Newspaper Page Text
BE AN OPTIMIST
('By Valit M. Seitz).
Not so long ago I was riding in a
West end car on my way out to Lake
view, and I had the pleasure-for it
wad a pleasure-of sitting behind two
men and over-hearing their conversa
tion on business conditions. One was
an Optimist and the other a Pessi.
mist; one saw the doughnut and the
other only saw the hole.
The conversation was in this strain:
"What's the matter with business?"
asked the pessimist with a long
"Nothing, my dear Jim, absolutely
nothing," replied the optimist, "busi
ness is alright-it is you."
"Oh yes it is alright," he continued
as the pessimist started to remon
strate. "Of course it is not altogether
you-we are all more or less to blame,
but you helped to 'knock' business
when you should have been boosting.
Yes you have-we all have-pnd we
"Just how?" asked the pessimist.
"Well, answered the optimist af
ter some thought, "we listened to a
lot of insidious propaganda about
profiteers. Some of it was true-but
most of it was not. Not by a long
shot. Of course there were--and
are-a great many products being sold
on which a tremendous profit was
made-and is still being made, but
instead of weeding out the bad from
the good we tqok for granted that all
were bad and so we said to ourselves,
'I just won't buy this, that or the
other thing until I am sure that prices
have reached bottom, and what I must
really have I will buy only in small
quantities and under protest. I will
let the merchant know that I am on
to him and if I kick hard enough and
often eonugh he will soon get scared
and be glad to drop his prices to hold
"Now, what was the result? Prices
on those 'bad' products did tumble
and on some good stuffs, and other
products are still tumbling-but the
good products which could not be re
duced without losing money were hit
hard. The manufacturers of these
products faced difficult situations at
almost every turn. People would not
bouy their goods at the prevailing
prices and they could not afford to
mantufacture them for less. As a re
sult, production slowed up-cancella
tions began to take the plhE of or
ders-credits were affectid- Working
men and women were fa a 'until
things began to pfick up-n .'e nar
rowminded-we could not, and in some
cases still do not, see that we are to
"Well, what's the solution ?" asked
"BUY. BUY NOW. Don't wait.
Be an optimist. Say to yourself, 'busi
ness is good, but I can always help to
make it better, and I will.' Find out
your needs, make a list of the things
you have put off buying and GO OUT
AND BUY THEM NOW. That's the
solution. The merchant cannot invest
his money in new goods unless he has
it to pay to the manufacturer when
his billA.qome due, and the manufact
urer in ttwt cannot buy the, necessary
raw materials if the money is not
forthcoming from the merchant. Keep
the wheels of industry running; keep
the men and women employed-it all
reacts on ourselves in the end if we do
There is nothing the matter with
business. It's with us. The little de
pression is purely psychological; we
are 'seeing things in the dark'."
"By Jove!" answered the pessimist,
"I never saw it quite in that light.
You are right, the depression IS IN
US, not in business. I will make up
that list and buy the things at once."
As I thought over this conversation
I couldn't help thinking of the wonder
ful lesson there is in it. which we
should ALL take to heart, for business
is alright--there is plenty of it ev
ervwhere hut we must GO OUT AND
GET IT. There is no panic in busi
ness-it's in US-we are "seeing
things in the dark."
Conditions at the present time are
nothing like they were during the
dark months at the close of 1914 im
mediately after Germany had declared
war on the Wbrld. Many of us still
remember, although many of us have
forgot entirely that business then was
at a standstill. Exports had dropped
to virtually nothing and domestic
sales were "held up" because mer
chants were afraid to buy thru not
knowing what the future held for
But business DID pick up as we
all know, and 'never before in the his
tory of our country was there such
an orgy of buying. It could not last,
we all know that, but we honed against
hope that the time would be indefli
During that "orgv" period mer
chants bought as they never bought
before and, as a rule, when the slow
ing-back ,to normal came many of
them were heavily stocked--over
stocked. They looked pessimistically
at their shelves and counters and im
mediately cancelled orders which
were still unfilled. It again became a
"buyers' market" instead of a selling
I one and will so continue to remain.
