Newspaper Page Text
EL PASO HERALD
Week-End Edition, August 29-30, 1914 3 A
Monday & the
"School Preparation Week we call it, for everything tnat a boy or
a girl may require will he featured m selections that offer tne broad
est choosing, the best values,
And How They Are Brought to the
Styl$ Movements" are not accidents, they obey cer
tain laws of human nature. "Styles" are not cre
atedonly the idea is created. "Styles," like Topsy,"
of Uncle Tom's Cabin, "Just Grow." Ideas are "an
inspiration. Nothing ever becomes of a style until
there is a, demand that the new idea be copied.
Paris and, when "Pans' is mentioned in this con
nection it mease that famous group of master in
ventors of dress ideas does her best to keep out of
or ahead of the prevailing style. Literally thous
ands of new ideas of bodily adornment are treated
in Pans every year. There is never a season when
Pans does not offer dress ideas which would have
the approval of Puritanical minds. It is not the
fault of Pans that the Quaker girl costume, or
something equally simple and modest, is not taken
up, copied and made grow into a style.
The Part America Plays
A short while ago we heard much about "American"
fashions. American styles are nothing more nor
less than Pans styles adapted to the social con
ditions and environments under which American
women live. The style created or the idea con
ceived in Pans, developed into the garment, is
brought to America by the American manufacturer
who reproduces modifies or simplifies as the de
mand may justify, and here, almost as quickly as
the original garment came to America, America and
the "'Populat" have a dozen or more adaptations or
the counterpart itself to show, but at a price ever
so much less than the original model would have to
On the Other Hand
Many of the so-called European styles originate
here in the United States. In many instances
gowns have been designed right here at home
later worn abroad, copied by a French dressmaker
and, as in one instance which we wot of, the 'copy
was sent to America and gradually became the nov
elty that we now know as the "Basque style" of
The "Popular" Will Show
You These Styles
Adaptations and original reproductions of these im
ported dresses in the modified or extreme styles
revealing a cleverness of following yet varying the
lashions. Wool serges, gabardines, poplins, broad
cloths, are used in combinations with satin mes
saline or with elaborately embroidered velvets or
ihnetyns in brilliant contrasts. The favored shades
are Russian green, prune, bronze, African brown,
ocean blue, dark blue and black. One garment is
made with a clever bolero coat and a Redingote
eftect m the long pleated tunic Another has the
true "basque" blouse, with the long tunic in wide
pleats Again, one has the tunic skirt in yoke ef
fect, with the basque terminating in a long sash tied
at the side or back. These are shown in sizes for
the Miss of fourteen the small woman and for reg
ular or extra size women Prices range from $10.00,
$1250, $15.00 upward.
New Fall Tailored
For Misses and Junior Girls
These suits are made in the clever new styles of the
season, in black, blue and brown serges, gabardines
and poplins. Values are much better-than usual
and styles are similar to those for the elder sisters.
Prices "range npward from
"Peter G. Thomson"
For Misses and Junior Girls
Woolen serge dresses for the young Miss and the
junior girl contemplating going away to school. They
are made of all wool serge, in navy, brown, black
and Burgundy. "Peter G. Thomson" styles, with con
trasting trimmings, buttons, emblems, etc This
style of dress is the most popular ever shown for
school wear aBd the most practical. All are well
tailored and perfect fitting. The materials have been
sponged and shrunk, assuring against shrinkage To
see these dresses is to want one Do not put off
buying .until the last moment, but come with her
Monday and let us fit her out in one of these pretty
dresses. A "Popular" School &7 Eft
Special. J .OU
New Dresses in
For Children of 6 to 14 Years
The last shipment just opened as this is being writ
ten exquisitely beautiful styles in basque, Kedin
gote and tunic effects, exactly like those shown for
"grown ups." One with a wide messaline silk girdle
and pleated tunic in Redingote effect is worthy of
special mention. Others are shown in modified
basque effects, drop shoulder effects and skirts with
the new yoke top. Materials are a superior grade
of pure wool serge, wool crepe gabardine, fancy
plaids and silk velvet. Prices range ' itini pn
from $5.00, $7.95 Bp to 1 sOU
Thermos Bottles Are Necessities
"Thermos" bottles have long since been
adopted by mothers who are prudent for school
use. Wherever drinking water is not satis
tory the "Thermos" bottle solves the ques
tion and during the winter months it will
serve "piping hot coffee, cocoa or soup that
means nourishment and vitality to growing
Pint bottles are priced $1.00 to $2.00.
