OCR Interpretation


The Mt. Sterling advocate. (Mt. Sterling, Ky.) 1890-current, November 11, 1919, Section One, Image 2

Image and text provided by University of Kentucky, Lexington, KY

Persistent link: http://chroniclingamerica.loc.gov/lccn/sn86069675/1919-11-11/ed-1/seq-2/

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You'll Find it Easy to
Choose Jnst the Models
That Become Yoa Most A?B or Large OttectSe of
Women's Swt sumI Cotts
which we are selliag for
$35.75
They come in a splendid variety of the SeaH's Most
Called for Materials and Colors aad are excellent
valaes at the above price
Beaatifal Droits it . .
$21.75
Charming creations in Serges, Jerseys, Triceiiaes, Sflks,
Etc. in a variety of attractive colors and combina
tions. Splendid valaes at above price
Large Showing of Furs and BUflberj
We also call your attention to our displays of Furs and
Millinery, which are now at their best
Where the Greatest Values in Women's Outer Apparel
and ilillinery Come From
, LEXINGTON, KY.
JI1-312 Vet Short Street, Two Doors from Mitt
MNiM to
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EIGHTH DISTRICT STAHDS WELL
The Eighth Federal Reserve Dis
trict, that made m splendid a show
ing in all of the Liberty Loan cam
paigns, and that was first over the
top in the Third, Fourth and Victory
loans, is making a splendid show
ing in the campaign for the sale of
War Savings Stamp? and Treasury
Savings Certificates. With sales all
over the United States totaling $$,-,
111)44.78, the Eighth District, now
comprising the states of Kentucky,
.Arkansas and Missouri, reached
-G57,3SL07 which gives .this district
a splendid standing among the dis
tricts.
Oils
Love is what makes a gir! listen
lo a man talk for hours and pay just
as much attention to him as if he wai
aying something.
pmkritrrr far tfce
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aseet a ataMe
aK JHa)am 'n'BSP'CS pOVHCTa
seat, home nalttttl 1rA,
frait ai TtgetaHes are aiaae; tfce
coasodities the sales of hiiai eac
be bettered by some f era farat
adverSsaap.
There are ataxy imm 4keet
appeal to bajers whki. ace aaade
paraieeaarly profitable by the tee
eaao3 increase ia aato fcraTeL
Te4ay &t farm is rwilt iaaed
which is sot paeee4 bmj fciaaes a
week by tewa e-r dty MotcrSata, the
majority f wheat are peccable eas
teasers for the faraaer. Coageqacnt
ir be assst look weB te tie sppear
aaee of bis place. Perhaps aasigbtiy
featares of which be is set ce5ci
ous exist, bet the passer-by, keea to
discern these s&5 of laxaess, hes
itates to purchase at sacs a farm.
A lanre buUeiia board sear the
t I front gate is a big asset, if care f ally
I prepared. In addition to the Base of
the farm or the farm owner, it should
state in simple large type the kinds
of produce for sale and the prices.
Some farmers have found supple
mentary notices, placed at a proper
distance on either side of the main
bulletin board, very valuable in call
ing attention o the latter.Saggested
wording for these follows:
FAIR VALLEY FARM
Read Marketing Bulletin Ahead
There are various ways ia which
the farm name can be displayed to
the owner's financial advantage. Any
farm will be better remembered by
. ...
passing strangers it its name ap
pears in neat lettering over or be
side the main entrance or across
the face of a barn. The farmer who
possesses an auto truck and he is
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- of expeive aromatic Turkish tobaccos,
the finestof sun-ripened Domestic leaf, blended
by an original and exclusive method that can't
be, imitated.
In the blending of these costly tobaccos,
our experts have brought out a new flavor
and a mellow richness surpassing that of any
cigarette you ever smoked.
Chesterfields sure do satisfy; not in flavor
alone, but in value, in quality, even in their
superior moisture-proof wrapping that keeps
them firm and fresh always.
You want "satisfy" that's sure. You get
it only in Chesterfields.
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It Can't Be Done
You don't have to be iold that you can't put out