These shelves are again becoming
.empty, and the public is againg buy
Sing, not in the reckless way they re
Scently bought, to be sure, but they
Scould not forever go on without things
Sand then many of the people have
sense enough to realize that upon the
Sretail buying depends the Fate of
t Business and Labor-and the country.
SThe result, therefore, should be easy
i to foretell. The merchant will soon
. begin buying-many have already be
r gun-to keep up with their trade, for
t they are shrewd enough to know that
3 empty shelves mean empty profits.
Every merchant should take time by
I the forelock, and see that his shelves
SRIGHT NOW are full of new goods.
THERE IS NO NEED OF WAITING
i FOR THERE IS ABSOLUTELY NO
- POSSIBILITY OF A GENERAL DE
e CLINE OF PRICES FOR SOME
TIME TO COME.
With a big winter season just
.around the corner it behooves each
Sand everyone of us to buy NOW. Let
,us see the doughnut and forget the
hole. Let us quit "seeing things in
Be an OPTIMIST.
FAVORS A GREATER FEMALE
Baton Rouge La., Aug. 11, 1921.
Miss Mattie McGrath, Editor Woman's
Enterprise, Baton Rouge, La.
Dear Miss McGrath:
I gladly avail myself of your invita-+
tion to contribute a thought to your
First. I congratulate the women of
Baton Rouge upon finding so ex
perienced ant competent an advocate
and leader as yourself to direct and
manage their new journal.
The public services and activities of
women have become so numerous and
far-reaching, so potent and all-ner
vading in the economy of our modern
civilization that a broad field has been
opened for a strictly woman's Journal,
,making it even a necessity and your
wide experience in business and journ
alism and your life-long devotion to
nublic service combine to equip you
for this new field of service uneaualled
by any other woman in this section.
Ybu ask what, in my opinion, is the
first and most important work that
Louisiana women'ln general and their
journal in par cular can address
I would say. nnhesitatingly, the es
tablishment of a great state literary
college of high grade and advanced
curriculum for girls and young wom
en. I use the word literary in con
tradistinction to a technical institu
tion. and I would restrict it entirely to
The files of the old Advocate when
I was its editor and you and I were
co-workers in the journalistic field.
will show that I advocated and urged
the establishment of such an institu
tion here at the state Capital, in sea
son and out of season, many years
It is not desirable here, and it would
be a bootless task to discuss the ques
tion of co-education. I confess to be
ing a bit old-fashioned and antide
luvian in my ideas about quite a few
nuestions that seem settled and fixed
by modern thoueht and policv. I
make hold to say this much. however.
Mv observation and ernerievnce con
firm me in the conviction that it is
wisest an safest for all concerned
that co-education be limited to chil
dren of tender years and boys and
girls who have reached the age of
The most advanced protagonist of
co-education will admit that with
equal facilities and opportunities it
will not injure either sex nor dis
count either the amount or quality of
education received by either, if they
be schooled aipart with complete segre
gation of the sexes.
It then becomes a question of mon
ey and suitable college facilities. The
wealth of our state is multiplying as
ithe years advance. From an alimony
of a few hundred thousand under
Governor Foster, a li th,Qrer two
decades ago, 1)e now~ i affto have a
golden stream fiowing into our state
coffers running into many millions
'The state's first duty is to educate
her boys and girls and educate them
We are to have the greatest
agricultural, mechanical and mili
tary college in the south.. Let the
good women join together and cause
to be established here the greatest fe
igale college in the south. They can
do it, if they will. Where? Upon the
unsurpassed, magnificent, grand and
beautiful site presently occupied by
L. S. U. The fates and the powers
that be seem to have determined
that either by the process of a slow,
lingering death or a "coupe de graco",
the present site is to go, as the domi
cile of L S. U.