Quart bottles are priced $2.00 to $4.00.
Ail are guaranteed to keep hot 48 hours and
cold 72 hours. These should not be confused
by cheap imitations that are inferior in every
Entire Week Will Be Devoted to
and the most dependable qualities.
V ffi -most makers of boys' clothing is here. Hand Jill 1 1 )
- aC some designs in new checks, broken cross m a U P j I
g" stripes, hairline stripes and plaids in green n-li
"fl Sj JkA sl effects grey blue, high Hue. coffee and Mack I MJ ri
R gf &PJ& I fifflEr an wmte- Sizes range from 4 to 18. Prices S I ! (J
" a JIWVM H i w r IMWX TO A - f- HiW fl J
vW LiTilftl 3i.oy K.yt iAVa
A7?lBfll A' 'Blanket Insurance" wM
V- "vi?! J M With eTery suit you buy of the "Popular" JUWttj
' " felf YffSi ou are jnsure f e wearing qualities of the wAuluSs I
"Thermos" fiw vJr suit yoa bu-T' Iils mca,ls tnat very suit tnat livrll
T llNrU IflTC VOTiaY ,eaveS thlsstore ,s g"ted to give perfect fiW Sri
L.UlVL.n A.IIS E,UU, atisfaction-r this store will make it right S'Ow
Made so compactly that UiaiM8 This is tout assurance that you purchase here SiVvMSrB
tLnlSe old Ty lAnS MwL that which WE KNOW IS GOOD. W&M
basket. Fitted with fcSWftVBT SH
seamless metal lunch rmnlsmMI m is . . . n- . . . WiiW JIB
box. Pint Thermos bot- llWJWig,CKFiBJSSi'ggg,m Silll
tie. & drinking cup. abso- BbBS'v ""f"'
lutely sanitary. 49 OK 1 !--5r'gg:Bajg!
What the Girls
HOOI. SCHOOL DRESSES .
One very PcJl troop of navy serge school dresaes offers
most unmul Talues. Made with drop shoulder effect.
seml-regaUr waist Uoe. finished with wide belt of arae
material, collar and cuffs with wool plaid sties C to 14
years. SCHOOL rBEPARATIOX M Arr
WOOI. SCHOOL DRESSES W.60
Aa offering that embraces many pretty styles aad fab
rics the best shOKliu? at the price we have ever made.
Roman strips worsteds, shepherd cheeks. French serges.
in naxy. brown and myrtle beaatlfnlly made In stees
'"m to 1 years. SSHOOL rjtEl" YKATION gK.OO
XETV FALL MODELS IX WOOL DRESSES
S6.50 $7.50 $8.50 $9.50 " $10.50
Entirely new shown la many combinations of Roasjaa
stripes with plain materials, shepherd checks, heavy
corded and French serges, etc. a beaotlfnl gathering of
shades is offered such as navy. Copen. wine, brown, myr
tleand novelty mixtures. Tunics, Norfolk. Sailors and
rafddy styles. Sizes range from S op to 1 4years.
