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FOOD A LA TABLOID New First-Aid-to-the-Hungry Ra tion for Army. Twenty-Four Hours' Meals All Packed In a Can About the Size of a Cake of Kitchen Soap. Washington.-A half pound of grub a day for a hard-worked soldier sweat ing in the trenches! Dinner, two and two-thirds ounces after a forced march, when he is footsore and weary! Twenty-four hours' meals, all packed cnugly In a tiny can, about as big as Bridget's slab of kitchen soap! Such is the invention of Gen. Henry '. Sharpe. commissary general of Uncle Sam's army-the busy omcer who thrice daily feds the 853,000 hun gry mouths of our soldier boys. He is the first inventor you ever heard of who hopes that there will never be any demand for the prize fruit of his genius. And this is be cause this invention is an "emergency ration." whose use would mean, in the first place, war-which General Sher man rightly defined as "hell"-and, in th second place, an unfortunate emer gency of war resulting from a cutting off of the supplies of an army in the field. The sky-blue can, which holds an emergency breakfast, dinner and sup per, all within its tiny shell, is four and three-quarters inches long, less than three inches broad, and an inch and a quarter thick. Yog can wear one in your hip poc)t without arousing the least suspicion that you are bearing refreshments less proper and polite. War bre;ks out, say, with the Japs, the Germans, or the bloomin' British. Each Yankee brave in khaki has one of these can of first-aid-to-the-empty dropped into his haversack, where it keeps fresh for months, and where it must be regularly accounted for at in The New Army Emergency Ration. spection until falls the unhappy day when the enemy cuts off the commie satr and the pabulum fails to show up. Then each boy in drab, squatting by the good camp ire, grabs the looe* end of the bin bandoau enwrathlng the head of his can and g her twist. It worb after the ppynciple sa ti t ribbon around the fragrant erdn eac--bly it really works ,rom the pcgcam fie l three tslab ot pnth very lik the brown bcahe 0t ebot o that small childrena buy a1 trhat btcheb n and with which deilgt to crumb al the slush pa the pwse r co scbe. The bupy soldier may draw but Seshb. Pdrm this he removes the bly-prsased wrapper of iured tin ad he ks ts down to supper. othe two eakes iust be put back in the noem and saved, one for tomor rowr beakfast and the other for to mor'ows dlamer, if need be. IU his palate doe not take to *his eapeetn meal in this dry form he can, twith 1f r obar onet, scrape his Slab over his tin cup snd boil the scrapings three mtnutes in the cupful of water, 'ebrewt-a a bot beverage, which, ahmly weather, wroald undoubtedly be preferred to the eold, dry fodder. It tastes muech like thq popular brands of milk obololata, bat not so pwad. Cheaolat-whlch trench tourists have long esteemed a an emrgancy travel ration-is the base at the oemoesad, a wet emetitaeart se: SPer cent ieste liquer .............47.17 ,bo eatsin................... . 8g cod.... ................. .,, .. ......... ......13.1T Ooea bettr ................... 18 S&,twe (net ove)............. .3 Thus yea have about the maest nutrl m foods that ature afforde-milk ens, ehoeol malt and srua--de p d of water and other mnaene ary portlas, the whole mixed to r and preased Into cakt s a dry le than one-tweny-ifth part of ,Avaors aeromets, campers, hunt me ad ezplo*e.-4o whom news of Slately leaked out in some a prqndy wriag to Washington to ba where they ca obtain thee lit p - 1h bedman, ainadn ham at adedi t some isolated deeert a so ht tastne, ma and wsbou h meuant hbn iweeld ek a5 upona a pound or t tbL e dstributed mong his Wha We ad fr Maide, age Oraaas, Ia-The mesqaualee -~ uetk a e the largest tn the Sd.ad 1 ass more versadum an , a vQ ryaru eo they were an ar in Messes but ware beoght bal by ships klaIn the United Utatee n , W9en, e e in a alarman -.S SQUIRRELS RANG TELEPHONE Max Examines Box Where Wires Were Converged and Finds It Nearly Full of Nuts. A lady in Englewood, N. J.. was called to the telephone one day by the operator, who inquired, "What do you want?" "Nothing at all," she responded. "Your bell rang," insisted the openr ator. "None of us rang it," replied the lady. Some Suspicious Person> Enied if we were "hirin" a certain a"weekly"eto us. Of course every time a spot light is turned on from any source it offers a splendid chance to talk about the merits of the products, but 'pon honor now, we are not hiring that "Weekly." The general reader seldom cares much for the details of "scraps." A few may have read lately some articles attacking us and may be interested in the following: Some time ago a disagreement arose with a "Weekly." They endorsed our foods by letter, but wanted to change the form of advertising, to which we objected. The "Weekly" discontinued inserting our advertisements while they were negotiating for some changes they wanted in the word ing and shape of the advertisements, and during this correspondence our manager gave instructions to our Advertising Department to quit advertising altogether in that "Weekly." Quite a time after the advertising had been left out, an editorial attack came. We replied in newspapers and the scrap was on. Then came libel suits from both sides, and some harsh words. Generally tiresome to the public. That "Weekly" has attacked many prominent men and repu table manufacturers. Our Company seems prominent enough for a sensational writer to go after, hunt for some little spot to criticise, then distort, twist and present it to the public under scare heads. Distortion No. 1 stated that we have been accustomed to advertise (rae-Nuts and Postum as "cure-alh for everything." It has never been the policy of this Company to advertise Grape-Nuts or Poe turn to cure anything. We say that in cases where coffee dim grees and is causing sickness its dismissal will remove the cause of the trouble, and we suggest the use of Postum for the reason that it furnishes a hot palatable morning beverage, and contains natural elements from the grain which can be used by nature to assist in rebuilding nerve centers that coffee may have broken down. Likewise Grape-Nuts food does not ure anything, but it does assist nature tremendously in rebuilding, provided the unndiestible food that has been used is discontinued and Grape-Nuts taken P its Charm No. I states that the passge of the National Food & Drugs Act com pelled a to drop from the packages some rsstoiNs regarding the nutritive value of Grape-Nuts. We Ta " noer been "compelled" to make any chanse. Snlace the beginning it has been a univer sal rule to print clearly on every package exactly what the contents are made of. Before the passage of the Pure Food law the packages stated that Grape-Nuts food was made of wheat and barley. We did not esteem the small amount of salt and yeast as of value enough to speak of, but after the new Law came in we became as teehnical as the of cials at Washington and added the words "yeast" and "salt." although we have no recollecton of being asked to. We believed that our statement that Orape-Nuts will supply elements to nour ish the brain and nerve centers is true and brIng authorities to support the fact. Some state chemists believed this a roea eleration and inasmuch as the Food et. at Washington could easily baras grocers, pending a trial on the disputed question, we concluded that much the better way would be to elim nate from our packages such claims, however certain we may be that the elaims are true. Another statement objected to read as follows: "The satem will absorb a greater amount of nourishment from one pound of Grape-Nuts than from ten pounds of meat, wheat, oats, or bread." Some Department ebhemists deceive themselves as well as the public. "'hlored" is the word which defnes a unit of heat determined by the amount necessary to raise one kilogran of water one drgree centigrade. On this basis a table of calories is prepared showing the percentage of different kinds of food. Butter shows 8.90 Grape-Nuts 3.96: milk 0.70. Reme r the statement on the package spoke of the nournhet the i.11 would buab t M did not spee of the calories of a ontained in it, for the heat is not merishment, and the nourishment eannot be judged by the number of heat units, notwithstanding the facet that certain ehemists would have the public believe so. As an illustration: Attempt to feed a man sixty days on butter aloe, with its Le ealories. The man would die be fre the experiment had run sixty days. Then, take GrapeNute with S3.9 and milk with 0.70,--the two combined equal 4.9-ebout oue-half the number of esio rise eoutained in butter. The man fed for sixty da on this food would be well and could live not sely sixty It may be remembered that we were first attacked and have since defended ourselves by placing facts before that great jury--The Public. A good "scrap" is more or less comforting now and then,i you know yen are right. In the case lately tried, appeal hs been taken to the ligher eowta.,We have unbomunded faith in the ulntimkdecon of our America Tribunalsk Our s against dwe " ýus etbeesid . Theyeiqt_ The next day mn appeared from the telephone ofoe. "I have come to see what makes your telephone bell ring most of the time," he remarked. But none of the family could en lighten him, and be saw nothing about it which was out of order. The next day he came again, took the telephone entirely to pieces, ex amined the full length of the wire. Still, he could find nothing amiss, and I still at the central office the little flame kept burning in the niche dedi cated to this particular family. This indicated that their bell was ringing. days, but six months on that food alone, and we do not hesitate to say from our long knowledge of the sustaining power of the food that a man at the end of I xty days would be of practically the same weight as when he started.-if he be a man of normal weight. We will suppose that from his work he lost a pound a day and made up a pound each day from food. If that prem ise proved to be true the man in sixty days' time would make sixty pounds of tissue to replace what had been lost, and this would be done on Grape-Nuts and milk with half the number of calories of butter, upon which no one can sustain life. Therefore, we have reason to believe that our contention is right that con centrated food like Grape-Nuts, which is partly digested and ready for easy as similation by the body, presents more nourishment that th system will ý b sorb than many other forms of food, and we will further say that in cases of diges tive troubles where meat, white brea( and cats cannot be digested, that Grape Nuts and milk contam more nourish ment that the system will absorb than many pounds of theee other foods. Distortion No. $ charges that our tes timonials were practically all paid for and re-written in Battle GCreek. These testimonials were demanded by the opposing lawyers. Naturally this demand was refused, for they are held in vaults and kept safe to prove the truth and are not to be delivered up on demand of enemies. Testimony at the trial brought out the fact tha.we never printed a single testi monial that we did not have the genuine letter back of. Many of these letters came epontaneously. A record was kept of twelve hundred and four (1204) let ters received in one month from people who wrote that they had either entirely recovered their health or been benefited by following our suggestions on food and beverages. On three or four occasions in the past ten or twelve years we printed broadcast n papers offers of prizes to users of Postum and Orape-Nuts.-two hundred $1.00 prizes, one hundred $2.00, twenty of $5.00 and five of $10.00 each.--tatin that eh mut be an honest lettr wi name and addres. We agreed not to pu is name., but to furnish them to en quirers by letter. These letter writers very generally answered those who wrote to them, and verified the truth of the statements. Under this agreement not to publish names literally scores of letters came fro dotor We kept our word and neither printed their names or sarre dered the Jetters. Right here notice an "imitation spasm." The "Weekly" says: "Post got those testi monials by advertising for them, In New Ycrk he used for that pupose the New York Magazine of --- whose editor is now in the Federal Penitentiary for fraudulent mse of the mails. For exam ple, Post announeed in that magazine in , etc.," (then follows our prize com petition). We used a I n magazine a New or andthe feet of America. but the sem nal writer gives the impression to his readers that the only magazine we used was one "whose editor is now in the Federal Penitentiary," etc., something that we know of the truth of now and never did. Bpaee was bought in tie magai spoke of on a business basis for the reason that it went to a good class of readers. The incident seems to have furnished an op portunity for a dsigning wri4e to de eime his readers. We look upon honest human testlmony At last It oocurred to the author ties to examine a little box, of about the slse of an ordinary suit :ase, which was nailed up against a large tree close by he house. In this box several telephone wires converged. It was a sort of neigh borhood switchboard. What was the surprise of the tele phone men to find this box nearly Aflled with nuts. They took out three peach baskets full, each one holding at least two quarts. Rioting among the nuts were the youthful members of a promising squirrel family-Christian Herald. So an attorney from New York spent more or less time for months in Battle Creek hoping to find impurities in our foods, or dirt in the factories. After tireless spying about be summoned twenty-five of