speed button,' already a depressed automatically, flies back into its neutral position. The mechanical Interlocking of the clutch pedal lever witb> the gear box is such that the gears are always in a neutral position 9 before the electrical contact is made, t'i»s rrsakJntf it impossible to clash or strip a geer.; •;- v * This device permits the gas car to be operated with the ease and simplicity of the, ordinary electric car, and can be < handled by, a woman with more coin fort, safety and pleasure than has"ever been possible heretofore in driving automobiles. -^*:^--,, •• t The new S. G. V. cars are >-■ also equipped with the U. S. E* electric and starting system, and the same accumu lator battery charged by the flywheel motor generator.that operates this sys tem is used to shift the gears. Sales Manager Frank Weston of the P. G. V. factory, who has been in the city for some time past, is most pleased with the way, the new car was re ceived yesterday and he says it"is go ing to keep the factory' humping:-to; fill * orders. j§ However, he says the coast is going to get its share, no .matter what the conditions, are. .'. TRUCK SURVIVES FLOOD A 40 horsepower, 4 cylinder Locomo bile is the only automobile which sur vived the ravages of the flood in the Inundated sections of Dayton, O. This War, which was covered with mud : and .-bris. was rescued from the flood sec-' tion, cleaned- up. and immediately* put into service as a salvage car, appar ently none the- worse for it* • having been submerged. * m Firestone rubber and.;' design w9^^^^^m^ M mean mileage A never! before f'^Mw/// '//; Fullest comfort, greatest "car pro-' WtsJtO® ImWm tection with fewest tire and car « ■■ '//- repairs are additional values and HI II 'A economies. Twelve years of unin- #Sw,vS 811 | terrupted leadership is your proof. %KZvfi\. \ I 'A Ask for book," What's What In Tire*." Wm£/$ «| IB The Firestone Tire & Rubber Co. 'mmi HI •AMERICAS LARGEST EXCLUSIVE TIRE H W I Home Office and Factory: Akron, 0. Branch©* a^aP^7 DISTRIBUTORS FOR OAKLAND: \ HOLMES & OLSEN. 12TH ST. AT JACKSON. W^^BSlk^M^//M r.«« ,,,...—.„. «:}>-;.■.j:..-.js- i ■*v ;:"- *■' ';" .;: ■ ■ ;;; ,--: *-- rv..--y--. : ■,-■ ■-:?,-■■ . -■• - a .. > .-'■-■-- ■■ i .. -■'...,. - COAST PROSPECTS PLEASE KRIT MAN President Moore of Detroit Factory Leaves Here in Happy Mind After personally'going* Into every, detail for conducting 'a progressive campaign having as its object the mak ing of the Krit.car as popular on the coast as it is at present in the middle west and eastern states. Mr. Lawrence Moore, president of the Krit Motor Car company of-Detroit, left this city ryes terday for the northwest,.' en route to the Detroit factory.- '*. " " V- H Mr. Moore and Mr. Warren, the coast representative, with Mr. C. F. Orra, the newly appointed representative for .the ■Krit line in this territory, have been in close conference . for several days,: and as"a result Mr. Orra starts at: once on the work of developing the Krit trade in the territory,.of.!; northern California and the Hawaiian- islands. . ;.!>, .;i i Mr. Moore has been on j the coast for the last three weeks, most of whieh time he spent in Los j Angeles with' the Krit representative Hot]'-, southern Cali fornia. He is enthusiastic over the outlook for the. motor car trade in : the west and intends to develop. It to the limit. While here he made all arrange ments for the establishment.of a.parts service depot with a coast "factory rep resentation associated with Mr. Orra. ' "The : Krit car Has made wonderful' progress wherever we have; secured a foothold," says Mr. "Moore. "We are now ' the second largest! exporters of automobiles in the United States. "George A. Crittenden of the Krit Motor "Car company recently returned from an extensive European trip made in ; the interests of .his organization. Mr. Crittenden, - a keen observer, >had many, interesting things, to report, among which .were;: significant com ments on the condition of the automo bile industry in England; 5 ■?.'"' v; "The American made low and medium priced car, Mr.