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TJERE'S where we START THE BALL TO ROLLING in our campaign for the
biggest Fall business we have ever known.
Concentrated Syndicate Buying together with diligent searching of the markets for under
priced merchandise are the reasons for our ability to offer at this time such seasonable goods
at such remarkably low prices. Our connection with three large Jobbing Houses gives us
access to the biggest manufacturers, so when there is an accumulation of any desirable goods
we are right in touch with it. This is why the startling prices we name on Hosiery, Un
derwear ana Jury uooas are possible.
Don't let this opportunity get by you.JIt won't last but a few days, so study carefully th'cyalues named on this page then come
to this sale with our solemn assurance that what you find here in the way of Big Values for Little M0D6II will far exceed'
your most hopeful expectations." , ' -
Hosiery Underpriced
Women's Fancy Hose, 15c and 25c qualify, good
serviceable stocking for home use, choice per pair. . 5c
"Women's Black Hose, perfect goods, 10c value,
per pair 7c
Women's Black Lisle Hose, perfect goods, . 15c
quality 18c
Women's Black Ribbed Hose, heavy weight, per
fect 19c value . . 18c
Stout Women's bargain, a genuine natural Bal
briggan out size hose, regular 25c value ,1ic
Women's fine Mercerized Lisle Black Hose, slightly
imperfect of a 25c grade 15c
Women's Black Silk Hose, perfect goods, 50c
Women's Black Worsted Hose, assorted 50c and
35c qualities -.4 25c
Women's Black Wool Hose, 25c grade, perfect
goods 18c
Misses' Black Ribbed Hose, double sole ,and knee,
high spliced heel, perfect goods, a splendid 15c value
7 1-2 to 9 1-2 . 18c
Boys' very heavy 2x2 Ribbed Hose, extra strong
ana auraoie, perfect goods, all sizes IZc
Men's Heavy Black or Tan Socks, slightly imper
fect 18c
Men's Black medium weight l5q soCks, slightly
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Men's Fancy two tone, Silk plaited Socks, perfect
weave, 25c value 1 15c
Men's Winter weight pure Silk Socks, perfect
goods, regular 50c value 37c
Handkerchiefs Underpriced
Childs' plain white hemmed handkerchiefs', 20c
dozen or each 2c
Childs' white school handkerchiefs, 30c dozen or
each ; 3c
Ladies' very sheer hemstitched handkerchief, each
4c
Boys' school handkerchiefs, 14 inch size, hard to
find, each ' 5c
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A Real. Underselling
Event in Ready
to- Wear
There areso many things that go to make
up the value in a Tailor Suit or Coat
that it is sometimes hard for the most
critical woman to pick out the greatest
value for the money'she spends.
First the material is to be consid
ered. Is it all wool? Is it thoroughly
sponged and shrunk? Will it fade? Is it of a
texture that will resist wear and look good after
a few months use?
Then the lining is important, for the hardest
wear comes on it and a few cents per yard on
the quality will guarantee an extra season's wear,
Last but by far not the least thing to be considered
is the make of a garment. When.you pay the price for
a well made garment, aud then don't get one', vou have
been cheated.. We make a close, study of Ready-to-Wear
Garments aud handle only the most reliable
makea. Every Coat or Suit we Bell must give .rqason
able wear or we stand ready to make it good. '
TAILORED SUITS 50c Ginabom Petti-
. . coats 35o
AT $15.00 Extra 'well made)
We are willing to stake ourrepu- stripe GiughamPetti
tation as a value giving house on coats, worth 50c, good
this fine close woven Men's-Wear and full cut, 05c each
Serge Suit. The coat is lined with
Skinner's guaranteed Satin, has
shields, and stitched with silk
throughout. The skirt is high waist
line, panel back and just the correct
fullness. Comes in Black and Navy
and sizes from 14 Misses to 49
stout. Guaranteed to fit perfectly
at $15.11
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Underwear Underpriced
Men's fleeced Shirts and drawers, perfect goods,
plump weight, a 30c value for 25e
Men's Standard Ribbed Fleeced shirts and drawer,
a good 50c value at j5c
Men's Heaviest Fleeced shirts and drawers, weight
full 14 lbs. to dozen 50c value 35e
Women's Ribbed Fleeced Union-Suits, full bleached
slightly imperfect, in sizes 34, 36, 38 only, 60c
value. ........,,, 29o
Women's Bleached Vests and pants, all sizes 34 to
44, slightly imperfect, 25c value. ..'..: 1 c
Women's Fine Ribbed bleached Vests and Pants,
slightly imperfect quality, regular 50c value 33c
Worhen's Fine- Bleached Union Suits in extra sizes
only, 40 to 44 bust, reeular $1.00 value, siitrhilv im.
