Newspaper Page Text
Letting Your Light Shine Is
Best Way to Draw Trade,
NOTHING GCGD \'i DIMNESS.
Store Which Displays Merchandise At
tractively Under Bright Illumination
Is the One Which Makes Money For
Its Enterprising Owner.
"Let your light shine before tuon,"
the good book says in advising men to
live spiritual lives. The words are
written figuratively, and the advice is
good considered from an ethical view
point. It is good also if the words are
taken at their literal meaning. "Let
your light shine before men" if you
are a business man and desire trade
Light up your store windows, make a
show, and the show will make busi
ness for you.
Have you ever watched a crowd of
folks out strolling on a tine evening^
They stop to look into the store win
dows, and the thing which attracts
them and which brings them in to buy
is the light displaying every piece of
goods to the best advantage. The well
lighted store gets the trade. The dim
window attracts nobody and makes no
prosperity for its unenterprising owner.
This is not an advertisement for any
system of lighting. Any is good which
lets the folks see what it is you have
to sell. The windows of a store are
like the face of a man. If they are
bright and shining and happy looking
they seem to radiate prosperity and
good feeling and naturally tend to
draw the pennies and the dollars oui
of the pockets of the passersby. If
they are gloomy or lowering or dull or
dingy or unattractive they repel cus
tomers and fail to bring into the pock
ets of their owner the shekels for
which he is in business, (let busy,
light up your windows, make a show
and notice how quickly trade will
brighten up. Lighting bills are a small
item in comparison with the profits to
be made by displaying your goods
brightly and attractively.
Speaking on this subject, a maga
zine devoted to the interests of one
method of lighting said recently:
"In these days of progress and im
provement the up to date merchant
must realize that to keep abreast of
the times it becomes necessary for
TTEL,Ii LIGHTED AND ARHANGED FKUIT-
him to use up to date methods of doing
business and. if possible, to keep just
ahead of his neighbor.
"The question of store lighting is of
supreme importance when one consid
ers the thousands of men and women
who in the evenings take their fam
ilies or stroll alone through the lighted
thoroughfare making their purchases.
Often they are undecided as to just
what they desire, and naturally they
are drawn to the store that makes it
a point to present its wares most at
"No one ever cares to gaze into a
plooiny or dimly lighted store. It is
the warm, brilliant aspect presented
by a well lighted store that attracts
the public and increases the purchas
ing power tenfold. In any large city
it can be noticed that the majority of
people at night patronize the stores
that are located on the side of the
street or avenue that is most lighted.
It is a common sisrht to see one side
o!: an avenue crowded while the other
side is almost empty, due to the fact
that the well lighted stores attract.
•Some time ago it was said that sci
entific salesmanship was the best as
set a merchant possessed, but now
adays it is different. The interest ere
ated by well lighted goods neatly dis
played is far more productive than
any other method used, the object be
ing to first interest the customer, after
which the sale is assured."
Trading at home means life to *
a town. Sending your money *
elsewhere means stagnation and X
"Please Help Clean Streets."
The board of public works of Knox
ville. Term.. baa had a large Dumber
of "cleanup" placards printed for the
City Beautiful league to be given to
the ward chairmen for distribution.
The placards read: "Will you please
help make our city clean, healthful and
beautiful by observing the ordinance
against spitting on the sidewalks and
throwing papers and other trash in
the streets? By request of the women
COLFAX GAZETTE, COLFAX, AVASHINGTOX, JANUAEY 27, 1911.
EXHIBITS PROVE VALUABLE
IN EDUCATING THE PUSUC
Many Municipalities Are Showing the
Right Way of Doing Things.
The importance of exhibits of ea
riooa sons In educating the public is
beginning to be understood, and many
cities and towns have arranged expo
sitions that emphasize the right and
the wrong ways of doing things New
Fork recently held a budget exhibit
that bad a tremendous effect in edu
eating the people regarding the way
the millions spent by the city are ex
Subjects covered by these exhibits
Include houseflies. playgrounds, first
aid to the injured, the care of Infants,
tuberculosis. ventilation. industrial
safeguards, etc. These exhibits en
able the people to see at a glance how
they can Improve their conditions meu
tally, morally and physically.
