Newspaper Page Text
AGAZINE PAGE
6
Wednesday, August 17, 1910.
DITORIAL A
EL PASO HERAED
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EI Paso's Fair the
. . -.,- - -
N EARLY every county in new mexico is tuxuixxi ii " -...
buquerque fair, and many are even getting ready for the national land
expositions at Chicago and Pittsburg, but few are talking about making!
an exhibit at the El Paso fair.
The El Paso fair this year will be by long odds the most important exposi
tion held in the Great Southwest. It will present a greater variety and quantity
of products from a wider range of country than any other fair in the southwest.
The prizes will be worth competing for, but better than the prizes will be the
general publicity that will come to each exhibit displayed at the fair. The daily
fittendance will be larger, more representative, and from a broad business stand
point better worth impressing, than the crowds at any other southwestern iair.
It is especially desired that every county and section in New Mexico ana
Arizona, west Texas and northern Mexico, be adequately represented by exhibits
in the various departments. In getting up exhibits for the territorial fairs, it
vdU not be hard to prepare a duplicate for exhibition in El Paso. The El Paso
fair is of and for the whole southst. Its plan is broad enough to include all,
and there will be no sectionalism or favoritism in the displays or in the awards.
It will be a free field and everybody will be home folks.
One of the best, easiest, and cheapest things El Paso can do for her Spanish
speaking citizens is to acquire an additional strip along the canal and turn the
canal xightofway into a park two miles long through the heart of Chihuahuita.
The effect in lessening the death rate down there would be almost immediately
perceptible. Such a park would be within a few minutes walk of every Mexican
family. It could be constructed at small expense and maintained for almost
nothing.
o
Phoenix, Ariz., has actually raised a quarter million to build a new hotel re
placing the burned Adams. El Paso is nearly three times as big a city as Phoe
nix, but we haven't raised 25 cents for the hotel we have been talking about so
long. El Paso is ready, however, to cooperate to the extent of her ability in any
plan for building a big modern hotel, that comes before the people of this city in
srcod faith. El Paso will not be lagging when the real test comes. The guarantees
must not be all on one side, but El Paso will not require impossible things. We
want the hotel and we are ready to chip in with the real hotel people when they
begin talking sound business.
Pumping For Irrigation
. -. n
AROUND tDeming, is. Ju., au mues wcsl ul x,i iaau, ic w. v .
successful irrigation pumping plants in the United States, demonstrating
conclusively the practical value of this method of land reclamation. It
Js prohahl that some of the cheapest and most efficient water development in
the country & exampled at Deming. Small plants in the Mimbres valley near
Deming are producing water frs underground at from one cent to one-half cent
per 1000 gallons where the lift does not exceed 60 feet The ice and electric
jilant at Deming furnishes power to plants delivering 500 gallons a minute at a
price which makes the water cost the farmer not to exceed one cent per 1000 gal
lons, while the larger plants are run much more economically. Many gasoline
plants deliver waier on the surface at less than one-half cent per 1000 gallons.
Figures quoted recently in The Herald referring to the rates charged by the city
waterworks at Deming show rates running from 20 cents per 1000 gallons for
small consumers down to 10 cents per 1000 gallons for the larger users. The irri
gation supply is of course furnished at very much less cost to the consumer.
The experience at Deming in successfully pumping for irrigation could have
been duplicated in this valley at any time in the last 20 years, and could be
duplicated now. We have been short sighted almost beyond belief, in letting this
wonderfully fertile valley go practically undeveloped pending the solution of the
dam question, when we might have been enjoying the fruits of a highly developed
farming region all this time, and might have been in shape to take the most ad
vantage of the storage dam and canal system upon completion.
It is not too late to reform. It will pay land owners in this valley right now
to inaugurate pumping on a large scale, even though water may be expected
from the big dam inside of four years. We have examples all around us of suc
cessful pumping, but we have deliberately dedicated our fertile lands to the cac
tus, the mesquite, the cottontail, and the horned toad.
