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Bf PA3EF0UR THE SUN, PRICE, UTAH-EVERY FRIDAY NOVEMDER $ 1Qlg VEMBEJ
1 1'OMTICAI.tiY, lUU'UHMCAX
M luued Every Friday, R. W Crockett, Manager
1 Subscription, $1 50 tlio Vear,
1 AI)Vi:ilTI8INO llATHS.
H Dlitplay, One Dollar per Inch per Month; Single. Imuc,
H 60o per Inch: Pull Position Top of Column, Js'ext Heading
H Matter, 35 Ier Cent Additional.
H " titp ThnuanniJ Inchc, to tie Used In One Vear, IJtfd
Mi per licit.
ftfttcn Hundred Indies, to fie Used In One Year, 15c
B . .9J1? T,l0Uind Inches, to Up Used In One Year, 20c
ltcadr And Legal Notice. 10c per I. Inn First In-
f tertlonj So per Line Knch Hubscqucnt Issue.
H Obituaries, Cards of Thanks, Hesolutlons, t'tc.. nt
H Half I-ocnl Heading Notice Hates.
Adlets, For Hale, lor llent, Ixst, Pound, Uto., One
W Cent per Word Hach Issue. No Charge Accounts.
Address All Communications to TUB HUN, l'HICIJ.
V Hchold I will hrinjj itRnin the Shadow of "the
H Degrees, which is gone down in (he Sun Dial of
H AIo7, ten degrees backward. So the Sun re
H turned ten degrees, by which degrees it wan
H gone down. Isaiah, .18-8.
H MOST CERTAINLY THE DRIVING WHEEL
H OK MODERN BUSINESS.
H "Who pny for advertising?" asked a Hkcp-
H tical pcron.
H "The consumer," answered one of the name
H "You're wrong," came from n third. And here
Hj is the explanation he gave.
H "Every year from five hundred million to nix
H hundred million tlollnrH is spent for advertining.
H Tho sum looks big, of course, but it ia a small
H percentage of the entire country's trade.
H "Take thu manufacturer. Hy creating, main-
H taining and increasing the demand for his prod-
H uct, through advertising, he assures the factory
H of a definite maximum output. A constant vol-
H ume of business, of course, reduces the cost of
H 'Take the jobber, broker antl retailer. Adver-
B tising frequently reduces their percentage of
ftpfl profit but by increasing the volume of sales of
ftpB particular advertised products, a more frequent
ftpflj turnover and consequently more profilH on the
BSH money invested, is assured. The money that
ftSfl would have to be invested in slow goods is free
to work elsewhere pay bills promptly to earn a
discount, or to be invested in other profitable
ftp! advertised lines.
ftpfl "Take the case of thu consumer. Ho cannot
ftSn point out a single product the price of which lias
ftSff been reduced by advertising. And, he knows
that standardized advertised goods, with a high
reputation and quality to maintain, usually are
BSfl better than the also ran brands. This is so nine-
Bpfl tenths of the time. The consumer also knows
ftpflj that stores that are aggressive advertisers near-
Bpfl Iy always offer more attractive bargains than
ftpfl do thoso who do not advertise The consumer
Bpfl knows that the stores that advertise sell so much
ftpfl moro goods that they can offer better prices.
ftSfl Tho consumer further knows through experience
fl that the store that advertises goods isn't doing
so for tho fun of it, but to move the goods, antl
fl good business instinct tells the advertiser that
BSfl tho quickest way to move the goods he's adver-
Bpjj tising is to print an attractive price,
ftp! "Somebody, however, pays the bill, antl it is
ftp! the loser. And the loser is the manufacturer,
pfipfl broker or retailer who has a huge sum of money
pftpfl tied up in slow moving lines who, in ortlcr to
pftpfl get back a reasonable sum on his investment,
pftpfl must charge accordingly. Another loser is the
pflpfl -person who buys these goods."
pftpfl Consumers natuarlly gyrate to those business
pftpfl houses of which they read in tho newspapers.
