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THIRTY-SECOND YEAR OF PUBLICATION
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KL PASO HERALD
Editorial and Magazine Page
Tuesday February Fourth, 1912.
AN INDEPENDENT DAILY NEWSPAPER
DEDICATED TO THE SERVICE OF THE PEOPLE, THAT HO GOOD CAUSE SHALL
LACK A CHAMPIOM, AXD THAT EVIL SHALL HOT THRIVE UNOPPOSED.
H. D. Slater, Editor-ia-Chief and controlling owner, has directed The Herald for IS Years;
G. A. Martin is Hews Editor.
WITH tie formal announcement by the Mew York Herald of its circulation
claims, tie last stronghold of "respectable'' circulation juggling and
suppressing of the truth about newspaper circulation has been forced to
yield. Until now, some papers over the country that have refused to give the ad
vert.ser proof of circulation, have tried to shelter themselves behind the New York
Herald which has always until now pursued the policy of suppression and deliberate
falsehood, and "put it across." But even the Mew York Herald has been forced at
last to bow to the insistent demands of advertisers, and state a definite circulation
figure still, however, without proof to support the claim.
The Mew York Herald for many decades has claimed to have the largest
circulation in Mew York." It has been taking advertising at a rate made on a basis
of at least 300,000 daily circulation, which would be by no means the largest in
Mew York," but would justify strong rates and a strong advertising policy and
patronage. But now, after two generations of suppression, and extravagant claims
of circulation which did not exist and never did exist, the Mew York Herald comes
out in an advertisement stating without any detail or any proof whatever, Wat its
"average for the last six months was 112,000 daily and 240,000 Sunday." Snch is
the manner of the announcement, with no report of disinterested auditors, no.
aetail of daily "issue, that advertisers will be justified in discounting the Mew
York Herald's circulation statement still further.
But the point that is worth thinking about, and that ought to make adver
tisers exceedingly cautious about what they are buying in the way of newspaper
circulation, is the fact that for a quarter of a century, advertisers have been Mindly
'dying on the Mew York Herald's claims of the "largest circulation in New York,
and on the claims of exceeding 300,000 daily on which rates have been based, and
now the advertisers find that they have been paying for three times the circulation
they thought they were getting.
Any advertiser using or desiring to use space in the El Paso Herald will be
given at any time a detailed statement of the exact number of copies of the El
Paso Herald issued and circulated every single day for a whole year, attested under
oath by officers of the company; and in addition the said advertiser will be en
couraged and assisted in every way to make bis own independent investigations
and establish the truth for himself from all the facts bearing on the matter, using
any method of determination that may suggest itself to him. Furthermore, the
El Paso Herald itrludes in every advertising contract a printed guarantee of circu
lation, and is prepared to rebate to advertisers in proportion whenever it is shown
that the guarantee has not been fulfilled in good faith to the full satisfaction of
the advertiser. . ....
The El Paso Herald bases its advertising rates en so much per inch per thou
sand of actual proved circulation. That is the only fair way to sell or to buy ad
vertising. Advertisers who do sot insist on definite, detailed, guaranteed circula
tion figures are paying for imaginary circulation. Mo newspaper which really has
the circulation it claims, will ever try to suppress the truth about it.
BOTH the new states in the southwest are fortunate in having governors who
concern themselves intensely and intimately with the affairs of the people.
Neither governor McDonald nor governor Hunt is a mere "show" governor
or a political figurehead. Both have decided ideas about public questions, both are
vigorous in following out their programs. Governor Hunt talks more about what
he is going to do and does a good dfeal of thinking out loud, but governor Mc
Donald, with all his reserve and quiet manner, is neither sleeping nor resting when
there is work to do. He is 'playing politics, and so is governor Hunt, but neither
knowingly allows party politics to stand in the way of larger service.
Governor Hunt is a radical minded individual whose views on certain questions
do not meet with the full approval of members even of his own party, and whose
manner of expression sometimes tends to increase the apparent differences. But
he is stirring things up, he is making people think, and he is one of that sort of
man that would rather excite vigorous antagonism and opposition than be an ob
ject of indifference. It is to be hoped that Arizona will not go as far as he would
lead, in some things, but in other matters of public concern he has already pointed
out needed changes and effected economies that also mean greater efficiency.
Of governor McDonald in New Mexico, his Republican antagonists have not
found anything ill to say of him. What more could be said in his praise? There
was talk once of sending him to the United States senate. That would have been
a misfortune. New Mexico needs governor McDonald where he is, just at this par
ticular time, and if the Republicans expect to win back the state, they will render
governor McDonald every assistance now in whatever work he undertakes for the
public interest and above party politics. Mo party can afford to block progress or
throw obstacles in the waV of a conscientious government official for any tem
porary political advantage; such tactics
harm none but their authors.
