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EL PASO HERALD
The Calisher Store is Always a
Succession of Interesting Events
THE NEW 1910 STYLES are already here in several
sections in sufficient variety to make a visit here
Monday, and next week, well worth while. You can
always count to a certainty on coming to Calisher' s
and finding first the best and newest styles of the
season that is about to enter.
This is intended as an urgent invitation to you to come and
see the new 1910 styles. The following is a brief outline of
what the display consists of in Suits. Waists and Millinery
will also be shown in a wonderfully complete range of new styles.
The New 1910 Tailormade Suits
are now shown in sufficiently large (variety to give you a com
prehensive idea of what are the new styles and to supply you
with a stunning suit for immediate wear. Prominent in the dis
play next week is the tendency toward Russian designs.
The coats of the new suits are 26 to 32 inches long.
Both side and front fastenings are shown both shawl
and -military collar effects. The shirts are mostly
pleated styles. Prom all indications, plain tailored -things
will prevail the coming season.
The materials are wide wale serges, broadcloth, storm serge, cheviots, fancy
mixtures, English suitings and diagonals. The favored colors are Nevers
blue, castors, gray, cedar brown, dull rose, olive, china blue, golden tan and
t brown in great variety.
In" this advance display there is only one model of a kind. Be sure you see .
this showing, in connection withvthe closing davs of the 1910 White "Sale.
Advance Announcement '
The "White Sale closes Tuesday and for Wednesday we
make an important announcement. This is the advance
display of the new 1910 colored wash fabrics. Every pos
sible kind of wash fabric in all the new weaves and pat
terns of the coming season will be included. Our enor
mous purchases put ns in position to do the most exten
sive wash goods business this spring in the history of the
store. It will pay you well to take advantage of the ad
vance display for, in addition to showing all the new fab
rics, several special lots will be offered that will be well
Final Two Days in the Basement "White City"
"For the final two days of our phenomenal "White Sale, the Base
ment offers, literally, hundreds of big bargains. You will find
a few of them here, the rest you will see when you come Mon
day. "Whatever you need in household gear sheets, spreads,
pillow cases, draperies, etc. buy Monday and Tuesday.
new dress ginghams 10c
"Anloskeag,, Dress Ginghams in 1910 pat
terns several hundred different ones for
you to select from. School frocks for the
children, house dresses for yourself must
be made. Count up your needs and sup
ply them Monday and Tuesday. Such ging
ihams as these "will sell later at 12 l-2c a
yard. Special, the final two days of White
Sale, at ilOc
9 Extra Specials
12 l-2c Bleached Muslin; final 2 days 9c
10c Underwear Cambric; final 2 days 8c
12 l-2c "Berkley" Cambric; final 2 days 10c
10c Birdseye Diaper Cloth: final 2 days
25c Madras Shirtings; final 2 days 18c
25c Curtain Swiss, 42 inches wide; final 2
davs 15c "
6c Twilled White Roller Toweling; final 2
days 3 l-2c
(DO yard limit)
25c White Table Oilcloth; final 2 days 15c
(3 yard limit)
12 l-2c Underwear Xainsook; final 2
Five Lots of Bedspreads
Regular $1.50 Spreads; final 2 "days $1.25
$1.75 and $2.00 Spreads; final 2 days $1.48
J$2.50 and $2.75 Spreads; final 2 days $1.95
$3.25 and $3.50 Spreads; final 2 days $2.48
$4.25 and $4.50 Spreads; final 2 days $3.50
SHEETS AND PILLOW CASES.
Special prices previously advertised on
sheets and pillow cases continue in force
the final two days of White Sale. In addi
tion, several extra specials are offered.
Special attention is called to our own brand
of sheets and pillow cases the "Calisher
White Sale Special" look for the name.
12 1-2c PILLOW CASES 6c.
Hemmed Pillow Cases, size 45x36, made
of a good grade of sheeting. Should sell
12 J2c each. Special Monday morning
from 8 to 9 at 6c.
(4 to a customer)
15c PILLOW CASES, 10c
These are linen finished Pillow Cases, extra
well made and full size 15x36. The are
worth 15c each; very special Monday 10c.