pftpB A person seeing a well displayed advertisement
pftpfl in his paper will hearken to its bidding if he
pftpfl needs or thinks he can use any of the goods of-
pfipfl fcrcd. If he Is not in a position to do either at
pftpfl that time he keeps thu storu in mind when he
pftpH does want the goods, particularly if he meets
pftpff with the advertisements regularly.
pftpfl The same principlo is true as to storu fronts.
pftpfl People arc attracted to nice, modern fronts and
pfipfl windows tastefully decorated. This is a species
H of advertising. So in going to higher expense at
H a prominent corner or putting up a fine and ex-
B pensive selling plant. The latter aro secondary
j species of advertising, however, which is provon
H by tho fact that most of the money spent for ad-
H vertising of all kinds goes to the newspapers for
H the reason that in this vehicle of publicity the
1 results aro self-evident.
H Gootls without a market force a high prico.
H Advertising creates and broadens thu market
1 nnd works for tho lowor prico that the enhanced
1 market affords. Consider talking mnchinos, for
H instance. Is anyone so unthinking km to suppoa
p they could be sold at a price that has plsced them
j in millions of homes without advertising to cr-
H nto thu market? Cortainiy not. Without ml-
H vertising thoy would muruly bo an expensive toy
B known to a very few. Tlio instances could he
H The principle of advertising is not nfectad by
p the misdeeds of any one advertiser any moro
p than the principle of trade arc affected by tho
H acta, howovor ropruhunsiblu, of any one trmie-
p Advertising most certainly is thu driving
p wheel of business.
H It pays to extorminato rats. Fairmont, W.
p V., has a rat extermination league which pays
p five cents per hoad or tail for evidence of
H good work.
p What has becomo of tho old fashioned mother
p who used to go out to the backyard and broak off
H a Hwitch to aid in the education of her children?
P Another advantage of the wireless telephone
p is farmers won't have to use fence posts as tele
H phone poles.
H Money is going to be easy, say the experts.
B However, wo prefer the hardicash.
FARMERS FURNISH THE GOODS, BUT I
SPECULATORS GET THE MONEY.
One of the very funny war notions extant is
that the farmers of the United States receive
extraordinarily high prices for their products
from tho European nations. One prominent
daily recently stated with that pccullm' scrious
noSB tllitf Pprlg" from Ignornncc that five out
of every bI dollars' uphill In Amoricn for war
supplied goes IhlO tho pockels of the Americon
fnrmci'si FlgUrGs were, quoted showing that the
moat ftntl dairy products sent to Europe in five
months were five times the cost of arms and
ammunition being supplied here.
The truth, however, is that the farmers didn't
get o cent of that money directly. Selling their
stuff to local buyers nt prices fixed by boards of
trade am! exchanges, the goods were shipped to
market centers. Foreign buyers in this country
never visited a single farm. Instead, they called
at, the market centers, where farmers' products
were held for speculation. The latter sold the
goods to the foreign agents nt war prices and
pocketed the huge profits.
Farmers could have received the war prices
direct If they possessed their own marketing
system. Tho annual demand helped even the
buyers' nnd board of trade prices to a certain
extent, no doubt. Their profits as a rule were
only slightly mor than usual. The speculators
got the big prices. Every farmer knows thjs
nnd mourns the fact.
Some day they as a class arc going to be their
own little speculators, and then there will be
more prosperity spread over the map, Instead of
it clinging to particular streets in particular
While the American farmer is turning out
more crops than ever before, while the South is
recovering from its troubles with King Cotton
in short, while the rural life of the nation is
highly satisfactory except ns to the cotton em
bargo and the problems surrounding this ques
tion, European farmers and planters arc putting
the money that formerly was put into plows,
binders nnd reapers into cannon. Worse still,
hnrvests that would have been gathered by In
genious machinery most of it American is
now being gathered by women, old men, Uoys and
prisoners of war. Implements of war have not
yet been turned Into implements of agriculture.
Hut wo will hope that even the bloody business
over yonder will prove but the travail that leads
to a birth of peace in which the sword will be
come a plawsharuj
No longer do well informed democratic papers
claim that there is a division in thu republican
party. They admit that the 1912 split Is over
antl the party rcunitetl for protection, prosperity
and a foreign policy that will compel respect for
the flng of our country, wherever it is unfurled.
