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if -I BEMIDJI DAILY PIONEER PUBLISHED DAILT'EXCEFT SIWPAT BT THE BEMIDJI PIONEER PUBLISHING COMPANY 0,*CAJtSON, President E. Bf. DENU. sey-Mff. J. D. WINTISL News BdHot ti TELEPHONE MS-MS stores at the Postoffloa at BMBJOJL Uatur. nndar Aot a) March MM* Ml voar*^- v"*i* Is Mentha ~.M.~. f.0t a Months I.M Moata*?^..**.. t-M 7HB WJUBKLT PIONHBRTwelve MPMb every ThoraOar and aoat aeatas* said to far, la aavaaco. rrrr-f-ri On) craU' to dvsn taia papa*, aafeijaa Watts* Frees ia entitled to tba oaa for ro-pyMlcfrtloa of^aP aawa dlssstoha ereditea to It. or otherwise srsausi, aaa alao the local aawa published herein. omotAXt oomrnr aav UIT I jw*y- i A TIP FOR ADVERTISERS 1 Why do so many well-written advertisements fail Jo make a profit? They were not used to the full iby the advertiser himself. Often an advertisement, Standing alone and without any follow-up, will do Wonders but it is too much to expect an advertise- $24.50 MESS KITS Heavy aluminum with handle, regulation issue, each 49c COTTON SOX Heavy and serviceable, will give extra good wear. Colors in brown, black, blue and purple. Special, per pair 12c Mr^^F^vSrt"wcvious toarnamun^," *W, vfmivtybiMrSrS}* .,....--t tllMil^iiJTftl -i. -i OVERSEAS CAPS Just the article for the kiddies. All brand new. Hundred have already been sold, each. IQc '4 NATIONAL MPITOBUli AgSOCIAyiOaT fmlfi aaTartlslsg a Thais Ca, Galea**. UL, aaa New Tork. T Ha attantloa paM to anonymous Mfrttar'a nam* mnat ba kaowa to the editor, but sat eoMsarlly for publication. Communloatloaa for tag ITaakly Plonoor muit rsaeh this office aot later tfcaa Kuaadax of each week te Insure subUosttea la the ear* feat issue. if.N FOURTH OF SPECIALS Articles you will probably use to help in making the Fourth of July a pleasant mem- ory this year CAMPERS and PICNIC PARTIES Will find many handy articles in our stock, at prices that are easy to pay. HffllSEMINT Best quality, guaranteed 1 for 5 years 1 6 colors, iri-J Uludiri| Outside White, ie gallo n 9*9 TENTS This ia the genuine Offi cers' Tents and are made of 12-oz double filled duck canvas, with a four-foot wall, special $18.95 CANTEENS Made of solid aluminum. Will hold one quart, brand new, each 39c 16*16 TENTS This is the Army Squad Tent suitable for eight persons. These Tents are in first-class shape, special each V^' ment to car/y the whole burden of salesmanship. Too ofjnr a firm makes up its mind t^ spend $5,000 'jh big bang of RJI advertisement. It does s- ^here 1* a sudden loud noise and thendead silence. Nothing much has happened. And ever a^erwards thkt firm says "Advertising is a failure.", This is not fair $o advertsiing, nor to advertising agencies. The firm itself was.to blame, not the principle of publicity. Many firms make this mistake for the simple rea son that it is easier to spend than to plan. They use their advertisement as a rocket, not as a lighthouse. If you want advertising to do its best for you, you must treat it fairly. You must do it well. You must prepare for the advertising- and you must complete the joband make the most of it. Every full-page advertisement should have at least two quarter-pages as followlups, on the two succeeding days. Many people need to be told a fact two or three times, before they act on it. After all, advertising is only sowing the seed.* After the soil and the sun and the rain have done their best, there is still the harvesting. -You- must reap and stack and thresh and bag and sell. Also, you must chase the birds offHerbert N. Casson, in Forbes Magazine. i 1 BRING EUROPE'S MARKETS TO CHICAGO One forceful reason for making Chicago a .sea port by means of the St. Lawrence Waterway, is that $1,280,000,000 worth of imports came to Chi cago last year. Another is that this ship canal would bring Europe's markets right to the Ameri can farmer's doorway, a tremendous advantage in these days of high freight charges by rail.Topeka (Kans.) Capper's Weekly. WORK SHIRTS One thousand Blue Work? Shirks will be sold in the next 1 0 days at, each- 69c ARMY BLANKETS he real Army Olive Drab Blankets that gave such wonderful comfort size 66x84 inches and all wool. Special, each S2.98 BARN PAINT This is a. splendid Paint, and is guaranteed to give satisfaction. Sold in case and 5-gallon per gal lon $1.cans, VARNISH Here is your chance to get a REAL Varnish at a real low price Per gallon .$2.98 Per half gallon $1.6 0 Per quarter gallon.. 90 .49 ARMY COTS W have just received 5 00 Folding Canvas and Steel Cots and offer the above at, each $2.95 U. S. Surplus Army Goods Store i THIRD STREET NEXT TO GRAND THEATRE \r.