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Id Saturday, Julv 30, 1910. T7 UEj. UL 77ms Vast y Near in J Fi 'HP9 I Jraso. 14 am E I MKX,fllKBValBI!lal9alaK3l?MMSaNaKMlBiaXMHMMBaiHBMEKlMBWnMMUHnnMKlMMMMB 9 ft urn is Being Spent in the Rio Grande Valle 1 3 3 ex as, Building the Great Elephant Butte Do You and Pro and who Wonder the P sperity to be Se hall atner i eople of the Rio Granete are Prosperous? Growth E" ST , en on Every Hana. "What Shall the Harvest Be?" ! Why not You? Fertile Soil is Equivalent to Riches As far back as history can be traced, we find man en gaged in tlie cultivation of the earth, with varying success ; planting grain, and such other products, common to the soil and climate as were best adapted to his nses, both for - Jris own needs and the requirements of agricultural com-S Is meree. Krst came the crude methods of scattering the seed withinvthe soil by slow and laborious processes'; later the . primitive plow, niade of the tree crotch, commonly known as the forked stick, and with the flight of time, aided by invention in farm implements, agriculture has' been reduc ed to a fine art, constituting as it does, the foundation of wealth, and the bulwark of our national, social and com mercial life. Hive years will work a transf ormation in the El Paso Yalley. Ten years will work a miracle. This valley is as certain, within a quarter of a century, to be densely pop ulated, richly productive, net worked with trolley lines and dotted with thriving small towns, as the sun is to rise to morrow morning. The migration of homeseekers into the great southwest is now on. It is not coming in the long lines of canvas-covered wagons, as' was witnessed in the years gone by in the settlement of Iowa,,Nebraska, the Da-" - kotas, Kansas and the states that lay beyond. The hard ships these early pioneers endured is a matter of history. The pioneers of the Bio Grande Valley came many of them in prairie schooners. Time and the railroads have changed tSe mode of navigation. The homeseeker now rides on comfortable railroad trains and comes with money to buy land if suited and to develop it. The climate, soil, - natural products, transportation and the markets strong ly appeal to the homeseeker and. farmer, from the north when he arrives in the El "Paso Yalley, nd finds, as he does, upon personal investigation, that it is all that ias been represented to be and more, too. It is a well known fact that the success of a country depends oh its soil. rTo where is there a more perfect soil than that of the valley lands. There is always a reason for everything, and there is an abundant reason for the large crops that have been produced in the El Paso Yalley this year. "Water alone will not produce bumper crops in orchards and on ranches, un-, less the soil' is composed of materials that will respond to ' irrigation and cultivation given to it by the practical irri gationist. In no country in the world is there the intensity and abundance of plant life producing elements as in the soil of the El' Paso Yalley. Not only is the quality the equal of any known region, but the quantity of the rich plant foo'ds is practically inexhaustible. Having been built up from the silt carried in solution from the upland coun tries to the north, there is no surface and subsurface soils that represent the sum total of the fertility of the land, but it extends down for a hundred feet and all that is neces sary in order to ref ertilize the land after the removal of a crop-is the deep plowing and breaking of the land by the farmers. This soil has never been leeched of its energy by the excessive rains such as fall in the mountain valleys of Colorado and .the north. The rainfall is not a factor in the w&zza agricultural industry and what does fall is immediately absorbed by the ground and there is very little erosion to carry away the plant food. Coupled with this fertility that is stored in the ground is to be considered the continu ous fertilization- caused by the flooding of the fields by means of "the border system of irrigation in use in the val ley, t ' The dun colored waters of the Bio Grande are any thing but poetic in their appearance, but what is more im portant commercially, they carry ton after ton of the rich est soil from the highlands and deposit it in solution on the ''lands of the El Paso Yalley. Ditch cleanings are saved and distributed over the less productive spots in the hay fields orhe orchards, it being the best fertilizer obtain able. Low places areuilt up by means of the settlings of the river water and unproductive places are brought up to the level and fertility of the remainder of the field by means of jfche rich silt. The intense dryness 'of the atmos- phere in the El Paso Yalley is another active agent in the great production of this section. . This dryness causes a rapid evaporation through the steams of the forage grass es and grains. With an abundant supply of waters con stantly being run onto the land by the irrigation ditdhes, the plants are able to carry this moisture through their systems, absorbing their plant foodsand causing a luxuri ant growth which enables the grower to produce many times over the ordinary yield of the rainfall farms. This supply of water can be controlled with the exactness that the electric supply of a factory is estimated, and it