The proper development of our agricultural industries will bring to this city
more actual cash in gross and net income than all of our other industries and oc
cupations put together. The agricultural industry in this valley has greater pos
sibilities for the profit of the community than all the mining, trade, transporta
tiony livestock, and manufacturing profits we are likely to command in the next
decade-heater than all combined. It sounds absurd, perhaps, to some, but it is
capable of demonstration.
o
The newer way to dodge prosecution for queer business, dealings is to arry
your stenographer, having one eye and one ear on the law which bars wivs from
testifying against their husbandsl
o i
This isn't 'senator Heyburn's first outbreak by any means. He represents a
tvpe of narrow mind that fortunately is rare in this country. Heyburn's scorn
for "Dixie" is' cordially reciprocated in Dixie's scorn for Heyburn. "Dixie" is a
national hymn. It went through the Spanish war with the boys in blue and khaki,
-and it is a classic beloved of all the people. It has neither sectional nor partisan
significance," and any attempt by any party or section to assert rights of exclu
sive ownership in the tune would provoke a riot as quickly in Boston or Detroit
as in Marfa or Mobile. Heyburn is to be pitied, not blamed. The doctors hold out
no hope that his ruined digestion can ever be restored.
o
That papal secretary of state seems to be considerable of a fire eater for a
prelate.
o
There is more building under way in El Paso right now than ever before in
the city's history. The sky line is changing rapidly and the city is taking on a
more substantial appearance -than any other city of equal population in the soufh.
o
Japan is suffering from too much water and the southwest is almost praying
for it. It it could only be arranged to trade a little of our drouth to Japan for
some rain, it would be mighty iv-
Most Important
r i -.,:,.,. -f. an oVhi'hif nf fh Al-
J. . EM "D-rt nt-n. nrtTMO. rt"f "fVl fh Ttlflcf"
.
Walts Denatured Poem
IT ISXT hard to win renown as having not a friend in town. Just luwe an
ever ready sneer to spring when other's names you hear. And if you hear
some fellow praised for deeds that left the village dazed, insist that he's a
false alarm, and doing far less good than harm. If neighbors prosper more than
vou, just run them down, the long day through; insist that all their wealth was
made by fooling with the board of trade. Say bitter things be
hind the backs of men who treat you smooth as wax. Distrust
AN EASY men's motives and insist that all hearts have a crooked twist, that
JOB all are cheats, and out for pelf all men are frauds, except your
self. And always raise a noisy storm when people speak of a re
form. Old ways are always best, you know, and any progress here
below, is just the dream of foolish men, and grafters pining for the pen. Pro
test and kick, and sneer and growl, and wear a large relentless scowl, insist the
world is on the bum and folks will hate to see you come.
Copyright, 1910. by George Matthews
s Visitor
(By James "Watson.)
"J a:., expecting a visitor tonight,
Mrs. Maloney."
"Indeed, sir?"
His landlady's voice sounded more
friendly than he had heard It for a long
time, a fact probably connected with his
paying four weeks' overdue rent of his
room a few moments before. The sud
den transformation of her lodger from
a doubtful debtor into solvent -superior,
needed some show of apreciation.
"Mrs. Maloney felt rather uneasy.
She had been letting out furnished
rooms tn the neighborhood' of 91st
street and Second avenue for many
years and seen many queer people, but
she had surely never seen nn expres
sion as that she "was now beholding
in this young man's eyes. He seemed
at the same time calm and excited, his
face was rather paler than usual,
though she had never seen it any
thing but pale, and his fingers were
restlessly drumming on the table
"The man, I am expecting, Mrs. Ma
loney. is a very grand and influential
personage, more powerful than even
the president of the United States, so
you may imagine how Ifeel, knowing
that he Is to take dinner with me In
this Tery room tonight."
"Good Lord and it is a little cold
corned beef and potatoes that I have
for supper tonight ....
"Corned beef and potatoes, Mrs. Ma
loney." Can you get a decent dinner
for this?" he asked and threw down
a 20 dollar bill.
Mr. Maloney rubbed her eyes in as
tonishment. Xever had any of her
lodgers displayed so much cash and
she had her doubts as to whether he
had sot it honestly, but quickly came
to a satisfactory conclusion.
"He must have sold that there book
he is always a-talking about to our
Mamie," she told herself.
"Sure you can have a dandy dinner
the of you for that money," she said
aloud and added a number of fancy
dishes that set her cren mouth water
ing. 'Yes. and I shall want some cham
pagne to drink my visitor's health."