CHILDBEX'S SCHOOL COATS JS.00
At this price we feature a number of entirely new mod
elsseme with the high belt effect in the back others
with fun bells of silk or self material. Some in dron
!"?"". ?.f'c"--0i,r" ln regulation steeTes and box
backs. All are excelently taUored and perfect In eearr
? up to 14 years. SCHOOL er nn
PREPARATION WEEK 9O.UU
coats at S6.50 $7.50 OT $15.00
These pretty styles are shown In clever conceptions, made
Sf JEL raeJ. curled lamb, astrakhan, crushed velvet
plushes, fancy coatings, broadcloths, kerseys, etc.
CHILDREN'S SCHOOL HATS
tJ.?mr!T' K,Mio te offered, ln all the newest styles
M.SPJTFT "PUis Ib pinsbea. velvets,
tlons of colors and materials. Some strictly taiWed.
others trimmed with silk flowersT fsatheesT .it v?l
celleat value, at SLU. tlssTgjZ. .i
FOR HOTS' OR GIRLS'
Without a doubt, these
are the best hose made
for children's school
wear and we take
much pleasure ln recom
mending them to thrifty
mothers. Perfect In knit.
1ve and finish, they are
guaranteed to give more
satisfactory wear than
any other iose made
every pair Is guaranteed
to that effect. Mad a In
4 weights, for either
boys or girls; all or
sizes; the palr.....JC
HOSE. 1 n
Extra special, pr. . WC
Fast black, well made
hose, in two w eights, for
boys or girls, with re
inforced heel and toes
Extra Specials in
Boys' gun metal, button and blueher styles, all
solid leather, neat and serviceable
Sizes 1 to 6, special
Sizes 9 to 13 1-2, special
BOY SCOUT SHOES In pearl, tan and black
elLskin, one of the best shoes made for sen ice
Boys' sizes, 1 to 6, tO CA
Little Men's sizes, 9 to 13 1-2, rj -, -.
BOY SCOUT GUN METAL AMD BLUCHER
BOYS' HOLLAND SHOES In gun metal, box
lf and patent-
Sizes 9 to 13 1-2, ggQ
Require for School
CHILDREN'S SAVEATKRS S1.00 TO S3.95
An extensive snowing- is offered in eery style and cotT.
Prtors are nssualtjr low for the cood q a tittles. All At
ap to 34 bast, ln gray, cardinal, navy, brown, tan, M&cGc
CHILDREN'S SKIRTS 2.95 TO $4.95
Very special eftetegs In the new tonic effects, plain sored
and vteated .sttrts. Materials are French and storm
series, fancy worsteds, shepherd checks, plaida. etc. Sixes
for jrirls of to 14 years.
MIDDY BLOCSKS Q5 TO 1.45
ETery aew style am-& color comMstation, In dependable,
stnrdy materials. White, nary and khaki, with contrast
ing collars and trimmings in a broad choice of the new-
TUBAI.LE SCHOOL DRESSRS.
Mm mconparable selection of the newest fall styles, m
(Hnehams. Madras. Percales and Plaid Saltings Girdle
styles. Tunic ttyle Ions walsted short skirted or in the
retaliation styles, hardly a color that is not represented in
this broad choosing sizes range from 6 to 18 years. Otft
SCHOOL FRErAKATION UEBK -
1ALL TTBADLE SCHOOL DRESSES
A superb choosing; of the good, sturdy grade of dresses.
In ginghams, madras, chambray. percales, plaid saltings,
crashes, etc exc?lently made, ln the very newest styles
tnd coloring many that are exclusively shown here.
Slses from to 1 years. SCHOOL Cf 4
PREPARATION WEEK v-1-
EXTRA QCALITY TCB DRESSES
E ery new style of the season s production is presented In
this choosing Materials of the better grades in madras,
ginghams, percales, chambrays. hnenes. crashes, etc.. at
tractively trimmed with contrasting colors of same mate
rial, or novelty plaldd. ratines, pique, etc A splendid
choice of special values, ln a sise range from c?f CkC
to 14 years. CIIOOL PREPARATION WEEK VJ-''
TOIAHLE DRKSSKS Oft hCIIOOL AT
$2.45 $2.95 $3.45
Are shown in exclusive designs of both style and material
in French ginghams, sephyrs, ratines, repps, popilns,
liaenes, etc, made in entirely new models notably the
straight, long waisted effects, with the low belt in a
contrasting material. This one style is shown in many
pretty fabrics. Slses to 14 years.