a real fire with a tin cup of water. You know it can't be
'done, and it seems ridiculous to mention it.
We agree with you, yet it is no more ridiculous
than to attempt to operate your telephone company on
rates that will not pay operating expenses.
Also, the amount of money required to operate
the telephone two or three years ago is not enough to
pay for present day operation.
Wages have been increased, the cost of everything
that eroes into telephone construction has been increased.
To meet these increases the telephone company must
have rates which correspond with all the other increases.
i The telephone is operated for your service. We
want to make it serve you in the best possible manner,
' ;rhis can't be done without fair rates.
CUMBERLAND TELEPHONE
AND TELEGRAPH COMPANY
Incorporated
T1
;
it
1
hi
I ncsterfi
' VigsAis-iiirii
USA
20 for 20 Cents the bimd
can't be copied
legion these days is overlooking" a
splendid advertising opportunity if
ho does not have the name of his
farm and his special products neat
ly lettered on the side of his vehi
cle. Then every trip to town is a re
minder to hund;reds,perliaps thou
sands of people that the owner is
still "on the map." One dairy farmer
who built up a large retail trade not
only carried on his vehicles the name
of his farm, but made all his trucks
and wagons even more distinctive by
painting them a dark yellow.
Printed letterheads are a real as
set for the farmer who is selling to
either wholesale or retail trade. The
f ollawing form ts suggestive :
FAIR VALLEY FARM
James J. Roberts, Prop,
Butter, Eggs, Dressed Poultry, by
Parod Post From the Farm to You.
Bland, Md. 19
Jlanv farmers who handle consid
erable quantities of produce find it
profitable to use distinctive, printed
wrappers. Another simple means of
advertising ts neatly printed gum
med labels for use on the outside of
packages sent by parcel post or ex
press. .Advertisements in local or metro
politan papers should be short and
should give a description of the
goods with the prices,. ana the name
and address of the person advertis
ing. In some cities the Sunday edition
gives better results Ibaa the daily
edition.
The person who advertises must
offer a product that is wanted by
the perso8 who rd the paper at
the Ubm the nroduat is advertised.
in Um plaeaa wltara the. papar hc a
.EWHL
L2y OS SSIWf
m .R,rt i vmw
circulation. In other words, he must
know what to. advertise, and where
to advertise. The following are sug
gested forms for parcel post classi
fied advertising:
Fresh eggs direct from farm. Send
for three dozen delivered by
parcel post, prepaid. Fair View Farm,
Blank, Va.
Butter, direct from dairy, fresh,
clean and sweet. Send foj
two pounds, delivered postpaid by
parcel post, Fair View Farm, Blank,
Va.
Cherries from the rre to yeu by
prepaid parcel post. Picked the day
they are mailsd. Send cents
for quarts to Fair View Farm,
Blank, Va.
Typical of the small number of
farmers who have entered the field
of national advertising is one in a
middleweatern state, who has built
up a country-wido trade in his spe
cial brand of home-made sausage by
using the advertising columns of
publications of national circulation,
supplemented by cleverly prepared
pamphlets and tho use of distinctive
wrappers.
James Watson: "I'll Never Fert
When Father's Hogs Got Cholera
"One morning ho found 20 hogs
dead and several sick. He called in
tho Vet., who, after dissecting a rat
caught on the premises, decided that
the rodents had conveyed germs.
Since then I nm novcr without RAT
SNAP. It's the surest. nma-Pf t
destroyer I know." Three sues, 25c,
50c, $1.00. Sold and guaranteed by
Chenault & Orcar.
YOD CANNOT HIDE THE TROTH
About the Clark Automatic Gate. It ia
sold "by Right of Merit" and "by Reason
of Demand." Could any article have a
better selling argument?
Clark Automatic Gates are stock proof
always lockedan economical invest
ment. They are a real necessity and in-'
expensive.
"Quality goes in before the name goe.
oa'
CLARK GATE CO.
(Incorporated)
LEXINGTON, - - KENTUCKY
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