It seems unreasonable to assume
that the national government will
even cansent toltne diamaembenment
and destruction of the present equip
ment of the University as a possible
military base and the parcelling out
of its grounds. It has been held as
such for some hundreds of years by
France, Spain and America and its
important and commanding position in
case of war makes it indispensable.
If it must die as a military college
domocile, lets make it the home of the
greatest female college in the south.
You ladies can do it, Woman's En.
terprise can lead the way.
T. SAMBOLA JONES.
Theropy is derived from. a Greelc
word meaning "I take care of; or
cure." The above title embodies the
external care of the human body by
means of various agents externally
applied, and this is one of the oldest
professions in the world today.
Magazines and newspapers devote
colunms of space to this subject in or
der to interest the readers. Much, if
not all, of this material might just as
well not be written for it is generally
misleading and written by persons
wholly uninformed on the subjects,
about which they are attempting to
This profession of Cosmetic Ther
opy, fortunately for the public is be
ing elevated thru schools which are at
tempting to train its exponents along
scientific lines, and some states al
ready have laws regulating its prac
tice and more will follow. This is as
it should be, for a thorough knowl
edge of sterilization and cleanliness,
as well as a grounding in the work to
be done can be achieved in no other
way than laws forcing operators to
have the needful training and meas
ure up to the requirements in order to
protect public health and give valuable
service to patrons.
As long as the two sexes exist,
there will be the desire to make one's
self attractive to one's fellows. After
all, it is a source of much personal
pleasure to be able to look another in
the eye and say, "I am well dressed
from head to toe, my hair is healthy,
clean and becomingly arranged, my
face is clean and my good points made
the most of and my defects lessened
by means of judiciously applied cos
metiques. My nails are ;lean and well
shaped, and my feet are comfortable
in spite of the modern footgear." And
the sense of well being is exhaled and
as a tonic to ourselves and to all we
meet. Isn't it worth the effort and
DR. NELLIE B. COOPER.
Whitford Kane, who has an Irish
wit, read that a judge had held "for
further examination," one o tfhe Win
ter Garden chorus girls.
"Somemen,' ruminated Mr. Kane,
"are never satisfied, even with a sur
" ***W***W**f r"ýrv*YO*iVYYYY
Hood Tire - Free
For each dollar cash spent with us lb'fore September 16,
you will r eiv9 a ticket entitling yo to a chance on one
30x31/ HIO TIRE, or credit me ornda for amount
in larger tire.
H A A nesur
~more rickety, wably
rthe sink There's ar ona
derful light folding ironiing
as a rockt, and the most con*
venient table yon ever sap.
It's arearlbargamf rtod very(
standpoint. Itscalled the
name. Come in ad see it.
You will crt aily want one. ýdý I
FOLDING IRO FURNING TABLE
A New Pleasure
.Nlmore rickety, wabbly
\ i44tning boards, that
5to bebalanced on clairs
or the sink! There's awon
dedful light folding ironing
as a rock, and themostcon
vensent table you eversaw.
It's a real bargain frorh every
standpoint. It's called the = tý
name. Come in and see it.
You will certainlywant one.
KORNMEYER FURNITURE CO
THE FORD SEDAN
The Ford Sedan is the ideal-car for the family of four or five. Its present
low price makes it possible for the man earning even a small salary to pro
vide all. the riding pleasures to be obtained for the family. The gas ex
pense as well as all other operating expenses of the Ford Sedan is on the
rock bottom, no other make of car coming under it in consumption of gas.
Give the family all the riding enjoyment to be obtained at an exceptionally
low price--a price that no other car with the same conveniences sell for.
The Ford Sedan is the car for all uses with unmatched endurance and econo
my. Let us give you and the family a demonstration of the merits of the
The Ford engine means POWER.
Baton Rouge Motor Co.
R. E. STEARNS, Manager
If you want to
buy or sell
16 Reymond Bldg. Phone 437
LICENSED AND BONDED REALTORS
HAVE MORE POWER
234 Convention St. Phone INo. 1624