- CONDIMENT CANS Will hold rations for camping tripe, several compartments to put dif ferent foods, special each, 12c ROOFING PAPER All rolls contain 10 8 sq. ft. and guaranteed to give satisfactionv l*ply per roll $1.49 2-pIy, per roll .$1.89 3-ply, per roll .$2.20 Slate Roofing .$2.18 PUPTENTS Made for the government. Ordinarily sell for about $6.00. Our price for 1 0 days only, each-' $L9S OFFICERS' RAINCOATS Made of the same rubber that gas masks were made of. Ab solutely guaranteed water proof. Ordinarily sells for $15, Our Special $4.95 v TUB MEMIBH BBOMr ffltMIEEst "GAS, OIL AND WATER" AT REX THEATER TONIGHT Charles Rayi whose latest First National attraction, "Gas, Oil and Water," will be featured at the Rex theater is a screen actor who has the faculty of making every role in which he appears distinctive. From his earliest appearance as a busher in the major leagues, when he won instant popularity as a screen favor ite, to his more recent triumphs as barnstormer, pug and artist, his work has been characterized by in dividuality that has had many im itators but no equals. The young star has another un usual part as George Olive Watson the "Gas. Oil and Water" man who is doing the government's secret service work along the Mexican border in his latest picture. Young George has concealed his activities with a veil of gasoline, operating a broken down garage to provide some excuses for ihis appearance where every stranger is instantly tabulated and put through the third degree. The developement of the plot prom- ises a blend of comedy and melo drama. The reversion to the old type detective story is one that the star has often been urged to adopt and a plot of this nature combined with the usual Ray mannerisms and twists of humor gives every assur ance of that this picture will rank high among the star's recent pro ductions. Charo-lette Pierce, who has played opposite Ray in "The Barnstormer" is leading womat and gives a cap able performance as the daughter of a "booster" hotel proprietor. Like all the star's recent pictures, "Gas, Oil and Water" was directed by Charles Ray himself. "THE THREE BUCKAROOS" AT REX THEATER SATURDAY "The Three Buckaroos" Fred J. Balshofer's production, a romantic comedy-melodrama of the west, will be shown at the Rex theater Satur- The girl in the story is played by Peggy O'Dare and the lad by "Buck" Humes. They are sup ported by a splendid, hand picked cast. There are many situations in this remarkable photoplay which will hold the audience in intense inter est. "THE GREAT ALONE" AT REX THEATER SUNDAY Monroe Salisbury will W seen in "The Great Alone" his newest star ring vehicle at Rex theater com mencing Sunday. In "the Great Alone," a-West Coast Film. Corp. production, Jacques Jaccard, a play writing di rector famous lor the amdunt of ac tiion! lelnjects- fn his pictures has provided an original story- for Mon roe Salisbury, a star noted for his vitile portrayals. And Isadora Bern stein, producer of many big pro ductions in theme and in scope has personally supervised, the making of the picture which was directed, by Jaccard. Salisbury's supporting cast is one of exceptional merit. The leading lady is one of the great "finds" of the year, Maria Draga not quite sixteen years of age, buti an emo tional actress par excellence. She plays the part of Mary McDonald. THE TRAP" AT THE* GRAND SUNDAY AND MONDAY If you area lover of .drama drama that holds'you in suspense and surprises yo*, you will find this and several $her heart throbs in addition in /The Trap" the Uni versal-Jew in which Lon Chaney makes bis own debut as a star in his owft right, Chaney's work "The Miracle Man," "The Penalty" and in support of Priscilla Dean in "Outside the Law" made him a genuine favorite with theater-goers throughout the country and they are certain to welcome announce ment of his elevation to the ranks of stardom. "The Trap" will play at Auspices Armory Board DANC E ffiJulyP' NEW ARMORY KAIPO'S NATIVE HAWAIIAN Novelty DANCE ORCHESTRA Featuring Blues, Syncopating Har mony Trioalso Kaipo's Quartette. THE LATEST POPULAR ,DANCE MUSIC and SONGS Dancing Starts at 8:30 COUPLES... $1.50 Extra Ladies... SOc If you don't dancecome and hear them. The only Hawaiian Dance Orches tra on the RosM. -.y the Griufd- theater next Sunday and Monday.-* J^--^-!