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NEW VELIE CARS
Max I. Rosenfeld, President of
Auto Sales Co.. Speaks
of Important Points
"The consideration of weight aa a
factor in the economical operation of
a motor car is growing every day,"
says Max L Rosenfeld, president of
the Auto Sales company, who sells
Velie cars ln the local'territory.
"The engineering force at the Velle
factory Is putting particular stress
on this important point at the present
time. Without realizing the fact, the
buying public is making it harder
every year for the manufacturer to
put out a car that will be economical
This Is due ln large part to the de
mand for various heavy accessories
which has become so great that these
accessories are as essential to the
properly built car as the motor and
other working parts.
"The biggest advances have been
made along the lines of using high
grade materials scientifically placed
in the car to give the necessary
strength without the usual weight.
In a Way the process of lightening
the car helps in getting superior
strength, since the various parts of
the car are subjected to a lesser load,
due to the light weight.
"How far Velie engineers have
progressed in this direction is shown
in the new Velie Six. which has al
ready become known as the 1.000
pounds lighter car. This car weighs,
when ready for the road and loaded
with full passenger capacity, lees than
the average six cylinder car weighs
"On the long run test Just completed
the value of this lessened weight
made itself felt in the remarkable
freedom from tire trouble. In fact,
there was practically no attention re
quired in the way of taking care of
"A rather high gasoline economy
record was also scored on the run.
considering that for more than 2,000
miles the route was over the worst
mountain roads that it was possible
"The . average distance covered per
gallon of gasoline was 10 miles, and
no attempt was made to run the car
with low gaa consumption.
"Another factor which is of supreme
importance and which is materially
aided by light weight is the securing
of riding comfort- The light weight
car. suspended on properly built
springs, seems to override road shocks
in a surprising manner, and the oc
cupants feel practically no jolting or
OF REGAL OUTPUT
Factory Is Planning to Build
10.000 Cars Next Year —
Plant Covers 7 Acres
"T haven't any rash statement to
make concerning the output for the
season ahead." Frank Renstrom, the
Regal distributer, stated, during a
conversation concerning the future of
underslung cars. "When we first be
gan manufacturing Regal cars, we
Bold 2jo for first season. That was
in 1908. The Regal was the first four
cylinder car to sell for $1,250.
"Regals were overhung at that
time, but it was not long until the
factory realized that the underslung
car would become the car of the
future. And from that time the
efforts of the Regal plant have been
devoted to advancing the scientific
theory of the underslung. Our cars
are known everywhere, not only on
this continent, but in foreign coun
••We have big distributing points in
Johannesburg. Australia New Zeal
and, Hongkong, St. Petersburg,
Tokyo Calcutta, Borneo and many
other out of the way places, as well
es in every one of the large cities
of the world.
The growth of the Regal under
slung is truly remarkable, and re
gardless of where you go, you will
find our car represented. From 250
cars built and sold in 1908, we sold
<ars annually thereafter as follows:
1909 2,000 cars; 1910. 3,500 cars; 1911,
4 500 cars; 1912, 5,800 cars, and we
expect to sell 7,500 cars in 1913.
The factory Is planning ahead for
10,000 cars to be built ln 1914, and
you can bank on it that they will
sell them. The Regal was never
more popular than lt is now, and the
big manufacturers realize that the
underslung car will be the great car
of the future.
"From a small workshop, our fac
tory has expanded to a plant cover
ing seven and a half acres. Our
buildings are all built with an eye to
the future, and are fireproof. We
maintain our own racing or testing
track and thoroughly try out every
car before it leaves the factory. Our
plant is one of the most thoroughly
equipped in the country.
