Newspaper Page Text
Saturdav, January 29, 1910.
Shp By Mail
Careful attention given to all orders from
out-of-town customers. We guarantee satis
faction in every particular.
Pictorial Review Patterns
Absolutely correct and reliable. The newest
styles for spring are now in, and ready for
In Garments For Women's
EL PASO HERALD
1 ' : z , ' r I
r i oe Clever csi rioueis
Woolen Dress Fabrics
TWre enthusiastic about our magnificent line of
"Woolen Dress Fabrics, and you will be the same
when 3'ou see them.
The colorings and designs shown are .those best calculated to please the
refined taste of neat dressers not a conglomeration of Joud colors and
striking patterns, and regarding the pricsS- e can safely say that the
values have ne er been matched.
54-inch serge, white with black
stripe, and black or navy blue with
white stripe, (gey f
a yard PiJJ
54-inch Yigoureaux, a fabric per
fect in weight, tevture and color
ings, lor tailored coat
suits, a yard
Shadow plaid, shadow stripe and novelty suitings, very desirable
styles in spring weights; regular 1.00 and 1.25 2K
A Prime Favorite For tHe Season
The entire Costume made of the Oriental Lace
will be in high favor with those who follow
the dictates of Fashion. Our showing includes
the flouncings up to 42 inches in width, with
edgings and bands to match. The price range
is from 65c a yard for the narrow ones to $8.50
a yard for the flouncings.
The "Populars" Popular Basement
More Than 2000 Pieces of New, Fresh Ginghams
Buy the Ginghams and Percales you need for summer use where the
range of choice is the greatest. More than 2000 pieces of the prettiest,
neatest and test styles, fresh from the mills, have come in in the past
weeK- In spite of the sharp advance in the price of cotton fabrics, we
have made remarkably low prices on all of these.
l'ara wiae Percales, fast colors, a yard 1254c
Extn. quality Zephyr Ginghams, new designs, a yard 15c
Good Quality Dress Ginghams, good colors, a yard 10c
s aad Ends Sale of Shoes In
A thousand pairs of men's, women's and children's shoes, the broken
line, and odds and enas of our best selling styles are on the special
sales tables in the basement. For quick selling we have marked them
at naif ana in many lines only one-third of their real worth.
Maimiacturers' samples oi wo
men's ihigb and low shoes, styles
made to retail for $3.00, $3-50
and $4.00 j sizes 21-2 d1 T Q
to 4 pJLOJ
Octets ana ends of Children's Shoes, values to $1.25 69c
Odds and ends of Men's and Boys' Shoes, values to $3 50 $1.69
Men's higa top lace Boots, values to $6.00 $.2.98
Odds and ends of women's shoes,
formerly sold by us at from $3.00
to ?3.o 0, broken
ar Are Shown
54-inch Herringbone serge, white
with black stripe,
a yard .
42-incli mixtures, shadow stripes,
Henriettas and novelty suitings m
an immense variety of new colors.
Silk Bargain For Monday
85c Foulard Silks 59c
A special purchase of 24 inch Foulard Silks in the
newest spring designs and colors at an unusual
price permits us to make this unparalleled offer
ing for Monday.
Sixty-five pieces, giving you a wide range of choice, are here
for you to choose from. But while the quantity is large in
order that none will be disappointed we limit, each customer
to the purchase of one dress pattern at this price. PA
.. true 85c value, specially priced Monday a yard O &7 C
IRIDESCENT SILKS In plain and dotted changeable effects. q g
A. very new fabric,! worth 50c, special wwC
Many new silks have been received, among which axe Oriental and
Iromestic Pongee, Tussah. Silk Suitings, Faille and plain and change
able Czarina, m all Une new spring colorings.
The cleverness of the designer is shown in the striking
originality and distinctiveness which characterize the
newly arrived spring models. The much sought-for
"something different " is in evidence the newest
ideas emanating from the world's greatest style
centers. A new color a new cut there is in each
garment we show some feature that tells of its cor
rectness. Jkxcrusiveness in styles is a strong argu
ment m favor of your making this store your
buying place. As often as is practicable only
one garment of a kind is bought not a dozen
or more of a kind. There will be some little
detail that gives each one an individuality of
its own. May we suggest that you make your
We Feature Specially
Women's Hiffh Class
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Wash Fabrics For Spring
We want every woman to see the remarkable line
of "Washable Materials for spring and summer
wear. That it is the most complete stock ever
shown in the city is readily seen by even the most
casual visit to this department.
48-inch Eamie Linen, in the desir
ed rough weave, of pura 7&
linen, in all colors, a yard, i wC
48-inch Round Thread Linen Suit
ing, French finish, in a remarkably
complete line of colors J
a yard vvv
45-inch Union Linen Suiting, a
perfect weave, ibeautifully finish
ed and in all colors, f J
a yard AQC
Scotch Zephyr Ginghams in extra
quality, very wide, beautiful de
signs and colors, O
a yard wC
For Monday and Tuesday we offer 50 pieces of Linene, in
all the new spring shades; regular 15c quality, a yard llv
That this store is far in the lead in the matter of value giving is thoroughly demon
strated in the superb line of Tailored Suits shown at this very popular price. We
realize that not every woman cares to pay a big price for her Spring suit and to I
meet this emergency we have given special attention to the selection of garments I
at this price $24.50 to give a better garment than ever before - "-i7
The suits thus priced show the most desired models of the season. Some
are in the plain tailored styles, some in the much favored Eussian model.