The Illustration shows a section of a
milk exhibit. The placards were all
PORTION OF A MTI X F.XHIISIT.
of a size in cherry frames. The in
scriptions were hand lettered in a uni
form style with the important words
emphasized. Along with the placards
were milk basins, vessels for storing
and handling milk and various styles
of apparatus used on farms and in
dairies. The right way is often as
easy and as cheap as the wrong way.
and this exhibit will have an effect In
throwing safeguards around one of the
principal articles of food.
Civic pride means working for *
tha good of your town, and work- *
ing for the good of your town .«,
means doing your purchasing *
Prosperity For Muskogee.
Blnskogee, Okla., recently took a
half holiday for the purpose of rais
ing a bonus for an industrial company,
of which Governor Haskell is the
head, of $300,000. which guarantees)
the location of five factories employ
ing 1.500 men. The governor was
there in person, and when the mass
meeting closed $215,000 of the bonus
bad been subscribed. This money was
subscribed without a single bank in
the city being asked for a cent. Ten
banks called upon supplied the re
maining The contracts for
five factories have already been signed.
To Protect Pavements.
An effort will be made at Chatta
nooga. Term., to have an ordinance
drawn up to protect the new pave
ments, which are now often cut up
soon after they are laid. The idea is
to have property owners notified be
fore a pavement is laid so that they
can make necessary pipe connections
and then to prohibit the cutting up of
pavements for a period of five years
after they are laid.
WHAT MAKES A TOWN 7
What makes a town, anyway?
Is it the wealth evidenced by
fine homes and splendid store
buildings? These may attest the
stability and thrift of certain
people, but they offer no great
inducements to commercial and
moral progress. Is it the spirit
of good order and law observ
ance? That is a factor only. The
sleepiest old hamlots that dot
the map have this spirit in rank
abundance. Is it the schools
and churches? May their num
bor ever increase, but they don't
make a town—they only culture
it. Is it the geographical loca
tion, the character of the coun
try surrounding, the shipping fa
cilities, the natural advantages?
None of these is an essential.
Well, what is it that makes a
town anyway? Just one thing
—the unity of the people, the ex
istence of a common bond which
causes business and social ene
mies to put aside all differences
when it comes to boosting the
town. No town ever made real
progress <vi the way to substan
tial success without the get to
gether spirit unanimously adopt
ed. It has rejuvenated old hulks
of towns that were yawning
their way into endless sleep. It
has infused new lifeblood into
the heart of commercial life and
made thriving cities out of para
lytic villages. Natural advan
tages count for much, and pros
perity cannot be built on shift
ing sand, but any town with
half a chance can be made to
prow and expand and thrive
when its citizens join with one
accord in the boosting program.
t arm and
FAITH IN THE WYANDOTTE,
Good Points of the Breed Expiated by
Successful Poultry Raiser.
In the New England Homestead F.
B. Williams of Utchfield county.
Conn., a successful poultry raiser, ex
plains as follows his faith in the
"I am making poultry my principal
occupation and, like any business man.
naturally wish to produce that which
will return the largest profit Former
ly 1 tried having several of the most
popular breeds and carefully watched
results. One by one I discarded the
other breeds and after about twelvo
years' experience with White Wyan
dottes have decided in favor of them.
"Other breeds did splendidly at
times, but after averaging up year
after year and for all purposes com
bined I found nothing to equal White
Wyandiittes. The birds are of blocky
shape and tender flesh, making the fin
est of broilers and roasters, and ;ii-« tit
for market as broilers at an earlier age
than nearly any other breed, putting
on flesh from the start, while other
breeds are growing an abundance of
gfe&S ___; ____,
WHITB WYANDOTTES, DOUBLE COMB.
feathers. Wyandotte pinfeathers. be
ing white, make them easier to dress
and give the carcass a neal appear
ance. As layers White VVyandottes
are steady and will produce eggs ev
ery month in the year and many of
them. The largest proportion of them
will be produced when eggs sell high,
therefore the profit. They are nor per
sistent sitters, although making the
best of mothers, and are excellent for
The incubators are started by Mr.