"Indeed you shall. :ir, and just off
the Ice, too, just like the swells have
it. I know all about from the time I
"was a cook."
"Well, then, you just go ahead Mrs.
Maloney. I leave it all to you and if
there is any change left, you can give
it to Mamie for a new ribbon for her
hair. Have the table sot here by 8 and
do not have anyone interrupt us or wait
on us when I hare let my friend in as
we want to discus; private matters."
Mrs. Maloney trotted downstairs as
ELEN laid down her sewing, ad
justed the shade of the drop light
beside her, walked over to the
window and- gazed up and down the
dark and almost deserted street. Then
turned around, looked wistfully at the
dock, and again settled herself in her
chair.
zlt was foolish to expect him so soon,
she told herself as she once more picked
up her -sewing. It was only half past
eight and he would not be home before
ten and probably later. He had dined
out again tonight leaving her to
another lonely dinner and evening.
He had telephoned tha .t was a mat
ter of "business policy1 that he was
dining at the club with some men whose
acquaintance might be useful to him
later on. But thds had happened so
often lately. And once or twice when he
oarae home' the odor of liquor had been
very strong and his face more flushed
than she had ever seen dt.
Helen was neither narrow nor over
prudish. She Knew that "Warren had
wine with his dinner when he wanted It.
Her own fathgr always had, and she
thought nothing of it. There had always
been some light wine on their dinner
table at home. All her people, while
not "temperance," were most moderate
In their drinking. .So she'had of it none
of the horror and dread that a -more un
fortunate familj experience might have
given her.
She Has a Caller.
And yet she felt vaguely uncomfort
able when she thought of those nightl
"Warren bad come home much flushed
and with the odor of -liquor so strong.
She had not spoken to him about it. She
had not known what to say or how he
would take it if she had.
Here her thoughts were suddenly in
terrupted by .a sharp ring of the bell.
She started up with another glance at
the clock. It was almost nine. Who
could it be?
"Is tit too late for a moment's call?
The elevator boy said he didn't Temem
ber bringing Mr. Curtis up this evehing
so I thiught perhaps you were alone."
It was Mrs. Bennett from the floor
below. Helen was lonely enough to wel
come almost any one, but she had heard
of Mrs. Bennett's love of gossip and the
fact of her asking the elevator boy if
Mr. Curtis had -come in lessened the
cordiality of her greeting.
"How edsy and cheerful this room
looks. I hink it's your paper. I'vt,
never liked the paper on our sittina
room., I told Mr. Bennett we'd have to
have 'it done over in 'the- fall. But I
suppose we'll have to do it ourselves.
It's so hard to make this, landlord do
anything. But I guess you've found
that out."
"Why no I thought they were rather
obliging.
"Oh, you're new tenants. "Wait until
you've been here a year or so. We were
the first people in the building leased
our apartment before it was finished.
You'd think that would make them
favor us but it's just the other way.
The new tenants are the ones that are
always catered to. But we stay because
we like the apartments. You can't get
six rooms and bath like these anywhere
else for $100. I presume that's what
u pay? All these front ones are sup
Af HONEYMOON E' "t;
" 1 1 Urner
No. & Married Life the Firyt Year. -
n
Adams.
&?s
The Heralds
Daily Short Story
fast as her heavy legs would carry her
and told the news to her pretty but
rather untidy daughter, waving the
yellow bill in "the air as a proof she
had not been hitting the bottle but that
she was telling only the naked truth.
"He must have sold that book of his.
I am sure."
"Xow that is bully good news moth
er," Mamie exclaimed, "for he had just
about given it up. J. know he had for
he told-me he hadn't slept for a week,
he was that worried. And only last
night he said that all he had was 520.
I am so glad. Maybe it Is the publisher
who is coming tonight that he's got to
blo-rc off to a dinner."
Mamie's pretty eyes grew just a lit
tle dim at the thought that he had not
told her about his good fortune, before
he told her mother. She drew a deep
sigh and sat down to darn one of the
lodger's socks rather viciously.