our workmen and took their testimony. E single one testified that the foods are made of exactly the in an ingredients printed on the packages; the wheat, barley and corn being the choicest obtainable--all thoroughly cleaned--the water of the purest, and every part of the factories and machinery kept scrupulously clean. That all proved disappointing to the "Weekly." There are very few factories, hospitals, private-or hotel and restaurant kit chens that could stand the close spying at unexpected times and by an enemy paid to find dirt or impurities of some kind. In any ordinary kitchen or factory he would find something to magnify and make a noise about But he failed utterly with the Postuni Works and products. Twenty to thirty thousand people go through the factories annual ly and we never enquire whether they are there to spy or not. It makes no difference to us. He next turned to discover something about our advertising that could be criticised. An analysis of the methods and distorted statements of the "Weekly" may interest some readers, so we take up the items one by one and open them out for inspection. We will "chain up" the harsh words and make no reference in this article to the birth, growth and methods of the "Weekly" but try to cotinme the dis cussion to the questions now at issue. from men and women as to the means by which they recovered health as of tre mendous ' Ine to those' in search of it. Our business has been conducted from the very first day upon lines of strict integ rity and we never yet have published a false testimonial of human experience. Many of these letters covered numerous sheets; some, ii printed, would spread over half a page of newspaper. If we would attempt to print o seh letter in every one of the thousan of papers and magazines we use. the cost for printing Sthat one letter would ran into many thou sands o dollars. We boil down " these letters exactly as a newspaper writer boils his news,--stick ing sacredly to the important facts and eliminating details about the family and other unimportant matters. This work of boiling down, or editing, is done honestly, and with a full knowledge of our responsibility, but notice the art of the "twister" in the way he presents to his readers this matter of testimonials. Distortion No. 4. This is a bad one. It reads as follows: "The only famous physician whose name was signed to a testimonial was produced in Court by Colliers and turned out to be a poor old brokendown homeopath, who is now work ing in a printing establishment. He re ceived ten dollars ($10.00) for writing his testimonial." We will wager ten thousand dollars ($10,000.00) with any investigator that we have, subject to inspection of any fair committee, upwards of three hundred (300) communications from physicians, many of them expressing the highest com mendation of our products, but these will not now or ever be turned over to the publisher for his use. Notice the statement in this charge: "The only famous physician whose name was signed to Postum testimonial, etc." The truth is, this Dr. Underwood was one of a great many physicians who have not only written gommendatory words about the value of our foods, but every now and then some physician writes an article on coffee or on food, and sends it to us with a suggestion of compensation for his time and medical knowledge. Previous to the time when we employed physicians in our own business, we oc casionally employed a doctor to write an article on coffee, always insisting that the article be an honest wrpression of his opinion and research. The "Weekly" hunted up this physician. and because he seemed to be poor, and as it mays. "brokendown," had him brought to Court to be exposed before a jury as the "only physician that had ever endorsed OrpeNnts." but much to the chagrin of the "Weekly." when our attor neys asked him if the article he wrote about coffee was true he replied, "yes." Statement No. 5 reads: "The health offieers of Mich., Maine. Penn., New Hamp., and other states in their official bulletins have for vyers been denouncing as preposterous and fraudulent the claims made by the Postm Cereal Company." We do not reall any criticin e!Ceept from Mich., Penn., Maime and 8. Dakota. The average reader might think that the opinions expresed by the State Offi cials are always correct but that eon clusion is not borne out by facts. As an illustration: About thirteen years ago the Dairy and Food Commission of Michigan for some persomal reason printed a severe criticism on us for making Poe tam o rle (aecording to his official chemiM at market price and selling too high. He was shown there was nrr a rain of yrley used in Postm. is re port w faUse and misleading. The gpv eroer dismissed him. We believe that met of the state BACHELORS 2 CENTS A POUND M. Caey, Wealthy St. Loulsan, Weigh. Ing 2S7 Pounds, Is Bid in for $ as Priae. St Louis.