Williams the middle of January, and
the combined capacity is about 1,500
eggs. The hatching is continued up to
July 1. Mr. Williams built a two story
Incubator brooder house, which he calls
his chicken factory.
In the early part of the winter bore
a two inch auger hole to a depth of
about three inches in the top of each
stump to be removed, till the hole with
refined nitrate of potash and drive a
pin tight on it. Let it remain until
the spring, when the potash will be
absorbed. Pour a little oil on the top
of the stump and set afire. The entire
stump and in a great many instances
all the roots will be consumed by a
slow burning.—Rural New Yorker.
Farm losses will pay for first class
rural improvements. He who
drains his barnyard bores a hole
into the lowest corner of his safety
There is one thing which all farmers
who use chemicals should remember:
These chemicals should be spread as
evenly as possible. They are all con
centrated and will burn or injure veg
etation if they are dumped in handfuls
upon growing crops. They should be
spread out all over the ground.
Orchard and Garden.
Take precautions against apples
frosting in storage. Where there is
danger from freezing set a large tub
of warm water in the cellar to raise
the temperature. If freezing occurs
allow the fruit to thaw slowly.
The farmer who finds it cheaper to
buy fruit than to raise it usually goes
without it most of the time.
IMuin trees set from sixteen to twen
ty feet apart will need good, vigorous
pruning to keep them in bounds in
The ground in the newly set straw
berry bed should be kept stirred and
rich to enable the plants to go through
the winter In good shape.
A simple rule for the arrangement
of dooryard trees and shrubs is never
to set them in straight lines, but in
groups with curving boundaries.
An ideal peach orchard location is a
high, rolling elevation where the very
best air drainage is obtainable, and if
the land slopes toward the northwest
so much the better. Never set peach
trees in a hollow.
The man who thinks it is a woman's
work to keep a garden going was not
built on right lines. The garden should
be considered as Important as any
other part of the farm and treated ac
Do not bury cabbage until there is
danger of very hard freezing.
You have heard many stories about
the good Abraham Lincoln, who be
came the president of his country. And
not only that. He gained a nation's
love and veneration by the nobility of
his character and the kindliness of his
every deed. The poverty of his early
surroundings gave the greater luster
to his magnificent achievements.
It is interesting to learn h<>w he first
came to read and write and how he
first utilized these accomplishments.
In his home there were but three
books—the Bible, the catechism and a
spelling book. So greatly did he grieve
over his dear mother's death that his
father at great trouble secured him a
volume of Bunyan's "Pilgrim's Prog
ress," which he read and reread, hard
ly taking time to eat or sleep.
Next he received "Aesop's Fables"
as a gift, and he quickly learned many
of them by heart.
Then there moved into that remote
Indiana clearing a young man who
could write. This young man offered
to teach Abe. The eager boy could
hardly wait. He made rapid improve
ment and was presently covering ev
ery possible surface with letters which
he traced with a bit of chalk or a
charred stick. In less than a year he
could write a letteik
And he did write one.
He wrote it to the clergyman they
had known in Kentucky. lie asked
him to come and preach a funeral ser
mon over the grave of his mother, as
there had only been a prayer at the
time of her burial.
In answer came the minister; also
people to h ar him from miles around.
This established little Abe as a let
ter writer. His father was very proud
of his attainments. After this he be
came the neighborhood letter writer.
Old men who perhaps had written be
fore their hands had bei ome sh ky
mi!:z<>d his talents. So did younger
And th- same hand thai wrote these
childish ie!t<-rs. after many lonir. strug
gling. s.>rio!!s years, by a stroke of a
pen ••fre-'d a whole race for all time
Lincoln and the Book.