"It's him that doing all the talking,"
said Mrs. Maloney later in the evening'
and not overmuch of the eating, though
it's Jrexy little he has eaten these
weeks. ,f just sneaked up to his door
in my stocking feet and I heard as how
he spoke up aloud and said It was the
sugar inqoniy way and "
"You oughter be ashamed of yourself
mother to listen atthe doors, but you
never had any manners at all."
Mrs. Maloney was rather afraid of
Mamie so she made no answer and did
not even say anything when the girl
ran out at the sound of the letter car
rier's whistle and stood talking to him
for quite a while at the gate before she
ran upstairs tith a letter.
Mamie looked at the letter, and when
she saw that it was from a publishing
firm to whom the lodger above had
sent his manuscript as a last resort,
she concluded it must be good news
and rushing upstairs, she knocked at
the young man's door.
"There is a letter for you, Mr. Ever
ett," she cried joyfully, but no one an
sro ered. Again she knocked and called
his name and sudden fear came upon
her. She quickly pushed open the door
and saw the man 'she was looking for
sitting alone at the table his head rest
ing in his hand. In front of him was an
empty "wineglass containing some -white
dregs. His eves -were glassy.
Mamie gave a cry of .terror and fell
down on her knees at his side. Her
rough movement upset his balance and
ho fell stifly forward against the ta
ble. As Mamie kissed the cold lips she
suddenlv understood ,who his visitor
had been.
posed to r?nt for that."
Helen recognized this as a clever ruse
to find out the amount of their rent;
so she answered evasively:
"I believe it Is something like that.
Mr. Curtis signed the lease before we
were married, so I really know very
little about it."
"Well, it's a very good house. The
neighborhood is good, convenient to the
subway, and most of the tenants are
very desirable. Of course, there are
always some that are not quite what
one would wish. I suppose you've heard
of Mrs. Trainor on the third floor?"
Helen shook her head. She knew this
was gossip and she oufiht to discour
age it and., yet she felt a certain guilty
interest.
"Her husband drinks. Comes home
late almost every other night, and so
intoxicated the boy has to help him
in the elevator. And then there's al
ways a scene. You may be up too high
but from my court bedroom you can
hear them quarreling. He swears at
her and she always cries."
'Poor thing," murmured Helen.
"Well, they say it's partly her fault.
She used to be always playing bridge
n?ver came home in time to get his din
ner, so he got to dining downtown.
"That's the way so many of them do."
And she looked at Helen rather search
ingly. A Sense of Kesentment.
It was almost ten when she -rose to
go.
"Well, I must be going. I suppose
Mr. Curtis will be here in a few mo
ments now.
"Oh, yes." murmured Helen, "he'll be
here in a few moments.",
"Well, my dear, take the advice of
an older wojnan, and don't let him stay
out too often and too Jate,." iShe
laughed. It's not good for these young
Jiusbands, yotuknow."
Helen closed the door after her with
burning cheeks. Why had she said that?
Was It only a casual remark or had it
more significance? Did she know War
ren had been out a good deal lately?
Had she heard that, too, from the ele
vator boy?
A sense of great rese'ntment, of bit
terness rose within her. Was she not
finding married life difficult enough?
Must she contend, too, with petty gos
sip? Was that also to be added to her
difficulties?
AVIIAT'S THE USE?
From Bisbee (Ariz.) Miner.
Pekin is to have an evening paper,
but as there is no baseball in China
the editors win be at a serious loss
for a sporting edition.
o ;
SAYIXG APPROPO.
From San Antonio (Texas) Express.
The chief difference is that a low
brow fears up the furniture Saturday
nights while good citizens wait for a
convention.
o
"WAIT.
From Tucson (Ariz.) Star.
The governor of Texas is said to be
preparing to ask the legislature for
radical liquor laws. What, perhaps,
do Texans call the present laws in that
state?
yUk&Tli
The Good and Bad Effects
Of German Business Methods Frederic
T. Haskin
Xin. THE GERMAN ADVANCE.
