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PAGE SIX THE RICHMOXD PALLADIUM AND STJX-TELEGK AM, TUESDAY JULY 9, 1912. LIBRARIES NEED GOOD ADVERTISING Gertrude E. Andrus Delivers Interesting Lecture to Library Students. Gertrude Elizabeth Andrus, superin tendent of the Children's department of the Seattle, Washington, Public Li brary, delivered her first address yes terday afternoon before a number of students who are attending the Earl ham College Library summer school. Miss Andrus had for her subject "Ad vertising a Public Library." She said the up to date library is a "library militant." It wants to be known as a force in the community. The old me dieval library with its scholarly exclu- siveness, its strict rules has no place in modern life. Advertising is accepted as necessary in business. It-is equally so in literary affairs, "Some people think advertis ing undignified for a library. That de pends on the kind of advertising," she said. Every advertisement must have a personal appeal. Simple information is not enough. This point was illustrat ed with the story of two bootblacks, jone of whom cried, "Shine your boots, 'sir," the other "Getiyour Sunday shine here." The second boy got the busi ness Advertising must be systematic. Spasmodic appeals are not sufficient. Follow up each advertisement with an other. Plan a regular campaign and carry it out. An attractive building not too formal Is a ..good advertise ment. So are good looks. But the best "ad" is a live librarian.. The advice of iSam Walter Foss, the deceased poet librarian of Somervilfe, Mass., "In crease the circulation ;of the books twofold the circulation! of the librar ian threefold." Satisfledrcustomers are a necessary foundation! for all adver tising. In Seattle every man and woman is entitled to borrow two1 novels and as many other books as he wants at one time and keep them four weeks; after rwhich he may return them for another pour weeks excessive demands being isubject always to other requests. Children may take two books of any kind. There is no sense, said Miss Andrus, in this idea of making chil dren take on nonflction along with ev- 'ery good story. These remarks (illustrated the point that library rules' are a means of ad vertising. The definite methods of advertising suggested included putting special col- Jlections of books on prominent shel ves; story telling in libraries; schools and playgrounds; literary clubs, tele phone service for quick reference work; especially for newspapers, li brary bulletins, printed and mimio- . graphed lists on special subjects at ap jpropriate times; exhibits artistic, in dustrial, and historical in the library; ! Christmas book exhibits for the bene fit of parents and others who don't know what book to give as a Chrisa- tanas present, auditoriums, that are in public places for all sorts of meetings, lectures, etc.; Placards in public pla ces: little folders about the library L . . . . (mat are put in pay-enveiopes sent out with gas and water bills and city de partment correspondence; traveling libraries for people who live a few miles from the library, etc.; literary sermons, etc. Last, and most import ant of all, is newspaper advertising, she said. The newspaper reaches a much larger public than any other medium. Newspaper editors are liberal Mn giving space to libraries. Many have regular' library columns, One li brary has had a literary column every single week for thirty years. Newspa pers are glad to get news items, not only local but about literary work in general. In one sense newspapers and libraries are working for a common end and they should co-operate. Many people are in Richmond at tending the course. They have come irom an parts or tne state and from ruear-by towns in Ohio. For soreness of the muscles, wheth er induced by violent exercises or in jury, there is nothing better than Chamberlain's Liniment. This liniment also relieves rheumatic paits. For sale by all dealers. FT TRICKY ELEPHANTS. The Cunning They Displayed In Pro curing a Stolen Meal. i Singular as it may seem, elephants which have associated with men enter J tain the notion that, under special