10,000 MILLS IN
A CHALMERS 'SIX'
Bon Biggs of Stockton has in tha
last six months driven 10,000 miles
ln a Chalmers six cylinder car. Dur
ing this period of time Mr. Biggs
haj made 10 round trips, over moun
tarns, from Stockton to Reno. While
Mr. Biggs doea not wish to be con
sidered as of the owl species, most
of his traveling is done at night,
leaving Stockton about 8 o'clock ln
the evening and arriving at Reno
about. C o'clock the next morning,
making the trip of 190 miles ln 10
This Mr. Biggs believes to be the
best record of any car ln the coun
try. Ills car now is practically as
good as new. He is having the valves
ground for the first time, and believes
♦ here is RO.OOO or >0,000 miles more
In the car.
NEW MODELS AROUSE INTEREST OF LOCAL BUYERS
LATEST MODEL OF
The first shipments of new Pack
ard "S8" motor cars will be made
shortly from the factory in Detroit.
The appearance of this model has
been awaited with considerable inter
est by the motoring public. It re
tains the essential improvements
which were embodied ln the previous
model, including left drive, left hand
gear ahift and centralized control
It is equipped with the silent worm
bevel driving gears, a new mechani
cal feature never before manufac
The second "3S" is built in two
types of chassis, known as touring
and phaeton. Nineteen body styles
offer an exceptionally wide ranse of
selection ln both open and inclosed
The standard touring car seats
seven. A special touring body seating
six is offered ln addition to the stand
ard Packard line, enabling the pur
chaser to enjoy the maximum service
qualities of the Packard chassis at a
lower cost than when fitted with a
I kard standard touring body.
The gear shift levers have been
moved forward about eight Inches and
two front doors offer access to the
front compartment from either side
eTcept In closed bodies having cab
sides. Extra tires are carried in the
"The Little Aristocrat"
$1,050 Fully Equipped f. o.b. San Francisco
This car has made good. If you will ex
amine its construction and inquire of users
of the EMPIRE, you will then know that it
offers unequaled value in its class.
Its power plant is modem, with three
point suspension; engine, transmission and
disc clutch a unit.
Transmission and differential of fifty
horsepower construction, while the engine
is rated as thirty-one horsepower, insuring
it against trouble where most popular
priced cars go wrong.
Designed on lines of the high priced car.
Our well known guarantee follows this
The EMPIRE was the one car of its class
that came through with a perfect record on
the recent Indiana-Pacific tour.
OSEN-McFARLAND AUTO COMPANY
661 GOLDEN GATE AYE., SAN FRANCISCO
Firat and St. James Streets, San Jose
(OCR HOME TOWX)
THE SANFRANCISCO CALL, SATURDAY. SEPTEMBER 20. 1013
The 1914 Chalmers that just arrived.
Have You Forgotten
Your First Lesson?
1 You v»UI never forget yonr
I first day at the wheel of an
! automobile. An you will re
> member, yog were driven to
! some distant boulevard, where
you would l>e unmolested by
traffic. Driving; up to the Hide of
the curb, your Instruotor pro
ceeded to explain the function*
of the various levers and ped
als. After a abort talk with
lilm, you «ere fully convinced
that none other than an auto
mobile engineer could ever hope
J to run an automobile. You are
* assured by the driver that lt Is
> no simple that even a child
J could drive It. Spurred on by
, thin statement, you change
' scats with your Instructor!
i through, your head are rushing
| past Instruction* regnrdtng the
pushing of pedals and the pnll
log of levers. Taking a firm
1 hold on the steering wheel, you
i proceed to push an muny pedals
! as ore within handy reach of
t your two feel. The car given a
I lurch forward like a drunken
1 sailor and, after Kotng a dls
i tance of about 1." feet, mnken
| one final lurch nnd the motor
i rxpires. A look of disgust pauses
\ over your Instructor's face and
1 he lnfOrina yon In no pleasant
i terms that yon have Mailed the
[ motor. You readily agree with
i him that you have done some
\ thing. Well, anyway, after
> what seemed like hours of la
i hor, you finally master the drlv
' Ing of the car.