ERL.IN, Germainy, Aug. 16. The
German business man brings to
the solution of the everyday
problem of his affairs an equipment of
technical education, disciplinary order
liness, dogged determination and un
flagging Industry nvt possessed by eith
er his British or American rival. He
rises at 6 oclock, has his simple break
fast of coffee and rolls, and is at work
as soon as he can reach the office or
factory, never later than S oclock. He
has his second breakfast, a sandwicn,
in his pocket and he eats it some time
between 10 and 11, wherevver he may
happen to be. At 1 oclock he goes
home, if he is a family man, not for
his lunch, but for his dinner, the larg
est meal of the day. He eats this with
his family leisurely, and afterwards
lies down for a short nap. When he
awakes he has a cup of coffee and a
cigar, and then goes back to the of
fice and is at his desk by 3 oclock.
And there ho will stay until his work
is finished, 'haiving coffee at 5, even if
it is 9 or 10 oclock. Then ho goes
home, has his supper, and goes to bed.
Long Mlddnr Rest.
The long midday rest seems odd to
Americans with the quick lunch habit,
but it enables the German to get in
four or five hours work in the morn
ing, and five -tjj seven hours after
dinner, a totalJf nine to 12 working
hours eaoh day. This is the daily pro
gram of at least three-fourths of the
German men of affaird. His clerks fol
low the same routine, except that they
may not gjJiomc for dinner, although
they will have an hour and a half or
two hours off for that Important meal.
They, too, are expected to stay at their
wvrk until it is finished, without re
gard to the coming of night.
Laborers, skilled or unskjled, do not
work so long. It Is a theory of the
German state that the labor of its
people is its principal asset, and It pro
tects its working men by a system of
strictly enforced laws, designed to con
serve their strength and to prevent
the impairment of the usefulness by
overwork or unsanitary environment.
Even If the factory worker should be
willing o stay overtime, the ever-
watchful police will attend to It that
the factory is closed down and that
the workmen are all on their way home
at the hour appointed by law. The
law prescribes just now much light a
factory must have, just how many cu
bic feet of air must be allowed to each
workman, just what arrangements for
.ventilation and sanitation are deemed
necessary, and so on. Th'e enforcement
of these regulations is. not left to a
factory Inspector with an inadequate
staff, but is a charge upon the regular
police force. Inspection Is not annual,
nor semiannual, but daily. Every fac
tory and workshop Is constantly under
the vigilant surveillance of the police
officers, and the slightest infraction of
the strict and minute details of the
regulations will be reported. And. fur
thermore, t-he employer must eatoh
week pay into the public treasury a
certain moiety of each employe's "wages
to guarantee that employe's old age
pension.
Laborer Are Loyal.
In return for this the business man
expects to receive and does receive, the
entire loyalty of every 'man in his em
ploy. He cannot discharge a man ex
cept for good cause, as -the slightest
disagreement between employer and
employe goes into the industrial courts,
not by the agreement of the parties
but because the state does not permit
the private settlement of such differ
ences. On the other hand the state is
quick to punissh an employe "who is
disloyal in any fashion.
This system strikes an American vas
being unbearably paternalistic, but
the German workman says it protects
him from oppression, and the German
employer says that it insures him im
munity from labor troubles and strikes
fomented by irresponsible agitators.
The constant interference by the au
thorities is not regarded as obnoxious
by either employer or employe, but is
looked upon as the natural and inevit
able business of the police. It must
not be forgotten that every business I
man In Germany, great or small, and
every laboring man, skilled or un
skilled, has served his term in the
army wearing the kingfe coat, and
that there he learned habits of disci
pline, order, and unquestioning obe
lience, and to subordinate his own will
to that of authority.
The Commercial Army.
The military training and its effect
upon the German mind Is responsible
both for the strength and the weak
ness of the German commercial cam
paign. The great manufacturer or the
great merchant first of all received a
technical education, and then got his
military training. He rose to his po
sition as a general in the commercial
army by promotion from the ranks. He
plans his work with the same care .and
nicety which .he would use in working
out a problem of war. Upon the basis
of that plan he evolves a theory and
gives orders accordingly. He knows
that his orders will be obeyed, liter
ally and exactly. The result Is, that if
the plans have been good, tho results
also will be good. But if there was a
defect in the plan-s, and If every subor
dinate in the organization recognizes
It as a defect, the orders will be carried-
out nevertheless, and the cam
paign will result in disaster.
