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ADVERTISING AND ITS
*~ * * * * * * * * *
"We doLit care to do any more ad
rtising. We nave more butiiietis
--n we can handle."
This was the rep!- made by the
esident of a small national bak
Chicago to an expert who lud
bmitted an advertising proposi
n. In it may be found an explana
n of the reason for this peculiar
k standing near the foot of the
, and showing no appreciable
"Doing more business than we
handle," is a sure sign of stan
g still. It marks the institution
ich has no desire to progress or
o grow. It indicates a contentment
ith small, narrow policies. The
men who use an argument of this
ind when approached with a pro
osition, the purpose of which is to
nlarge and to increase their patron
ge and power, may be safely set
wn as timid and pessimistic--the
pe who will not take advatage of
portunities, and either stand still
die of dry rot,while their compet
rs force their way to the front.
Thirty years ago there were sev
ral banks and commercal firms in
Chicago which were "doing all
business they could handle." No
table among them were the First
National and Illinois Trust and Say
ing Banks, Marshall Field & Co.,
the Pullman Co., P. D. Armour
and Co., Swift and Co., Nelson
Morris & Co., and others. Did these
concerns stand still simply because
ihey were then "doing all the bus
'ness they could handle?" Not at
11. As their capacity was outgrown
they wisely increased their plant
to accommodate more business at
the same time investing their mon
y judicious advertising with a pur
ose of attracting new patronage so
s to keep their enlarged plant busy
and force still further increases.
Expenditure .money for publicity
yurposes was wisely looked upon
as a necessary legitimate investment
the same as that paid out for
the erection of new buildings, or
t he addition of new machinery,
equipment on goods. What was the
result? It may be best known by
omparing the magnitude of these
nstitutions today with theii condi
ion of thirty years ago. They all
are persistent judicious advertis
ers. They have invested millions of
dollars in publicity projects. That
his investment has been profitable
is evidenced by the fact that it is
till continued and instead of
being cut off or retrenched is in
creased year by year as the business
My business can never be too
agre" said John Wannamaker, one
of the most successful of advertisers.
"When times are dull I advertise
reely in order to force sales. when
imes are good, and business is
blooming, I advertise even more
freely, so that I may be able to en
large my sales."
As the Commerce monthly well
"Success comes to those who work
for it. This particularly has' been
fhe history of all the large banking
institutions, which from a humble
beginning have grown to stupend-1
ous proportions. This growth did1
not jast happen, but is the logical
outcome of intelligently directed
fforts along the right lines. A
sound and progressive bank is
never afraid of publicity; on the
contrary it is eager to tell the pub
licity just what its policy is, what
progress it has made, and the ex
tent of its assets and liabilities.
"Advertising is an asset to the
bank rather than an expense. With
out the aid of this publicity, the
growth of the institution would
practically be at a standstill. Adver
tising has a cumulative value. It
not only brings new customers to
the bank, as a direct result of pub
liciy, but each added depositor be
comes a friend and will brin~g at her
patrons to the inlstitutionl. Spastood:
ic or occasional advertising my
be of slight benefit, for any pub
A half price tic
house. No, we a
ing you pay less
not offering you
of getting on. C
8c. and loc. Yal Lace at
Thousands of yards of Val L
sertion, you know the price all c
8 1-3, 10 and 12 1-2c., take yc
choice of any yard in the pi
the yard 3c.
15 and 20c. Colored Lawn
First table as you enter
Thousands of yards of coloz
worth 15 and 20c. yd. clean u
icity is much better than none. To
get large resl,uts, however, a bank
hould keep its name and facilities
onstantly betore the people."
Unless there is some special bar
gain to offer on a time limit, and
at a greatly reduced price, one-time
advertising is rarely effective. It is
the persistent plugger, the man
who is eternally at it, that gets the
With attractively worded and
displayed ads., the goods to back
up the assertions maue in the ads.,
nd medi .a wisly chosen to reach
the righti class of people advertis
ing may. be readily made a most
:rofitable investment--The Nation
THE TLLTCIT PANAMA.
Customs Activity Has Stopped a
Profitable Kind of Smuggling.
New York Sun.
"About the only way to get a Pan
ama hat this season," said a steward
n one of the Gulf liners the other
day "is to go to Wf store and pay
for it ; and the average inan is going
to think a long while before lie pays
$25 for an article of headgear that
for all ordinary purpgSs' can be dup
icated for $2.
"You will see fewer fine panama
hats on the. street this year than ever
before, unless t:hey are holdovers. It
used to be a simple thing to get a
hat worth anywhere from .$30 to $30
or 10~ or .$12. J'hat is if you could
get acquainted with somebody who
worked on one of the coastwise lines.
That is all over now.