Abraham Lincoln when a boy of
thirteen or I mrteen yes rs of age, bear-
Ing that a neighbor nai i ■<! Crawford
owned Ramsey's "Life of Washing
ton," borrowed the boo!; to read. He
had nearly finished the perusal when
an accident occurred, which caused
him much regret. «>n retiring to bed
one stormy evening he placed the book
directly under a crack in their log
cabin, and. the wind changing before
morning, the rain came in. and the
"Life of Washigton" was wet through.
Mis dismay was great on discovering
iis badly damaged condition—he had
promised to take care of it and return
it safely—and he felt that his reputa
tion would be lowered, although he
had not actually been to blame. But
he resolved to take it back to the own
er at the close of his day's work and
offer to make what reparation be
could, though he had no money to give.
ITe carried out this purpose with a
heavy heart and was well received
by the neighbor, who proposed that
he should work out the whole cost of
the book and then keep it tor his own.
In this way he earned the book.
No doubt you boys have all read the
story of the time when Lincoln, walk
ing with a friend, met a negro who
lifted his hat to the two men. Lincoln
lifted his hat in turn to the negro.
"Why did you do that?" asked Lin
coln's friend of the president.
"Because," was the reply, "I cannot
afford to be less polite than a negro."
Now, can we boys, whether we're
white or black, afford to be less polite
than a hero?
Boy's Thought of Lincoln.
Some days in school when te.ichor says,
"Jim, name the presidents," ] up and coin-
And say them all from "Washington clear
through Buchanan; then
I have to stop and clear my throat. I al-
ways have to v hen
I come to Abraham Lincoln's name
E'en though the teacher whispers:
Can't you remember, Jim?"
Can't I remember him?
Why, he* my hero! That is why
I get choked up and want to cry.
Once he was just as poor as i
And homely, too, and tali und shy.
And he was brave and made his place—
Climbed to the top and freed a race.
When I think what he dared to do
I just vow I'll do something too.
The Swallow Family.
Before the country was densely pop
ulated the swallows used to make
their homes in caves or in niches of
rocks or hollow trees, but now they
trustfully build their nests close to
barns and houses, usually nesting
under the eaves or even inside the
buildings. Their nest is composed of
layers of mud about an inch thick,
plentifully mixed with straw and lined
<vith feathers. They usually rear two
broods in a season, the first in May
and the second in July. The eggs are
four to six in number, white, with red
and purple spots and splashes nearh
covering the larger end. When the
sec.ml brood of young are capable of
using their wings the swallows con
gregate in flocks of thousands and
miirrate southward, traveling by day
light instead of at night, as is the
custom of most migratory birds. The
swallow is an attractive bird, with
long wings and a forked tail. Its
small, flat, triangular beak is also
By DAVID WALTER CHURCH
Copyright 1910, by American Pr*M
Little Inez Basquemento, a Mexican
girl I saw while engineering m the
southwest, was it men? child (if sh.>
bad been born in the north she would
have been a child; t>ut. being a Mexi
can, shi.' was a woinant. She might
have been anywhere from fourteen to
sixteen. She played the guitar and
Bang with a little blrdllke .voice. Jab
bered Spanish musically, danced, and
her face wore a perpetual smile, which
was fur every one I'.ut if any person
attempted to guy her she would knit
her brows and shrink away as though
terrified. And once her confidence
was lost by a bit of banter her good
will could never Ik? regained.
There was a young engineer engaged
ou the same work as myself out there, at
the time fresh from one of the "Took"
schools of the northern states. He
was twenty years old. handsome as a
picture and as bright as a new brass
button. What must he do but make
love to Inez with all the recklessness
of youth regardless of the conse
quences both to himself and her! I.
who was older, saw his danger and
warned him. 1 knew what was up.
for in the evening when the day's
work was over I would hear on the
Basquemento veranda the twang of
Inez's guitar, her little flute voice, her
merry laughter mingled with sounds
which 1 recognized as coming from
Ken Eggleston, the young man who
was Bowing the wind to reap the whirl
"You little fool." 1 would say to him.