You will find our Juvenile shoe sections better
prepared than ever before to fit your boy or girl
in the right kind of footwear for either school
or dress wear. We sell the famous "Holland,"
"Excebior Boy Scouts"" and other recommend
aWe makes every pair carries our personal
guarantee of satisfactory wear.
Aside from the items quoted, we
will offer a complete new line of
children's shoes styles suitable
for every purpose, in an almost un
limited choice of leathers These
will be offered at "Popular.
Prices" according to size,
50c to $3.50
Our Higher Grade Wfc
BOY'S SUITS fH
Include such well known dependable makes as all I L
"IVAN FRANK," ROGERS-PEET CO. and IfA ' 5
"FITFORM" Only the Norfolk stjles will be Ml I Lj
worn this season. Many are made in modified lj lit T"
7 styles, slightly pleated back and front Every 2j L.
-ynev style feature designed by the three fore Svlli'?
Thi f (P St
School Children at the 'Popular
This store has planned far m advance for this event, and now comes
forward with sturdy "fixings" of every good kind at not too high a
many orrermgs that will he
What the Boys
BOYS' WOOL SUITS
With two pairs of knickers or a better grade
with one pair in gray and brown, XorloTk coats.
Fall weights, sizes 6 to 15 Tears. Jo QP
SCHOOL PREPARATION WEEK . J)3.ivO
ALL WOOL NORFOLK SUITS
Full lined knickers, buttoned at the knee, hand
somely finished, in new gray, green, brown and
tan materials, sizes 6 to IT years, a splendid
value SCHOOL PREPARATION Aj- rr
WEEK 50. UU
ALL WOOL NAVY SERGE N0RF0LKS
Full lined knickers, and handsome Norfolk coat,
made of pure -"Oswego" wool segre, sizes 5 to 16
years, an exceptional unusual value. SCHOOL
PREPARATION fp nrx
NAVY SERGE NORFOLK SUITS
With full lined knickers, a handsome tailored
I suit that is usually priced at $7.60, sizes 5 to 16
I -.;rwnnr. preparation a
week . qjb.yb
XXTRA SPECIAL '
1! wool Norfolk suits with two pairs of knickers,
full lined, in new grays and browns, stnpes and
cheiks easilv an $8.50 value, sizes 6 to 17 years.
miniw pp'ppiPiTinji .. .
DOUBLE BREASTED KNICKER SUITS
special lot of odds and ends that were for
merh worth to $1150. sizes 11 to 17 years
SCHOOL PREPARATION tO QC
WOOL MIXED KNICKERBOCKERS
Tn grays and browns, with buttons at the knee
a sturdv qualitv, sizes range! from 6 to 17 years.
SCHOOL PREPARATION fj r-
FULL LINED WOOL KNICKERS
Buttoned at the knee, sizes 6 to 17 years, in
grays, browns and navy serges an extra special
offenng. SCHOOL PREPARATION fl -9 Q
WEEK 3i -iy
BOYS CORDUROY KNICKERS
In mouse, brown or dark bine, sizes 6 to IS
years, medium weight, fine rib,
HEAVY ENGLISH CORDUROY
Double knee and
BEST GRADE ENGLISH CORDUROY
Extra brge double
BOYS' BLOUSES TAPELESS KIND"
Will be specially featured in the aew fall weights
of chambray, soisette, ginghams aud
Collars are attached, unlauixlered. made
withoat drawstriag ages 4 to 17 veare light or
dark shades. SCHOOL PREPARATION -.