The legislature at Austin is trying to find out if any member has ever played
poker with a lobbyist. Next thing they will be having an investigation to discover
if any member ever took a drink with a constituent.
The surest way to promote Sunday observance is to make the laws conform to
the honest opinions of the majority of right minded and orderly citizens. The)
statute books of the state should be freed from the taint of gross hypocrisy.
Modem Public Buildings
MEMPHIS, Tenn., has a new city -hall as beautiful as a Greek temple and yet
carefully planned t? be useful. Memphis also has a central police station
planned on classic lines that would be an ornament to any street in any
city. There is no reason why public buildings should be ugly, or should be left
to men without a true sense of beauty and fitness and without imagination, to
When the time comes for El Paso to build a new high school, let her go to
Phoenix, Arte., to learn how; also to St Louis, Los Angeles, Tacoma, Seattle, and
other cities, especially in the west, where they have learned how; let El Paso study
what other cities have done, and then let skilled and experienced architects com
pete, and let the designs be passed upon by competent people not only for utility
but also for beauty and fitness. The same way with a new city hall, new fire sta
tions, park structures, ward schools, and everything in the way of permanent build
ing construction for the city all should be studied and planned in the light of
what other cities, wider awake and more progressive in these matters than our
selves, have done.
Public buildings of all kinds in any city should be the most beautiful, the most
suitable, the best fitted to surroundings, the most certain to be permanently
satisfying, the surest models of good taste and good art Yet in a city like thi3
that "just grows", that follows no definite, consistent plan, that, tries to get along
without expert counsel, how often it happens that the public buildings of all kinds,
a few years after they are erected, must forever after be apologized for, as the ugly
freaks and wasteful errors of another period of the city's growth.
Why not build for all time? Why not follow the lead of progressive citiea
that have learned how? Why not stick to art forms that will live forever? When
the city has to spend money on buildings, why not spend it in ways that will en
hance, not destroy, the permanent beauty of tie locality?
El Paso becomes brigade headquarters under the reorganization plan of the
army, and will never have less than one regiment of cavalry in garrison.
It's life that makes death worth
Patience may be a virtue, or It may
be simply laziness.
A woman's intuition can beat a man's
logic to a conclusion.
It's tough on the society bud who
marries a blooming idiot.
A bluff may prove an effective sub
stitute for the real goods.
After the fight is over many a man
is sorry he didn't compromise.
When a man talks love he acts as if
he felt ashamed of his conversation.
It's easier for most men to pray for
forgiveness than it is to fight tempta
tion. Once in a great while nature makes
a mistake and she turns out a hand
There's nothing better than marriage 1
i. .,....... v Wi me temper there
is in red hair.
It doesn't take the man who think
he knows It all very long to tell how
little he really knows. BOW
If the family next door wears mora
.stylish clothes than her own7Twom
can easily imagine they haV leaTto
KEFLECTIOYS OF A RACHKLOK.
(New York Press.)
It takes the genins of a girl to man
age a three-ace cold with a three-inch
A man -would rather be run over by
a trolley car than have his wife call
him pet names in public
Bv the time a boy gets beyond his
Tr"'her clipper, some girl gets her Xo.
. Ehu oa his neck
generally defeat their own designs and t
If you can't think of anything to say,
you are lots luckier than the ones who
are tempted to talk too much.
What has become of the old-fashioned
school teacher -who washed out the
mouths of the boys with soap for
Young men always wear better
clothes than their fathers, which is the
reason why becoming rich is such a
Next to being a martyr xto the chil
dren, mother derives the greatest satis
faction in showing father how hard she
"I differ from most other men in
this respect: I don't believe that a
fortune would be within my grasp if I
bad a little capital to start with."
Knowing how much disappointment
is coming to the Young Things, helps
an old grouch to bear up bravely under
the strain of watching the Joy of youth.
If men weren't conceited, so many of
them wouldn't think they had married
sensible -women. If you didn't grab
that the first time, try again.
Casting reflections doesn't always
prove one's brightness.
The proof of the pudding is in the
amount that is left over.
Strangely enough the man who can
never say no is of negative importance.
We are apt to extol our own pride,
and speak slightingly of the vanity of
The reputations of some men are so
Kil th.it it rrverht he hotter to lose
t cm entirely
Child Murders In China
Ancestor AVorshlp and Over Popula
tion Arc Twin Curses of
.Qy Freder J. HasKln
ASHINGTON, D. a. Feb. 4.
Ancestor worship ana over
population are the twin curses
of China. The former is responsible
for the latter and the two together
breed such evil offspring as debased
women, murdered girl babies, high
death rate, poverty and famine. Ab
ject reverence of dead forebears and
chain-lightning breeding of descend
ants are responsible for China s ills.