^ 1 ,,J An exceptionally Wong cast warn engaged ^o support Cheney anch in cludes Awn Hals, Spotttattoode Aitken, Herbert Standing, Frank Campeaiv Dagmar Godwasky JJTWMJ Rich atod Stanley Goetbals. &V A "THE HOUSE OF WRISFEW" AT THE ELKO SATURDAY ONLY J. Warren Kerrigan's latest Brun ton Production, "The1 House of Whispers,", a gripping mystery play by th* w#B-know, novelist and play wright William Jphhstdn, has been released by W. W. Jfodkinson and will be Bhrfjwn Saturday at the Elko theater/*"*'4 star was hot required hi aisy of t,the scenes, /to descend intp- the ^ate* the adyenture of the thing fascinat ed him and he-. donried one o2-"t)ie suits ^ahf helmets and descended to the bottom of the ocean. Thereafter every dijiy. durinjr the stay on loca tion, the made the descent into, deVths anil become quite enthus giasite oym the-1 '.C.'.tVo The spouse of^WM^rf/f^i^nn-i.,, doubtedly one of the finest pictures Kenyan: has produced in years and is excellently adapted to his virile, romantic type, He-Is seen in the role of an adventure loving young feature picture wil^/npatrons of, the clubman who undertakes to solve baffling mystery which surrounds "The Hou|e of Whispers," an exFredrick clusive'apartment house. Kerrigan is supported in this pic ture*by.ah unusually brilliant cast. Fritzi Brunette, who has played op posite the star in many of his suc cesses of the past year, is again seen in the leading feminine role. Dir ection is by Ernest C. Warde and the play was adapted to the screen by Jack Cunningham. I'S "THE MAN UNCONQUERABLE" AT ELKO AGAIN TONIGHT Jack Holt is. now a deep sea div ing enthusiast! This pew thrilling sport was add ed to the Paramount star's polo and other out-door diversions during the filming of "The Man Uncon querable in which he stars at the Elko theater tonight last times The locale of the story is the South Sea Island pearl fisheries and Jack plays the role of a New York- owner who goes to the islnda to investigate his interests and finds no end of graft, greed and conspir acy, which he has to overcome -by taking''the law into his own hands. When the company went to a Southern California beach location to take some of the pearl diving scenes Mr. Holt found that a num ber i copper helmets and rubber diving suits had been taken along for %hef divers. Although. the novelty and adven- tureV *M expeKjence. Sylvia Brea ar to vhfa 3 eading woman. ^v L.' f,- PAULINJETiPREDWCK TO BE SEteNVAT GRAND TONIGHT The GraA theate* management is in a quad tdary.' Ljist evening a telegram to i manager, stated the film 'Two SK\ mds "bf Wpmen," ad vertised for\uda and featuring Pauline Fredi\i,k with Tom Santschi failed to reac^V Mirineapplis in time for shipment i rterive ihere thiis morning, but theVftwture "Salvage'^ staring Pauline F^ed^ick .with Mil- SiUs had betensubstituted, also seating that "Tw Kinjds/of WMen" would be shippec A to 'arrive here at six o'clock tonigl \t ifJit came to Minneapolis in ..thW'&r this-morn ing's train. The ci^UBldrum is what Grand ^heater see tonigfit^ (It ia certain the popular Vactress Pauline will ippemr\ in connection, witb J?ajbhe News uiejtures and a comedy, but the n^a of tha fea ture int which Miss Fredrick will be starred at the Grtfridtheater to night, will be in doutbt until after the arrival of the six| o'clock train. SUBSCRIBE FORT)HE OAltin PIONEEB it i ---^_^- 1: FRIDAY EVENING, JUNE 30,MJMI INDIA'S RIGID CASTE SYSTEM 'v Rll8tou LaW Handed D**\ for Centuries, Are Given ftteft'ln* pllolt Obadienee. /j The, religious laws of Brthmantsm divide the Hindu people In/ladi* tai four principal hereditary .,c castesthe Brahmana (p*test Kshatlya* (rulers and warr|o/ vastayas, (merchants and men), and Sudfwputechanicai lab or servants)^jBaJfilrst three known as *'tf*lwpn" and^t aa "once-bor4" These orfg1 castes, however, have a great iextent sub-dl men belngi known by yrneir or trades. Lais the "caf/te", o| makers ariduhe "casteVof sweepers-, so that nowadays theyBrahnians are said tofe-emaln iA OUT WHERE THE COOL LAKE BREEZES BLOW! nWuf|lf|L Every Tuesday and Friday Evening "^NSijik FRIDAY, JUNE 30th DOT VAN'S ALL-BETJIDJI ORCHESTRA Admiasion, $1.25 per couple f&:: lllllllllllliyillllllllllllllllllllllllllllllHIIIIIIIIIIIHIIIIIIIIIHIIllllllllllllllllllHIIII" rrer| roeing 9 Wst ittl four vme to. the^ helr work, shoe- alone a marry Into) he may be I servant, hi I 1 Pantinx from 9 to 12 distinct^caste, Aside from]all tb^se are the ParlahS (or outcasts!) wh6 have no caste. Ac-( cording tp fcbe(Cyclopfdia of India, "The effefctVoVthe caste system Is that no BMtffmay lawfully eat witb any lndlvijluaj of any o/her'caste, or partake oftyfood cooke^fl by him, mother caate family Mend, (his master, partner." :v his THE PIONEER WANT ADS BJUNG RESULTS ---:^r. '.'K^ THE PUBUC IS CORDIALLY 1NVTTED