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. 1 1 ! i -4. THE EICHiiOisD FALLALuUI.1 Ai SuiJ-TLEGiAlI SATURDAY, 2w. 3, ixo. Morale Is W innin AN American is capturing a Hun not because he is any heavier or stronger or older or bigger, but just because he has the fighting spirit which his enemy is losing. That's morale. "Where are those Germans? Let's get at 'em!" yelled an American before Chateau-Thierry. He was go ing under fire for the first time. He was wild to get there! " We are constantly on the alert and are afraid the Americans are going to attack," wrote a German to his wife. He was captured before he could mail the letter. "The men are so embittered," wrote another Hun, "that they have no interest in anything, and they only want the war to end, no matter how. We are only slaves of the Government." Now he is a prisoner, too. Every despatch from France brings new proof of American . fighting spirit- stories of individual valor. Morale makes Americans glad to fight for freedom. The lack of it makes Germans hate to fight for Prussia. Our soldier knows he is a free-born fighter. He is no slave of any Government. He is part of a nation waging war. He wants to fight. He needn't be driven into battle. He yells: "Let's go!" That's morale! Let's let them keep it! Let's keep them keen and fit and confi dent! General Pershing finds that 900 men who -have a hut to spend their evenings in are more effective than 1000 the W 2,r r Why you should give twice as much as you ever gave before ! The need is for a sum 70 greater than any gift ever asked for since the world began. The Government has fixed this sum at $170,500,000. By giving to these seven organizations all at once, the" cost and effort of six additional campaigns is saved. Unless Americans do give twice as much as ever before, our soldiers and sailors may not enjoy during 1919 their: 3,600 Recreation Buildings 2,500 Libraries supplying 5,000,000 books 1,000 Miles of Movie Film 85 Hostess Houses 100 Leading Stage Stars 15,000 Big-brother "Secretaries" 2,000 Athletic Directors Millions of dollars of home comfort3 When you give double, you make sure that every fighter has the cheer and comforts of these seven organizations every step of the way from home to the front and back again. You provide him with a church, a theatre, a cheerful home, a store, a school, a club and an athletic field and a knowledge that the folks back home are with him, heart and soul 1 You have loaned your money to supply their physical needs. Now give to maintain the Morale that is winning the war! men without it.7 Napoleon called morale three times as important as other factors in war. , .,..".. The strain comes with the first swift change from civil to military life, when these organizations give your man a place to meet his family, books to read and study", the hospitality of American homes, when whole cities are re adjusted to the new conditions created by having a can tonment nearby. It comes later, too, when a man has been off in some lonely camp for weeks, when the war itself seems miles away, when letters are irregular and home seems some where in another world, when a man has lived out in a gun-pit or a dug-out, has slept in filthy straw, when the bodies of his friends lie just beyond him, out in No Man's Land. That's when the men and women of your organiza tions overseas can show our fighters that they aren't for gotten, that home is follow ing them up to the guns. Sports, entertainment, edu cation, religion, warmth, and cheer and friendship these are the forces that are work ing to keep morale up to a victory pitch.' On you, this week, depends this question of morale. These are the seven recog nized activities through which the Government enables you to stand behind your fight ers. Their value depends on just how much you, as an individual, will give to help them hasten victory. Give as you never gave before ! Give for morale! UNITED WAR WORK OJJ Y. M. C A. Y. W.C. A. This Space Contributed and City Restaurant O. E. Dickinson First National Bank Romey Furniture Co. Palais Royal Zwissler's J. M. Coe Printing Co. Union National Bank Klehfoth-Niewoehner Kresge 5 and 10 Cent Store Weiss Furniture Store Lichtenfels Paid for by the Following Merchants: Jenkins and Co. Starr Piano Co. Chenoweth Auto Co. Geo. H. Knollenberg Neff & Nusbaum American Trust and Savings Co. Jordan, McManus & Hunt Reed's Haner The Boston Store Price's Confectionery Richmond Light, Heat & Power NATL CATHOLIC WAS COUNCIL K. of C " JEWISH WELFARE" BOARD WAR CAMP COMMUNITY SERVICE AMERICAN LIBRARY ASSOCIATION CAMPAIGN This Space Contributed and Paid for by the Following Merchants Anchor Fuel Co. J. B. Holthouse W. B. Fulghum Sam Fred New Method Shoe Store Richmond Lumber Co. O. D. Bullerdick Kennedy Clothing Co. Stanley Plumbing Co. r Doan & Doan Ackerman Ed. Wilson Jones Hardware Co. Irvin Reed and Son Vigran's Ladies' Shop Ferd Grothouse Model Clothing Co. Second National Bank Dickinson Trust Co. Richmond Coal Co. Thomas and Wessel B. Johnson & Son Feltman's Hoosier Store Railroad Store