BOYS GOLF CAPS FALL STYLES
Made of wool materials, cotton liacj. and have
large visor SCHOOL PREPARATION OCT
BOYS' NOVELTY COLLEGE CAPS
Golf cape, Kah-Rah caps and Telescope wool hats
in navy serge aad fancv colors, ftilly two hun
dred to choose from. SCHOOL C(
PREPARATION WEEK .... OUC
BOYS' SPECIAL SCHOOL HATS
Telescope style, in black or colors, extra fine
qualitv. SCHOOL PREPARATION J - rf
WEEK ... ij)l.U0
ASK ABOUT "SAMSON" UNDERWAISTS
A skeleton underwaist, with hose supporters at
tachedthe buttons cannot come off and they ara
guaranteed for a full vear ASK TO SEE THEM.
BOYS' FURNISHINGS ALL KINDS
Sweaters, reefers, under and night garments, ties,
belts, suspenders, collars, etc, etc. are shown in
splendid selections and very moderately priced.
WAISTS 25e 33e
3hown ln desired styles
some plain others
trimmed with Barrow
embroidery, or dainty
lace edging, made of the
best quality cambric
muslin, very substantial
ararments, in sizes up to
IS years, regular and
;xtra stout. 25c A Sdc
riIIIDRBVS cnui'K &
ace and embroidery
'rimmed, sizes up to 14
.ears 35c, oOc, 75c and
HI.OOMKIIS . . see
An extra good quality
Made ln various styles,
of good quality muslin,
plain or fancy, as you
like, sizes from 6 to 14
Prices nsDKf from 56c,
ioC Up tO 3wl5.
Extra Specials in
GROWN GIRLS' SHOES Sues 2.1-2 to S, in
STici kid, lace style, heavy extended fh - AC
SaIm An .TOlljmf Q.k.1 1 In I -4-ri
MISSES' AND CHILDREN'S SHOES, PUMPS
AND OXFORDS All leathers, sizes 81-2 to
two A very special value, fh -f A f-
"PLA-MATE" SHOES FOR SCHOOL Com
fortable, serviceable school shoes that look wei
genuine Goodyear welts, sewed sole, patent
leather and gun metal, button style. Prices
$1.75 to $2.75 adiBstosi
GROWN GIRLS' SCHOOL SHOES 21-2 to6
Vici Kid Button f0 Pn
Gun Metal or Estent,
And a rev special Jot
ft &f v
' 1 I II Br'i
impossible to duplicate later.
Exquisite Filmy Laces
Are Triumphant at the
A statement accredited to one of the foremost style
critics of the age. For years this fashionable sport
ing event has furnished America with correct in
formation as to "What is What" m Fall Styles
and of still greater importance to Milady of fash
ion here in El Paso is the fact that the "Popu
larV showing of Laces and Trimmings m more
elaborate than ever before. The assortments we
invite you to iaspeet would do credit to any of the
largest stores in metropolitan cities. The Laces
that will be most used will be ehantilly, in either
white or black fancy mesh net tops, and fine
tulles. These we are showing in almost endless
-varieties, in white, ecru, tan and two-tone effects,
from the narrow edges suitable for neckwear, and
sleeves to the widest flounces that are used in
tiered dresses, and for making the long, enveloping,
transparent capes that will be worn much this eom
AND MOST NOTICEABLE OF ALL is the Tery
reasonableness of price for the European war will
not be permitted to affect the "Popular's" Prices. We
were fortunate in securing these laces and trimmings
before the "fur" began to fly as we did with fully
$0 per cent of our Fall and Winter stocks and,
of course, we will sell them at the same old prices
just as if there never was a war.
TRIMMINGS WILL BE MUCH USED AU Parisian
gowns are elaborately trimmed. Interesting news
also for the many new styles we are showing are
fascinatingly beautiful, and will be viewed with much
pleasure by every woman who delights in the
FOR EVENING WEAR We are showing beaded
founcings in artistic color Mendings there are also
shown in the narrow widths, with bands, tassels and
ornaments to match.