eir- cumstances. they are not responsible if Jthey utilize another to commit an ille- gal act. The following is an Instance ot this elephantine morality, j A man in Rangoon bought three l young elephants to send to England. IThey were tame and playful, but cun ( ning. Knowing that it was wrong to ' steal paddy (unhusked rice) the idea had doubtless been impressed upon J them by punishment for stealing they would not touch it themselves, but if boy went to see them he would be 'seized by one, the little trunk would ! be coiled around his arm, and he would j be led to where the paddy was kept in bags. ; The elephant would make a cat's paw f the boy's hand to take up a handful 'of paddy. Then, letting go. he would turn up the end of his trunk, open It , and coaxingly invite the boy to drop in jthe paddy. Should the boy, however, put It back tin the bag his arm would again be j seized by the trunk, and his hand would be again inserted lato tne paddy bag. The boy, anxious to be released, would usually drop the paddy into the trunk, and the elephant would blow the rice into his mouth. After repeat tog the operation several times the elephant, would scamper off, feeling that he had got the paddy without stealing it. Harper's. I Proving It. " An editor said of n certain local pol itician: "We will not call him an ass. jWe will print his speech." : The 1 Scrap Book A Twice Told Tale. The late A- L. Williams of Topeka, general attorney for the Union Pacific was once on a trip with a party of friends Jn a private car. While in Den ver one of the party,' a man of con vivial habits, came Jn the car late one night and found Mr. Williams play ing solitaire. The convivial one was enough under the influence of liquor to be talkative and proceeded to tell Mr. Williams a long story of his domestic unhappiness. The next morning, when sober, be mentioned the fact that be had talked too much the night before and requested that anything be might have said would not be repeated. Mr. Williams, in order to relieve the man's embarrassment, said: "That's all right I never listened to yon and have no idea wbat yoa sand." That night the man returned in the same condition. Looking sternly at Mr. Williams, he said: "Now. durn you, yon said yon didn't listen to i me last night, so I'm going to tell you the whole story again, and you've got to listen." Kansas City Star. On the Firing Line. For glory? For good? For fortune or fame? Why, ho for the front where the battle Is on! Leave the rear to the dolt, the lazy, the lame. Go forward, as ever the valiant have gone. 'Whether city or Held, whether mountain or mine, i Go forward, right on to the firing line. "Whether newsboy or plowboy or cowboy or cleric. Fight forward, be ready, be steady, be first. Be fairest, be bravest, be best at your work. Exult and be glad; dare to hunger, to thirst. As David, as Alfred. Let dogs skulk and whine. There la room but for men on the firing Una. Aye, the place to fight and the place to fall. As fall we must all In God's good time. It Is where the manliest man is the wall, Where boys are as men in their pride and prime. Where glory gleams brightest, where brightest eyes shine. Far out on the roaring red firing line. Jo&Qta Miller. Bill Nye's Disappointment. Representative Nye came to the breakfast table at his hotel one morn ing, chuckling to himself, and he ex plained that he had just thought of a boyhood incident for the first time in many years. It was when the Nye family twere living on a farm in Wis consin. He went to the pump one noon to wash his face after toiling in the fields all morning and was met by Bill Nye. his elder brother, who had been at work in another part of the farm. Bill looked at him as If he were a stranger and asked seriously, "Is your name Nye?" "It is," replied Frank, with equal serio Kness. . "Why, thafs my name, too," went on Bill. "Wonder if we could be any relation. Where were you born, friend?" "I was born in Maine." "Well, this IS interesting." said Bill. "I wouldn't doubt at all if we're re lated. Ever have any brothers?" "Yes, one older brother and one younger brother." replied Frank. "Oh. well, it can't be the same fam