is in the power of the planter to produce returns that would be con sidered little less than wonderful to the uninitiated. , The hundreds of visitors to the National Congress held not log ago ai Albuquerque were most surprised and as tonished at the showing made in the exhibits of the differ ent sections of the Eio Grande Yalley, a territory supposed by many to be composed of desert and sand wastes. The Eio Grande Yalley exhibit attracted more than its share of attention. The displays of fruits, grains and -melons that were shown there was the magnet that attracted the crowds from the other- exhibits to that of the Yalley of the Eio Grande. Big, red cheeked apples were fondled as if they were animate beings, grains were measured,' com-, pared and in many instances samples were tucked away in an inside pocket for planting on some farms in a dis tant dountry. Even the canned products of the valley can ning factories came in .for their share of attention and were awarded a silver cup as the best quality shown. A large number of prizes, premiums, and honorary awards were made on the products exhibited and the name Eio Grande Yalley appeared often in the official list of awards dt the great congress. v ' This valley is the natural home of the alfalfa plant, which for years has been one of the standard and best pay ing crops in this .section. The long seasons give us an ad vantage over those raising the crop in northern countries. An average of five crops each year are grown. It com mands a good price and constant demand. Several farms this year have yielded a net income of over 25 percent of the value of the land. Wheat yields well, producing as Mgk as 60 bushels per acre, the average yield seldom fall ing below 40 bushels. Oats and barley also do well. They make excellent feed for horses and milk cows and are largely raised for that purpose. As a result of success ob tained in the raising of cantaloupe this industry has estab lished itself as one of the standard and best paying crops. The El Paso Yalley cantaloupe stands unexcelled in the markets where it commands top prices. It is in great demand in 1ST. Y. City and daily shipments from El Paso are now being made to the Waldorf-Astoria. The soil in this valley is peculiarly adapted to the raising also of the finest' quality of Bermuda onions. The onion industry gives promise of becoming one of the leading ones. Just now the cantaloupe is receiving the attention pf the farmer. Tomatoes, cabbages, beans, pears and chile are raised in abundance. The canning factories in the valley handle large quantities of vegetables and afford a ready market. Truck farming has long since passed beyond the experi mental stage. The El Paso Yalley offers advantages that wilTfcpt repeat themselves. An era of development is un der way and the homeseeker should make a note of it. Facts About EI Paso. Texas El Paso has 35 miles of street car lines. El Paso has 20 miles of Bitulithic paved streets. El Paso city has an assessed valuation of $30,000,000. El Paso has eight railroads and a $500,000 union pas senger terminal. El Paso has 25 mail carriers, and the postoffice re ceipts last year were $108,000. El Paso has never had a sunstroke, a panic, or a strike that tied up any industry. El Paso is one of the mdst important ports of entry and export in the United States. El Paso has the best lighted business district of any city ialTexas. See for yourself tonight. " - El Paso, railroads handled 600,000 cars in the local yards last year and their payrolls aggregate $3,000,000. El Paso will-invest $2,500,000 in new buildings this year and invest $2,500,000 more in improvements and in dustries. El Pasohas seven banks, four national and three state, with a combined capital of over $2,000,000 and deposits of $10,000,000. El Paso has $600,000 invested in school buildings and grounds, and $25,000 in manual training and domestic science. El Paso is the center of a. tract of 225,000 acres of land that will be irrigated by a $10,000,000 dam which the government is now building. ' El Paso has three steam fire engines, five combina tion hose and chemical wagons, one automobile combina tion wagon and extension ladder truck. m mam w General Information AUSTIN & MARS, Caples Bldg., El Paso, Texas. WM1MOELLER, Herald Bldg., El Paso, Texas. A. P. COLES & BEOS., 204 N. Oregon St., El Paso, Texas. HATTON REALTY CO., City Nat'l. Bank Biulding, El Paso, Texas. NEWMAN INVESTMENT CO., 226 Mesa Ave., El Paso, Texas. EELIX MARTINEZ, 14 Plaza Block, El Paso, Texas. About EI Paso Valley by Writing to any of theF olio wing : LONE STAR LAND CO., 213 Texas St., El Paso, Texas. MATHEWS & DYER, 117 N. Stanton St.. El Paso, Texas. PENCE BROS., 217 Texas St., El Paso,,Texas. ANDERSON-BENNETT REALTY CQ., 27-28 Bassett- Edwards Block, El Paso, Texas. D. G. HEINEMAN, 207 Mills St., El Paso, Texas. H. L. HOWELL, Herald Building, El Paso, Texas. MAPLE & CO., 209 Mesa Ave., El Paso, Texas. LATTA & HAPPER, 207 Mesa Ave., El Paso, Texas. J. R. EISK, Trust Bldg., El Paso, Texas. CASSIDY & DAVIDSON, 211 Mills St., El Paso, Texas. BUCHOZ & SCHUSTER, Caples Bldg., El Paso, Texas. JOSEPHUS BOG&S, 15 Morgan Buldg., El Paso, Texas. R. C. BAILEY LAND CO., Orndorg Bldg., 306 Mesa Ave., El Paso, Texas. LOOMIS BROS., 202 Texas St., El Paso, Texas. PETERMAN & LANSDEN REALTY CO., Ysleta, Texas. is -' 43