It must be said that the greater
number of German commercial gener
als nave been as unerring in their
foresight as was Von Moltke and his
general staff in planning for Sadowa
and Sedan. That is why German In
dustries have forged ahea'd more rap
Idly than those of any other country,
that is why Germany's foreign trade
has Increased at an unprecedented rate,
and that is why industrial Germany is
about -to capture the supremacy of the
commercial world.
Failure Numerous.
But the Germans often make failures
In business, and the greater number
of these may be traced to the fact that
the military discipline and highly or
ganized rules for the regulation of
every detail, have choked and stifled
the initiative of the men in the ranks.
Over-organization and super-syvStemi-zation
are the chief faults of the Ger
man commercial world. It has made
competent and efficient subordinates
afraid to take action In case of emer
games. It has made even the heads
of business concerns pay more atten
tion tfr petty detail than to broad prin
ciples. For Instance, a German business
house paj ing a bill bj check will de-
duct the check amount of the postage
necessary to send the letter. A Ger
man business man will refuse to re
ceive a letter if it is marked "postage
due," regardless of the fact that the
letter may contain an order or a pay
ment. Ho demands that his clerks
fully prepay every piece of mail sent
out of his office, and he expects his
correspondents to exercise similar dili
gence. No amount of argument will
Induce him to change this practice, or
even to admit the possibility ofMiis
being in the wrong.
Too Much Red Tape.
Even in the retail stores ordinary
shopping is hampered by miles ant:
miles of red tape, and the convenience
of the customer and the time of the
salesman both aTe sacrificed on the
altar of system. Once the system Is
established, nothing can alter its pro
cesses, and no exception to a rule of
conduct will be made under any cir
cumstances, however great the emer
gency.! The uhoie German business
system ls constructed along military
lines, and German commerce is always
under martial law.
But this does not mean tha German
business men lack adaptability. They
have instituted a German system for
use in domestic commerce; but have
carefully avoided the error -of their
British and American cousins who
have insisted upon enforcing., the same
business system at home and abroad.
When the German business man
reaches into a foreign country to get
business, he formulates- a systematic
campaign based upon the commercial
practices of that country. England had
a monopoly of the Indian and Chinese
trade ,for decades, but always it In
sisted upon doing business in the Eng
lish language, accorfllng to English
practices.
Saltumen Are Linguists.
German trade emissaries always are
equipped with a knowledge of the
English language, s6 that thej- can
moot their chief competitors on their
own ground, and they also Jearn Chi
nese in China, Spanish n South
America. Arabic in Arabia, and in
every land the tongue of tha coun
! . " ,, ,-e fffMt nrnnf that the
..-... jtViv fnii rinTTT n t i-iTrnnn Tr
tlQll UOUC ..x-.-..- X
German way of. doing business accord
ing to a system has Its advantages
over the Anglo-Saxon fashion of do
ing business according to a custom.
"Germany is no longer the land of
thinkers and poets it is a nation of
business and battleships." So says an
aged German writer in commenting
upon the .transition of his country from
the day of the Goetnes, the Schillers,
the Schopenhauers and the Xietzsches
to the age of the Ballins, whose ships
engirdle the globe: the Krupps, who
at-m the nations; the Gwixmers, who
are bankers for the world; the Bor
sigs, whose locomotives rattle over the
graves of Israel and Ishmael; and the
Siemens, whose electrical devices have
made alive the jungles of Africa and
India. The German business methods
have made Germany a, nation of busi
ness. Tomorrow The Laboring Classes.
VALENTINE LITERARY
SOCIETY HOLDS MEETING.
Selects Ne-rr Officers for the Ensuing
Term Evangelist Preaches- Sun
day Numerous Visitors.
Valentine, Tex., Aug. 17. At a
meeting of the Valentine Literary so
ciety the following officers -were
elected: P. M. Ewing, president; M. O.
Wailling, vice president; Mrs. Ara
Blanche G. Foley, secretary.
Mrs. Lillle Howard, who has been
visiting Mrs. P. S. Sprulll, 'has gone to
the May field ranch for an extended
isit.
Pedro Lopez is in with a load of
watermelons raised on the Holland
ranch.
Felix Walker, who was injured on
the Ed Jones ranch, has recovered.