Both the regulation coat collar and the new long roll Tuxe'do collar are
Very Special Values At S24.50
The new suits for spring show a remarkable rarietv of stvles and colors. Our
prices are $1(.50, $22.50, $27.50, $29.50, $32.50, $35.00 and up to $69.50.
M III ml
Correct Corseting Necessary
The satisfaction of the Suit or Costume is influ
enced materially for good or bad by the Corset. It
is essential that the Corset selected be built on
lines suited to the figure of the wearer, and then
properly fitted and adjusted
Our expert fitter will gladly advise you as to the style corset your
figure requires and. will painstaking fit it on you and make such, alter
ations as are "necessary. Xew spring models are now being shown in
GOSSARD XFront Laced) NEMO "C. B.ALA SPIRITE
re. and G. AMERICAN LADY. LYRA MADAME IRENE.
Every corset sold by us is fully guaranteed in every respect.
EXTRA SPECIAL Discontinued models of all makes, are placed in
one lot for quick selling. Values in this lot are ?5-00 and AQ Q C
G.0Oj specia $UOD
In 1910 Spring Styles
To buy a dress at the very beginning of the season at a full
third less tnan the real value sounds like an impossibility.
Such buying is possible only at the Popular. Our buyers
are constant!- on tne lookout for " snaps71 and this is one
Newest spring 1910 creations in pure silk taf
feta one-piece dresses. These are in black and
white, blue and white and brown and white
stripes, handsomely trimmed with lace, lace
yoke, pleatea sldrj;. The styles are handsome,
the values Deyond question. They would be
cheap at $25:00, but we offer them, all altera
tions included, for Monday and Tuesday at
34-IncK Real Hair Switch
A $7.50 Value For $5.98
Here's another instance where the Popular ?s
special buying facilities work to your interest.
We bought under the usual price a big lot of
genuine Hair Switches, 34 inches long, in the
light ,mediuni and dark browns and blacks.
These Switches usually sell for $7.50, but, for
Monday and Tuesday we will sell them for
SPECIAL NOTICE Purchases made Monday on regular charge accounts will
be put on February bills.
Spring Suits For Boys
Discriminating mothers have found this to be the
best place to buy their boy's clothes. Quality and
fit are prime considerations in selection, and the
famous "Ivan Prank" brand pf Boys' Clothes is
indisputably the peer of all in these particulars.
The new spring styles are now being shown in the single and double
breasted coats with two pairs of knickerbocker trousers at from $5 00
New styles are now shown in boys' capa, hats blouses and extra,
trousers, priced in the usual Popular way.
Smart Style Spring' Shoes
Snoe neatness is a wonderfully strong point in good dressing. You may
nave a pretty style shoe that has lost its effectiveness through, careless
fitting. iOW, when you gee ready to buy for spring and summer wear
let our expert fitters fit your feet.
we are showing
smart style ox-
pumps in patent and
At $3. 00
Every pair of shoes is sold under the Popular's guarantee
you have many
in oxfords and pumps in patent or
plain kid and tan leathers.
Wot Monday and Tuesday we
place on sale a special lot of
Cambric Skirts, with 18 inch
flounce of embroidery, in the
eyelet and hand embroidered
efteet. Eeal value $2.50.
Extra Goqd Values At $6.50
The new 1910 models in Separate Skirts are remarkably attractive,
and our showing induces all the newest ideas. A special feature
tor the first ttiree days at next week will be
New model skirts in panama and "voile, made to hang
and fit perfectly, at
Manv other new spring styles are exhibited at ?4.9S. 7.50, $8.50,
$9.50 and up to $1S.00.
Many a dollar is saved
every year by those care
ful shoppers who watch
our windows. They tell
the story of allies of a
character to be found
only in this store. We
display our merchandise
plainly marked in prices
that are never duplicated
Very Smart Styles At $2.98
Too many styles of new Waists have come in for us to attempt de
tailed descriptions. It is sufficient to say that you will find a waist
in a style that you will approve- We mention, however, one very
special value for Monday, Tuesday and Wednesday.
Tailored waists of linen and dainty lingerie waists of
lawn and batiste, appropriately trimmed with embroid
eries and laces. A very special value
You will not fully appreciate
the true worth of the gar
ments until you see them.
Most fetching styles are
shown for the little folks,
made of as good materials as
you woidd buy. And, then,
think of the time and work
to be sayed by buying them
readv to wear.
75c Embroideries 33c.
An extra special item for Monday and Tues
day is a lot of swiss. nainsook and batiste
embroideries, flouncing and corset cover em
broideries, up ro 27 inches wide, in unusu
ally pretty designs. Values are to 75c
Our extra special price
33c a Yard.
25c Torchon and Gluny Lace 9c
Evtra special for Monday and Tuesday- is a
lot of linen Torchon and Cluny laces, from
1-2 to 3 inches wide, in qualities renilarlv
sold up to 25c i. yard. Our extra Ipcial
Automobile Veils $2.48.
We offer Monday and Tuesday a special
new lot of plain and striped chiffon veils
in all colors. The real values are to $3.50.
Our special price tor these two days, each
Ornamental Covers 23c.
In the Art Department we offer small
round fancy table covers, embroidered in
pretty designs and tinted in beautiful col
ors. Regularly 35c each, our special price is
9c a Yard.
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