ily, then." said Bill, in a disappointed tone. "I had two brothers myself, but mine were both younger." New York Press. Two Puzzles. Wlllard S. Straight of the Morgan banking house said In a recent letter from Peking: "The things that puzzle and perplex us in the Chinese become, on closer knowledge, simple, and so, no doubt, do we perplex and puzzle the China man till he gets to know us better. "It is like a mandarin from the far Interior who dined with me the other evening. In his honor tb dinner was very Chinese. One course consisted of eggs apparently quite whole, yet within them was a delicate salad of mushrooms, lettuce, nuts and mustard. " 'It puzzles me,' I said to the man darin, 'how all these things are put inside a whole egg.' "My guest took up an uncut maga zine from a table. " 'But It puzzles me still more,' he said, peering between the leavps. 'how you manage to put printing in hereT " Washington Star. Let the Cat Out of the Bag. A certain English innkeeper's family conducted a weekly raffle. In this raffle the prizes were turkeys, ducks, young pigs, baskets of eggs and such like rural commodities. A quantity of steel disks, numbered from 1 to 25. were put In a black bag. and the little daughter of the innkeeper put her hand In the bag and drew a disk for each speculator in turn. The person whose number was the highest got the prize. Well. It had been noticed that the Innkeeper's wife had got the prize pretty frequently, but nothing -vas thought of this by th simple, honest rural folk. One evening, though, the little girl, with her band in the bag. paused. It iras ber mother's turn, and she did not Jraw forth her mother's disk In her ssual quick and careless way. She rummaged about. The other raflJers looked at one another oddly. The inn keener said: "Come, come, child, hurry up." "But. father." said the little girl, "1 can't find the hot one." Trying to Beat the Gam. "Every note that prima donna sings costs me at least a dollar." said one musical manager. Well." replied the other, "get a man to write her a song with only whole notes and rests in it-" Washington Star. - With the Scalpers. "Oh. mother, why are the men in the front baldheaded?" "They bought their tickets from the scalpers, my child." Chicago Tribune. AMERICANS SWEPT THE BOARD TODAY Seven of Fourteen Qualify ing in 1500 Meter Run Were Yankees. (National News Association) STOCKHOLM, July 9. This was an other day of triumph for the stars and stripes at the Olympic games. Seven out of fourteen representatives of the United States qualified for the final heat of the 1,500 meter race. That the Yankees would make a clean sweep tomorrow was openly predicted. Successful Americans today were: Kiviat, Madera, Sheppard, Tabor J. P. Jones, Hedland and McClure. Kiviat was the only one forced to extend himself, and his time was one second behind the record. The other Americans took things easy to save themselves for the final heat tomor row, when a new record is confidently expected. The following are the re sults yesterday: 800 Meter Run. Won by J. E. Meredith, American; Melvin W. Sheppard, American, sec ond; Ira N. Davenport, American, third. Time, 1:51 9-10. 10,000 Meter Run. Won by H. Kolenmainen, Finland; Louis Tewanima, American, second; A. Stenroos, Finland, third; Joseph Keeeper, Canada, fourth; A. Orlando, Italy, fifth. Time, 31:20. Standing Broad Jump. Won by C. Tsiclitiras, Greece. Dis tance, 3 meters, 37 centimeters (about 11 ft.); Piatt Adams, America, second. Distance, 3 meters, 36 centimeters; Benjamin W. Adams, America, third. Distance 3 meters, 28 centimeters. Rnuning High Jump. Won by Almen W. Richards, Amer ica. Height, 193 centimeters (about 6 feet 4 inches); Liesche, Germany, second. Height, 191 centimeters (about 6 feet 3'i inches) ; George L. Horine, America, third. Height 191 centimeters. 10,000 Meter Walk. First heat Won by George Golding, Canada; E. J. Webb, England, sec ond; A. Pasmussen, Denmark, third; F. Altimani, Italy, fourth; W. J. Pal mer, England, fifth. Time, 47:14 5-10. Second heat Won by W. G. Yates, England; A C. St. Normand, South Af rica, second; T. H. Dunbill, England, thisd; V. E. Gylche, Denmark, fourth; Frederick H. Keiser, America, fifth. Time 49:43 3-5. 