EXTRA! 20c and 25c White Materials 9c
"White Fabrics suitable for waists, suits and shirts; 30 to 34
inches wide, .plain and mercerized,' in neat stripes, cheeks,
and plaids. Sell regularly at 15c, 20c and 25c a yard. "We
gather them all into one lot and orter them Q
Monday and Tuesday, choice for JC
' Early shoppers will get the "pick" of rhe lot
Undermuslins 2 Big Lots
Neatly made undergar
ments 'p-owns. corset
covers, chemise, petticoats and
short skirts. Sell regularly as
high as $1.00 per garment. On
sale final two days at - Q
about cost of material, 4oC
6Q A second lot of gowns,
&' corset covers, petti
coats, chemise and short jkirts.
Made of a little bettep ma
terials and worth to $1.35. On
&aie hj.ujuu.cij' cum. JLU.es- igf
day, per garment OtlC
T PI HP J
VUlllCd Lvf CL V1U5C 1 UCoUaY
The wonderful success of our present January White Sale is so well known that we will not dwell on it. "What we wish to im
press is that the last two days Monday and Tuesday will present a scene of activity never before witnessed at the Calisher
store. Everything has been rearranged and in most cases prices still furth er reduced. Note particularly our special announce
ment for Tuesday in the lower left hand corner of this advertisement. It is really one of the most important featfures in connec
tion with the closing of our present "White Sale. -
Lingerie Waists I Great Sale of Pearl Buttons
For Final 2 Days
30 dozen waists that arrived yesterday have '1
been added to the lots below. When consid
ering these prices, remember that these waists
are 1910 styles a maarufacturer's samples. .
Waists worth to $2.00 at $fl.OO
Waists worth to $2.50 at $1.50
Waists worth to $3.50 at $1.75
Waists worth, to $3.75 at $2.00
Waists worth to $4.00 at $2.50
$1.25 Waists 69c
Tailored White Waists, made of good quality
linens, with colored embroidered collar. Regu
lar $1.25 waists, and all sizes to choose from.
On sale Monday and Tuesday, in the Waist
Children's White Dresses at
Unusually low prices will prevail Monday and
Tuesday on White Dresses for infants and
children up to 12 years of age. These are all
new style dresses made of fine white materials
and daintily finished. Look over these little
white frocks, when you come Monday.
Final 2 Days
IsTo item, in connection with the closing days of the
White Sale, will be welcomed with as much enthusiasm
as the Sale of Pearl Buttons. The immense quantities
of white piece goods that have been bought the past
week require thousands of buttons in the -making.
It is to supply this need that this feature is introduced
for the final days of the White Sale. The three lots
are as follows :
lQcy 12 l-2c and 15c Pearl Buttons, Sc Dozen
Fine quality, clear white Pearl Buttons 7000 dozen of
them In almost every style that is made and large,
medium and small sizes. jST ot a dozen in the whole 7000
worth less than 10c and most of them would sell regu
larly at 12 l-2c and 15c. Sale price is
20c and 25c Pearl Buttons, 10c Dozen
Plain and fancy effects in Pearl Buttons suitable for
waists, underwear and all sorts of garments. These
buttons are worth 20c and 25c a dozen and some are
worth more. Sale price, Monday and Tuesday, is
(3,000 dozen buttons in the above lot) ,
40c to 50c Pearl Buttons, 10c for 6
500 cards here 6 buttons on a card. These are big
23 earl buttons white and smoked, plain and fancy.
Good value ordinarily at 40e to 50c a dozen. Sale price,
The Big Feature is the 97c Lot
Most of the original lots have been replen
ished for the final two days. A great many
odd lots exist on these we have reduced
prices to a still lower level. But, the big un
dermuslin feature for Monday jand Tuesday is
the 97c lot.
Garments Worth to $2 for 97c
There are about 75 dozen garments here. Such
pretty,- well made garments lace and em
broidery trimmed. They would sell readily at
regular prices. At this price, 97c, we hardly
expect them to last through Monday.
