Newspaper Page Text
HOW MAXWELL CAME BACK.
President Flanders Has Made Good---Maxwell in Its
Class is in the Race for Leadership---Doubling
Its Output Fvery Year---The Basis of Its !
Success---Some Notes From a Visit
Boston?The inauguration of dividends at the rate of 10 per cent,
per annum on Maxwell Motor common may awaken the financial
1 ublic to a realization of the pace at which Maxwell is now comma
Maxwell .ntedated Ford in large output in the popular priced
1'eld, and there are probably more Maxwell engines of early date
still on the highways than any other make. But there came a
time when Maxwell had to rebuild financially from the foundation.
How efficient was the rebuilding is indicated by the inauguration
of the present 10 per cent, dividend rate.
To find out what is under it in factory, organization and management,
the writer took a little time recently to get down to funda
fmiriH Maxwell Motor cars being run out
Lueniais au L?chvIL.
of the factory at such a pace that an enormous circus tent had to
be provided for their covering between factory and freight cai
until more buildings now under way could be finished.
The record hung up the day lie left was 412 cars and the previous
day was also over 400 for output, a present capacity ano
output at the rate of 120,000 cars per annum against 60,000 put
out the p..st twelve months and 30,000 the previous year.
Reasons For Maxwell Success.
- * " ,Koai tnwn talk in Detroit. '
Tlie progress 01 uas w >? ?
Its success is due:
First, to the one model policy.
Second, a good name, never changed and always mechanically
Third, a sound financial policy.
Fourth, good generalship manifesting itself in every detail from
labtratorv and shop efficiency to an educational and selling organi
zation covering the entire country.
When Walter E. Flanders was selling heavy machine tools madt
in Rhode Island, and getting in touch with everything in manufacturing
organization from chemist to salesman, he little dreamed
of his future. The industry where he was to make his mark
had not been born. But unconsciously he learned who was who,
and what was what, and how to put them together.
In the Ford factory his ability in organization and in economical
mechanics had full play. Today it has fuller play in the Max?1?
?oi.mips of wheels and trains of bodies move
wen worKs, ?hcic
over and under each other and pass off the platform in completed
cars for final inspection. In less than three hours they pass
through paint wheels, under heat and hammer and through many
];uman hands and many almost human machines without human
Basis For Ten Per ?Bk Common Dividend.
But it is the steady march of Maxwell motors over the country
from factory to individual operator tkat has put $3,500,000 clean
cash in the Marwell bank account, with no debts. The outlook,
the orders ahead and the manufacturing, sell.jg and distribution
** dividend base.
organizations have placed Max wen on ICS pi cocuv . .
Yet this 10 per cent, dividend on present output does not represent
as much as $12 per car, or 2 per cent, of the $595 selling price
Like Bethlehem Steel, the common stock, about $13,000,000, is in
relation to the gross business relatively small. Ahead of the common
stock is about $13,000,000 of 7 per cent, first preferred stoc'*c
and a>bout $10,000,000 of 6 per cent, second preferred. The company
has no debts, funded or floating. The dividend charges aHead
- innhidine: sinking funds are under $1,750,^
? ? r\/\
of the common suaiw _
000. Yet the company has earned this past year about ?o,ouv,000
with reduction in the price of its cars, and proposes this fiscal
year beginning Aug. 1 to again double its output, reaching a
total of 120 000 cars per annum, and increase its net earnings by 50
per cent, while reducing the selling price $60 per car.
It is the business of the directors, particularly of an execuv
tive committee of five?J. C. Brady, William C. Potter, Eugene .
Meyer, Jr., H. Bronner and Henry Sanderson, all of New- York?
to keep the fin-scial sheet clear and make insurance of a strong
Indeed it was the great task of the directors a few years ago
v an(j find tke man to kea(j organization.
to COU1U ? Error
in choice might mean failure and success open
sibilities. This man they found in Walter E. Flanders. After this
was the framing of >a policy and then push for the goal.
And the goal is the first place after Ford for the Maxwell model.
Maxwell Laboratory and Shop Methods.