400 Meter Relay Race. First heat Won by Canada. Time, :46 1-5. (Unopposed.) Second heat Won by America. Time, :43 7-10. (Unopposed). Third heat Won by England. Time, :45. (Unopposed.) Fourth heat Won by Sweden. Time, :43. (Unopposed.) Fifth heat Germany defeated Aus tria. Time, :43 3-5. Sixth heat Hungary defeated France. Time, :43 7-10. First semi-final heat America de feated England. Time, :42 1-5. Am erican team disqualified for overrun ning.) Second semi-final heat Sweden de feated Hungary. Time :42. Third semi-final heat German de feated Canada. Time :42 3-10. Modern Pentathlon. 300 meter swim Ilvord, England, defeated Lieut George S. Patton, Jr., America. Time, 5:55 3-5. Tug of War. Stockholm police defeated London police in straight pulls. 400 Meter Swim. First heat Won by Demjan, Hun gary; Henning, Sweden, second; In nocent, England, third. Time, 6:35 4-5. (Demjan was disqualified.) Second heat Won by Malisch, Ger many; Lindross, Finland, second; Mc Dermott, America, third. Time, 6:47. (McDermott was disqualified.) Third heat Won by Lutzow, Ger many; Coubet, Belgium, second; Sien galewicz, Austria, third. Time 6:49 4-5. Dynamite and Trae Planting. Possibly what at first sight appears to be the strangest application of dyna mite is for the purpose of planting trees. Yet Its success in this connec tion is said to be peculiarly remarka ble. When a bole is made with a spade the surrounding soil Is left in Its hard condition. The result Is that the roots find it difficult to start. They are cramped in the tight quarters of the bole and cannot pierce the sur rounding hard wall of earth. With dynamite a large clean hole is blasted out, and. In addition, the soil on all sides is loosened for five or six feet. When the tree is planted the young and tender roots force their way with out effort through the crevices. Buck ing up nourishment, and commence to grow from the moment tbey are set without any retardation whatever. Peas and Lentils. The word "pea" Is derived from Pisa, a Greek city of Elis. which seems to have been the center of the pea growing Industry for years before the time of Christ. The antiquarians aver that the "mess pottage." for which Esau sold his birthright, was a dish of peas. In those times they were called "lentils," and even at the pres ent day the English common peopie of several of the English shires, nota bly Middlesex as well as Oxfordshire, call them "tils." dropping the "Ien." In the time of Mary they were calied "peasons," and in the time of Chanes L "pease." A Literary Sensation. "What's the cause of the excitement? Look! There's a great crowd around the public library building. Something must have bapiened." "Wait a minute. I know the libra rian. I'll telephone over and see what's wrong." Businessof telephoning.) "Well, what Is it?" "Somebody bas started a rumor that there is a business man inside reading a book of poems." Chicago Record Herald. THE BASQUE IDEA. Peplum Effect Shown In Lingerie Frock. It 1k-yar, w-iu -.v. W-:'.: . CBEAM BATISTE AND BULGARIAN WOBK. The waist coming below the belt Is now so popular that even the lingerie frocks for summer are shown with these basques or elongated bodices. The frock illustrated is of cream ba tiste and Bulgarian embroidery, the embroidered sections being set between insertions of cream fillet lace. The ar rangement of the embroidered bands, finished at the edge with ball fringe on the bodice, is exceedingly graceful. With these white frocks will be worn dark bats, but the boots are invariably white, high buttoned affairs of white buckskin being the favored style. Girls Shunned by Men. There are many such, and for the most part the fault lies with ' them selves. The girl who never even exerts her self to be agreeable unless she can have everything her own way is one of them, for there is not a man alive who will give way in everything to a girl. The girl who scolds is another type. She may be perfectly good tempered, but she has contracted the scolding habit,, and so she is left alone to scold at her pleasure. Theu there is the girl with the haugh ty manner and cold stare. No