Newspaper Page Text
TO BACK UP ADS
Cfear and Concise Reasons Neo
essary to Give Force to
By J. M. 8CHLIT.
The argumrnt In an advertisement
la a subject that cover a broad Held
In the advertising world, and la the
cause of considerable difference of
opinion, even! among the beat known
advertising knen In the country
There are no two competing Anna
that will adirertlae exactly from the
aame angle, or viewpoint
All advertisers strive to give rea
sons, and produce evidence aa to why
their particular piece of merchan
dise 1b superior to any other like
merchandise offered to the proapectlve
purchaser, by explaining their own pe
culiar and superior methods of manu
facture, advantageous position for
making prompt deliveries, or their un
equaled purchasing power of the raw
In the I first place. It is necessary
that the lad vert Iser place himself In
the othef man's position, aa well aa
looking At the proposition from his
own sic k In order to be able to
atrengt) In his own argument, by over
coming he argument that the pro
apectlve purchaser la likely to meet
him with. In his own mind, while read
ing the advertisement This la an Im
portant matter In advertising, and I
belle vu that the reason so many ad
..rttseni fall to secure the expected
results, is largely from the fact that
many simply see the proposition from
tbelr own point of view, being en
tirely oblivious of Just how It will ap
peal to the other man, or the majority
ef pro-active purchasers. In selling
a maam erehandlse. whether it be for
. his. pUaAOira or profit, we must mold
his mfc.d to four different attitudes, be
fore ne can secure his name to the
order First, his attention. This is
comparatively easy for the personal
salesman, but, to get back to he sub- j
ject, v.hen we bave his attention, It I
Is then necessary that we excite his
Interest, which is a little easier, it we
have something In which he Is inter
ested. Then, it Is necessary to create
in him a desire to have by showing
him the many Improvements and bene
fits that be will derive, and lastly. In
duce In him the determination to buy.
Two Ultimate Results.
An j advertisement intended to se
Ottro (Street results or sales, must have
position which should have in .
view I two ultimate results: It must
eithew Induce the expenditure of mon
ey, oil induce the exercise of a choice.
'nrhe firm place, supposing the ad
. tt l article is merely an Improve
ment over the usual type of an ar
ticle In general use by a certain class
of users, which gives satisfactory re
sults, and which la generally consid
ered as meeting the requirements of
that class of users. Here it is neces
sary to produce such argument as will
Induce the purchaser to discard the
present article and decide on the other
expenditure of money, which he had
not Intended to spend. In order to do
this, tt Is necessary to give specific :
reasons, showing why and how the
article would make a saving, by dls-!
carding the one already in use. and
putting ln the new.
This cannot be accomplished by i
simply dealing ln generations or for I
Instance saline: "Our machine will I
save you $100 a month, It Is far ahead j Tne mo8t obBtlnate advertising
of the machine you now have." It ! prospect sometimes yields to an ap
must be explained Just how this sav- j Pl to his pride ln his business when
.ng is accomplished and whether or It '8 made in a tactful manner. Such
not It will economiie In material, la-,
bor or whatever the case may be
and In such a way that the prospec
tive purchaser may grasp It without
requiring considerable study on his
Where it is necessary to Induce the
exercise of a choice, tt Is a different
proposition, for this is a case where
the man intends to spend the money,
perhaps for the same article that
he has been buying heretofore, but
instead of spending It for tbe article
for which he Intended to spend It, he
Is induced to make a change and buy
something different. In this, the ad
vertiser would argue or reason why
this change would be a benefit to the
purchaser. It will depend altogether
on the reasons and tbe way these rea
sons are placed before him, that will
Induce him to make that change.
Must Give Reasons.
Tbe average man in business thinks
he Is getting along well enough with
his present appliances, until such con
vincing argument is brought before
him as will show him why it Is nec
essary to make an expenditure of
money on which he had not counted.
But, this everlasting simply dealing
in generalities without any particu
lar proposition ln view, will not ac
complish the desired results. Copy
that begets results must have argu
ment that convinces by giving clear,
concise, definite reasons, showing the
where and the how of the proposi
tion. It Is argument that produces
results, that counts. Simply coming
out in an advertisement and saying:
"I make the best hats In the world,"
Why the Passenger Kicked.
