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EL PASO HERALD
Saturday, October 5, 191i
Personal Standards of Fair Play
vs. Courtesy in Business
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To keep our store courtesy up to our
We wouldn't fib to you face to face.
"We wouldn't trick you in a personal
We wouldn't be discourteous if we met
So, on the other hand, we aim in busi
ness to advertise facts, and-faets only.
To sell onj" satisfaction or your money
We Have But One Standard of Service. Whether
Your Purchase Is Large or Small There Must
Be No Difference in Your Treatment
It is human to err; occasionally we may?
If we do, we hope you will tell us, that
we may make things right. And we
hope you will do so whether the incident
is over a 10-eent pr a 10-dollar sale.
The Greatest Suit Values in El Paso, $27.
IT is true that we have always Specialized on suits of this grade, and it is furthermore true that 'we have always led, decidedly, in
the values we have given. We believe that our pre-eminence in the $27.50 suit fieldjias never been more firmly and unquestionably
evidenced than in these superbly stylish garments. Our regular line has always included hundreds and hundreds of varied styles at this
price. It has been an axiom of -the trade that a woman could always find a suit which absolutely suited here for $27.50. And when
we tell you that our stock this year is 50 per cent larger than ever bofore, you can judge of the treat that awaits you and the ease
with which you can make selection. These are Imported Serges, .Monotone effects, Diagonals, Aovelty Sujtings,
Broadcloths, Whipcords and Bedford Cords in black, white and all the prevailing shades. Empire" backs, Norfolk
effects and Cutaway styles. Surmising values at
Silk Drfesses Worth to $34-50, Special $27.50
EVERY one of these silk dresses is worth up to $34.50, designed and made and fully intended to sell for a higher figure than the
price we ask, and it is only through a particularly fortunate purchase, a matter of pure luck, that we have obtained these dresses
at a price which enables us to offer them to you at a real saving. These 'are dresses of Charmense, Crepe de Chine and Crepe Meteors
in burgundy, navy, black, walnut, taupe and golden brown; some models show embroidered cuffs and collars,
chiffon yokes, draped skirts and modified panniers and the popular Robespierre collars. Others have accordion
pleated skirts attached to English walking coats; sleeves are long. Only one model of, a kind. Special Monday nf '
Velvet and Velour Coats $27.50 and $29.50
IN offering these coats for your attention, we want to emphasize the fact that there is nothing in the realm of Fashion for Fall and
Winter season of 1912-13 that' -will be so popular. At $27.50 and $29.50 we show a gorgeous line of full length silk velour coats,
made with the Robespierre collar and velvet vestee, and fastened with huge silk braid frogs others trimmed in black satin a"nd fancy
silk braid and having the Robespierre collar. Guaranteed satin lined throughout. The most remarkable values in El Pas6. Then we
want to call your particular attention to the handsome cut velvet coats in charming designs at $57.50
Distinctive New Fall Coats
ryiHERE is distinctive newness in the new Fall Coats, of which we shall'
make an. interesting display .Monday. Newness In shapes and newness in
fabrics. Big roomy styles in new mixtures, Chinchillas, vicunas, wool velours,
Matalasie satins, Bannockburn and Donegal coatings. For street and auto wear
the rough and semi-rough weaves are favored. Made in scores of styles difficult to
describe, but exceedingly attractive to see. Prices start at $6.50 and range upward
$7.50, $9.50, $10.50, $12.50, $15.00, $16.50, $19.50, $22.50, $25.00, $27.50 to $49.50.
Evening Wraps $12.50 and $1650
T T is not necessary for you to make a big expenditure in order to obtain the most
stylish evening wrap if you only know where to come. Here is a stock of fine
broadcloth evening wraps in champagne, sky and king's blue, pearl, grey and old
rose; unlined or satin lined throughout, and handsomely trimmed in paon velvet,
which we are pricing as low as $120 and $16.50, and whose price you would guess
at first glance to'be $25. There is a superior value in them that is at once apparent.
A degree of style that few garments duplicate, and a variety to the stock that it
will do your heart good to investigate.
(Other models up to $150.00)
Evening Gowns $16.50 to $350.00
T) ARE elegance and individuality characterize our display of elaborate evening
AX- gowns an interesting diversity of styles in soft, shimmering silks, chiffon,
lace, crepe de chene and crepe meteor revealing a gracefulness in drapery an'd a
charm of color schemes such as only Paris can produce. Inimitable little style
touches lend attractiveness. If you are undecided what kind of a dress to buy, or
where to buy it, a visit to the "Popular" Monday will solve your problem.
Your Telephone Is a Direct Link Between
Your Home and The "Popular"
IT -provides a quick easy way to do your shopping when weather or other conditions
prevent your coming in person. We've made -special provisions for telephone shoppers.
You'll be attended to in the same courteous, satisfactory manner all patrons are cared
for. Try us next time a need arises that must be cared for immediately. Lift your re
ceiver from the hook, call 3300, and, in an instant, you have our private exchange operator,
who will connect you with any department you wish, thus giving you access to our com
plete stocks of splendid merchandise.