"When the custom house began
this spring to experienlce what has
been perhaps. the most .thorough
houseleaning in its history the first
department of smuggling that began
to show' results was the panama hat
llicit import industry. Thbe customs
people went about it in a very work
"The first tarip most of us made
after the inspectors began to fel that
the tighter the strings were drawn
h surer they would be of keeping
their jobs we got a reception in New
'ork tha.t was new to.us. I suppose
ere :nI hav bI eenl aT lea st :35 pana
lda> Ib(oard our bat. The wire
ehe. untrmned panama on hi-3
:ket has been sli
.re not making y(
for dependable n
prize boxes. Rig
ient we have evei
ome every day.
c. Yard. [Bring YC
ace and In
e 25 yds. good I
ver town is
ur pick and 13 yds Andros
e for only 20 yds. John 1
22 yds. Stand:
4 yds. 90 inc
s 9c. Yd
the door. 20 yds. 36 in.
ed Lawns, 2 Bedspread.
price 9c. 20 yds. gcd I
Ads. All the
head. The news had gone forth that
things would be strict. so he didn't
try to hide anything. The trip be
fore that he had carried th-ree hats
and a ur1dred eigars on te ship in
his spring overcoat, which hung over
his arm. Lucky ;h.e Aidn 't try it this
"Hello, there, C. Q. D. Binns!''
called out an innocent looking man
on the dock. "Come over here I got
something for you.''
"The wireless operator with the
brazen shapeless panama walked over
to where the man stood and asked
*what was going on.
"'Nice hat you have,' said the
mysterious stranger. 'Want to sell
"The operator scented a mouse and
replied it was not for sale. It was
his own personal property.
"'Well,' said the man, 'in that
case I guess it 's all right. Only that
hat is worth $35, if it is worth a
cent, and somehow it don 't just coin
cide with your $2,0 a month job. Of
course, you've got a perfect right to
wear it. Only I'll be here when you
come back, and if I were you I'd
keep on wearing it. Don 't leave it
anywhere. I like your face, young
man, so I 'm giving you fat-herly ad
"The upshot of it was that the op
erator came back on board and put
away the hat in a nice solid drawer
and the man with the fat.herly advice
came along with him and covered the
drawer with lead seals.
"He'll sell any of those .hats for
less than he paid for it, and they 'rs
Ecuador weave at that, but he can'
get rid of them without taking too
great chances, and he hasn 't been
buying any more fancy bonnets since.
This is the end of a smuggling
business that you hear, very little
about. Cigars and liqu.ors t.hey are
always on the lookout for. Laces,
millinery. siks jewelry and all the
rest of the stoek favorites have been
closely watched for years. Besides,I
the end. wie crews and launm. 1n' ha' e.
not dabbled :nueh ina them.
" This panama -hat business was
getting to be a very profitable affair
for the boys and for the wise chaps
ashore as well. You won 't find many
of them taking chances with them
now. It 's too dangerous.''
wHnbl ~inke toe hairpinll's der ofmeir
:onth hile yleusretlig
apped on every
)u pay for expert
ht now we are ir
ur Dollar Mere This
eavy Checked Homespun for
oggan Bleaching for
1. King celebrated Sea Island fc
ird Calicoes (none to dealers) f<
h 2 1-2 yds. wide Linen Sheetir
Bleaching, without dressing, foi
worth $1.00 each, two to each b
en.vy Apron Ginghams for
kinned a Milh
SALE oP PERSONAL PROPERTY.
By order of the probate court, we
will sell at Newberry, S. C., July
29, 1909, at 10 o'elock, in the store
formerly occupied by Caldwell and
Haltiwanger, as the Cash Store, the
personal property of the estate of T.
S. Duncan, deceased, consisting of
parlor furniture, bedding, bedroom
furniture, trunk, writing desk, books,
Terms: Cash. . Dunn
S. M. Duncan,
The annual meeting of thie stock
holders of Newberry Land -and Securi
ty Co., will be held at Chamber of
Commerce rooms on Tuesday, July
20, 1909, at 8.30 p. m for the purpose
of electing directors and transacting
any other business that may come be
fore the meeting.
Jno. M. Kinard,
10 July 1909.
At Bethel Sebool house. Pomari-a. We
will furnish a first class dinner. Come
one, come all. Dinner 40 and 45
ents. Saturday July 24.
J. A. Gaham,.
H. Monroe Wicker.
At former residence of A. J. Gib
son on July 23. Price 35 and 40
S. J. Cromer.
ANNUAL SCHOOL MEETING.
The annual school meeting of New
berry school district will be held in
the ceourt house on Friday, July 30,
1909, at 10 a. m. to hear the annual
report of the treasurer of the Newber
ry graded schools.