man dares to make love to her. because there is nothing whatever to love in her. So the girl scowls at what she consid ers his bad taste, utterly ignoring the fact that her own foolish conduct is the sole cause of his neglect. Another girl without a lover is the painfully shy maiden. She likes to see men at a distance, but the moment they draw near she drives them back with her embarrassment. They retire simply out of pity, seeing her distress and awkward bashfulness. Last on the list comes the girl who always has something to say about every one she sees, ridiculing people in ordT to be considered clever, little knowing how men iutensely dislike to hear her pulling everybody's character to pieces for their amusement. The All Day Bag. "Even though you never would dream of carrying a hand bag in America, you must take one with you to Europe, where they are considerably more ex pensive to buy than at home and where you will need one every time that you start for a single day's excursion," warned an experienced tourist while advising a friend about to depart for her first trip across the Atlautic. "This all day bag need not be weighty, but it must be sufliciently capacious to hold extra gloves and a handkerchief, a very slender folding comb and tooth brush, a tiny cake of soap, hand towel, self feeding powder puff, rubber san dals, hand mirror, chiffon veil of good size, fountain pen, notebook, needle case and a tiny flask of brandy. With that sort of equipment a woman can keep herself .looking tidy for a number of hours, and she is prepared for al most any emergency likely to arise." The Fly as a Health Inspector. You can't hide dirt from a fly. He is a literal eye of the Lord, in every place beholding the evil and the good, particularly the evIL He has as keen a nose for the odor of filth as a bird dog has for quails and will follow a scent a quarter of a mile up the wind if necessary to find It: then when he has found it be gorges bimeslf full of it, smears himself with it. like a small boy earing pie. clear up to the backs of bis ears, and proceeds to tell the female of his species about it that she may go there and deposit her 150 eggs. No race suicide for him. Cats as Food In China. One often sums up the value of cheap fur by describing it as having been oh tained from the domestic cat. but in China garments of catskin rank as high and are s precious as garments of sa ble in this country. In the Flowery Land cat's flesh is also much eaten and is especially recommended as a cure for consumption and all lung dis eases. It is vastly superior to cod liver oil. and therefore cats are considered extremely valuable possessions Black cats provide the best meat, and In a great many parts of China this food Is so highly esteemed that cats are reared for sale like fowls or sheep. Satisfaction For Him. -Well,' said the millionaire's bril liant son. who bas achieved success by his own efforts, I bave one great sat isfaction." "What is that? asked his admiring ! friends ( "At least none of yoo can say that ? too knew me when I didnt have a aicfceL" Detroit Free Press. j 14' rX M f : ? ' V i M , - - - & BASEBALL RESULTS NATIONAL LEAGUE. Won Lost PcL New York 56 14 .800 Chicago 4 27 .609 Pittsburgh 41 29 .586 Cincinnati .. 37 36 .507 Philadelphia 31 36 .463 Brooklyn 27 43 .386 St. Louis 28 43 .363 BoBton 23 51 .311 YESTERDAY'S RESULTS. Chicago, 7; New York, 2. Boston. 2; fct. Louis, 1. Philadelphia, 5-2; Pittsburgh, 1-9. Cincinnati-Brooklyn rain. GAMES TODAY. New York at Chicago. Philadelphia at Pittsburgh. Brooklyn at Cincinnati. Boston at St. Louis. AMERICAN LEAGUE. Won Lost Pet. Boston 52 24 .684 Washington 45 31 .592 Chicago 42 31 .575 Philadelphia 41 32 .562 Cleveland 39 36 .520 Detroit 37 39 .487 New York 19 '50 .275 St. Louis 19 51 .271 YESTERDAY'S RESULTS. Cleveland, 7-4; Philadelphia. 