-St. Loats bachelors are worth less than t cents a pound, ac cording to the market established at the St. Vinoent de Paul's church, when 267-pound Martin Casey, the wealthy head of a broom manufactur ing concern, was bid in for $1 after the young woman who had won him as a prize In a church celebration re omeials are honest, and on the other hand we are firmly convinced that some of their conclusions cannot be substan tiated by facts in scientifc research. They never criticise the t of our foods, for so much we If our conclusions in regard to its be ing a brain food differ from theirs, and we are both honest, they have rather the advantage, because under the law they can order us to eliminate from the peck age any statement if it disgree rith their opinion. Otherwise they wald harase groers. Spasm No. 68 ays: "The most dan gerous thing in the world for one threat ened with appendicitis is to eat any food whatever. )Notwithstanding he knew that danger, C. W. Post advertised Grae-Neut at ifteen cents a package for tesso threatened." This is Intended to maddle the reader into believing that we put out Grap-Nats as a care for appendicitis. Mr. Post, himelf, has had probably as wide experience as any other man in America in the study and observation of food as related to the digestive organs, ande proved in Court by the physicians and surgeons on the witness stand that the predominating cause of appendicitis is undigested ford, and tha It tis nees ry to quit eating food, and when the body requires food again, use a predi gested food, or at least one easy of digs. tion. Dr. Ochmner in his work on appendieitis refers directly to the use of the well known pre-digested foods that can he obtained on the market. He also brought out the interesting faet that in "after treatment" it is advantageous to take on a pre-digested ood. The price of the package (referred to by the weekly) is not known by us to have any relation to the question. Our advice to stop using indigestible food in bowel troubles and to use Grape Nuts food has beena great blessing to tens of thousands of people, and we hope wiUl continue to bless a good msa more in the succeeding years. No. 7 s a live wire. It refers to C. . Post and his studies and experience in "ugetive Therapetia" or "Matal Hcaling" which further lead to i most careful and systematic study of the f fect of the mind on the digestive and oth er ertesa of ths body. He attended clinice in Europe and fitted himself for a future eareer iwhi he has become known as one of the od experts of the wold, fitted to jides both from the material as well as the mnatal side of the question. For about eight years previous to ISI ha was an invalid. In that year, aftt being uder the cae of seveal w known physicians, he was uwas ekly ae by what to him was a curious and no well-nnderstood method. uefileat to sea he became a well mn, weighing about I3 This experlence challenged his invest . gation into causes of disease sad thi amelioration. Those studis ead eper of purpose towards his follw- A statment which wll be indorsed by every se who khows him elyr. I detail of these tsts, and the Pstams Company will ame that entsmut to he pnblised il newopses sad magadses a A 3 oopp Uk.i ed akeUa dam , ai .q thiluht r a WIlL Aftec a de dieke ot lega balde bIos aws fie fac wil de Iy ad iuri be fowgoema kiht Gra " I ýd Post _ i t haey doae good hCmeet service to for yaru the ore red ad Urhdo amd the b ý m .omiu tud au the highest otoin'dd smphy. ,· fused to accept him. The winner of the prits was Miss Dora Kohler of St. "Do you want to take him home with youn' said Father Nugent, who bhad char. of the ashir. "Really." replied Miss Kohklr, "he's very nice, but I don't think I want him." "Very well, then, I'll have to sell him to the highest bidder, and I'U start the auction with a bid of $6." As no one made a higher bid, lath er Nugent handed to Miss Kohiler a $65 bill In lieu of 34 pounds of Casey. Some Facts k satle Crgek"arad , December 30, Wethe undersigned certify that never to our knowledge testimonial letter been printed by the Postum Cereal Co., which did not have behind it a genuine letter signed, and to be an hanest statement To the best of our knowledge and belief the Company has ceive upwards of fifty thousand (50,000) genuine