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t, X IK Real Estate, Classified and Too-Late-to-Classify Ads. on Pcges 13, 14 and 15. Donations Enable Y. W. C. A. to Add Another Story to Proposed Home. CONTRACT TO BE LET S003ST Through the generosity of Miss M I B. Barrow, of New York, and the El Paso friends of the institution, the Y. TT. C A. has found it possible to add another floor to the boarding home for the girls and business women of the city, a campaign for which has been in progress during the past month. Miss Barrow has .written to the Young Women's association, unsolicited, to the effect that she has $1200 which she has set aside for this worthy, cause This amount, together with the sub scriptions which have been received during the past week, has increased the amount of the boarding home fund t6 $12,700, and Insures sufficient funds for adding another floor to the plan of the home. This will make the "building three Ktories above the ground 'with an Eng lish dining room, with the servants' qaurters, laundry, etc, in the basement. The third floor will contain the large dormitory, which was originally planned for the second floor and will also have small rooms.. The Second floor will be divided into single and double rooms and will be -arranged with a clothes closet in e&ch room and stationary -Hashstands in all of the rooms. To Open Bids Soob. Bids will be opened next week for the girls' home and work will start as soon as possible after the contract is let for the buildlirgr The young- women who are in charge of the .campaign for rais ing funds for the- huildlng are anxious that all who expect to subscribe to the fund will do so atr-once in order that the final plans for the" home may bo completed. The teachers of the city schools -axe responding to the appeal of the young w6men and a number are planning to occupy rooms in the build ing. Recent Donations. Some of the late subscriptions follow: Miss M. D. B. Barrow' $1200 The Popular - 500 X H. Nations (additional) 300 IV. I Tooley --- - 100 D. P. Holland r 50 Mrs. Empress Arrington '...-,- 100 Mrs. H. B. Stevens .(additional) ... 50 "W. R. Brown : 23 E. B. Durkee -? 25 El Paso Mantel Si Tile Co., ,. . 25 Mrs. H -C. Myles v 10 Rlchey-Morgan Co.....Jt.J.t. 10 Miss Mary Cannon 1. JO Mrs. Chas. Overstreet -.... 5 S. A- Muhlson ...I,.-.,..- 5 Cash . 3 why NOT? From Roswell'TN .Ml) 'Record. Koswell spends enough money for booze eTery year to build at least 10 school buildings like the Central build ing. "Why not have the buildings or as many of them as we need, instead of spending the money to pile up additional expenses to the city and county in the courts Ao Injure business", lower the ef ficiency of labor and to help maintain seme fat brewer In luxury, with automo biles and diamonds. A MAX'S TIME. Is his most valuable asset. From it has come all that he has from it must come all that he will ever have. How important then to the prudent man, is the proper protection of his time? The best protection is furnished by the Con tinental Casualty company, Chicago. L. E. Gillctt, "District Manager, 207 -St. Louis Street. The feHRtaia in front of the new Toltec club building has been Installed 1b Its place, and is bow quenching: the thirst "of man and beast at the inter aectiea of Magof fla and San Antonio s treets. The fountain is made of polished jgraaite aa is as Hsefel as It Is artistic. The f oaatala was presented to tae c It by- the Humane Alliance of New Yerk throagh the efforts of city clerk Percy McGhce. The fountain was first shipped to Mexico CIty to be set up there, but owing to the fact that far mbc reason It was not put la service, It was ordered shipped back to the Tatted States and was jfivea to EI Paso. It I oaeof a HBHiIier -which have been Installed in the different wcities 1y means of a fund which has been set aside for this purpose, the Interest of which Is used to parchase new drinking places. ,-, . . I - mwrnmmmm? , i.i- . -,- r - , - ' J- 4 4 fj? if - ' - - 1 ' . .- S ' '-. w & , uexiea - umTto tate t - . . j n - ?p r """Jv 5it 13sl ' a L ii . F i. . ' r The Work at Lamar School Leads Man to Wish to In vest in Property Closeby. SCHOOL YARD IS BEAUTIFIED i "What are you doing hre?" aked a man of park commissioner Harris, who was inspecting the progress of the parking work at Lamar school. "The grounds are being parked and will have grass and trees planted around the entire block," commissioner Harris repea. ' " "Well, if that s the way Vou are im proving out here I am going to inquire the price of property in this neighbors hood before it advances, for that is an improvement to the entire section." This is an actual occurrence which happened this week at the Montana street school. It