4-2. Boston, 5; St. Louis, 1. GAMES TODAY. Chicago at Philadelphia. St. Louis at Boston. Detroit at New York. Cleveland at Washington. AMERICAN ASSOCIATION. Won Lost Pet. Columbus 57 30 .655 Toledo 53 31 .631 Minneapolis 51 33 .607 Kansas City 40 44 .476 Milwaukee 38 49 .437 St. Paul 37 50 .425 Louisville 31 49 .388 Indianapolis 32 53 .376 YESTERDAY'S RESULTS. Milwaukee, 1; Louisville, 0. Minneapolis, 9; St. Paul, 8. GAMES TODAY. Indianapolis at Kansas City. Toledo at St. Paul. Columbus at Minneapolis. Louisville at Milwaukee. Reading. If you like to read and have many books, be careful lest you read too much and think too little. A CONGRESSIONAL BEE AFTER MAYOR He Will Run on G. O. P. Ticket if Law Permits Him to Enter Race. Does Mayor Zimmerman hold a ju diciary office? In a way this question is important, for upon the answer to it may hinge whether Dr. Zimmerman will become a candidate for congress from the Sixth district. Although Mayor Zimmerman has not been "hankering" after the job of representing the people of the Sixth district in the lower lawmaking body at Washington, yet he has considered the idea. He says a number of friends have urged him to announce his can didacy. Under, present laws the mayor, ac cording to some, can not run for an other office until his term expires, as he holds the office of police Judge in connection with his mayorality duties. However, the judgship of the city court was taken voluntarily by him. as he was not required to fill the office as part of his duties as mayor. The question now is whether, in case he should resign as police judge, he could become a candidate for con gress. Some attorneys in this city hold that he could, and other hold that he could not. In the event that this question Is settled in a satisfactory manner and Mayor Zimmerman decides to become a candidate, he says he will make "some" fight for the nomination. The mayor says the spilt in the Re publican party does not bother him a bit. That would not effect his candi dacy at all. he says, for he would go right into the fight and get the sup EOOM WAMTED SEE LAST PAGE BIG MEPUCTIOM M Fmeeirail Coaches Family Coaches, $2.00; Pallbearers' Coaches, $2.00 Also big reduction on country funerals. Hire your own coaches and save the undertakers' graft. Green's Livery Stable Phone 2125 it is the root of aft evil and still we all root for it. There have been fortunes made Just by in serting an advertisement In the want columns of newspapers All classes of people read theso little ads. If you have a house' hold article, or clothing for which you have no further need a want ad 0 7 the Palladium at the cost of a few cents will bring a buyer to your door. If you are In need of help, either In the home, office or shop, the unemployed will readily see your ad and answer. In this way these little want ads bring two people together who otherwise would never have met. The price is one cent per word seven inser tions for the price of five. It paysTry the Palladium port of the followers of Taft an4 Roosevelt, because, as-he frankly ad mits, he's a mixer and a "man does things. "It would take work to beat Fin?e Gray at election time, but I believe that I know how to work hard enough, to do that."" the mayor says. Anyway, if "Doc does not decide to come out for congress, he intends to make another race for the office of mayor of the city of Richmond. He is now on his fourth term. A Book and a Wan, Copyrif ht questions art crsTt enotifh nowadays, but they no longer threaten to end In war. as in the case of St. Co in mba. the Irishman wbo settled In lona. converted north Britain and la commemorated on Jane S. bad a passion for fine manuscripts and copies of them and among others copied a certain Latin psalter beknvgins to an . Irish abbot, whereupon King Dtannatd condemned Colnmba at Tara. ruling that "to every book belongs its copy, as to every cow its calf." Colomba appealed against the verdict la the practical form of inciting his kinsmen to revolt, and they defeated Dlannald in the battle of the Psalter. The book is claimed to be the one whtcb in a silver cover was carried Into battle by the O'Donnells during more than a thousand years. Folger P. Wilson Henry J. Pohlmeyer Harry C Downing Harvey T. Wilton FUNERAL DIRECTORS Phone 1333. . 15 N. 10th St. Automobiles, Coaches, and Ambu lance Service. BRAZILIAN BALM "The Old Reliable' ti matfe for coughs, grip, cioup, asthm.v catarrh and quick consumption to the last stage. KILLS THE GERMSI