perfect at .-. '. 4 jt
Women's very fine hand finished Silk and wool
union suits in sizes 36 and 38 bust only, very slight
imperfections, regular $2.50 value $1.25
Children's Ribbed Fleeced Vests and Pants, broken
lots, almost all sizes, 25c values 1 Jc
Rugs Underpriced
$1 1.00 Brussels Rug, size 8-3x10-6 $1.75
$45.00 Kalliston Reversible Rugs, 6 patterns, very
fine heavy durable Rugs, 9x12 size $22.51
$13.50 Velvet Rugs, room size, 15 styles, all new
jjauciiiaj ....... .( , $1.19
ATHLETIC CUT CLOTftES
AHW DQEVFUS CJ CO.
NEW YORK
$3.50 Women's Separ
ate Skirt $149
Splendid new style Skirts made of
Tan and Gray Woolens, high waist
line, good width all sizes up to 36
waist measure Just 48 of these
skirfs to sell at the ridiculously low
price of $1.48
$2,50 Messaline Petti
coats $1.49
Good quality Messaline Petticoats
worth $2.50. Come in colors, Black
American Beauty Red, Hetty Green,
White, Choice, ,...$! :'4S
. Pearl Buttons 2c Dozen
'625 dozen Pearl Buttons in assorted sizes, worth twice (he
price we ask... ; 2c
$5.50 Wool Blankets $3.98
Fine all wool Springfield Blankets, full standard, double
size, beautiful plaid patterns. The slightly imperfect goods
from our own mills, 10-4 size $3.48. 12-4 size $4.48 and
1 1-4 size $3.98
40c Linen Towels 25c
' , 19x38 inch Linen Tdwel,with double rows of hem
stitching at each end, regular 40c value, only 25c
Bath Towels Underpriced
Good' 15c unbleached Turkish Bath Towels, either
fringed or hemmed, choice. ; 11c
Big 20c unbleached'Bath towels with fringed or
hemmed ends, choi5e , ...12ic
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MADISONVILLE, KEIMTUCKY
All of our fine Axminister Velvet and Tanestrv
Brussels Rugs are marked at Underselling prices.
.Linoleums Underpriced
Printed E grade linoleum 2 yds wide, regular 50c
quality, Blue Tile pattern, per square yd 3!c
' Fine Inlaid Linoleum, beautiful Tile pattern, $i 25
qbahty, two yds wide, per square yd 9$c
Best A grade Inlaid Linoleum, regular $1.50 quality
a floor covering that will stand hard wear for years,
per square yd ;$t.15
50c BluevChambray Shirts 35c
3 FOR $1 Of)
25 dozen Men's genuine Amoskeag Blue Chambray
Shirts, cut full size, the ideal shirt for every day wear,
regular 50c quality, 3 for $1.00 or each. . . . ..... 3Se
50c Men's Neckwear 15c -
One gross of men's all silk tabular four-in-hand
ties, regular 50c values, vith slight imperfect weave,
big assortments of patterns, choice 15s
Men's and Boys' Clothing Un
derpriced . Never mind to much preliminary talk just" grasp
these facts: Hasn't it been a long time since you wore
a good heavy 15-ounce, all wool, blue Serge Winter
Suit that you bought for a $10 bill. x
We couldn't find a clothing manufacturer who could
produce one so we went to the mill agents and bought
the cloth, then traded with a reputable clothing manu
facturer to produce these suits according to our own
specifications. They are made in regulars, slims and
young mens sizes and the price, any size .
Our Overcoats at $10.00 look like the $15 and $18
ones seen elsewhere. Good heavy 50 inch Black
Kerseys, Snappy Young Men's models made with Rag
Ian or the new split sleeves, Brown and Gray Englisli
mixtures. Raincoats, Rubberized coats and Slipons
all priced at ;, . $,
Boys are becoming more critical all the time about
their clothes and we have not kept pace with their
whims with our ATHLETIC CUT SPLIT HIPPED
KNICKER Suits. We invite your special attention to
our offer for this great underselling Sale of 100 Boy's
Knicker Suits, all sizes, values up to $7.50 at the
economical prices. . . . , 53 j
Shoes Underpriced
We can always "dig up" a pair of carfied-over shoes
to sell yon at a low price, but our 20 years of honest
vAHcfeiM1 "toWned today by our OVER
VALUE GIVING for the price you pay.
Old, established makers supply us with the best
shoes that can be produced and we stand behind EVE
RY PAIR we sell with this guarantee. YOUR MON
EY'S WORTH OR YOUR MONEY BACK.
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