Industrial success does not 'begin in Wall Street. It begins in
if i+ dpal with raw material it begins in the
laboratory. Maxwell has several plants -and more than o^e
President Flanders was able to pick his chemist with accuracy
and if one is admitted to the various rooms in the northeast corner
of the*Dtroit plant he may see many scale devices, measurements
and microscopical tests for determining in many directions
the strength of metals, eastings and finished parts.
Maxwell is not an assembling proposition. It is bunt compieie
in the Maxwell plants.
A motor car successful in the popular field must be balanced
in lightness, strength and durability.
It is 'because this lightness and perfect balance in addition to
a marvellously efficient engine that Maxwell wins at the scientific
school tests in the East -as to the number of miles a gallon of
gasoline will carry a car.
The Maxwell sets its standard at iwemj-me mnes pci
for average running under regular conditions. Any approach to
this means -a well-balanced car and efficient engine.
If you doubt the Maxwell standard, go into any garage and try
to push motor cars around by hand. The Maxwell will respond
to even this test.
Next after chemistry comes shop organization and here Mr.
"* xl- - ?" ? r\lr * n or av norf a af
Flinders again proved nimsen uie exper t III to I
unquestioned ability to conduct the highly organized Maxwell shops.
The clock-work regularity with which metal parts move ol
revolving carriages and are automatically pierced with drills working
in unison and then are assembled and riveted, and the motor
output record checked minute by minute in illuminated figures
overhead, would ordinarily indicate hustle and bustle if not some
strife. But here neither haste nor waste is to be seen. Shop
efficiency calls for regularity in motion. The rush is not in the
r human hands tending several machines at once, but is in the speeu
of the machines. You may tell a piece-work shop by the hum of
1? -1.~+ omn inr!e in "nptmif "Rut altogether I
.Maxwell empiu> s &.wuu oow uunuc w
there are more than SOOO on the Maxwell payroll, of which 2500
are at Newcastle, Indiana, dealing with forgings. front axles,
stearing gear and transmission. There are 20tK> employes in the
ohrmc at Davtnn making motors, bodies, tops, castings, car axles.
It is because it "furnishes the goos" from the bottom up that
Maxwell can turn out in quantity an easy ruling oar, atractive
in appearance and' one which stands up to the test.
An unexpected test c. me last month when an inexperienced motorist
took his new car from the warerooms in Detroit and in
the shades of night found himself landed in the river. He scr: mbled
out unhurt and twenty-two hours afterward the wrecking
rrpw rf>rovered his car from 30 feet of water. It cost him 1100
to get it fished out, but it cost him nothing for repairs. He dried
it out by the river bank, and drove off with more confidence than
ever in the MaxweU staying qualities. It is absolutely testified to
tiiat when the car was fished out the lights were unr^mmed and burning.
Service and Selling: Departments.
In the competition of the modern motor world, it is not only a
well balanced model, efficient and clean shop work, high power
and low cost in operation, or pleasing outlines or good finish
that, severally or jointly, d*-.ermine the position of a car from
the standpoint of both the buyer and the investor; but there must
be also large units in production, insuring the future position of
When motors began to be the vogue in Europe it was the con.
census of manufacturing opinion that ten thousand cirs per an
num must be the manufacturing unit before the economics of production
could be considered.
Today the standard unit for economy of production in popular
cars in America is many times ten thousand. To sustain a universal
service over the country, to supply parts and selling agencies,
requires an ever broadening distribution of cars and service.
The Maxwell people have the country districted from end to
end, charted and thoroughly studied for buying power, xney uain- I
tain factory service branches throughout the country and alio*
agents aiid district branches to supply parts, contracts for cars,
etc., not according to what an enthusiastic agent may desire, but
according to the resources and possibilities of that district as
determined at headquarters.
It would surprise the ordinary buyer of >a car as well as the
average investor to view the far-reaching field organization of a
motor car company aspiring to leadership in the popular field.
