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ers Out 0
What can one little cou'ntry news
paper do standing alone? Why it can
raise the devil on the one hand and on
the other-it can restore local business
to. nornal and It- can lead the farmer
into, the promised land-providing the i
published ,has the heart the abi!ity,
and-theenorgy- to go at is task with I
This hak been demonstrated by the
PpItIs (Tex.)' Morning News. The story
was'told in a September issue of that
papor, an issu.e that showed the people
how the farmers of Lamar county,
Tex., in a short time nearly pulled <
themselves out of the hole--lined with
<totton-in, which they found them- I
selves. Before the winter sets in prop
erly they are going to be out entirely,
und they will have money to spend 4
:after hdving made enough to pay their i
Read this characteristic story as
written . by the editor of the Paris
News. It will instruct and inspire. Its I
style is unique, its purpose splendid, i
its record of accomplishment amazing ]
Read it. It ran under the caption: The i
Cow, the Sow and the Hen at Home
in Lamar Couhty:
The 'armers Rode High
In Lamar county-just like they did
everywhere else-for a couple of
years. Cotton was high and they
could afford to pay high wages for
labor-and they did.
Mohey was easy, they could borrow
vithout .much trouble-and they did.
Just like everybody else, they got
caught , when the bottom fell out.
They were in a hole lined with cotton
,and it was a deep hole. You folks
don't know about cotton. The farm
ors had the cotton-a lot of it (we had
a partial'crop failure in 1920 and only
grew about 58,000 bales)-and the
market quotations said it was worth
two bits a pound; but the local buy
era are a canny lot (regular Scotch
men) and thought the market would
go lower--and it did.
The farmers were willing to sell
*For the two bits, but the buyers
wouldn't pay that and the farmers
were not willing to accept the price
tendered-even as you and I would
The banks wanted their money
and they wouldn't accept cotton at
the miarket p'ice for notes.
The market kept sagging and the
farmers began, under pressure, to ac
cept fifteen cents; and finally a good
many of them took a dlime.
They got sore about it an(d ussed
cotton an( the buyers and the banks
and the gavcrnment and themselves
1 eeerythingf~ else. Sure wa,:s
S;ome cussin' match.
The Cow, the Sow and tle lien
With the farmers in that frame of
a song of which the chorus was: The
mind, the Paris News began to sir
Cow, the Sow and the Hen.
There Were verses about food and
feed crops and doing your own work.
We intendled it to b eclassical stufi
with some deep 'heart interest' ('old
Folks at Home'" and live -at '" flome,
.Sweet I-ome," you know) but it didn't
get to 'em that way because of their
feelings having been hurt.
Believe us, it sounded like jazz be
cause it was m ixed in with that eusin
the farmers were (loing.
We were running around 4,600 then.
The farmers cussed wvorse than eer
and~ they took it out on the News. The
ciicla tion dropped~ just Ii ka that to
3,400--there were requests, dlemandls
and com mands to '"stop the d urn pa
per'' by mail, by personal visit an-] by
work on any
make of bat
tror a new
Summerton, S. C.
For Salo at your Dealer
ASK FOR THE YELLOW PENC
E AG1.E Ml
EACLR PENCIL COME
the Sow at
How One Country News
f a Mole--Cotton.Lined-.
of' "Cussing" to "The La
vord of mouth of the rural carrierF
#here the sub didn't dare trust him
;elf to coiie or write.
They were good and sore. ThE
qows was only one of the folks get
;ing cussed. Some of the bankers ad
'ised us to "lay off" because they wert
eing cussed also. The farmerr
;hought the banks were in league
vith us-but only a couple of their
The banks closed down tighter or
he credit and.insisted more strongly
m payment-didn't like to renew but
lidn't want the cotton or the mules.
The farmers cussed and cussed and
rot sorer and sorer.