Corset Covers worth up to $1.85
Petticoats worth up to $1.S5
Gowns worth up to $200
Combination Suits worth up to $2.00
Drawers worth up to $1.75
Ohemise worth up to $2.00
As long as they last you have
your choice for
Monday and Tuesday only can you buy fine em
broideries at these reductions. Consider carefully
what you are likely to need in the way of trim
mings and buy now- The niece of embroidery that
is bought for a song and carefully put away for
future use never goes abegging, but comes in handy
just at the critical moment. It will be a long t;ne
before such prices as these are quoted again:
Insertions and Edgings, worth r
to 25c a yard -... 11C
Bands and Edging3, .worth to J
35c a yard .. IwC
Insertions and Bands, worth to on
75c a yard t5C
Flouncings and Insertions, QQ
worth to $1.00 a yard OUC
Flouncings and Insertions A rj
worth to' $1.25 a yard 40C
Flouncings, Bands and Allovers JQ
worth to $2.00 a yard Kj&C
The most important item in
this entire advertisement is this
announcement for Tuesday. By
Tuesday morning all embroider
ies that have been in use for
decorating, during our White
Sale, will be down and ready for
eager purchasers. This is always
the grand finale of our White
Sales and creates a furore of
buying. This year will be no
exception, as thousands of yards
of beautiful embroideries will be
offered Tuesday at ridiculously
2 Days Sale of
ov the closing days of White Sale we offer a
lot of White Aprons at a bargain price. They
are made of plain white Indian Linon and there
are all kinds to choose from dainty sewing
aprons, nurses' aprons and general utility
aprons. Some are effectively trimmed in em
broidery. Others of a more serviceable nature
are quite plain. It will pay you to buy your
aprons Monday and Tuesday.
'4 ' 35c and SOc Aprons 25c
Pretty Sewing Aprons, some made of fancy white Swiss and ruffled.
Others of plain India linon. And still others have bib and bretclle
and are embroidery trimmed. Regular 35-cent .
and 50-cent values j"sale price Monday and J f
Tuesday is dJ
Children 's Aprons 25c
Full length Aprons for littTe girls of 3 to 12 years. Made of a
dainty qiuility of whi$e lawn and trimmed with embroidery. They
have straps over the shoulders and will protect
the little girls dress niceiy. op-iui praceu. ior -
Monday and Tuesday .-. rfO
Other special lots at $1 .19, $1.23, $1.48, $1.95,
$2.48, $2.95, $3.48, $3.95, $4.45, up to $12.50.
All Hand Made Underwear
at 1-3 Off
Which includes Gowns, Chemise, Skirts and
Corset Covers exquisitely made by hand and
finished with hand embroidery. Lovelier gar
ments were never made, and you can buy
them Monday and Tuesday at one-third less
Final 2 Days
What materials you need for underwear, summer
waists, dresses and the children's wear should all be
bought while these prices are offered. You can'c
afford to miss such opportunities for saving money
they come only once a year, while the Calisher White
Sale is on.
A 12 YARD PIECE FOR $1.50.
Fine English Xainsook, soft finished, suitable for
undermuslins and children's clothes. Is 36 inches
wide: comes 12 yards to a piece, and sells regularly
$2.00 per piece. Yery'special, Monday and Tuesdav.
at $1.50. . J
7 SPECIAL LOTS.
These 7 special prices hold good for Mondav and
Tuesday. These axe 12 yard pieces, you know.
Regular Price $2.00; Final 2 Davs $1.45.
Regular Price $2.25; Final 2 Davs $1.69.
Regular Price $2.50; Final 2 Davs $S1.9o!
Resrular Price $2.75; Final 2 Davs $2.25.
Regular Price $3.00: Final 2 Davs $2.48
Regular Price $3.25; Final 2 Davs $2.75
Regular Price $3.50; Final 2 Days $2.95.
BY THE YARD.
Don't overlook these values. They are unusual, even
for a Calisher White Sale.
The 15c quality at 12 l-2c '"
The 20e qualify at 15c.
' . The 25c quality at 18c
The 30e quality at 20c
The 35c quality at 25c
The 40c quality at 30c
The 45c quality at 35c
English and Madeira Xainsook 10 and 12 yardsto
a box special lotsuat $1.50, $1.75, $2.15, $2.25, $2195
and $3.00 a box. (See extra special just above.) -
Priced Per Yard for Final 2 Days
The 20c quality at 15c
-The 25c quality at ISc
The 30c quality at 20c
The 35c quality at 25c
The 40c quality at 35c
The 45c quality at 40c
The thousands of yards of embroid
eries that have been used for decor
ating throughout the White Sale will
be on sale Tuesday the last day of
WHITE GOODS WORTH TO 35c A YARD.
For -the closing days of the Sale we have grouped
white fabrics that sell regularly up to 35c a vard
and ofTpr i'Tiom of . --.. m i.i ",t.
You will find in" the
Your choice Monday and Tuesday,