F. N. Martin,
J. M. Davis, President.
The patrons of Smyrna school dis
trict No. 44 will meet at the school
house on Friday, the 23rd day of
July, 1909, at four o'clock for the
purpose of electing a teacher and con
sidering any matters connected with
the school. School term 8 months.
Salary $40.00. Applications may be
handed to the undersigned.
J. S. Boozer,
H. T. Longshore.
(4. P. Boozer.
remnant and t
salvage artists, 1
you ever paid I
i the midst of U
e greatest joy of
All $ 1.00
$1.00 marked dow
$1.00 All $1.50
$1.00 All $2.50
>r $1.00 marked dow
ig for $1.00 10C
$1.00 1Oc. Ladi<
sale price 3
uyer for $1.00 5c. Ladie
$1.00 chiefs, sale
e Got the 0
Tommy-Wet yer so happy about ?
Johnny-I don't ~hafter go ter
Tommy-OGhee, ye 're lucky ! W 'y
Johnny--I gotta go to th' dentist's
an' have three teeth pulled.
"Whiat have you got that piece of
striig tied around your finger for?''
",My wife put it there to remind
me to mail a letter.''
"And did you remember?''
"No; she forgot to give it to me.''
The little lump of ice we get,
It is a precious thing;
If it would last, I'd have it set
And wear it in a ring.
FREE TRIP to the
ARE YOU ONE
@1 of the many tha.e
ands wb.o want te
ORE00N explore thi. WIe.
- derand ??? ?
* SUNSE T
4' has instituted a new
I department, whose
speCial work it is
. to put within the
re of every one an opportunity to
ce T.c FA R WEST. Write for
S.ample Copy ::. :: ::. :. ::.
For full particulars address
Sunset Travel CIuIb
16 FIoodi IBuilding San Francisco, Cal.
NEWBERRY UNION STATION
Arrival and Deparliure of Pabssenger
Trains-Effective 12.01 A. M.
Sunday May 30, 1909.
No. 13 for Greentv 1.. ....57a.m.
No. 18 for Columbia .. . .1.40 p.m.
No. 11 for 'Greenville .. ...43 p.m.
No. 16 for Columbia .... .8.47 p.m.
C., N. &L. Ev
*xNo.2 oo mbia ....7 am.j
)roken lot in the
but we are mak
before. We are
ie greatest mer
'joys is the joy
es' Shirt Waist Sale.
and $1.25 Ladies' Shirt Waists
n to 69c. each.
and $2.00 Ladies' Shirt Waists
n to 98c. each.
and $3.00 Ladies' Shirt Waists
n to $1.49 each.
%s all pure Linen Handkerchiefs,
s' Hemstitched Lawn Handker
price 2c. each.
No. 52 for Greenville .. 12.66 p.m.
No. bs for Columbia .. ..3.20 p.m..
*No. 21 for Lau.rens .. ..7.25 p.m.
*Does not run on Sunday .
The time table shows the times at
whieh trains may be expected to de
part from this station, but their da
parture is not guaranteed and the
time shown is subject to change with-~
.G. L Robinson,
I will give a barbeene Aug 20, at
Mr. R. H. Burton's place six miles
from town, known as Mr. George
Sligh 's home, near Beth Eden. Speak
ing on good roads; amusement for
T. H. Cromer.
BLUB RIDGB SCHEDULES..
No. 18, leaves Anderson at 6.30 a.
mn., for connection at Belton with
Southern for Greenville.
No. 12, from Waihalla. leaves An
derson at 10.15 a. in., for connection
at Belton with Southern Railway for
No. 20, leaves Anderson at 2.20w
p. in., for connections at Belton witlh
Southern Railway for Greenville.
No. 8, daily except Sunday, from
Walhalla arrives Anderson 6.24 p.
in., with connections at Seneca with
Southern Railway from points south.
No. 10, from Walhalla, leaves An
derson at 4.57 p..mi., for connections
at Belton with Southern Railway for
Greenville and Columbia.
No. 17, arrives at Anderson at 7.5@
a. mn., from Bolton with connections
No. 9. arrives at Anderson at 12.24
n. mn., from Belton with connectiois
from Greenville and Columbia. Goes
No. 19. arrives at Anderson at 3.40
p. mn.; from Belton with connectins
No. 11. arrives at Anderson at
6 29 p. mn., from Belton with con
nections from Greenville and Colum
bia. Goes to Walhalla.
No. 7, daily except Sunday, leaves
Anderson at 9.20 a. in., for Walhalla,
with connections at Seneca for local
Nos. 17, i8. 39. and 20 are mixed
trains between Anderson and Belton.
Nos. '7 and 8 are local freight
trains, carrying passengers, between
A ndereon and Walhnila end between
Walha11a ancd anderson