testimonial - This company has never hnowk'gl made nor permittue untruthful statement regarding its poduc or its methods. M. K. HOWE, Treasurer. (With Capany about z4 yean) L J. L AMSON, nspector of Advts. (With Coapa y about g3 yeas.) F. C. GRANDIN, Advertising Mger. (With Companay about z3 R. M. STERRETT, . D., Physician in ofa Scientic Dep (With Capay about 43%U CHESTON SYER, Advt. Writer. (With Compasy about 3 yas.) CHARLES W. GREEN, Advt Writer. (Widt Capsey about 3 HARRY E. BURT, General Supt. (With Company about z3 yas) : H. C. HAWK, Assistant to Chalrmn. (With Company about 7 y C. W. POST, Chairman. (With Compay z6 years, from the bqrile in due time. We suug t the reader lec Sfor it. Prevarloation N. 8. "Post spedes nearly a million a year in adv rtiag and relies on that tokeelp out of the ewr hee is pblie. The Postum Csmpany does pay out -. ýards of a million a year bor ted.e an bmuncements. Newsaper men believe our statements truthl or they would not print them. arge numbers of newspa per men u our prodn ts. thet we No. states that the amoat of the verdict will "be devoted by the 'twee ' to e' ns frld." This is almost real humnr. We have two smits pending aslt the "weekly," total, POO,0000. We haven't "devoted" the m mto an particular purpose yet. Item 10 is a "discoery" that wheat bran is a part of Postem. But the eriticism aelested to metioa that for years every Potam peakage a nounoed m plain type that the outer coa iung of wheat (bean), made part of the They iqnorantly fell into a trap here, not knowgenouD of food value to know that 'Ta-Diasa the arti aed by physicians the world over fe starch in digestion" is made from "wheat bran." So we ra that part of the wheat berry because it contain the element needed to develp the valuable distase in man ufacture. Good Postom " e i mpoble without this pert. Thesr selfpot cr aties do make rn-ae blanders through Igme amo, bt--be patient. tem 11 s a llustration of tohe a of the -iatiema ' ~delveri td ~matter to his read er. While en the witaes stad Mr. hat testied to his studies Austoa LPhysl Dietetics and ,-e so l to the preparation sad ie iof fod. Asked to name authorities studied he aiontoed asi or eight fram memuy, and eomented on sm clinicale ea p riene eoverea evem i years in saý+a Jeuarsnp to Emap. Now setie the diIsets. (opyW be. the printed criticism.) 'HBe (Post) poltd out a p of est t p.eason of h lattryss as the vary serae flad i+.d ",lPrem those and varis edihee," =n sw bid Post. Ts is an emuple of dkeeertes and The fart e Mr. Poet prseely late. dosed the editioe that esld be ýa:ýia g apesrd d analyeisr e dto theastlea t the digestie earwe Ntann Physlehoy, by kaymssd. What was t* Master WIn Prey-Mbs Jae, 4M the sm. aftr dlina.r paep's lot? iss Jne.Grolom aN Whatever do you mean, my Percy-Well, It slr here the save Moses two tablets. Magaaine. The oulpter Philosopher. The sculptor had just floh Apol)o Belvedere. "I am satised," he cried. man who passes thinks it hoba himasif." tm. PkiIS ýU hmi, by Biweha Sstd m of Mutedee the ye. ?of ensmeh aada Pet a tti helf for Sh wol Iled thL rueder of the artile to beie.v that his Disorio ae i sprtb Yr. ,. a "dpdlihp witess Hi' bs i ptsJ tLs eUI th L srved a the hhid at ue asf crte. nýe ins stead le. to the ad t hheei se& d.a a witas. The "dedgius" It mem ...r repbhig, "I det hae.w. Oppaeie eissuel holds a bask La head while he qseuse. ' weat to bnow if there is thai n yoer whole bak hrtest sa partieSair kind ofa s m a diseles betwea ·eql When Mr. Post w. allowed to be aid. "I1 don't huwo atil I sea book oer to se." This book, it ters oat, weo Mr. Post seroutem are e ably hs not beeos red oar ia the at Iftom years. It eh a rsmarkabl memory to Iiaa4 "yev" or "no" as to whet a besk ps a did or did not sostais, readis it over.-bat saeh wall balanced answers are by imentims seehras to be "doduing." pi - latheth the` '' o .,'. relleM sa wore. Li The foowl s geoted arose Mp the qussetlom: a(The awyer readins E. the bs The writer of those pese my nothin of himself other .sqle intrumet through whie t vie Princple choose to maeu by presept sad oample. Sin mestal pretise is the m. wy as skil in say raese and t s abidty to svel ·i wiryk "1u udseth'llr tihebshtd tiaa wenty W o. ai y. rW 9L~le to'teLre Gaod taiho to the - aý"Ip ab t> bra theeshta frmh DEvis U souse as wided us and with s ali o If yes p iaaese a a igher Power." "I ask yes If you did ast d if a did set believe it wrt. _L" ri Per a most the Caert R1st tt Post sowly leaned the s, pointehis L e at Sps to hahhhis sr and sm sfthe..ofthe Attorar he eai, "Ya, a pd i to