* Crittenden tells me, has become a fixture in England, and; I be lieve that owing to their peculiar man ufacturing .methods the.; United States will export more and more- of these types of cars, each year. '.. ' ',-- ".... "Having these beautiful; roads : and practically no speed limit, cars must be built "and* designed "to stand under the vibration caused." by- -speed' driving, whereas a car to be successful' in the United States, must be built princi pally to withstand great road shocks. A car designed and built ..to- meet- the combination of these demands is cer tainly an,ideal one. ** .'*'..':.' "The buying seasons in England" are more pronounced thanrthey were ; a c few years ago, which I believe is due to the announcements of • seasonable V models by American manufacturers; and as soon as. we do away; with' having any special .time of the ; year in which ; to add the Improvements, English j buyers will take as many j or. ; more ' : cars In the winter than they do now In the spring. \,f:: ''':'.'..■•■"; ■;■■/■: ';•'. : ""Their selling methods are very In teresting Indeed. : It would - be .practi cally" impossible to follow up a pros pect* either by correspondence* or per sonally and ever * sell him a car. The Englishman I must.be left 1 , alone* until he calls at the dealer's place; of .busi ness, , and if J he - cares for a5 demonstra tion, he will | ask or| one. ,; If he does not buy during his first call, the dealer must ; wait until he either calls again or writes a note 'asking; the dealer to call on him; and if he Is I bothered : by the dealer/ either personally;or by cor respondence, in the meantime, the sale is surely•lost. ■''" : ." -■ "'"'■ K />; '■{ THE SAN FRANCISCO CALL. SUNDAY, APRIL 20, 1913. his Ad. Is For Automobile Dealers Only—and Only the Live Ones y "'l .■ Or YOU'VE BEEN HOPING and praying foryears for WE ARRANGED to have all our District Managers the kind of car you thought some big manufac- in Detroit during week of April 14th to 19th. f turer ought to build, and.that you knew you could It was the first glimpse they had at this 25 car sell. - themselves— you may imagine they were as THAT IS TO SAY, a light touring car of about 25 . eager to see and ride in it— you are. horse power, made so well the maintenance cost EVERY DEALER IN AMERICA KNOWS the would, be as little or less than any other car on . heads of this organization. You all know Walter the market one that would look' the part; act the E. Flanders! r He has always given his buyers - part;; and yet sell in the neighborhood of $700. more—and forged his competitors to give theirs THAT WAS ABOUT THE PRICE you set— more, than they wanted to. ■' wasn't it? . HE IT WAS WHO FIRST SAID. "Magneto in- YOU'VE ASKED for that kind of a car, insisting eluded * course." He who first put a "fore that it be one the owner wouldn't feel he ought door _ body on a thousand dollar car-after cut- • to leave in the alley so the neighbors wouldn't 100 of thc 1 n }°? t ?°P ular * nd he £ re l t " seeit » 6 est $1,250 car to $1,000. It was Flanders who . a pad tjnn tut? vtmh nt> auhtpo y. * forced all other makers to equip with demount- A CAR FOR THE KIND OF OWNER who wants, - ... ri b doing \ % £/ who gaid „ same , . ,.-.- - -. . ., . - ■- ..„ r ~ ~ , ablerrims, by.doing it first. He who said, same his money worth m looks as well as perform-, - electee * he p eerless/ > on a $2)350 car , ance, and who doesn t care to be pointed out as when most $5 00Q carg were still without starters W t^A W m™ tthe ; Chea P eStCan u . * ' AND FLANDERS HAS DONE MORE for the SUCH A BUYER, you ve told us would pay a few dealeMhan any other. He it was who five years dollars more to have a car that was worth more ago originated the "sliding scale of discounts" to T,tr^xf,?r n^ e ' ,_ sto P *« gouging of the little fellow—the small YOU VE KNOWN that there were only two, or pos- ' dealer, who in the aggregate disposes of 80 per sibly