El Paso's Greatest Display of Furs
COME, expecting to view rich, all-enveloping Coats that a queen might envy. Sets that defy description in a small space; Neck
Scarfs, Shawls and Muffs, seemingly without number. Pony, Hudson Seal, Near Seal and Marmot Coats are in great vogue.
Mink, Wolf, Fox, Lynx, Racoon, Marmot, Mole, Martin not a beautiful or fashionable Fur is missing. The clear pure beauty of the
skins, selected with extreme care; the absolute correctness of the styles; the marvelous workmanship; the wonderful blending and
matching; the really surprising reasonableness of price all will interest.
If you care to be sure of choosing A Fur of First Class Quality; A Fur New This Season; A Fur of Correct Fashion, we invite you to
see this splendid' collection. Each Fur on exhibition will be sold "Not one just like it," but the actual piece. An immediate delivery
will be given, if desired, or by making arrangements, we will gladly hold your purchase 'til later.
Russian Pony Coats from ,--. -.$49.50 to $79.5C
Eull length Near Seal Coats at -ri--.--- $79.50
Full length Marmot Coats at ... $74.70
Hudson Seal Coats from .-. $97.50 to $275.00
We Will Break Sets for You
Cross and Red Fox Sets from .-r-- -.$69.50 to $150
Russian and Grey Fox Sets if rom.. v..... -. ........... $25 TJp
Black Fox Sets ranging from ........ ...v.-.vii.v. $29.50 TJp
Genuine Mole Sets, extra large ......... ...--......$115.00
Sitka Fox Sets, extra large . ........ ..-.-. $159.50
Genuine Mink Sets, from .' . .$79.50 to $395.00
Genuine Mink Scarfs from ......-.....-..- $69.50 to $119.50
Have You Gotten the Impression that We Carry Only High
Priced and Exclusive Millinery?
I F SO, irs altogether a wrong one, for, while the showing 01 handsome patterns or imported models and cleverly copied designs from
Beginning Monday Morning a Mammoth
Girls'' Coats from $3.50 to $21.50
0ZENS of pretty styles to choose from in every size from two to four
teen. The materials are Caraculs. Plushes. Velvets. f,orrfiirmr n,;,.J,;ii,c
Boucles, Serges, Shepherd Plaids, Broadcloths and Diagonal Stripes. Many
wrth contrasting color collars and cuffs-others Norfolk styles with belts of
patent leather or material of coat. They're very wonderful values at $3.50, $5 00
$7.50, $10.00, $12.50, $16.50 to $21.50. (Second Floor Annex)..
Girls' Wool Dresses $2.95, $5, $7.50
2SlSwf DSSES-Sizes 2 'to 14 years, colors are dark blue, maroon, brown
and red; braid and button trimmed. Exceptional values ' A VT
at the low price of k V Q
JSSSffiSPi8?- 'pherd Checks, navy, bro.n, red,
(Better grades at $8.50, $1oioi $li50 "to $21.50)! '
$? S?Z "?. Th-P- sles represented fc P
New Arrivals in Waists at $4.95
A TTRACT1VE late arrivals have just come to us. Dozens of beautiful new
7 designs which are fresh to El Paso. The new Robespierre collar very much
m evidence in almost all of them. They have, too, either long or short sleeves
open back or front, as this season's styles demand. Made of fine Messaline, Char
meuse, Chiffon, Crepe de Chine, Taffeta, Dresden, Crepe, Marquisette, etc, charm
ingly trimmed m laces, hand embroidery, high colored silks, Velvets, Amber and
Crystal Buttons. White, black and the leading shades for Fall. A. nP
Waists that would ordinarily sell at $7.50. "Popular" special ... $4,570
Wool Challie, Silk and Flannel Shirts at $4.95
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I d-wkoW. ' . ..ri j ",.:.." -t'luc 1U ""."""" uiuorea iasnions
! tirii! "irueu uown coiiar ana reneH turn-back cuffs. rf a r
j AH the new stripes in every wanted shade . .- Jpt.yO
At Extraordinarily Low Prices
HERE is an understanding we
wish to have with you before
you even consider the purchase of
a Plume: If you come to the store
Monday and do not find these
Plumes exactly as represented and
extraordinary values for price we
do not want you to buy. If you do
make a purchase, and find later
that French Plumes are not the
correct thing in Fall Millinery
then we want you to bring them
back to us. We do not want to
make a single sale on false illus
ion or suDDosition! Could anvthinff
be fairer? It merely goes to show the extreme confidence we have in the
values and how positive we are that the Plumes are to be one of the most
favored trimmings." These Plumes are of every size and of every quality
from the product of the American ostrich farms to the rich plumage
of the African male birds. All French Plumes, as no Willows will be
worn. Every one guaranteed perfect in every way; large, deep, broad
heads. Nothing skimpy like in Plumes often made up especially for
sales. Monday morning this sale begins and the unusual price advan
tages should make it a matter of importance to every woman.
