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X PASO HERAL Thursday, July 28, 1910. Mnpngggp G9R& k X. rr -r -m v - i our du siness is mobile industry is passing t 11 1 Tl naraer every aay. ine auto h a great change and you must pre pare for new conditions if you are to succeed. It is to be-" The survival of the fittest. " . 1 The production of cars has increased tremendously. Until this year, people took any . . lit 11 1 -1 . 1 . lit 1 1 ..1 1 -i . car mat couia oe aeiiverea prarnptiy mac coma oe naa at tne price mey wanted to pav. This resulted in the most rapid growth of any industry in the his tory of the world. New factories were started almost daily. New dealers opened their salesrooms as fast as they could get cars. Competent and incompetent men were attracted to the business. Many succeeded, People wanted carsf and all they demanded was fc Immediate delivery." They paid little .attention to values they bought blindly and often un wisely. Many manufacturers, in their mad rush to fill orders, slighted qual ity and the result is being told today in unsalable second-hand cars. It iwill become even more serious in the future. The cars without quality are hard to sell now. many others 100 cars each. The Hudson will make the man who sells it the leading dealer in his town. We will close an agency in your town at once. We cannot tell the details here. We on jy want you to realize that you are right on the verge of the biggest change you have ever felt since you have been in the automobile business and your success in the future depends upon the connections you make now. You owe it to yourself to make this investigation for, if you are the best man in your town, we want you td sell the' Hudson Car. The Hudson plan is bound to win. x The Hudson Motor Car Company is not managed by novices. All of its officers h&ve been in the automobile business since its early days. This organization, practically intact, is that whiph originally was connected with the Oldsmobile Company Many bought cars who could not afford them. Some will continue "J" it hieved its firstsuccess. It started and established the i t i i m 1 ti i w lnomas-Detroit, and Jater was a large factor ui the success of the "Chalmers-Detroit Company. These are the men that are mak- i to do that, but the automobile business is now rapidly assuming a staple condition and this paeans different manufacturing methods, different sales plans and fewer dealers. Yet the future of the automobile business was never more prom ising than it is today. Production will be restricted through the process' of elimination. Manufacturers without experience and capital and dealers handling unreliable or unknown cats will drop out. People are now buying cars intelligently they are insisting upon quality they can get deliveries more promptly and they know more about automobiles. The big buyers will be those who hav& already owned automobiles. Thousands of automobiles sold in the lat two years have proved the folly of making cars of poor quality. These cars now can neither be sold $or used, They have worn out. The owners are now more critical and are Buying cars of proven value. , There are six successful cars in the medium priced class. Any one of them is worth the money asked for it. The manufacturers have aggress ve and effective organizations tht assure the future of their product and the dealers handling their lines. The coming year will show a generally changed condition with most manufectureiS, and those dealers who do not handle the right lines will have t& get out of business. In every line of merchandise in your town some merchant stands out prominently as the leader. The leading clothing store handles a well-known advertised, popular line of clothing. It is a distinct asset to have the agency of a big seller. The man ufacturers who put: quality into their goods should put energy back of their sales. Some concerns succeed only through the energy of their dealers who get little help from the manufacturer. There is no over demand for ciothing, for hats, for women's gar ments and for groceries. Such goods are sold only( through quality and aggressive sales manship. That is the condition of the automobile business from now on. It is for you to derermine what line you are to handle. Will you tie up with a car that is built by men who know how :h it is built along the right lines, with the right quality that is salable iii itself in every respect and is backed by a vigorous sales campaign that enables .dis criminating buyers to know these things and causes them to choose this car? People no -longer buy by merely asking ''When can I have a car?" They want to know something about the car. How is it built? Who built it? Can the 'builders meet this increasing competition and are they permanently established? The Hudson is an acknowledged winnef. In its very first year 4,200 cars were sold to users the largest and most successful first year of business of any automobile company in the history of the industry. ' There is a reason for this. A roadster for $1,000, a touring car for $1,150, with lines that p'ease the. most critical with construction that endures the most gruelling service and with a salfcs and merchandizing department that uses intei igent methods to sell the car Jto the consumer and a technical organization di traveling experts that see that every 'car in the possession of the owner gives satisfactory service. That is the story of the Hud son Motor Car Company Success. The most vigorous sales campaign ever conceived in connection with an automobile has been proved in the successful, history of this com pany. The details of these plans cannot be told in a public announcement like this. We will establish an agency in your town and all other towns where we have not closed, Everyf automobile dealer should investigate the opportunities this announcement offers. Only the best man in any town will be accepted. The men who represent Hudson cars will be assured of success and they will take the front rank in the quantity of sales and the profits made. The Hudson-is the best car of quality and style that can be made at the price. This is proved by the fact that one dealer has sold 500 cars, others 250 and ing the Hudson success and assure its future. If you want to tie up to an organization that has never had a failure or a bad year that has not made a success through accident, then wire at once and make arrangements to come to Detroit and see for yourself the opportunity this proposition offers you for continued success iii the automobile business. You must decide now. There are too many dealers too much competition. There-' fore you must act quickly if you want to be one of the few suc cessful dealers in vour town. v - . , ' To Owners and Prospective Owners of Automobiles. There have been .many changes in the automobile industry. Manufacturers have brought out new cars that seemed sensations, but have gone out of business at the end of one season. The pub lic has bought those cars ani found them less valuable than they expected them to be. No man buys a car with the idea of keeping it until it thoroughly wears out. Some time he expects to sell it and hopes to realize a large part of its initial cost price Unless the car he buys is made by a successful manufacturer, permanently established, the car, no matter what its value, must be sold at a great sacrifice. ) Many manufacturers have had' "bad years," in which they have produced cars that in theory seem?d satisfactory,- but in prac tice were of little value. Because the company had built a few cars in a former season that had proved satisfactory, hundreds have been misled into buying an unsuccessful car. The Hudson motor car is built by men whor as co-workers, and as an organization, Bape been together since the early days when they participated in the first success of the Olds, and later es tablished and made successful the Tnomas-Detroitx Company, and were large fac ors in the success of the Chalmers-Detroit Company. These men -have never had a failure. Never had a bad year. Never built a car that has not given complete satisfaction. They are the builders of the Hudson, the most amazing bargain in the automo bile world. These are the men that are building a roadster at $1,000, and a touring car at $1J50. If you own a car that is not giving complete satisfaction, it iy best that you sell it how, while the future of its manufacturer is un questioned. If you are a prospective buyer of an automobile, be sure that the car you get is made by experienped men, in a factory where only successes have been produced, and by an organization with training and capital sufficient to guarantee permanency. The Hudson meets all these requirements. -x - In class and style the Hudson stands pre-eminently the leader. 17Y2 of the 4,200 Hudsons sold and delivered in the past twelve months went to owners of high-priced cars to those who know automobile values, and before buying assured themselves that the Hudson Company would be in business permanently so as to guarantee the value of their investment. J r HUDSON Det Vk iff IS ' roii. iviicnicr Licensed Under SeJden Patent - w earn w avi -vo tju at: JJe