We Were A-Cussin' Some, Too
But we stuck to that song-ran it
m the first page, the editorial page
n the country correspondence, in th
ocal columns and referred to it on thc
Put the old tisme reporter we eiploy
o mingle with the farmers to work iir
erviewing them on "IHo wto Live at
-ome" and 'How I Succeeded With i
aw, f Sow and a Hen."
That reporter has been mingling
vith the farmers of Lamar county foi
wenty-five years; but he used to im.
>lore the editor to please find hinl
ome other assignment. Said he didn'l
cnow what minute he might have t<
,o to the hospital. Said he loved th<
maper and didn't like to hear it cussec
,o columinously, copiously and gener
Thi editor went out into the coun.
ry and sang that song. The Chambei
)f Commerce laid off the county dem
)nstration agent as a matter of eco
iomy and the farmers they cussed thi
ditors, the Chamber of Commerce
he banks and themselves.
They kept getting sorer all thi
BUT the sorer they got th. mor<
Then they got to studying about it
Then the circulation got to goins
>ack and the first thing you know w
md (in less than sixty (ays) most o
hem back despite the fact that mone,
as never been quite so tight in thil
The Farmers Went to Work
They .didn't have anything else t
lo, particularly; and it was easier ti
ro to work than it was to ,stan
irounid the Plaza and they had ex
austed their power to cuss.
There have been results of tha
work. They haven't been able t,
)orrow more money at the bank tha
Actually required for the ito malc
thei r ci-ops on. The grocer couldn'
)orro wioney on which to carry then
Pid thcy had "o play it close.
They have, believe us!
But they also played it safe. Tile,
imve m(le the biggest corn crop, th
biggest sorghum crop, and the bigges
ilfalfa crop in the history of the coun
Ly. Oats didn't pan out very well, bu
Ahey made a fair crop of it. They arn
putting away more hay than has eve
been put up in Lamar county in an:
me season. The melon Crop was good]
ipples 1and peaches added somethinj
1ad sweet potatoes will help out.
Here's where you are to stop an
1o some figuring. In 1919 and 1921
(figures compiled by the county deim
mnstration agent) the farmers ani
Ather users of feedstuffs in Lama
-ounty sent an average of $30,000
mionth io other c~unties and state
to pay for feedstufls. TIhey wvill hay
teedt to sell this year instead of buy
.Just figure that one item and thinl
what it will mean in the capacity o
the farmers to get alon gthis yena
now that they are beginning to real
ize~ upon their season's work.
A Fair Cot ton Crop Is .Made
flut, despite this i ncreasedl y ieldi
feedlstuff, and dtespi te the fact t ha
the aieeage dev~oted to cottoni wa
cut about 30 tper cent, despite the fac
that thte boll weev'il got a lot of' th
Ii rst squares put on, the bankers o
l'a ris, the mearchan its of Paris wvh
ma inta in a (1rop reporting system an
the cotton mein who miake their livin
b~uying the cott on, figure that we shal
have a (-roip of appr)ox imnate'ly 35,00
bale s--ad( that is conservative.
The News minita ins its own croi
rep~ort ing system--publ1ishes daily in
ter'views withi farmers in all sect ion
if the ('ounty-and1( estimnates that th
"1rop will be( ablout 410,000; but, cottoi
is d~ceiv ing andi it. may va ry 5,00)0 o
r;,000 bales either wvay.
The Texas Indatustrial Congress esti
miates the entire crop of TIexas a
lbout 2,00)0,0100 bales, so you will se
hat Lamar county wvill have a ver"
coodl percentage of' what is grown i;
Vanonina, Redl RiverI and D~el ta count
Lies are also wi t hin the influence o
he Paris News as wvell as McCurtai
md Choctawv counties, Oklahoma.
So if the price of cotton is anything
ibove a dime-and fr'om Secr'etar
lI ester's statemient anid the (dole thi
D~epar'tment of Agr'icultunr'e is puttinj
Mt it. should be a roundl 12 cents
lie f'armce's of' Laniar ep unty are go
nig to have a r'ight sifurit of mone,
fr'om theiri cotton anrd the seed thi
They will have enough to pay of
he banks, to cleanI up')with the mer
hanits and then have a cou ple of mit
ions to spend. Trhey haven'6 beet
Pencil No. 174
Made in fivo grade.