Whatever good there may be in the
care the Chinese devote to old people
and the way they deify the dead is
made valueless by the evil results in
the train of their customs.
China is a great land and the Chinese
are a great people.' but until ancestor
-worship becomes sane and the bearing
of children become humane. China
will not take its place in the world's
I affairs to which its inherent worth en
title Thefts worshin of the dead and
I more attention to the living should be
Chinas slogan, until mis is none mj
country's adoption of a republican form
of government and other western cus
toms will be only of relative value.
Expect Support From Children,
i In the first place ancestor worship
in Chtna is' due to misguided self
interest rathfcr than to piety. A China
man bows humbly before the tablets of
his forefathers and offers up tokens
before them on certain days in order
that the gods may regard his goodness.
He zealously brings children into the
world not so much out of love for them
but because they will be duty bound
to support him in his old age. Going
a step further in his pure material
ism, he will murder his own girl babies
because they marry early, and in thus
transferring their filial piety to an
other family, are of no use to him. A
Chinaman's sons in his old age take
the place of an endowment policy and
a small block of government bonds.
This plan of providing a haven against
old age is also more certain than the
western way. A westerner may never
own a few bonds and might fail to
keep up his annual insurance pay
ments. But a Chines? will always have
sons. If his own -wife cannot bear at
least one son, he is expected to take a
"secondary wife" in Order to bring
about the desired result. The number
of "secondaries" is limited only by the
man's purse, and the babies so begot
are considered legitimate. Should even
these auxiliary spouses fall to bring
forth the yearned for male support in
his old age the man adopts some or
phan, a boy, perhaps, whose entire
family had been wiped out by disease
Girl liable Killed In Towers.
In the meantime, the wife and concu
bines may be bearing girl babies -with
reckless rapidity. What becomes of
them? The baby towers which are seen
in every part of China or the muddy
streams can tell you. The baby tower
is a hole in the ground from which
rises a round tower of mud-brick five
feet high. It is oflen at the top. with
a board across. The unwelcome female
infant is left on the board. Here it
may die of starvation or exposure.
Usually, however, another parent in
tent on doing away -with his daughter
comes along with his burden, and push
ing the first baby off the board, puts
his own in its place and leaves It to
receive like treatment from the next
murderer. By this procedure the Chi
nese coddle themselves -into believing
that they do not really kill their own
children. Many of these helpless girl
babies are rescued by foreign and na
thee death towers.
tive mission workers who skulk near
Girls Arc Sold For SO Cents.
Little girls so rescued are reared and
trained in the various foundling homes
and schools. It is an encouraging face
hat more and more fathers are dis
posing of their superfluous girls in this
"way, and some even promise to take
them back later if they are ever ahje
to do so. An increasing number are
impelled nowadays . to keep them any
way, even though they may have to
sell them in times of famine. During
such periods of stress, which are far
too common, little girls are sold to
strangers for as low as SO cents apiece.
The purchasers have never been ac
cused of philanthropic motives. The
girls who manage to slay in the family
until marriageable, -which is at the age
of IS or 16. are then turned over to
their husbands for a sum of money
which varies according to the wealth
of the iroom's parents. They then be
come the child bearers of their un
sought mates and the household
drudges of their mothers-in-law. De
lightful prospect, isn't it?
Economic Conditions Responsible.
It must be said that economic
pressure is partly responsible for this
horrible infanticide. The girl babies
would take rice out of the mouths of
the boys, and, of course, the boys must
be saved up against the day when the
father and mother are old and can no
longer work. . The average Chinese is
too poor to support even a fair sized
.family by his own low standards of
living, to say nothing of ours: conse
quently, the girls must go. The boy
made so fortunate by the mere acci
dent of birth to be allowed the simple
privilege of living, will do well if he
himself resists the effects of poor nour
ishment, filth and disease long enough
to grow to manhood.
It is a bitter strugle merely to ex
ist in China, and the critic who realizes
this plain fact can see the Chinese
point of view. One who does so bleeds
in sympathy even thdugh the eye -will
not close on the cause of It all. The
Chinese are not naturally vicious; on
the contrary, they are just as human
as we are. They are slaves to custom.
Their system makes it so easy to bring
in new life to replace whatever is lost
by the wayside.
Will Kcscne Life If Paid.
A group of Chinese stand placidly
by while you, or even one of their own
kind, struggles wildly in the -water.
One or more finally agrees to rescue
you If you promise to pay so much
money. They may even hold out for
a higher sum as you are about to
go down for the last time. This is not
inborn cruelty. It Is blunted conscien
tiousness. Life is so very cheap, even
their own, that a few more or less are
of no account. If it is a case of drown
ing, there is still less chance of be
ing pulled out. even though a for
eigner is concerned, for the reason
that the Chinese believe there are
spirits in the water to whom the
drowning one is going willingly or is
being called to the depths: hence, the
folly of trying to prevent such a death.