*- 1? 1 ; nn-fB fniAvinor nn frVl O Vl i W5V
'mere musi not Oiny ue annica ui v.&i o mu > lli6 wu 0? ?
armies of cars marching from factories, but there must be a small
army of celling agentcies under generals in the field. There must not
only be "flying squads" of inspectors to cover all the sales territories
and comb and recomb them for efficiency in salesmanship;
but education, drill and selling tactics must follow. *And this army
of selling agents must be supported by supply bases, mechanics and
univeisal service in the field?a moving, buttressed and well supported
army active night and day in the field yet generaled from
headquarters in Detroit. It must be watcned Dy a very wiueawake
general staff that, with maps and plans, studies everything
and holds supervision and censorship over supplies and orders.
The machinery of organization must be in continuous motion
over the country and no dead stocks or accumulations can ba
Construction and expansion must be firmly based and firmly
knit in with sound finance.
A Broadly Based Industry.
President Flanders thoroughly understands the policy of popular
leadership in the automobile field through continuous price
reductions. He says: "Every man I ever met.either owned an
automobile or intended to own one. Every price reduction we
make enlarges the field. Our popular car was $695 about a year
ago when we cut it $40. This year we cut it $60, making the
price $595, and every cut we 'are able to make will increase the
The broadening character of the automobile industry is shown
by the fact that while Ford and Maxwell are reducing prices,
several higher-priced cars are advancing their prices <and cars of
limited output and of super-excellence in individualized construction
and finish are contemplatilng radical advances.
The hghest-priced car in the future will be more than^ten times
and possibly more than 12 times the price of either the Ford or
We class these two cars together because they are substantially
at the same price when the accessories such as electric
-1 x ~ o n H + r> t Vi O .
starter, demountable rims, speeaomeier, etc., cxi C auuv^u wv vmv .
price of a Ford or deducted from tlie price of a Maxwell, yet the
Maxwell is a larger type of car, -more artistic in appearance and
claims other points of superiority,
Maxwell Price vs. Ford Price.
Ford gets a tremendous amount of advertising because Westinghouse
and other concerns are advertising accessories for tbt
Here is a list of items which a large number of Ford buyers
. ^BOTTLED SUNSHINE"
Fostoria, 0., Oct. 16.?Albert Bar- I " ? ~~
nes, machinest, of this city, has an- I : ? =
nounced that he had heated his house I ,==
all last winter and that washing and | il V
ironing had been done witn uoiueu Bir- f ^
He explained he stored heat from If ===f ^
the sun's rays by means of a contri- ||f =j
vance which collected the heat and If j j ^
conveyed it to a barn which he had If == /mi?
remodeled into a structure not unlike 11 == CC
a fireless cooker. I t =|
According to Barnes, the barn is It j Don't
filled witli blocks of artificial stone, ^ S?rVlCC
each carefully packed in pressed straw. E ^
These, he said, held the he.it caught -Z \ **
on a large concrete surface of bowl = ^
shape. = or in a i
"There's no meter on the sun," = Rem
says Mr. Barnes, "and I don't expect =| branch
? ? or,rvthor ppnt for heat the rest | MflXWe
LU paj a. uumvi
"San all run down Jill fi!
Made Strong and Well By Vinol motor
Waynesboro, Pa.?"I was all run down \ of th(
after a hard spell of bronchitis so it was 3^
hard for me to keep about. I had pains ? k<
in my chest and took cold easily. A
friend asked me to try Vinol. I did, and |
it built me up so I am strong and. well I
tioiij makt^' pure and creates g
j Uilder & Weeks, Druggists, Newberry
add to thea car, but which coi
The goods iiere J;?ted are r^gularl
to a Ford:
Elestric starter Si
Storage battery Pr
Demountable rims K<
Demountable rim carrier ' Ai
One-man mohair top $-7.jo
less $10 for old top. B?
Crown fenders H;
Linoleum running boards Ai
Rain-vision ventilating w:nilshield
3 1-2 inch tires front U.
Dash light and gasoline guage Ai
Financial people will be surpri
figures and see that the Maxwel
everything considered and has a
Ford in the future.
The questions asked in the au
few years ago cs to the future <
with emphasis and are being am
record output and increasing net j
President Flanders has built up.
Maxwell has come buck and. in
ership this year.
-i l .
I if in tfte market r
OLD TOWN LETTER
(Written for last issue.)