IL WIWI THlE RED BAND
ANY. NEW YORK
id the Hen*
paper Pulled His Farm
and Led Them fronii the
nd of Plenty."
buying much this year, you know
mighty few new cars, practically nc
new inachincry, no new clothes, noth
ing for the house.
This cotton money isn't all they will
have, either; for you will rememhei
they will have their feed money ar d
sonic other funds.
The Cow Has Counted Heavy
The local ice cream factory is rut
by a fellow named Bryant. Pretty
live fellow and sees his opoprtunities
He was told that more people got 1
start in times like these than in thc
Bryant had a capital of $20,000 t
Last year he spent $38,000 for milli
product3 outside the state and tlh
county for his ice cream factory.
This year he talked it over with th<
News man and started him a cream
ery of his own-makes first class but
ter rd sells every pound lie car
With the butterfat market in Dallam
around 19 cents, Bryant was paying
two bits in Paris; and when Dalla
went to 23 cents Bryant raised tht
price to 30 cents in Paris.
le has prospered and the farmer
have been bringing in their butterfai
-which left them some skim milk foi
the hogs we are going to tell about
on the next page.
.Bryant has sent mighty little nione.
outside the state this year; and that
foil cartons an(d such like things.
Ie's going t oexpand his conipan:
into one with $100,000 capital thih
fall-and the editor of the News is t<
he one of the stockholders.
Bryant was going pretty nicely, bit
the News, realizing what lie needed
induced another live man to secur<
the agency for Metzger Bros. of Dii
his- biggest dairy house in the Sout
t F te banker cc
I. ~ Iftlthe grocer'
If either coul d fin
in coldl wealther, 1:
and easily contriol
his way for' it. If
troule or bigger
BuIht bailan'edi gas
vides qick star'ts
to dilute the lub~ric
valves anid pistons
that gives real ass
Tihat's why tihe ha
b~est for' the mnotor
You, too( att
you have anU unb11
west. They thought Lamar grew no
thing but cotton. Metzger is putting
out about $200 a week for cream right \
now; and Sam Schleicher, his agent, t
told the manager of the firm the oth- t
er (lay that he would be able to e
spend at least a thousand dollar3 a h
week this fall.
The dealers report that the sales of P
separators have been larger this year Y
than in the whole of the five years
The Sow Saw an Opportunity 1
But the cow wasn't the only one of
the trinity to evidence that she was 4
appreciative of the notice being taken
of her. 0
Local capitalists put in about $15,- t
000, secured two of the brightest W
young men im the state and started a ,
hog breeding farm. t'
The conty demonstration agent in- o
duced a progressive young capitalist e
to put $25,000 into another. b
(And, by 'the way, their herd boar
was mlale the state grand championh
in the Duroe class.) 9
The Pure Bred Live Stock Associa- o
tion (its members represent an invest- t
ment of about $200,000 in breeding r
stock-hogs, beef and <hairy cattle) be N
gaui to preach the doctrine of what
the sow can do and they backed that a
up with letting the farmers have h
shoats and sows at reasoal!e prices.
There was a lot of skim milk as a
result of the activities of the cream
eries; and the feed crop camne in
One of the banks organi aiied a pig
club scheme ami interested a lot of h
the boys. )
The price of hogs On the hoof h-1
gone back to the dime lmark for the
sort of pigs which vWe grew in La
mar--pure breds that are ripe within
Lwelve months after the sow has been
bred-and there is a demonstration
that there is money in pork which has
Impressed the farmer.