Land Burdened By Graves.
From 10 to 26 percent of the land in
China is burdened by graves. If a falr
Iv well-to-do Chinese is beset by
strange doubts by day or bad dreams
by night, some priest tells him that
the uneasiness of some ancestor in his
grave is the cause. Whereupon the
bones of the restless one are taken up
and deposited with due ceremony in
another place, for so much, to be sure.
So much significance is attached to
burial that if a family hasn't enough
money to give the dead member the
funeral which custom decrees, the
body is covered with stones and dirt
just outside the house. There it stays
until another death in the family, when
both are buried properly at the same
time. Years may lapse in the interim.
Wind and rain and sun loosen the dirt
of the improvised grave. This is one
reason why a Chinese village in some
sections of the country may be smelled
a mile and it also explains moril than
one frightful epidemic that has nlpwed
down the living for the sake of the
dc ad. J
Death Hale I" Enormous. ,
Still ti.c babies come with wonderful
It didn't take long fer th' feller that
says "passels" post t show up. Gittin'
on an' off th' water wagon is th' only
exercise some fellers ever git.
regularity. The young women marry
at 15, IS or 17 and their husbands
will average from two to four years
older. But one woman in a thousand
is unmarried, and the percentage among
men is even lower. Then the babies
come as fast as nature will permit,
and some women hasten reproduction
by having the babies already born
suckled by another. And all to what
purpose? Malnutrition and Ignorance
and dirt carries them off almost as
fast as they are born". Eighty percent
of the babies die before they are one
year old. Only two-tenths of the re
mainder grow up. The death rate in
China ranges from 50 to 55 per 1006.
but the birth rate is from 55 to 60.
In the United States the birth rate
is 20 per 1000. No other race in the
world creates as rapidly. Only a cer
tain proportion of the Russians and
a group of French Canadians equal
the ratio of the whole Chinese people.
It is estimated that the ratio of
population to area averages 760 per
square mile where people live. Some
barren sections have a very sparse
population. Here and there, on the
other hand, the ratio is 1206 per square
mile, or two per acre. China proper
has 1,500.000 square miles and abont
350,000,000 people. At the same rate
the United States with its .3.000.000
square miles would be trying to support
today 700,000,000. Compare our highly
developed scale of production with the
misery which still exists in our coun
try notwithstanding, and you begin to
realise the plight of the Chinese mil
lions in their undeveloped country.
Tomorrow: The Chinese Women.
The Great Family Jar
A Legal Ruling Marking Chalk
Line For the Dear
By Dorothy Dlx
JPREME courtv justice Crain, of
prooklyn, has just settled the do
mestic problem of the ages, and
laid down the law for motherinlaw. It
la, in effect, that the motherinlaw must
preserve a strictly hands off attitude
when she lives with her children, and
especially must she be careful to keep
her fingers out of her daughterinlaw's
pie. . ' -
In the case before him a woman, who
had left her husband because he insist- i
ed upon having his mother live with
them, was suing for support. The man
was poor and unable to maintain the
two women except under one roof. He
refused to turn his feeble and helpless
old mother out of doors to please his
wife, so she packed up and left.
After considering both sides of the
question the Judge ruled that a wife
has a right to leave the home of her
husband if her motherinlaw causes
friction in the household, and in ren
dering this decision he mapped out the
chalk line that all mothersinlaw must
follow. He said:
His Wise flullng.
"She can have no say whatever re
garding the management and control
of the home: this belongs to the wife,
and if the husband's mother makes dis
cord where there should be harmony,
interferes with the wife's control and
management, even at the request of her
am w lv liat auh lMBVsnA utiii1iinr
and thoughtless language makes the
nome unpleasant and distressing to the
defendant, then the v&te would be justi
fied in leaving her husband and requir
ing support from him elsewhere."
This is an admirable and just decis
ion that would cause the dove of peace
to flutter back and roost again over
many a tempestuous household. If, It
could only be enforced.
Life is so short and all that we get
out of it is just our daily happiness,
that it seems but just and fair that
this should not be spoiled by or being
compelled to live In the house with
those who antagonize us at every step,
and who are an ever present thorn in
the flesh. This is what the presence
of his motherinlaw in the home means
to many a man, and what her mother
inlaw is to most women.
A Tragic Problem.
In view of that, no one can dissent
from the justice of the judge's decision
that a man or woman is not bound le
gally to live with his or her motherin
law unless it is agreeable to do so.
But the law of the land is curiously
impotent to settle this most delicate and
tragic of all domestic problems. A
woman may force her husband to send
the old woman who has borne him away
from his home, but no edict nf court
can keep him from hating her for doing
so. A man may refuse shelter to his
wife's poor old mother, but no law an
give him back the respect and honor
that he has forfeited in his wife's es
teem when he does it.