'•don't you know that the girl is a min
gling of child and woman—child in In
experience, w an in development;
that she will fall in love with you and
■Til break it off at once," would be
the young fellow's invariable reply.
The boy fully intended to keep his res
olution when it was made, but gave up
trying to do so when it got cold. The
next night I would hear the same
pleasant sounds on the veranda and
know that they were breeding the
This went on rill the work on that
division was finished and we were
about to move. Eggleston assured me
there wouldn't be any trouble. The
girl was such a child that be couldn't
believe she had been attracted to him
as she might have been if more of a
woman. Be was going a way and
would simply bid her goodby as be
would any other girl of immature
years whose companion he had been.
"My advice to you," I said, "is to do
no such thing. Go without saying any
thing about your going."
He didn't take my advice. The day
before leaving he told her in a care
less way that the engineering party to
which he belonged was going to move
"And I will not see you again?" said
the girl, her smile vanishing.
"Perhaps not." replied Ben. not think
ing it wise to leave her to look for
ward to meetiug him again. "You'll
grow up soon and get married. Then
you won't want any young men friends
In order the better to kill in her all
expectation of getting any nearer to
him he told her he had a girl in the
That evening 1 met Inez carrying a
cudgel in one hand and a canvas bag
in the other. She wore the same inno
cent look she had always worn, but I
noticed a peculiar glitter in her eye.
There was something incongruous in
a little girl's carrying a bludgeon, and,
naturally fearful for Ben Eggleston.
I could not help vaguely connecting
the act with the jilting he was giving
her. She passed me without looking
back. and. taking position behind a
tree, 1 watched her.
She went along, looking about her
on the ground as if searching for some
thing. She spent half an hour in this
way, I following her. taking a new po
sition now and then where I would
not be observed by her. Presently 1
saw her bit something with her weap
on. Then she picked up what looked
to me from a short distance like a
baby alligator. She held it by the tail,
dropped it into the bag, closed the
mouth and went away.
I didn't know what it all meant; but.
still timorous about Bon, I told him he
had better not watt for the moving of
the party, but get out at once. He
laughed at me and said there was
nothing to fear and if there were he
wouldn't run from a little Mexican
jrirl who had scarcely given up her
We engineers slept in a long tem
porary building one story high. That
night I was startled by an unearthly
yell. Springing out of bed. I ran along
to a room where Eggleston and a rod
man slept. The window was open,
and Eggleston had just struck a light.
His roommate was holding one leg
and writhing with pain.
"Kill it!" he yelled.
Then I saw a little alligator looking
thing on the Boor.
"Kill it! It's the Gfia monster and
has bitten me. I'm gone up."
Inez's actions were explained. She
had dropped the reptile in through
the window on Ren. she supposed, but
really on his roommate. For a week
the poor devil howled in agony, then
That was years ago. Ben Egglestoa
has never married. The bare men
tion of a woman produces on him a
for everything in good, reliable
Jeweler and Optometrist
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The leading Seed Catalog of Ithe West-
Lilly's Catalog. Your 1911 crop depend*
on GOOD seed —send for this Catalog
and get the best. Write now to th«
CHAS. H. LILLY CO., Seattle, Wn.
" " r*K
For Bny special bargain in •
I have a buyer. Money to loan in largo
or email amountn.
RICHARD 11. REID
102 Main St,. Colfax, Waoh.
> In Standard Old Line Company, f
H. E. FUNSTON i
j ROSALIA - - WABHHVGTON I
® INLAND ELECTRIC
Directive Dec. 27, l«>10
Leave Colfax. Arrlve Spokane
I^ave Spokane Arrive Co]fax
«iS? •■• 10:3.5 a.m.
615 pm- 9:06 p.m.
The Company reserves the ri«ht ta
vary from above eehedale. /j^
WALDO G. PAINE, Traffic MgjL
Electric Terminal HpokrfET
Start ia the New Ye»r right and buy
South End Grocery
Ky ho doing ,oo wili reduce your
"y>ngf expend for 1911. A trial
w>H convince you. Special premiums
dorm* January. Save the coupon*.
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