Newspaper Page Text
U H M
old Firms thai
tem. This is o
with hath line
stands the policy of;
I ever met eicner owm
Every price reductioi
car was $695 about s
we cut it $60, makin
to make will increase
shown by the fact tl
prices, several highei
J I J cars of limited outpi
fl construction and finis
I The highest-p:
times and possibly m
Ford or Maxwell.
We class these
?? - - | stantially at the sam
(price of a Ford or de
Maxwell is a larger t
claims other points o
Ford gets a ti
Westing house and ot
I the Ford car.
Here is a list <
ers add to their car,
The goods here listet
tions to a Ford.
Higii tension magnetc
Electric starter ..
Storage battery . s...
One-man mohair top,
less $10 fop old to
Linoleum running bo
3 1-2 inch tires for !
Dash light and gasoli
i List price of Ford cs
?,-Ul A nAA
figures and see that
sidering the extra rc
compared to the two
a few years ago as t<
with emphasis and a
record output and ii
which President Flai
Maxwell has c
* "* . 1
(leadership tms year.
"?s "a m T
luytais yuu aiiuw
ng Three popular pric<
K'nnw Knur tn build a
ur second year selling tl
is in selling them and
IX IV V ll
esent Greater Valu
Is Per Dollar Investe
riders of the Maxwell Co. thoroughly uud<
popular leadership in the automobile fie
price reductions: He says: 4'Every man
dd an automobile or intended to own or
n we make enlarges the field. Oar popul
i vear ago when we cut it $40. This ye
g the price $5?5, and every cut we are al:
* the output."
n, nf the automobile industry
iat while Ford and MaxweJl areTeducii
p priced cars are advancing their prices a:
it and of super-excellence in individualiz
$h are contemplating radical advances.
riced car in the future will be more than t
ore than twelve times the price of either t
j two cars together because they are *u
e price when the accessories, such as electi
1 ' -J ri/^AAr? f A f
: rims, speedometer, eic., arc auucu w l.
ducted from the price of a Maxwell, yet t
;ype of car, more artistic in appearance ai
I Price vs. Ford Price
remendous amount of advertising becau
.her concerns are advertising accessories f
L nf Fnrd bu
or items wmcn u cuig C- f(Ullti/vi w.
fcuf which come complete with the Maxwe
i are regularly advertised as needful adi
Prices Quoted By Price.
Bosch Magneto Co % 58.00
Simms Magneto Co 75.00
Pres-o-lite Co 28.00
Kelsey Wheel Co 22.00
rier Auto Equipment Co 3.5U
, S27.50; Barton- Auto Top Co 17.50
" ~ - ' * fi AO
p AjUtO iLXjuiymem, v/u
ards , Vanguard Mfg. Co 10.00
g windshield ... Stewart-Warner Co 10.00
U. S. .Tire Co 7.20
!ront Auto Equiment Co 2.50
ne guage '
e will be suprised, we think, to consider the
Maxwell cost less than a Ford without co
iom, beauty and full spring equipment
' cross springs on a Ford.
ask?d in the automobile and financial woi
3 the future cf Maxwell have been answer
re being answered, daily and monthly, wi
ncreasing nec returns by the organizati
iders has built up.
:ome back and, in its class, is in the race i
?.$580 Touring Car $5
Id look over
3 cars the Carol
lie Maxwell and
also the cars st
ar steel st
iar 51 inch
)le ting sp
12 1*2 !
ed line gai
TTAn V ir
ii- the chi
1 *7T TjCJ
"JV/ # AJJbJV^?
in- * * sins L
as ing, pr?