A woman will take the gift of dia
monds and automobiles from her hus
band as no more than her right and
with scarcely a "thank you," but let
him do something nice ana tender to
ward her mother and she can't tell you
about it without her eyes filling up
wnn tears or gratitude.
A. woman may work her fingers to
the bone for her husnand and he won't
notice it. but let her be sweet and duti
ful to his mother and she has forged a
bond between them that not all the
sirens extant could break.
The Real Victim.
A curious phase of the eternal quarrel
between mothersinlaw and daughtersin
law is that they never seem to realize
that the real victim In the case Is not
either one of themselves, but the poor
unfortunate man who is trying his best
to do his duty by both wife and moth
er. It is he who suffers, and It is the
irony of fate that not his greatest ene
my could do him so deadly a harm as
the women do who love him best
It would seem that when a mother
was to live in her son's house she would
have affection euough for htm to re
frain from meddling with the house
keeping, or criticizing his wife's man
agement, or trying to dictate how the
children shall be raised. But she sel
The inlaw question causes more un
happiness than anything else in the
world, but it will never be settled by
law. It is only love that Is wise
enough to solve it
WKLT. KOKI.NG CONTINUES
ACTIVE AltOUXD I3I.OIX
Elgin. Ariz.. Feb. 4. A well has been
bored on the homestead of J. J. Fling
and water was reached at 90 feet
W. B. Ma field and associates have
I c neil :i m w will hoi in: i iu that will
!i .'"tin f . ! t .Tr MalfuM will hore on
Lil own huiU'StcJd loi artesian water.
Rely Only On Yourself
"We Gain Strength aBd Power From
Influences Akin to Us In
By Ella Wheeler Wilcox
ASTE no time in mourning over
your environment, over your
limitation or your unfortunate
position in life.
Were you suddenly to be handed a
fortune you would not throw away
money, because you had not been given
the right opportunity to use it before
you received It
You would go ahead and prooure
what you desire.
Your fortune lies in yourself: In your
mind: in your will; in your use of what
is already yours.
It does not matter what your in
heritance is. In spite of your en
vironment of your misfortunes, re
member you can make your life a
glorious thine if you bring into play
all the powersvwhlch, lie dormant with
Your Will Power.
You have touched an electric button
and seen darkness turn into light
Well. Just so you can turn the darkness
about you Into light if you find and
learn how to touch the electric spark
in your own being.
Your will power la the electric
You may think it was not given to
you. but it was.
Every portion of your body, brain
and soul is wired to this plant
Study yourself and you -will find a
wonderful mechanism, and learn how
to manipulate your spiritual batteries,
and you will find health, happiness and
success, all within your reach.
Lean on no one but your divine self.
Pray to the invisible guides to fortify
your strength and your patience. Ask
for wisdom and light, and they shall be
given. But do not ask visible, or in
vslble. mortal or immortal, friends to
do things for you. That would be
shifting your duties and weakening
your own nature. Ask only for sym
pathy and encouragement Jf your
mortal and visible friends refuse It.
never mind the invisible hosts will
give it in greater measure than you
dream. It is simply a matter of per
sistence and patience.
Ignore the old ideas that opportunity
ccmes but once to any man's door. You
are creating hourly a continuous pro
cession of opportunities. If mischiev
ous fate seems to deprive you of utiliz
ing one. another will come which is
better for you.
There was a man who broke his leg
in pursuit of the thing wanted. He
believed the chance of his life was lost
yet as he lay ill In bed the dormant
talent he possessed burst into flower
and made him fame and fortune.
An Atom la Space.
This world is but an atom in space.
Around it. and beyond it lie innumer
able other worlds, all filled with forces
and powers and influences akin to us.
Ask that the worthiest emotions and
aspirations of your mind and soul be
-vitalized and fortified by the worthiest
of these influences. Ask this as you
fall asleep at night and note how well
you sleep and how rested you rise.
Then go forth to new endeavors and
new achievements. You cannot fail in
the long run. Hardship, disappoint
ment sorrow, discouragement will all
have to be overcome, but in the over
coming lies the proof of your strength.
The result lies with you. The Creator
of all things stands back of you, and
all that you seek you shall find, if
yon have patience and faith and per
sistence. (Copyright 1913. Star Pub
14 Years Ago Today
From The Herald This Date 1S90.
Waters Davis will head a party of
hunters going down the valley tomor
row. The Bowling club was delightfully
entertained last night by Mrs. J. H.