three, concerns in the world that could- cen t of the product. He who sent a copy of his , make such a car,at such a price. Millions of cap- dealer's contract to every dealer in the United ital and plants equipped with special automatic ■" • < States to show that all were treated alike, while machines throughout for making every last part , other makers were "dickering" with theirs. Yes, of the car are necessary. , - , you now Flanders—and you know why other AND DOUBTLESS IT HAS occurred to you that dealers don't approve of his methods. Good rea , the reorganized Maxwell Motor Company, was ' son, isn't there? in an ideal position to produce such a car—hav- AND YOU KNOW McGUIRE—if you don't happen ing the capital, the plants, the organization - to know him personally, you certainly know him and a clean slate. That is to say, plants ready for by reputation. Wm. F. McGuire is known in the work and no old models or material in trade circles as the former production manager course of construction. .;-.- ;- ;; • - of the Ford Motor Companythe man who AND, YOU'VE HEARD WHISPERINGS that seemed to create cars by miraculous methods, that was the sensation the new Maxwell Motor Mr - McGuire as the "man behind" isn't so well Company had up its sleeve. . known to dealers, but you've heard it said if \\7t?i t \x/i? xikiir? a » i ; f j A i i : there's one man in the industry who can produce . ; H^-^L HAV weve tried to keep the cars in greater quantities than any other, it is details from getting out CaUSe we didn't want McGuire Come and meet show you to start a stampede of buyers until we were »i,; « 2 5" himself '• I ready to supply cars. ; But you can't send test x? i t? dav dt?t t ',,, « cars all over the country—as we had to do to E ' L £ R ° Y PELLETIER you all know personally, . . prove up this product to our own satisfaction— You know his advertising and its instantaneous .'-■•" without starting trade gossip. And trade gossip resu *■£??■? ,- advertising has sold more auto ■■ goes fast and far. It isn't always accurate, but mobiles than that written by any other man. He : mM it goes just the same. knows you, knows your problems and knows WE ARE orriT t DETERMINED to withhold all c^ twritory. Besides handling our national WE ARE STILL DETERMINED to withhold all campaign, Mr. Pelletier will furnish you with detailed specifications and the real price from the copy to run locally, and, when occasion requires, public until we are ready to deliver a few thou- he will be glad to write special copy to meet your sand cars—or at least until demonstrators are in local conditions, the hands of our dealers." ; ? YOU'LL MEET TWO NEW FACES—Walter M. •■ - ". r •_-, • ,*«■• - iuu-LL i wo JNliW tAtJb.S—Walter-M. PAST EXPERIENICE with stampedes of the kind Anthony, Comptroller, and C. A. Forster, Corn that will certainly ensue when the features of mercial Manager, in charge of sales;- - this carfare generally known, teaches us that our MR. ANTHONY IS THE MAN you'll deal with at plan is right. financial end— you'll like him. He's a BUT MEANTIME here's why we are puuHsh- l ' ~ ' rare ; combination; of -keen- business acumen and ing this ad. to dealers— information is. leak-. royal good fellowship. In : short, he's a business ' ing out; dealers are coming to Detroit wanting man of breadth and character and poise— a to contract. saving sense of humor. You'll like Anthony THAT'S ALL RIGHT-but we want to start right ' < *?* th f makeS business Palings a lot more * . with this proposition. It's going to be the big- A pleasant. ? gest, greatest thing this organization has ever AND YOU'LL LIKE FORSTER. He comes from |rf :\ done— you know the men who comprise the * he Burroug;hs : Adding Machine Company. We • Maxwell organization of designers, production, don t know xt a11 yet m the automobile business, sales and advertising experts—from Mr. Flan- : you know and tho ' you'll look with suspicion on , ders down—have done the biggest things that a new man in this industry, that impression will have ever been done in this industry. - - ;: De dispelled in the first five minutes you are with WF WANT TO qtapt DTrwT \kt * * Forster— then you'll agree that he, as well * * | ™ WtA Ji32 ft RIG^ T - We want to : se- as Anthony, "belongs" in this organization of L !