- - ?9 1 J
Ail ice cre.im iesuvai conuecieu
with a fish pond and cake walk will
[be given at Ridge Spring school house
' on Friday evening of the 20th, instant,
- the proceeds to get some furnishings
for the school room. The manage1
ment will be under the care of the
Scool Improvement association. Everybody
is urged and cordially invited
to be present, it is hoped that all
the surrounding schools will he represented.
;Mlss Aznee M jyom syeiu me * expend
with her friend Mrs. Ed iWallace
Mrs. John Deloach returned on Wednesday
from Columbia, having gone
down there the earlier part of the
week to consult the oculist.
Mrs. C. E. Fellers attended the mar
rr ge of her sister, Miss Helen Vauglm
in Columbia to Dr. T. C. Whetsell of
that city last week.
Paducah, Ky., Oct. 16.?Two negroes
were lynched and their bodies
burned by a mob here. One was
with attarlrinc n_ white WO
X ?3 Vsll Tf AVM w www* W 0
man; the other was accused of voicing
approval of his action.
Followed by several thousand persons
the negroes were taken to the
home of the woman, two miles distant,
while one was presented for her
to identify the other was taken to a
tree, a noose placed around his neck
and the rope thrown over tne tree
and an automobile hitched to the oth?
er end. As soon as the other negro
was identified the process was repeated.
Their bodies were later taken down
- ? n rs
buy any car before findng c
you can get when you need
i you do need a replaceme
ed it immediately?not toi
few days, but at once.
>mber this?all Maxwell dea
es carry in stock a full su
11 parts, if you have a minor
uire a new part, the Maxwe
you up without delay.
> important. Ask any expei
ist. Maxwell Service is a vit
? Maxwell Organization.
jadstcr S580: Touring Car S595: Cabriolet $865; Tc
Car 59/5; Sedan $985. Fully equipped, includm
electric starter and lights. All prices /. o. b. Detroit.
CAROLINA AUTO CO.
Newberry, 3 C.
Deferred Paynients A
jgjfe. Jf Desired
I li I IB II1 I
lie complete with the Maxwell.
y advertised as needful additions
Prices quoted by Pric<j ^
mms Magneto lo. $75.
est-o-lite Co. 28.
ilsey Wheel Co. 22.
uo Tquipment Co. 3.-3i/ '
irtoa Auto Top Co. 17.^0
ayes Manufrcturing Co. 14.
lto Equipment Co. f.
mguard Mig. Co. 10.
ewart-Warner Co. 10.
S. Tire Co. 7.2#
Ho Equipment Co. ' 3.50
st price of Ford cur 360.
sed, we think, to consider these
1 has now the price of a Ford
t margin with which to folio*
tomo'oile and financial worlds i.
3f .Maxwell have been answered
3wered daily and monthly, with
*eturn, by the organization which
its class, is in the race for lead
or a car, call or
CHESHIRE CASE CALLED
AT GREENWOOD v
It is very probable that the case
against Victor B. Chesshire, editor
of The Anderson Farmers' Tribune,
! who is charged with sending obscene
matter through, the mail, will be k
I called at the term of Federal Court
in Greenwood which convenes on
Tuesday, November 7th. The case
was placed on the calendar for
Greenwood while court was in session
in Grenville last week,
Profit by This
Doa't Waste Another Daj,
I . .
Wheu you are worried by Dacsache;
By lameness and urinary disorders?
Don't experiment with an untried
Yttwherrv nponlft's examole.
X- WliV J1 iiv ?? WW. * ^ r ? .
Use Doan's Kidney Pills.
Here's Newberry testimony.
Verify it if you wi6h:
N. Y. Dennis, prop., of store, Player .
St., Newberry, says: "My kidneys
vvere weak and caused me a lot of
* ^ Tr: J.am
annoyance, l usea uoan s iviuucjr
Pills and they greately relieved me."
(Statement given March 21, 1911.)
Over three years later, Mr. Dennis
said: "I think as highly of Doao's
Kidney Pills now as ever. I always
advise my customers to use them
i --I ~ ttl *r/-m Vilor} hr U'Palr kid
v*ucii uiicj ai o ~ j --
50c, at all dealers. Foster-Milburn
Co., Pr*ps., Buffalo, N. Y.
>ut what = '
/ SSgggsS >