shows the value of civic beaufification and the dollars and cents re'turn for any investment made in parking, tree planting and other im provements. Wherever a little park is laid out and planted with trees, even in the thinly settled suburbs of the city. jthe real estate values increase and the demand for the property immediately "becomes brisker. As an actual invest ment; there is nothing -which brings such large tangible returns ar civic pride practically applied, .according to the city park commissioner. First School Improvements. The Lamar school is the first of the large grammar schools to have its grounds Improved. After the streets running on three sides of the building were filled and graded to the level call ed for by the survey, the school grounds were left several feet below the street level, and in an unsightly condition. Organizing the 4patrons of the school into a Lamar School Im provement association, Miss"Alice Fltz patrick started an active campaign for the Improvement cf the exterior ap pearance of the school of -vhich she was principal. City Aids, the Work. A plan of parking and tree planting was sumbltted by the park commis sioner, it was placed before the school board and met with its approval. Upon condition that the patrons of the school supply the trees and pay the cost of getting a lawn on the parked part of the grounds, the board ordered a curb ing placed around the entire blqck. Thi3 has been done and the soil and trees are now being placed In preparation for the sodding with Bermuda grass from Magoffin avenue. The parkin'g extends around the school grounds, and. is IS feet wide, except at the corners, where it bends In a graceful curve, forming flower beds 50 feet wide, in which are to be planted cannas tind shrubbery in the yellow and green col ors of the school. Arizona ash trees have been planted around this parked ' border and it is the ultimate plan to have a fountain in each of the corners of the school grounds. Patrons Pay the Cost. When It is completed, the grass and trees have taken root, the school grounds will have a sunken garden effect, with the children's playgrounds between the parking and the building, leaving ample room for them to play during their recesses. The parking, aside from the curbing which was in stalled by the city, will cost $500, and this is now being raised by the patrons of the school in the northeast pa,rt of fie city. AIS BY PHOXE. Call Bell 115. Auto 1115. tell what you wish to buy, sell or rent and The Herald will do the rest- EL PASO PLANS have been drawn by J. L. Campbell for a concrete bridge from El Paso to Junrez, In line with susten tions of property owners that a hnndiomc structure should be constructed connecting the two cities. Mr. Campbell is engineer for the El Paso & Southwestern railroad and Is deeply Interested In civic improvements. His plan for the bridge is that it have six lonjr spans with an extra half span at each end, a statue of some man prominent in the history of Mexico or the United States surmounting the connection of each span. He would' have ornamental entrances at each end of the bridge, with seieral statues of noted statesmen and warriors, and would make the structure not only durable by building: It of concrete, but ornamental as well. The long cut above shovts the outline drawings for tne bridge and the smaller cut one of the ent Work Has Already Been Commenced on Eggers Structure. The demand for first class apartment houses is being met by property own ers who have valuable holdings down town which they desire to improve with Income bringing buildings. The build ing permit tor the "Linden," the Eg gers' modern bachelor apartment house, which he Is planning to erect on the site of his old home on North Oregon, has been secured and work will begin the first of the month on this new four story building, which will have 47 rooms arranged in suits with tele phones, baths and other modern ar rangements. The building will cost $36,000 and will be ready for occupancy by fall. The old Eggers home has been torn down and the excavations are now being made. ACTIVITY IN THE TOYAH OIL FIELD itfevs Is Brought in of Pur chase by Producers' Oil Company. News of great activities in the newly discovered oil field at Toyah, Texas, has just reached El Paso It Is reported that the Producers' Oil company has recently acquired by purchase and lease, great tracts of land' adjacent to Its well, just northwest of Toyah. Quite a few competent oilmen are ex pressing their confidence in the new field by Investing there. A company of El Paso and Waco capitalists have bought land and are now organizing with the intention of j incorporating. It Is said by those who know, that the oil Is of the highest quality, and experts say that the oil belt extends from the well in a south erlj? direction to the Miller springs. The oil is to be found in highly pav ing quantities, and it is expected the An Advertising is the one indestructible asset of a business. All other assets may be wiped out in one way or an other, but the advertising of a firm remains upon which the business may be rebuilt. And what applies to Individual or corporate business in this respect will, with equal force apply to a city. The purpose of advertising is to create a desire upon the part of the reader to acquire that which you ha.ve for sale, and induce him to pay you a profit on the t.