French Plumes at Saving of a Third
.$2.65 21 inch French Plumes, black and white $8.95
.$3.15 . 19 inch French Plumes, black and white... $10.95
.$3.95 21 inch French Plumes, black and white... $12.95
.$4.95 26 inch French Plumes, black and white.. .$18.95
.$6.95 27 inch French Plumes, black and white. ..$24.95
Mail Orders Filled Until Saturday Night.
our own workroom are among the most beautiful we've seen in this city, it by no means follows that the prices are not attractive
to the woman with the modest purse. Then the stunning plush, velvet and French shapes are marked at priees that are unequaled
in El Paso.
POPULAR SPECIAL HATS AT $5.00 We feature a handsome collection of newest Fall Hats for street and dress purposes, made of
black velvet with ostrich bandings of white, black velvet shapes with white plush crowns, embellished with dainty white wings; black
velvet hats with colored silk facings, trimmed in ribbons, flowers, etc Large, medium and small hats. C (f
Unequaled values at, your choice tpO.UlJ
From the Children's Store
Infants' and Children's New Fall Headwear from.-.-..vj-.... $1.00 to $120
Infants' crochet and knit wool and silk bootees at...... -.-. 3..... 10c to $1.50,
Infants' fancy nursery novelties ranging from ..........15c up
Infants' Madera embroidered slippers, bibs and carriage robes at 50c up to $5.00
Infants' hand embroidered bibs up to $2.00
Infants' hand made dresses ......-.......$1.50 up as high as $1150
Infants' new silk caps and crochet, silk caps ................... .50c up to $2.95
Hand knit and' crochet wool carriage robes . .... ..-.r. ...$3.50 to $5.00
Infants's long white coats in all the wanted materials .--.... $1.C0 to $17.50
Children's Outing Gowns and Dr.
Denton's Sleeping Garments
GOWNS We have a complete line of children's outing flannel and flannellette
night gowns, in numerous colors and designs; good soft fleece that will keep the
little ones warm. Ask to see these garments priced at 7 ff
35c, 50c and DC
DR. DENTON'S SLEEPING GARMENTS Are made from the Dr. Denton Merino
fabric, cotton and wool, double carded, washed by a special process with filtered
water and pure soap, perfectly sterilizing the fabric and sold in tightly closed,
sanitary boxes. Sixes 0 to 5 inclusive, open in back Sizes 6 to 10 d -i ff
open in front. Priced according to size, 50c to pJL.U
16 indi French Plumes, black and white...
15 inch French Plumes, black and white...
15 inch French Plumes, black and white..
20 inch French Plumes, black and white..
18 inch French Plumes, black and white.
si men .rrencii i'lumes, black and white $7.45
white & black
Sale Takes Place in
Millinery Section, Sec
ond Floor and Aisle 2,
white & black
Women's Outing Flannel Gowns
rE are showing an immense stock of women's outing flannel night gowns
m a multitude of styles, all wanted colors and new designs, very Drettilv
trimmed. Priced at each, $ 1 .95, $ 1 .75, $ 1 .50, $ 1 .25, - r
$1.00. 75c and OUC
The New Silks and Woolens
IN SILKS we are showing bordered and gold embroidered Paris Chiffon, Madame
Butterfly Voiles, Charmeuse, Crepe Meteors, Satin Francaise, uncut Velvet,
Velours, Shirred Velvet, reversible corded silks and heavy bengalines. All at
In woolens you will see the favored Zibelincs, Esponge, pencil stripe Satin, Finish
Broadcloth, Tussahs, Royal two-tone Diagonals, satin finished Bedford Cord, Vig
ourex Suiting, Chinchilla, double faced coatings and a full line of storm cheviots
and French Serge. , "
Three Extra Specials in Wool Goods
MESSALINE Beautiful rich luster in all colors for street and evening gowns,
including the new pastel shades ;3G inches wide. QC
"Special a yard .-. tOC
SILK SERGE Heavy and durable for tailored dresses, and coat suits, in the best
shades of the season, black and white, q g"
27 inch quality : tuC
NOVELTY DRESS GOODS For Suits, Coats and Dresses. It's the cleverness of
our buyer that enables us to sell you this line of merchandise with
values to $1.50, at a yard
Three Extra Specials in Laces
SHADOW ALL0VER LACE In small and dainty designs in white and
cream color. Values up to 75c, at, a yard
ORIENTAL ALL0VER LACE In white and cream, in beautiful floral and .
conventional designs. Values up to 50c at, a yard ,
LACE EDGINGS AND INSERTIONS A beautiful line ot oriental and shadow
lace edgings and insertions, suitable for Robespierre and Directoire
collars and sleeve frills, 3 to 0 inches wide. Values to 1.25 at, a yard....
See Our Corset Demonstration ad on the So
ciety Page of This Issue