The recent elections force the admission. It
would be silly to talk of the republican party be
ing divided when it came within two hundred of
carrying Kentucky, within three thousand of
carrying Maryland anil did win everywhere else.
Free trade must face a united opposition next
year, and It hns not in sixty years beaten that
opposition nt the end of n free trade period.
The International Association of Milk Inspec
tors will petition congress to set aside one day of
each year os "National Milk Day." We are
heartily in favor of the scheme, except that we
think one day out of each person's life, instead
of one day cncli year, would bo sufficient for the
necessities of this "reform." And, in order that
the thing may bo made uniform forovcr and
cause as little trouble as possible, we suggest
that the tiny b,e that of birth for each person.
That Is a day when everybody has a hnnkcring
to inspect milk, anyhow, so by making that the
day there would bo no question of it being prop
Receipts of sheep at Kansas City in the month
of October fell off 73,250 as compared with Oc
tober of last year, the decrease amounting to
nearly 30 per cent. At Chicago the decrease was
324,750 head, or something over GO per cent. The
Sun is willing to leave it to any intelligent per
son to decide whether frco trndu has caused the
herdsmen to hold their sheep because they ex
pect them to be moro profitable under freo trade
than under protection, or whother the total num
ber of sheep in tho country has decreased be
cause the herdsmen expect thorn to be loss prof
itable now than formerly.
Sucrotary of the Treasury McAdoo doclaros.
there has boon no real prosperity in the country
in ton years. It only seems like ton years since
prosperity went away and Hdverslty citme to
take ita place. There wore sixteen proeporoiw
years In tho last twenty, but the sixteen passed
J so quickly that thoy didn't appear to cover so
long a eriod as the last three.
I If we taxed the export of war material wo
J wouldn't need to pay a war tax. In the present
pmlicnmont we have taxed ourselves as long as
I the war lasts'and nllow our munitionmakors to
prolong it as long ns possible. One may call this
systom diplomncy, nationnl policy, neutrality or
what not, but the best name for it is nuilo souse.
Turkoy goblors aro said to bo of poorer quality
this year than last. Howover, we'll be thankful,
anyhow. In a pinch, oven a clilckon or it gooso
will tlo. When hnlf tho world's in sorrow and
we're not, a sonsiblo man can bo thankful evun
on a half ompty stomach.
Ropubllcan manngera of all future campaigns
should try nnd secure tho sorvicos of Senator
Stone of Missouri. He "mnde" Kontucky during
tho recent campaign and succeeded in almost en
tirely wiping out the democratic majorit: .
How some editors can write a headline,
"Beauty Weds," nnd publish tho photograph ot
the same time is beyond Tho Sun. Somebody
else must handle the photograph.
WILLIE'S STYLISH PANTS fHH'
il ;rr I One
Wue ou uwtMl (ntv. tmess watts (vJVNvmliE E
pmvts n just UavSKW! . 6 J M
MMH FOfe. NOP . ) tt c-
fiL '" "'"J--1 mgk
r 1 P Phor
VEP'. HOW. TVfiWttL-WWWlW 'ciWUSE. X CAW 5T t 1 A
TVfeVH-TER WN ViU WHO VErW qv lN (AN SWN f f )
? v. f--'f - . iy v boki'' sc
N 1 nipt, it t
1 11 '"'""'Hi
WHAT ME YOU" DOINC MR. BUSINESS
MAN TO DIRT TRADE TO PRICE?
Every business man of this city should consider the
possibility of obtaining trade from the settlements tribu
tary to Price. Persons living in town have easier access
to merchants, it is true, nnd merchants have easier access
to folks in town, but the difference between successful
and unsuccessful business enmpaigns often hinges on how
well or ill the people in the country nearby have been in
fluenced. Here Is where a ncwspnptr like Tho Sun does
a peculinr service to the merchants of Price. Not only is
tho city of Price covered like n blonket, but tho homes in
tho camps nnd settlements for many miles around nre
entered by The Sun.