-ansaction. There are several kinds of advertising advertising that brings results, but does not pay, adver tising that neither brings results nor pays, and advertising that brings re sults and profits with it. There Is a fine distinction between advertising that pays and that which brings results only, which Is best Illus trated by the reply of an acquaintance of mine who secured a wife by adver tising. As it happened he was one of those fellows who didn't believe -in ad vertising, but having been unable to get a wife in the usual way, he finally decided to advertise for one, and was successful. Some-time after his matri monial venture he met a friend who said: "Hello, John, I understand you got your wife by advertising." "Yes, that's true," replied the newly mado benedict. "Well," continued the friend, "I sup pose you are now convinced that ad vertising pays." "Er. ,weli, er, that is," stammered the newly married one, ."I am at' least convinced that it brings results." Not Profitable Advertising. Now advertising that brings results only is not profitable advertising. ', -A . . ran in i Permits Issued During the Week for Several Hand some Structures in City. SOME SALES OF PROPERTY Building continued active in El Paso during the past week. Permits were Is sued for two large apartment houses' in addition to a number of residences and rental cottages. Contractors art rushing around in a circle trying to keep up with the orders and figure on all of the plans which are being drawn for new structures to be built in El Paso. ' Upper San A.ntonio street is to be still further improved. Francis Gallagher, of the First National bank, has pur chased the pieec of Improved property at 612-614 East San Antonio street through the Broaddus & 3avell agencv for $11,000. It Is his Intention to Im prove the property and convert It into a business house. R. L. Dorbandt is -to loin h mni-. of the0 Parcel carrying suburbanites soon. S. E. Patton has nlannfrt n ,. room bungalow for Mr. Dorbandt on Address By W. ,J. Buie Before the Chamber Of Commerce Says the Funds Spent in Fake Advertising in El Paso Amount to $15,0C9 in a Year and Suggests Taking It and Placing This Sum in a .Special Fund to Be Handled by a Competent Man to Get Citizens to Come. Profitable advertising must bring cus tomers, or bring people of whom you 'can make customers, if you have the goods they want, and at the price thev aie willing to pay. Your field must be selected with care, and your adver tising prepared to influence the charac ter of trade-you seek You would not advertise evening dress suits to ditch diggers, nor scrub brooms to young society women. I want to state It as a truth that can not be successfully con tradicted, that much of the so-called advertising done by El Paso business houses neither brings results nor pays. It Is done without any "study as to" the class of people It Is Intended to reach or any preparation of the matter as to its possible Influence upon the mind of the reader. Advertising has been reduced to almost an exact science, so nearly- so that there is no plausible excuse for the advertiser wasting his ammunition , without bringing down somo game. EI Pasoans "Easy 3Iarks." El Paso business institutions are easy marks "for the advertising hunt er, and the fake advertising man thrives on your careless methods. More than enough money Is wasted here each year on fake advertising schemes HERALD M. Bl. Daws to Erect Hand- " some Apartment House . .. on -Mesa Avenue. ' M. B. Tavls. who owns three lots on Mesa is "having plans drawn for an- other modern apartment building. This will be four stories also and will have 26 apartments arranged in suits of from two to six rooms for light house keeping. The building will extend back 120 feet and will be equipped with every apartment house convenience, in cluding telephones, laundry, front and rear doors and modern plumbing. The exterior of the building will be of huff pressed brick with Bedford stone trim mings and will cost $60,000 when com pleted. S. E. Patton is the architect and the plans are