URGES ROAD TO
"With more than SO.OOO automobiles I
traversing the roads of California. 1 '
representing as they do a motoring!
publio of approximately 320.000 cltl- I
sens of our commonwealth, it ts be
lieved that this ptrong representation
ta entitled to every privilege which it
la possible to obtain in the way of
good motoring roads through that I
wonderfully attractive summer play
ground, the high mountainous coun- |
try of the Sierra Nevada." says O. K. |
Parker, chief engineer of the Auto-
Sets Another Record
A model 24 $ukis, costing $1,060, the
smallest member of the ffiuck family, sets
the record from San Francisco to Portland
at 40 noun: :! 50 minutes, cutting 17 hours
from the previous mark established by a much
higher powered and higher priced car.
Not one mechanical adjustment was made
in the 741 mile trip, and only one tire change
was necessary, notwithstanding the fact that
the route covered was over hot and rough
valley roads and narrow mountain
This showing again proves the easy rid
ing qualities of the BUICK and the power
and dependability of the $me/c 's valve in
the head motor.
DUPLICATES OF RECORD BREAKER
NOW ON EXHIBITION
Models 36 and 37, the newly designed,
modernly equipped and higher powered
$uick s are now on display.
Remember: " ffimcfp s Are Built Up
To a Standard, Not Down to a Price."
HOWARD AUTOMOBILE CO.
523-533 GOLDEN GATE AVENUE
PORTLAND OAKLAND LOS ANGELES
An owner of a cross country car enjoying the touring around Mt. St. Helena.
I mobile Club of Southern California.
He had just returned from a two
months' inspection of the possibilities
of using; not only the present roads
j in and through the Yosemite national
i park, but also to the feasibleness of
constructing new roads where only
mountain trails now exist.
The Automobile Club of .Southern
j California Is taking the initiative ln
thus exploiting the possibilities of the
country surrounding Yosemite valley,
knowing that the time is near at hand
when a most insistent demand will be
made on the national government for
the opening of these roads and the
construction of every road that it is
feasible to build.
To this end the club has had its
engineering department making a
thorough reconnaissance of the ex
isting roads and trails all the way
from the San .loaquin valley to the
Nevada state line.
TRAVELS FAR IN FRANKLIN?
After traveling abroad for more j
than 2,200 miles, Herman K. Dewls of i
Haverhiil. Mass., has returned home ,
with the tires on his Franklin touring !
car still Inflated with the same air j
that was put ln them at Haverhill be
fore he left several weeks ago for
Mr. Dewls spent the summer tour
ing England, Scotland and Wales.
Holds Record in Mounting Tires
j Durins Aye years of uninterrupted
I service. George Benninger, foreman
of the tire mounting and repair de
partment at one of the Studebaker 1
| plants in Detroit, lias mounted on
wheels and rims a quarter of a million
automobile tires. He has a record of
I mounting with his own hands 310
| tires during one working day.
lAutomobile Clearance Sale!
We Must Make Room for
I Five Thousand 1914 Overlands I
■ Contracted for and shipments of which have already commenced. We offer I
II the following 1913 Automobiles and trucks at greatly reduced prices:
Special Price Hcsrular Trioe HJ
■ 7 30-Horsepower Overland Roadsters $ 950 $1,130
I 8 30-Horsepower Overland Roadsters, equipped with
IT. S. L. Lighting and Starting System 1,150 1,355
H 3 45-Horsepower Overland Five-Passenger Touring
H Cars, equipped with TJ. S. L. Lighting and Start
,-i t ing System . _ 1,600 1.800 PL
H 3 45-Horsepower Overland Four-Passenger Touring
|| Cars, equipped with U. S. L. Lighting and Start
|| ing System 1,600 1,800
H 2 Seven-Passenger Garford Touring Cars, equipped
"V with Fleetric Lighting and Starting System. ... 2,250 4,150
I Trucks I
H 1 Five-Ton Kissel Truck Chassis $3,250
H 2 Three-Ton Gramm Truck Chassis 2,650 3,750
I 2 Two-Ton Gramm Truck Chassis 2,150 -j.825
I 1 Two-Ton Gramm Truck with Express Body 2,250 2,950 *
B 1 Model 69, Overland Delivery Express Wagon. .. . 1,000 1.100
n| Above prices include instructions and delivery to any part of California .j
Within 100 Miles of San Francisco
You know these cars —you know they are right—you or your neighbor has dealt fi
with us and knows our treatment is right. The prices speak for themselves the stock
183 will not last long—why not pick up now thai snap you have been waiting for?