The superintendent of the swine di- 1
vision of the Lamar District Fair nas
notified the directors that they will
have to increase his space at least
500 per cent and then he vil have
to hold the entries down to the very r
best. The editor of the News is the i
secretary of that Pure Bred Associa- <
tion and he is running big display r
ads inl the paper to furtlher the good .
work as well as boosting in the IICW;- e
som1 et oter gao lie woul pn
mileage, it wouhll be good juid;
>linIe excels on every test. It:
ini cold weath~er. Its rate aindi
op maximumtn power with~ i
ating oil, smut the spark pluig
.A lean mixture of balaned~
-CGasoline is improved, b~lal
umrane of efficieni andl econot~
nker and the grocer's boy b<C
ist andIE best for' thme motor'.
e b~est whmen you buy gasolir
Gasoline. W~ith Polarinie in
ARD OIL COM
The Hens Are Cackling f
The News induced the Red River a
alley Poultry Association members
). put on an advertising campaign 1
is spriig-the first tir e they had
ver tried the plan of bun1ehing their
its and going after the game right.
The secretary of the association re
orts to the News that the success
'as so great that when the fall breed
ig se:son opens the members of the
ssociation wish to contract for half
pnge'in each Sunday edition-andat
maybe a page on some Sundays. U
The manager of the White Produce a
oImpany--a million dollar concern
aing four miililon dollars worth of
usiness annually with branch houses
vl North Texas and Oklahoma
!l1s the News that he has doubled his
ppropriation for the Paris territory
iis fall. Says that he paid out about
285,000 last year; and expects to pay
At over half a mililon this year for
a, chickens, turkeys and country
The management of the Lamar Fair t
as been giving the poultry fanciers
DO coops each year. The secretarv s
f the poultry association has notified 1
10 fair management that he has al- f
Maly applications for 500 coops and 1
All the manaigement please get busy ?
Th2 fair management has also s-t
side a buildii. for the ponitry which
as thrice the room of the tent usel
i other years.
The hen is cackling all over Lamar.
1Ham d111d Eigrgs
While the strong etii'rt of the New-;
as been to advance the interest or
w pcople of Lamar--and, for that
matter, of the whole of Northeasw
Sexs--through The Cow, the Sow
ad the Ien, we are going to devote
pecial attention for the next several
linths to ]!hIf)) and Eggs.
You 0 preha bly fond of hamill and
: .' olks are. Some of us
Ie ash:iro I t ask for them in the
igh or ed hote!s: but some of the
est I'v ever cnten have been served
i those hotels for they know how
a get 'ei out.
We are g:>ing to impress upon the
opl 4f this counlty just what do
1 ond there is foir 11a11 and eggs--an
n in 1emand Over the whole
opnitrIy. .\ cear load of infertile eggs
4 I car11 load of young hogs relre
eit about 35,000 orders of ham and
ggs, as nea.rly as 'e cal figure.
It has struck us that a campaign
pe e b
niczally, he cer
e quiicker strts
Ir mUore flexible
,he'd1 go out of
(mnt to buy it.
4 voiltily prlo
nlimum~f carb)on l
4 and carbonizAe
~asoline assures I
cedl motor' fuel
~th buy it. 1t is
e.Th best is
:I 11am and Eggs will be a novelty
nId we are going to try it out.
,I' LE FINANCIAL DISTRESS
AMONG BUCKEYE FARMERS
Acute financial distress has not
een evidenced by Ohio farmers so
mr this year, S. A. Roach, secretary
f the Ohio Banker's association, said
ecently at Columbus.
Reports that many farmers are un
ble to pay off their notes, because of
hle slump in prices of their products,
re not based upon banik statistics,
"No complaints from member banks
o the effect that farmers are unable
o pay off their notes, have com in,"
toach said. "The war finance cor
oration, which furetions as a reserve
rom which banks loaning to farmers
an borrow, has inot been called oi
or any large loans." These facts,
aid Roach, would indicate that the
)hio farmer is in better condition
han is generally supposed.
Bankruptcy in a few scattered in
tances has occurred amiong Ohio far
iers, said Frank Dean of the Ohio
aim bureau federation. But this is
ot an indication, lie said, that Ohio
armers in general are in distress
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Grapefruit per box ---------3.50
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