£ J ? ■? ea^ F m , town T th , e . °? c ™ ho specialists and experts. •■ ■• • - 4 has the best standing locally, and the kind of fel- AMnvniT'T t i?Tvn- \u *u cc V- : 9^^K8&i£SS$ I ;■-.-;,: low who will take hold of this product, not for a ANI ? ! I OU LL ™ m u th A° th f ffice / S and " m e day, but for his whole future-to go along and factory not scores, but hundreds of men you've stay with us while we both make money and at ' W , n for specialists all and the same time giving the buyer more for his * you 1 cone ude that if the kind of car you been money than he can possibly get elsewhere. wanting-the kind you d design and make your ._,_ a attawtttv matia " self ,if you had the capital and the facilities—can IT'S A QUANTITY PROPOSITION and -when be made, then this organization can make it—to ; f you see the car you 11 say it is a permanent prop- the Queen's taste— yours. V osltlon - / THE CAR IS HERE ready to see and to ride in. De. THAT'S WHAT YOU'VE BEEN LOOKING FOR ' liveries in quantities will ! begin in June. You've —that's what we've been aiming at in producing been looking for this car, for years—come to De this car. Coupled with our $1,085 "35-4" and our troit on the first train; see and try it out for your $2,350—50-6, here's the greatest line in the world self—and tell us why you think you can sell more and any maker who tries to compete, either in of them in your territory than any other dealer, quality or price, will have to go some. NOW MULL THIS OVER: You must realize—you NOW HERE'S WHAT INTERESTS YOU at this who have watched the trend of things—that this moment. We can't very well refuse to sign up automobile business will gradually narrow down * with the other dealer who comes from your ter- to a few bi & ones - It: wil1 be a contest between ritory. We appreciate his coming— shows he giants. ~ ": : is on the alert. That's always a good sign. TODAY, WHEN MARGINS OF PROFIT to the BUT HE MAY NOT BE THE BEST man for us to maker are so small that ninety per cent of all the , tie how are we going to know unless you V: • buyer pays goes into actual automobile value and : -:' : come and ;: tell us? .-' v " # ' service; when, in other words, the profit per car Qn W1? nr?rTrn?n f. *~ii n j i is very small,.only those makers who have the SO WE DECIDED to tell all dealers that we are financial backing, the facilities and the experi ready-to contract for these 25's as well as the 35 . ence necessary to produce cars in quantities, can * '* and the rest of the lme. j '~ '■." survive • • ■ * ,*.., ......»:..** • • i ■■.- MAXWELL MOTOR CO. Executive and Sales Offices, Detroit, Mich. ■ UNITED MOTOR SAN FRANCISCO CO, m^ UmiLil/ IMLKJ 1V/IV VA-J., Manager ■■■■•■'•• ''' : "'- ''-''•■ ■ '••'■ Distridl Managers .'.'; :;./'; : ''.'■"' V! - :. .' Ralph Coburn, 398 Newberry St., Boston Mess.; C. F. Redden 1790 Broadway, New York, N. Y.; E. G. Oliver. 305 Abbott Bide Philadelphia, Pa.; A. Burwell Jr., Charlotte, N. C; C. H. Booth, 380 Peachtree St., Atlanta, Ga»; E. M. Greene, 1217 Swetland Bldg., Cleveland Ohio- F B Willis : 427 North Meridian, Indianapolis, Ind., and 306 N. 12th St., St. Louis, Mo.; Frank Shaw, Gayoso Hotel, Memphis, Tenri • C F Stewart Masonic Temple, Des Moines, la,; O. W. Klose, Hennipen Ave. and 99th St., Minneapolis, Minn.; J. M. Opper, 1122 Farnam St., Omaha, Neb.; C. E.' Stebbins. 1612 Grand Ave., Kansas City, Mo.; J. W. Shelor, 1318 Commerce St, Dallas, Tex.; D. S. Eddins, Denver, Colo.; C. R. Newby, St. James Hotel San .Francisco, Cal., and 217 Oregon Hotel, Portland, Ore. .'.-.: . . • . ' . ..' y K -fy!"?' 0 , t -.J» m « notei. Ma BRANCH MANAGERS—J. S. Conwell, 1200 So. Olive St., Los Angeles, C.l.i G. P. Moore. 5905 Central Ave., E. Pittsburg, Pa. 43