Tho fact that so mnny persons outside of Prico rend
Tho Sun indicates that they nre olive to the opportunities
found in its pages and intelligent enough to take advan
tage of them. They will come to Prico to trade If given
the proper impetus. BUT FEW OP THEM WIIL DO SO
IF NOT INVITED THROUGH THE COLUMNS OF THE
LOCAL PRESS. Tho reason is plain. In fact, there are
two reasons. One is that they are naturally averse to
taking a clinnco of coming to town to get something and
then being disappointed, nnd the other reason Is thnt the
moll order people do tho Inviting to trndo with them if
tho homo merchants foil to do their duty in this respect.
Llvo merchants should never let on opportunity pass by
to ploco somo bnrgain in their advertisements thnt will
appeal especially to tho outsldo trade. The people ti,0
country nnd camps nre entitled to know what can be ob
tained to their ndvantngo here. They aro prepared to
como if thoy know they can get something they need and
wish to buy. The Sun furnishes a unique publicity vehi
cle throughout the country districts around Price, nnd
subscribers to this journal, who pay for it and rend it
becauso thoy want it, liko to see tho business interests of
tho town welcome them to the city and the stores
I'll. IN SKt-OMt CIIAIM.i:
WIIIN riltST IS l'AHIII'.l)
Tltl.NlDAt). Colo.. Nhv IX Infor
mation eharKlnK lluraco-N. UumIim
ami I'. W 'ltrke. cotiitwl fur lliv t'nl
tetl MIm U'orknr of AumrlcH. with
milxirimlkm itf iwrjiiry wr quawhtMl
In tht ilhrtrkt miHrt her ImUy by
nrdr of .lutlK J. O. Wltor of Ala-
I-Mter llawklna anil Clark r r-.
rrMd on rlwinwi r having lnil.
tmll and )trocur O rover Mall to
ithtK th affidavit rontalnltur lit al
WH1 perjury. Thl action m taken
l.jr Atunnay Oananil Farrar.
The aaa rw out of an affidavit of
rtr..v.T Hall. Juror In the trial of John
II. lAwaon union leader, convlned
' it Ma of murder In the flnrt de
Kite. In hU affidavit Hall drvlare.l
tlvat he alootl fur acquittal of Um
until alleMMl nterrlon wu lakn l.y a
The affttiavit waa uaed by cuuneel
fur the mine worker In their fltfhi to
imiui the aupreine court order iro.
hlbllliiK Ornly lllllyer. dUtrtet Judae
from iHreetdlns In future raeea icrow
UiK out of the roal minora' etrike
tmutitiN' hiiour i.i.mcs
MtW COAI, TAIlllT ON
The traffic deimrtment of the ire
Ktill Short I.lne uiinuimctJX new ioal
tariff, offecthe Deoember IStli, re
ilucliiK the rate on nut nnd Nlark coal
from Wyoming ml mm to the majnrlt
of Htatlona on Its line. The redui -tlona
vary from ten to vet ent -five
cents, hut In moBt Invtuucea thu nut
uoal rule la lowered fifty cents, and on
eluuk ecnty-flvo aenta. Lump and
mlnu run coul U.not affeeted.
Carbon .pupera and typewriter bup
pllea. Tho Bun. Advt.
Smoke Elk Pride Cigar. Tel. lit.
l'1'..NCII.s (ilfiTIXt; K'AIICH.
The Kuropenn war Ime ttirtalled the
Importation from Auatrla of Kruphlte
from whlrh hard tnipylnK penrlla nri'
made to euih an extent that liwtrui
tlittl hae been rerelveil l. fiderul
employee at Salt Uke City to exer-
lee Mttmtmy In their uee lloldere
are provided m, tM the petxlla ma
l uimmI d..WM to the laet Muarter ho I,
antl elerka are Inelrm letl to ow bH. k
pen. lie whenever bOMvlbte.
Ill-NT Is SIMCCIAI, AtMLNT.
Thomaa K Hunt haa been appoint-
d apMtal avent in the general land
..ffli e at Sail l4tke City, havta been
tranaferied frow the Philippine.