F. J. Feldman. -wife and camera de
parted on the Northeastern today for
United States commissioner Pino, of
Las Cruces, came in on the Santa Fe
City clerk Catlin leaves Sunday for
Austin, Tex with the new bonds to
Walter Long, son of W. H. Long, of
this city, is to be married in Cincin
nati on the 15th of this month, to Mies
The roof on the new city building to
be occupied as a jail and fire depart
ment is now being put on. The building
will be ready for occupancy in a few
Jim Paul, night agent at the G. H.
ticket office, has taken a layoff for
the next 30 days and will visit the in
teresting points in Mexico during his
This city will be favored on the night
of the ninth of the present month by
the appearance at the opera house of
Mme. Clementine De Vere, the enter
taining prima donna, with a company
of fine artists.
Mayor Magoffin has just received a
telegram from Brlggs, Todd & Co., of
Cincinnati, notifying him that they
were ready to deposit cash security as
an evidence of good faith provided the
bonds were awarded to them.
The tennis club has reorganized this
season with Stafford Campbell, Dr.
Wilber Townsend and Eugene Xeff as
the grounds committee. It is the in
tention of the committee to fix up the
grounds in much better condition than
tbey were last year.
The cornerstone committee composed
of Messrs. Badger. Brunner and Clif
ford will meet tonight at the office of
John Brunner. Subcommittees of citi
zens will be appointed and arrange
ments will be made for a big blow
out the day Ihe cornerstone is laid.
A musical and elocutionary enter
tainment will be given at the First
Methodist church this evening. The
following will take part in the pro
gram: Mrs. W. R. Brown Miss Hallie
Irvin, Mrs. W. W. Fink, Miss Eva Knee
land, Miss Smith and Mrs. W. D. Howe.
Yesterday afternoon paymaster D. E.
Vandergrift arrived and -will proceed
to pay off Company C. third Texas vol
uneteers, now at Fort Bliss. As soon
as this task is completed, the soldiers
will go to San Antonio for the purpose
of being mustered out of the service
by Capt Fenton.
About 20 members of hose company
No. 1 met last night in the district
court room for its regular meeting. It
was decided to christen the new chem
ical in the near future with a ball.
A motion was made to call the machine
"Magoffin" and the reslutlon passed
with but one objection. A committee of
three will call upon mayor Magoffin
and, tell him of the honor bestowed
upon him at this meeting. The com
mittee is composed of Messrs: Reck
liart, McCoy and Julian.
The county court room, where the
city council met last night was
swarmed with bond buyers, who had
ccme.long distances to bid on the
SS1.000 bond issues. In addition to the
cumber of b!ds submitted by those
present there were a n'umber sent by
mall. A certified check for $1000 ac
companied each bid. Messrs. Badger
and Clifford moved that the'veto of the
mayor regarding the electric light con
tract be sustained, and it was ordered
so. Under the head of unfinished busi
ness the council proceeded to open the
bids for the three bond issues. Bight
bids were opened by the clerk, and af
ter further discussion the council de
cided to meet this morning at 10 oclock,
when the bonds will be awarded. The
clerk presented the report of fire chief
Powjers on the new fire apparatus. The
report recommended that the city ac
cept saying that the chief had tested
the engine and found It all right
TWO NEW HEXICu P0ST0FFICES.
The postoftice of Cienega. Otero coun
fv e M"no. h:i- been established;
also Laov, Ilooseielt county.
By GEORGE FITCH,
Author of "At Good Old Slwash."
ADVERTISING is the voiee of busi
ness. Some business can get along
without advertising just as sowe men
can make a living although dumb. But
both are uphill jobs.
Advertising began when the eager
merchant went out on the street and
jogged the pedestrian by the elbow to
get hie attention. This was wearisome
work and sometimes the pedestrian hit
back. Nowadays the merchant can jog
a million men by the elbow through the
public print while he himself is beating
a worried golf ball out of a sand pit.
Advertising is a peddler who brings
the wares of the world into the house
each day 3nd tells you how cheap and
good they are. But'it is more desirable
than peddlers, because when you are tired
of a peddler you can't fold him up and
pat him on the pantry shelves.
Advertising formerly consisted of the
truth. Then imagination and eloquence
came to the aid of the truth and for a
while it looked as if they would crowd
it out entirely.
With the aid of imagination a man
can sell cactus deserts and colored
water, automobiles and college educa
tions, hyranbooks and patent crackers,
tame lions and trained fleas, skyscrapers
and seed potatoes, fountain pens and
patents of nobility, chewing gum, cor
sets and blue sky.
By advertising a man can dispose of
The eager merchant went out on the
street and jogged the pedestrian.
a mountain of sawdust at $1.00 per
ounce, troy weight. Without advertis
ing he can offer frankincense and myrrh
to all comers free of charge until the
stuff spoils on his hands.
Nowadays the live business man be
gins by hiring an advertising. writer with
the tongue of angels and a seductive
way in paragraphs. Then he buys 1,
000,000 worth of advertising spaee, and,
lastly, he decides what to sell.