Mr. and -Mrs. John Livingston and
Miss Ruby Henderson, of Marfa, are
visiting at the home- of Mr. and Mrs.
E. P Mabry.
Mr. and Mrs. Woody Browning of
Pecos, are guests at the ranch -home,
of Mrs. Browning's parents, Mr. and
Mrs. J. G. Means.
Rev. Wm. Head, from Atlanta, Ga.,
occupied the pulpit in the Union church
Sunday.
Mrs. E. V. Hayden and daughter. Miss
Ara, of Beaumont, Tex., who have spent
the past month at High Rolls, X. M
were In El Paso en route home.
f Easy Advertising Fables
AESOP
V
THIS BEING
The Merchant
, Value
CERTAIN merchant, jter having spent thousands of
dollars in so-called advertising, saw the error of his
way and decided that t'he same amount of money spent in
legitimate newspaper advertising would make his advertising
nn asset instead of a liability. So, he contracted for a large
amount of space and began using it bpasmodically. unsys
temntically and ignorantly. Instead, of seeing thaTm id-
verti3ing must fit his- possible customers just the stune a?
his stock did. he pulled off a new stunt every day. He was
more jhan pleased with the returns that he' got fromvntiws-"
paper advertising compared with those from his former' fool-
ish expenditure of his appropriation. Yet, he did not- ct
faill value received.
Moral:
Abe Martin
TiiZord 3Ioot' brother, who Trent west
sometime ago t' luvestlfrate a mialH
proposition, ban returned throujchly
recovered. Pinky Kerr has woa a
scholarship in a barber college.
Years Ago To- j
From The Herald Of fljSTT I
This Date 1896. Wdj j
Dr. Van Cleve is visiting in Silver
City.
Will Kneeland is up from Mexico on a
vacation.
Judge and Mrs. T. A- Falvey left for
Chicago yesterday.
Miss Lizzie Haile will leave tonight
for her home in San Antonfo.
B. M Tansey and C. C. Blodgett have
gone to White Oaks.
Miss Delia and Corinne McKie have
returned from a pleasant visit to the
coast.
Manager Tebbets, of the Duquesne
Mining & Reduction company, left thi3
morning on a visit trip to Chicago.
E. J .Sanford and wife left this morn
ing for Las Vegas.
Rev. A. C. Wright of the training
school has returned :from an extended
trip through Mexico.
Jno. McLeish, rM. D., the well knqwn
physician from Cincinnati, and mining
man, is dead. The doctor has been in
this section for eight or ten years and
has done a great deal in developing the
mineral resources of the Sabinal coun
try There was a large audience out last
night in the first Methodist church,
where the feature of the evening was
rhe address of judge Blacker on the
origin of the first Methodist church, in
this city-
The Hebrews of El Paso have ar
ranged to celebrate the coming of the
Jewish holidays on Sept. 8 and 18.
Rabbi Leo Manhheimer of Cincinnati
has been engaged to conduct the serv
ices. -
Metal market Silver 67c; lead $2.80;
copper 10 3-4c; Mexican pesos, El Paso
53c; Juarez 52c
T T
A
A GENERAL CHRISTMAS
IS COMING!
:
Ceiba, Honduras, Aug. 5. General
Christmas heads the revolutfonary
force that is attacking Ceiba from
barges on the.rrvrer.
With his snowy whiskers flowing-
.And a bag upon his back,
General Christmas comes a-rowing
Up the river with his pack.
All the Christmas trees are lighted
And the general smiles In glee.
For the government's allrighted
At his show of 'bravery.
General Christmas Is a-comfng!
Hear the children laugh and shout!
Hear the clatter and the drumming,
See the government at rout.
There's another Yefvolution
In Honduras, and they say
There is pnly we solution
And another Christmas Day'
So here's .to General Christmas
With his whiskers flowing fre
May he come on every week da
And on Sundays, too, for me.
I just love his name, it seems to
Bring up memories so dear.
With an army of sweet children
And a whopping lot of cheer.
J. A. M.
-By AESOP,
ABOUT
Who Didn't Get
Received
14
This fable teaches tihat mere adverSisingMs-,.
nofcenough it must be the right kind of ad
vertising. .