1 1 r'.K '1 ,h" "wmlnalloit of tttir t..
I 'r'f'M.d"- wh' iMUHht b) the
lulled tate from the Itomau Cath-olU-
.hur.h ahortly ft.r the fmnl.h-
eluded In hi teirltory. '
J!u? k,t,,r",,rJ 'l" aii'l blank
!;.'". '" prlntlnif
""J"'"-' lnenr Th. 8n. 1'rlee.
I I Take the "Dis" out of Disease' t
D. L. CECIL, D. C.
J Graduate P. S. C. class 1910.
I Chiropractic Fountain Head f
saa a i -r Jga; rol.inr" i
HOLDING HORTON'S BODY St-
ik I rt
No Wonl A V 1'nini the Hi Imli Whrn ord
of tlu Mini MhIm d,i ft rr )
jromi t nnd
llotv IntiK thi! body of It.- I pkk ikllvet
ton, who vhk "licit nnd killed it topfnilt'ilo t
Jor II. V. Mtou on the m.-riiin ' ,.
Oetober 3Ut nt Halt l-tke I IIn art 'w " ,no
tthone funrrnl una held Kundav N Miy fr u t
embrr 7th, wilt remain tinburird it the Intuel
n problem thnt the tindertakinK firr
of H. M. Tiolor Co. nt 5CIn havir Tv ta nm
the body In ilinrxc doe nut uurmr nnnrd and
to Mintwer drrinllel)'. l)uil Jm Hilc,
It wn orlRlnnlly planned 1 1 1 1 1 trr lupply n
llorton In Ml. Olivet remrt. rv t inln! nihn
nrinnsi'mentM to thl end failed !
rnuae of Jack of fund. Tlirn n. r
tlatlon were taken up with nUtlvn -------of
llorton nt lluinmondiiport N
nnd It wn expected that the hod
would bo eent there for burial II X C3rtT1
the undertaker hne heard nMhlrr 1(1111
from thrwo relative hi the lt iwvru
The undertukliiR firm wan nM e MOCKQTI
llnic yenterdny to my how I ng V """"'fa11
body would be held or what ril'i" I'ltl
tlon would finally be made of it
CIIAMIIKIU.MN'K TAIII.irTS. '
Thl I a medlolne. Inteitd'J !
ilally for atnmaoh trnuble, Mllout
np dnd ctinitlpntlon. It I mttllnf . j
with much Mtiecea nnd rnpbllv Kiln- T1
Iwt In favor nnd popularlt) Obtain- 11 III
nblo overy where. Adt. ill.ln
IKul blank nnd looae leaf del
of every deaerlptlun. The Hun pl
of limine I the former loiatlon t
the Advocate, next to I'rlcc Cmmff- t),,, i,n
clnl and HaMiiK bank. Mall orderi n-'m
Blven prompt attention. Addr. . B' " " 0" "
Hun. Price, Utuh. Advt. ' "" l,kln
m:viti: or ciiiiap KUiis-nriTK tirn
In three iluja of keen compr till' n
It I Itnporlunt that the publl. houlJ nne
eo that they Kct Chamberlain Couih ht rmthlnit
Itemedy and not take auliatUutu eoU
for tho ake of extra profit Cham- tral Hoi
berlaln'a CoubIi Itemedy ha hi lod tw ih' Until I
tet and been upproved for m re tli' . Flnth 51
forty ear. Obtainable ever he .t t(() nt
A,UU - ti n atlmti
If von have n hoiun to rent r t m Until )
to rent u houiie try Hun ndlel ,, i, rnckUb
E-The City Electric "
Company carry in J 1)11 CI) f
i stock a complete;: "UUU
i line of Elcctricdl :
ji oods of every dc- j:
g scription, including: ,', t;
S automobile tires and " "j1
automobile acccsso- ; t
Sries. Get our prices, j: .1 ,;
5 . : "" - 1 1
I J. H. Manson i
I Manager. I FRANK
Cor. Boon Ylglia Building, Main j
5 Street, Price, Utah. J Pnj