JET TRIMMINGS are in great, demand for both ev
ening and street wear these furnishing the moat
desired Mack aad white effects.
EDGES Denn frsunciags, band, tassels and orna
ments for every purpose are here' and priced as low
as is consistent with quality.
ORNAMENTS AND TASSELS in brilliant colorings
are much favored for these are lootfed to give that
"artistic spot" or daring dash of color that will be
in evidence the coming season.
WE INVITE the women of El Paso to visit this de
partmentto just look and admire to their hearts
desire purchase if you will but that will not be
urged. We will gladly show you the new books and
illustrations of Pans styles that we have and the
matter of buying will never be mentioned.
The Hat You Will Wear
Will Be a Reproduction
Or An Original
Original models from Pans will not be scarce yet
awhile. Many dashing tieatwns have been brought
over and are still coming for they are neither con
traband of war or have ships refused to carry them.
The Paris styles will mostly be huge, wide brimmed,
with a plentiful adornment of phje, tip and feather.
Others will lie gorgeous in exquisite metal lace aad
flowers. Again, the chic, oeeominfr tnrban that fits
closely over the head will be muck in evidence as
will the popular black velvet sailor. The ostrich
feather has come into favor again. The larger shapes
are quite ' dashing with a splendid sweep of
feather. Black velvet is more than ever m fa
Tar, though white satin aad velvet are some
times used in combination to good effect.
The "Popular" Millinery this season has attracted
much flattering attention and with dozens of new
models being added to stocks every day it is not to
be wonder! at that women say they rarely ever
see the same hats on display. We invite you we
want yon to come in and see the new hats as often
as you wish try on as many as you like yoa will
not be charged with wasting our time our time is
yours and we are here to serve you.
WE ARE SHOWING MANY CLEVER HATS BeaHy
the most remarkable values, at $3.95, $4.95, $6.95,
Your Corset Should
"G0SSARD" CORSETS ARE THAT KIND Sosie
times the most radical changes in fashion come so
slowly that one scarcely realizes their approach Hstfl
we find them firmly ensconsed, and so it is with,
the aew figure lines and poise. It takes a side by
side comparaoa with the lines of two seasons ago to
make us realize the fundamental difference. The fig
ure of the coming season is erect, the poise, easy and
normal, with shoulders squared, the body swung from
toe hips, and the knees straight from low-heeled shoes.
The waist line is still large, but the bast appears
again, and hips and back have a slight curve, though
they are restricted.
A "GOSSARD" FRONT LACING CORSET .is de
signed to give the correct figure, with more ease and
comfort than is possible to attain through any other
THE NEW FAIL "G0SSARDS" are ready for yoa.
Prices range from $2.00, $i50 to $8.50.
A Misses' "G0SSARD" is also shown at $2.00.
CUT JET NECKLACES ARE NEW The are own
in a number of clever styles m short, three-quarters
or full length. Prices are moderate, SI JO to $2J0.
THE NEW "B0UT0N" EAR SCREWS A novelty
that is worn much in the eastern cities. Shown in
Oriental pearl or in white, t'sed with the cnt jet,
they form a black and white combination so mwh
desired. The screws are gold filled, and are shown
in large or small sizes 25c to $1.50.
Basement Offers Wash Goods
Dependable, tubaUe materials for school
dresses, innew patterns and eolomsgs.
UTOPIA AND UTILITY GINGHAMS, 10c
Sturdy, reliable dress fabrics m a wide choice
of pretty plaids aad solid colors.
"A. F. C." AND TOILE DU N0RDS, YD.
12 1-2c An exeeHeat gingham for school
dresses shown in now plaids and solid col
orings. "RENFREW" ZEPHYR GINGHAM, 15c
Guaranteed fast colors. A sturdy material in
a wide selection of handsome patterns.