Advertising makes millionaires and
presidents, makes great aetors out of 1
fur coats with indifferent hllmg, sup
plies widows with husbands, babies with T
homes and deserts with people. Adver
tising gets some people into society and
others into jail. Advertising supports
literature and makes nations boom. The
country which advertises waxes exceed
ing great and immigration problems
while the land which has no press
agents crumbles-away and is discovered
by archaeologists in the dim presently.
Advertising made Homer great thou
sands of years after he was bom and
introduced Barneses to admiring friends
1000 years after he had retired from
circulation. Chicago consists of Goshen,
Indiana, plus advertising. Advertising
has kept Sarah Bernhardt voomr and
4 irafivo fftr aiT'-CAY'cirttT vaora om)
the lack of it made Pee starve at 40.
Advertising is the' voice of business,
but it should not be allowed to rise to a
hoarse shriek and disturb the landscape.
(Copyrighted by George Mathew
Change of Heart
By Walt Mason.
I tts&i to think, when I was digging'1
gravel, and whacking wood, to earn a
bone a day, and when I watched the
rich ones past m travel, my path ob
scure was but a rocky way. I mopped
my brow with my oM red bandanna,
and longed to bask on downy beds of
ease, and live on birds and terrana
and manna, and oysters fried, and rieh
imported cheese. My wounded heart
with anger used to quiver, when noon
time came, and I sat down to eat, and
filled myself with onions, bread and
liver and moldy kraut and pickled
porkers' feet. But now, alas, that I aaJ
rich. as Croesus, and live on quails, and
scrambled peacock's tongue, I fold my
hands in front (where all my grease k)
and sigh and yearn for days when I was
young. Where nabobs meet I sit and
wield the gavel, my face each day the
board of trade expects; but 0, the days
when I was digging gravel, when I could
eat in forty dialects! The dear dead
days when meal time found me starv
ing! When all was good, and nothing
tasted stale; no finger bowls, no dainty
stunts in carving, but just a raid upon
ray dinner pail! My wealth can buy me
yachts and speedy horses, and motor
cars and summers by the sea, and it will
bring me annual divorces, but it can't
bring my hunger back to me!.
WEEKLY MEETING OP
At the Paso del Norte today noon the
board of directors of the Citizens' League
met at luncheon for the regular weekly
meeting of the board. A number of
other citizens attended by Invitation.
For a year the directors of the Citizens'
League have held their meetings every
Tuesday, except during the vacation
season in summer. Many extra meet
ings were also held during the early
part of the yev. The League has kept
fuly informed upon violations of the
gambling laws and has been active in
suppression of gambling, working at all
times, as far as possible, In cooperation
with the public officers.
A proposition is under consideration
to broaden the work of the League and
incre.is, its ff iciency end influence for
betterment in the comonumty.
Ordeal By Fire
A Short Story.
T;HE glare in the sky was visible
for miles around the burning
mansion. Constructed almost
entirely of timber it burnt with a
fierceness quite uncontrolable.
"Where's George V suddenly de
manded Mildred of her mother, lady
Deane. "Selwyn! Selwyn!" she called
appeallnglv to her fiancee.
A tall young man, wearing a dressing
gown, emerged from the shadow of the
night ftito the flrelignt
"Hasn't he come out yet?" he
stammered, in a half dazed voice. "He
must be asleep in his room "
Very firmly Selwyn liaslington led
the agonized girl toward her mother.
an elderly lady, reclining in a semi
stupefied conaiuon upon a low settee.
"Come, lady Deanc, look after your
daughter! All that can be done for
your son I will do."
As he entered the burning building
the flames burst through the upper
windows, and caused the climbing cle
matis to crackle like fireworks.
"Let me go, mother! I can't lose both
One of the maids attempted to re
strain her. but the impetuous and fren
zied girl had already reached the col
umns of the portico. All the second
story windows were now aglow, and
the trees on each side of the drive took
upon themselves a weird, unearthly as
pect Far down among the shrubs sur
rounding the Dutch garden, the sur
face of foe ornamental water glowed
like molten gold. ....
"They're back! Thank God!"
The spontaneous acclamation came
from the servants, now scattered about
the lawn in terrified groups. Through
the shadow of the portico could be
seen the figure of a man supporting
a heavy burden.
"Stand backr commanded Selwyn
Darlington as he stumbled forward
forward across the scorching grass.
A moment later he collapsed, with
the swooning form of Mildred in his
arms. as. with a deafening crash, the
roof fell in.
On the following evening Selwyn
Darlington was writing in his bachelor
apartments. His valet entered with a
"Show the lady in at once!"