now ready for the contractors. The apartment building will be located In the 6004 block be tween the Campbell flats and the Howard McPhetridge home. his ranch down the valley and this will be occupied as soon as it Is com pleted. The bungalow will be after the general California style and will have broad porches across the front and will be one of the picturesque places down the county road when It is completed. The Dorbandt ranch Is located at Al falfa, five miles down the valley. Altura park will have another cozy little cottage before the summer starts. W. H. Forbes is having plans drawn for a five room bungalow with a ter raced porch In front, which will face on Savannah street. The Lackland home on North Mesa avenue is to be improved and practically rebuilt. It will be made two stones and will be completely remodeled both inside ond out. The Improvements will cost $6000. The Phoenix-El Paso building com pany is actively engaged In Improving the waste places about El Paso. This company purchased one and one-half lots on Rio Grande street from the Lon Lstar Land company for $1075. Cottage will be built on these lots for rental purposes by the building company. to supply your chamber of commerce with an ample fund for carrying on a well directed advertising campaign that would bring tangible results to every Interest of the city. Your local news papers reach your local trade, and this, supplemented by individual advertis ing in the form of personal letters and well arranged, well written and well printed booklets dealing with your bus iness. In detail, will meet every re quirement of tho dealer. ' Even' dollar you spend -Vith the traveling advertising fakir is so much money taken out of the channels of legitimate trade, for outside of the few dollars he pays the local printer to produce the work, the balance Is car ried away never to return, and just here I want to say for the printing trade of the city, that so far as I am Informed, not a single printing house in the city has any sympathy with tlie fakir. I will not consume time In enumerating the many different fake schemes pre sented for your consideration each week, but I do want to draw attention to two or three In which many of you spent some good El Paso dollars with out any returns. Concerted Action Needed. Now some concert of action among Real Estate, Classified and Too-Late-to-Classify Ads. on Pages 13, 14 and 15. Paik Commissioner Ready to Donate the Bulbs to the El Paso Citizens. TREES SHOULD ALL BE SPRAYED ' Free canna lilies for home decoration may he had from the city park commis sioner. This announcement was made by commissioner Harris today. He has a laige number of canna bulbs stored at San Jaclnta plaza and Cleveland and Houston squares, which he will not se this season in his park planting. The bulbs are mostly those of the yellow varieties, and they may be had by call ing for them at either of these parks and .bringing receptacles in which to take them away In. The park commissioner has completed his planting campaign for the spring and with jthe exception of a few trees, which are being set out in Cleveland square and Austin triangle, his work of tree planting for this year is com pleted. He is preparing to spray the locust, chinaberry and poplar trees in the city parks, which hu has found are infested with either a fungus growth or "with white scale. He has the for mula for an emulsion which he will use for this purpose and which he offers to give to anyone desiring to protect their trees from these pests. The park commissioner says it is urgent that the trees should be sprayed whenever they are' found, to be infected, as the dis eases common to trees soon spread to all of the trees In that neighborhood and do serious damage. There is a state law which requires that infected trees should be sprayed, the commissioner says, and while It Is not being enforced at the present time, it will be neces sary for "a rigid enforcement of the law. SOLOMOXTTLLE PERSONALS. Solomonville, Ariz., Feb. 26. L E. Solomon went to Los Angeles recently. He will visit Mrs. Julius Wetsler, his daughter. The nembers of the Sewing club meet this afternoon with Mrs. Ph. Frueden thal. Bert Judia and wife are visiting his mother. Mrs. Judia. He says he has come back to stay. He is looking for a piece of land to make a home. L. F. Vaughn, clerk of the board of supervisors, has gone to Duncan, Ariz. NOT SO NOW. From Globe (Ariz.) Silver Belt. Once upon a time El Paso had a re sort known as Washingfon park. It was so called because in the total absence of trees it nvas thought thatr a regiment of Wa&hingtons, with their little hatch ets, had been there at one time or an other. the business men of the city, and of this chamber