I J. W. LEAVITT & CO. I
I • San Francisco Oakland
I 301 Golden Gate Aye., Cor. Hyde 207 Twelfth Street I
Phone Market 411 Phone Oakland 616
One Ford to Every
In United States
\ Total Number of This Make in Use
Today Is Placed at
One family ln every 67 in the United
j States Is taking- its pleasure ln a Ford
car. or, rather, on the basis of tha
I number of Ford cars in use, every
I sixty-seventh family should have a
I car. There are enough of them in
| existence to supply a car to one per
; son In each 306 in the country.
The number of Fords in use today is
'approximately 325,000. Of this multi-
I tude 300,000 are in the United States.
! The population, according to the last
i census, was 92.000,000. It is easy to
I compute from this that one person ln
•very 306 has a Ford car.
Getting down to the family propo
sition the official multiple for figuring
the average number of people in a
family is 4.53, which gives the fact
that one in every 67 families owns a
! Ford car.
American Car a Peach—The latest
j 1914 model to be announced hy the
j American Motors company of Indian-
I apolts Is a six passenger car known
jas "type 646." The figures denote six
! cylinders, 40 horsepower and six pas
' senger capacity.
NEW 1914 MODEL
GIVEN GOOD TEST
J. W. Leavitt Speaks of
the New Overland
"The new 1914 Overland ears Jiave
been put through their California
test." says J. W. Leavltt. the heed of
J. W. I.eavitt & Co.. coast distributers
for the Overland cars.
"We never receive, a new model
without first giving it our own test—
that is we take out one of the cars
and try to give it the severest test
that it will undergo in the hands of a
California owner. It is a known fact
that the roads and hills of California
are the best to test out the capability
of a car there is.
"There is no place in the United
States or practically any place in
Europe that is frequented by motor
car owners that will test a car out as/ m
perfectly as the roads and mountain
grades of the Pacific coaat.
"Hence it is that cars that make)
good In other localities fall to coma
up to the expectation when used out
here. We therefore make it a prac
tice that whenever we get a car to
thoroughly test it out and find out
If It has any shortcomings.
"This has proven most satisfactory
in the past and we have been able to
make suggestions to the factory that
have overcome little difficulties that
might have caused much annoyance to
the owner thereafter.
"The 1914 modela have gone far
beyond our expectation, and probab'v
what we thought they would do in the
test. We have taken them out over
the testing srround. which is within a
radius of 60 miles of San Francisco,
and on every occasion they have made
"The severe test that we gave them
when they were first received was
right here in San Francisco. We have
taken the new model up over what is
known as Kearny street hill —that is.
Kearny street from Broadway up.
There Is no hill or grade that is a
harder test on a car than this one. Wa
went up with four passengers.
"We stopped the car in the middle)
of the grade and then caused It to be»
started again. Every test made on
this hill shows the high power and
excellent design of the car. It was
there on every occasion, and did every
thing it was called upon to do.
"We are not satisfied with this teat
alone. We consciously make the test
on all care during the season to see
that they are up to the standard. In
some factories the rush of orders is
likely to make the workmen a llttla
lax ln handling the refinements and
other things which are supposed to
make a perfect operation of the motor
and It is on account of these things
that might creep in even ln the best
regulated factories, that we conscious
ly test our cars.
"Every honorable motor car owner
should do the same thing with hia
car. When he gets it an* it is in per
fect condition ho should test Lt over
some particular stretch of road for-*
power, speed, and even as to Its roll