Selwvn hastily placed some papers
in the drawer of his desk. When clai
entirely In black Mildred entered, her
lover was appalled at the chatige a
single night could work upon a wom
an. Her carriage was erect as eyei,
and nothing could destroy the perfect
symmetry of her features: yet in her
eyes Selwyn detected violet shadows
such as mental anguish alone could
"Ever since last night I have been
torn between two amotions, equal lv
hateful to me. The first is grief that
I have lost my brother: the second"
here her lips parted and trembled
"that I should have given my love to a
The word stung Selwyn like the cut
of a whip. He controled himself with
"Go on!" he said. . ,
Mildred's darjc eyes flashed contemp
tuously as she continued, holding out
a little box to hint,
"Mv first anxiety is to rid myself
of such an odious reminder of my
Selwyn took the ring, and without a
word, placed it in the desk drawer with
his papers. In a voice trembling with
emotion. Mildred went on:
T could have forgiven you ii
if vou had only tried. Oh, why did T
follow you into the house? Have you
no explanation to offer?'
"Let us be explicit" said Selwyn.
"You came into the hall after me, and.
instead of seeing me upstairs endeav
oring to save your Drotner, you wen.
you found ma skulking in the shadow,
just In time to prevent you from rush
ing upstairs to certain death!"
Strangely enough, although con
fronted with positive evidence of her
lover's cowardice, jauarea couia not
bring herself to believe it It was all
so contrary to Selwyn's nature. Al
though admittedly or a dilettante dis
position, he was by no means flaob
and weak. She could recall many Iittl
Incidents when his behavior was alto
gether irreconcilable with his coward
ice of the previous night Mentally
she compared him with her brother
George, a totally dlfreren-t character.
George had never a thought above
horse and dogs: still, he had been no
coward! It had come to her ears that
In the old days Selwyn had f reque i:
given him assistance In moments of
A knock at the door Interrupted her
Selwvn excused himself, and prom
ised to return within a few minutes.
Left alone. Mildred experienced a re
vulsion of emotion. She did care for
Selwyn in spite of everything! Whv
did he not speak offer her some ex
planation? His silence angered her.
She reproached herself bitterly for lov
ing a coward. In the heat of her pride
she had enclosed a brief, stinging nota
with the returned engagement ring.
Somehow she wished now that she bad
left it out Her eyes lighted upon the
writing desk. She had observed him
placing the .packet in a drawer. Whv
not remove the note from the packet?
If he returned, she could explain
The key was in the lock. As she
picked up the little box. her attention
was arrested by the heading of a let
ter. It was addressed to "Gilston. Dale
& Gilston," her own family solicitors.
Immediately underneath she read:
"Re George Villiere Deane. De-
"What had Selwyn to do with her
brother's private affairs?" she asked
herself. Without pausing to question
the propriety of the action, she read on:
"The news of my friend's death will
doubtless have already reached you. 1
understand that Gavin & Co., commis
sion agents, have aa account against
htm for some $S5.00. Kindly inform
them that I will be responsible for the
amount and that they must not accept
payment from any other source not
even per check of the deceased.
Her Interest thoroughly aroused,
Mildred lifted up the paper and read
another letter, this time in her broth
er's handwriting. It ran:
"Dear Old Selwyn r Explala as besl
you can to mother and Mildred. Havi
sent check for $63,000 in payment oj
racing debts. Tomorrow they will f in
me out I haven't a penny in the bank.
Make it as easy as you can for me,
When, a few moments later. Selwya
returned, he found Mildred lying bacu
in a chair unconscious. Clasped tight
ly between her fingers was her broth
er's last letter. Gradually she came to.
"You found him after the explosion
dead?" You knew he was dead be
fore you returned to the blazing
"The explosion we heard was a pis
tol shot and the pistol shot was thl
cause of the fire?" ,
Mildred straightened herself aw
stood erect She no longer sobbed Het
words were perfectly articulated am
"Selwyn. if you can ever forgive ma
I will try to be worthy of your ,oa
Dearest. In my heart of hearts. I neve
doubted you. I was unnerved. Selwvn!
He took the frail form of the wom
an he loved in his arms. Her hea
dropped upon his shoulder and sH
BOMB, WRAPPED IN PACKAGE,
EXPLODES. KILLING WOMAfi
New York, N. Y.. Feb. 3. Mrs. Mag
delin Herrado was instantly killed whea
she opened a package containing a bom
that her husband, Bernardo Herrado.
found in the hall of their apartment 1
the Bronx. Herrado, who is a Cuba
and Sarah Fughtmann, a boarder, at
also a Cuban, were badlv injured. A
the hospital where ther were taken MiM
Fughtmann's condition was said to B
Herrado found the bomb and thinkinf
it was a package some one had left fot
his wife, took it to her. "he was re-movin-
the -wrapper when the expToskfl