particularly would save thl- expenditure to you, or at least per mit you to place the same money in a fund to be expended under the direc tion of a committee of your citizens for the upbuilding of the city as a whole. I believe I am In a position to have a pretty accurate idea of the sum wasted on fake advertising in this city last year, and place the amount at not "less than $15,000. The bulk of this sum was carried out of the city never to return, for the (Continued on Next Page.) San Francisco and the new El Paso "wholesale district Is keeping pace vih the remainder of the city in its growth toward the 100.000 mark. One buKdipg has just been completed on. San Fran cisco street, another Is In nrogress of construction, a third is beiny wrecked to make room for a new and modern building and a large wholesale house is being- planned to have an entrance on the main street to the union station. Z. T. "White recently completed his store building on San Francisco ?treet and it has been occupied by Henry j Beach with hi? wi olesale curio busi Col.' Huston Recites Some of the Expenditures Made Here by Government. NECESSITY FOR A BIGGER POST As valuable as a private citizen as an army officer, CoL J. F". Huston, com mander of the 19th infantry until it left Fort Bliss for the Philippines, is giving the men who are In charge of the movement for the enlargement of the El Paso fort some valuable Infor mation and data regarding this Impor tant step In the development of the city. Col. Huston Is now a full fledged citi zen of El Paso, and expects to make this his permanent home, as he is to be retired within a short time, because of the age limit. At the chamber of commerce lun cheon Thursday, Col. Huston gave facts and figures to show the exact -value of Fort Bliss as a commercial asset to El Paso, and just what it -would mean o have the local post enlarged to a regi mental and later to a brigade post. "It is best to get at the pecuniary beneft of the post from an estimate of the cost of supporting the present garrison as JK stands now," Col. Huston said. "The v?ay of the officers and enlisted men axfaounts to $1L366 a month. At least 7o3ercent of "this amount goes into circuf&tion right here in El Paso. Civilian empSJpyes at the post collect $1600 a monti from the government. Other expenses! support of the post amount to $7500a. year, and the con tracts for hay angra1 $11,000, fuel $15,000, and, as the dVpartment has not blessed us with an eltNftric light plant, our bill for coal oil amounts to $2500 for the year. For beef thV commissary department spends $S500. The flour ration is contracted for in the. east, and El Paso does not get a dip oust of this. Sundries run up to $1200 a year. "This estimate runs the amount ex pended in El Paso up to $150,000 a year, which Is put in circulation right hglf9 In El Paso. TVhile the rate would nov increase with the Increase of the post in equal ratio, It Is safe to say that with a brigade post heret the amount spent with El Pas'b peoples would be more than -10 times what it is now. This is the answer to the question, Ts an enlarged army post worth while for El Pasor " BUILBBTG NEW TOWH CLOSE BY Deming Men Lay .Out Tovn- site and Put It on the Market at Carne. Another townsite has. sprung up in New Mexico as a result of the era of prosperity which is evident throughout the southwest. At Carne, Dr. Mllford, of Burning, and Mr. "Williams, of Illi nois, are planning a townsite of 209 acres, which will be plotted and sold in tracts and building lots to colonists who are expected to come here in the late summer and early fall. A school under the direction of Prof. Clark has been started on the Smires ranch. 3S children daily receiving in struction there, while on Sunday spe cial Sabbath services are held. J. C. Newcomb has cleared 25 acres and is preparing to clear 15 more. He Is also sinking-a-jvell 65 feet deep. C. W. Whlteheaa s clearing off a 49 acre tract and sinking a well, and C Gmsscr. "vho has cleared 60 acres, is ilso sinking a well. HAVE YOU SOMETHING TO SELL? Tou can easily sell it. Call Bell 115. Auto 1115. tell the girl what it is and The Heraldwill sell it. No bother, no formality. ness. The Krakauer. Zork Move building is being poured on the site of the old Schutz hotel and across El Paso street the SchutJi :uMnr has been orn to the ground to make iay for a modern store building with glass fronts on both streets. The James A. Dick company is plan ning a big wholesale grocery house on the north side of the tracks opposite the chamber of commerce which will have its main entrance from San Fran cisco street. D. "W. Reckhart is plan ning a flatlron building on the triangle between San Francisco, Main and- the Leslnsky building.