)& 01 torn;
O MAIN STRE1
- 1 r*i_ _
a i "lrwMwwpwa???aa^? ?a??aac??^ ??MaanaMUM
ina Auto Co., have s
le from the motor tc
Oakland. We've had
anding to the rough<
The New Oakland model 34 with a h<
3, larger tires, leather top, different sp:
which takes all the hills on high gear,
iu 20 miles per gallon of gas, and ride
EVV SPECIFICATIONS OF MODEL 3
5 passenger Touring car, 2 passenge
)tor 41 H P. Norr.Jiway-six-cylinder, cas
bore 213-16x43-45 Frame. 4l-2cha:
)rings, front semi-elliptic, rear semi-i
es long, rear axle full floating, one be?
lash system, indicator on dash carbure
exhaust. Starting, lighting and ign:
r, exide. Tires, 32x4 non skids in re
Equipment: Top, Stewart speedomet
age, robe rail, foot rai!, extra rim, <
plate bracket, electric horn and tools, e
Price $845 f. o b. h'onitac
Nine years ago the Chalmers plant was
f Michigan praprie Captained by H
:ation manufactured and marketedjjdui
)0C Chalmers; 30's
roday those same 1909 Chalmers are si
You'll find plenty of them 'with 200,
Old Reliable, the first Chalmers 30 bi
3 milestone and is still going.
~ * ~ ~ J
Today those 30 acies are covereu wit,
gs, manned by 6500 workers. The si
mneys twenty four hours in the day.
Within the past year a fourth main I
rea of floor space to 825,000 square fe<
rhis year's production schedule is 40.0<
At the Chalmers factory toda> you'll s<
f modern machinery in the industry; a
- - i*ii? ,
; out a Chalmers moiaea ienaer witn
itic milling machines-accurate to 1-101
l'he Chalmers factory stands behind |e'
;s unrivaled equipment of scientific ma
ity backed by long years of building Qt
.ys a Chalmers is assured of keep-a-goii
-Front, single-piece drop for- CRANKSH
"beam section; rear, semi- forging,
I type with keyed hubs. Hous- ' ance on
3ssed steel; ring gear, driving ancing i
and driving shafts, special ENGINE !
CrS?Crankshaft bronze shell, closed v?
, lined. Camshaft, phosphor 3er kea(j
transmission, 5 Hyatt integral
bearings. Rear axle and M(
, i 1LLL1XCJU I uuti uvui
, jj/iAWAi V/Xi
lFT?Drop forged special stroke 4
hardened and heat treated. 224 cu i
integral with camshaft. ^ r;
LETOR?Stromberg horizon- HrtDir vf)
e, hot air heated. p m'q
?Dry disc type, asbestos on ; M*
Six driving and five driven IGJilTIONnoiscless
and non-jerking. tension <
atic clutch brake. battery.
TING RODS?I-beam section, RIMS?Qui
-1 i. I |
> the rear sys- I
great success I
gst treatment. I
Javier body, better
rings, 6 horse power
and a car that will
ss as easy as most
i A*TrT A XTT*
3t on block mer head
nnel section, pressed
elliptic, under slug
ition delco, storage
ar. Tank capacity,
yr, clIIlIIJLCLCI , gaou* g
:lear vision shield,
one building in 30
ugh Chalmers, the I
ring the first fiscal
til' piling up the mi- 000
mile3 to their
lilt, has passed tne
h 23 giant factory
noke is biack over
Duilding brings the I
;e the finest equip$90,000
each 375-ton blow;
30 of an inch.
very Chalmers car.
chinery, and human
lality Cars, the man <
ig service 365 days
* "nrm ml ?
AX 1?i w yrnan cc vrui uuu
balanced for running balChalmers
high speed balnachine.
5400 R. P. M. The most j
. L-head type with fully enilves
and detachable cylinL
Cylinders cast en bloc,
with upper half of crank '*
Dtor cooled by thermo-sy culation.
Bore 3 14", i
12". Piston displacement
a. Pistons, die cast Lynite
ines of sDecial cast iron.
TVER?45 H. P. at 2650 R.
A. E. rating 25.4 H. P.
?Remy distributor and high
oil. Willard 80 Amp. hour
ick detachable and demoun