A motor-bus while traveling In Bow
mad recently was struck In tbe rear
by tram car, and the Impact forced
It on to another bus, which was sta
tionary. The Utter mounted tho
pavement and mashed some rail
ings Passengers In each bus com
plained of cuts from broken glass.
tMM Dal' News.
Tramp Not Wholly Lost.
stealing s rule on s tram
off as tt passed a burning ho
la worthless aa far aa It gam What
the purchasing public wants to know
la, why la It bettor, what la your arg
tnent or reason, and what kind of
merit has this particular article over
the other? and so on.
I believe that every advertisement
should par for Itself 4n results. I
have had advertising men toll me
that oven though yon do not get the
direct results that you had expected,
that your advertisement Is doing a
great deal of good by making your
foods known. All tots la vary large
ly a matter of guesswork, and It la a
very satisfactory way to look at It
from an advertising standpoint
There Is nothing like the satisfac
tion of knowing that every dollar that
you are spending for your advertis
ing is yielding you a dividend.
There are, of course, classes of
general advertising where It -la not
Possible to check the results. By
results, I mean sales that show a sat
WARNING TO ADVERTISERS.
The merchant wrote a little ad.
And put It In the Shriek,
And there It stood day after day.
And each succeeding week.
It told about his heating stoves.
He wrote It when the snow was plied
Upon the froien earth
As high as It would go.
And In the slstllng August days,
When In the towns and groves
The people fried and sweated blood
They read about his stoves.
Tear wore on.
The babes were bom.
And grown up folks were pinched
Some men were to the senate sent
And other men were lynched.
And some were wed,
And some divorced.
And some were boiled In oil
And me were loafing In the hade,
While jthers tilled the soil.
And some were on the briny seas,
A-hunttng treasure troves,
And still that doggone foolish ad.
Referred to heating stoves.
The type wore out.
The printer went to get another ad.
the merchant said !
"l tried that graft,
Ana found It very bad.
No, advertising doesn't pay,
Go chase yourself, my cove,
I tried your sheet for seven years
And never sold a stove."
W. Mason, In Fame.
BANKERS SHOULD ADVERTISE !
Newspaper the Shortest and Most Dl- j
rect Route to All Classes
Newspaper advertising Is pretty !
generally known to be the best ad- ;
vertlslng, but It is worth while to havo
the fact emphasized by a man who;
not only has found out by experience, j
but acts upon his knowledge. . 'I
In Moody's Magazine Mr. R. L. Our- i
ney, manager of the saving, depart, j
mem 01 a prominent unauciai luau i
tution, tells why newspaper space Is
most useful to bankers and others. Ho
"The' newspaper Is now a control
ling, likewise a compelling, factor In
the life of every man and woman, and
we ought really to include every boy
cnH strl fnp -IW!t-n nmvflltava irft 1
omn,voroU8 readen, shorteit
rind most direct route to the attention
of all classes Is the newspaper col
I umn, for it is dally scanned by busi
ness men, professional men, mechan
ics, artisans all alike. Men, women,
too, want their favorite paper the very
minute it comes off the press, for
they crave the news served up red'
All buyers of space constantly are,
urged to invest In mediums other
than the dally press. These Mr. Our-
ney characterizes as "advertising
lemons. " Dally perusal of the news- .
i nnners haa mmn to he an essential .
art of the dav.B actlvitie8 to virtually j
aU wno Bre abIe t0 read A perion ln.
dlflerent t0 the progress of the world's
event, a not t0 Teai the newspapere i
ia not i,kely t0 be a desirable cua I
The Weak Point.
an appeal, however, cannot be made
! during the first call.
Competition: The merchant's
Knocks, slams and Insinua
tions. Slashed prices and per
petual bargain day.
Why does a merchant who
haa a aound business respond
so quickly to the attack of a
Too often the mud of the one
covers the other so that the
buying public could not distin
guish between them If It would.
If you draw the Are of other
merchanta In your line bs sura
of one thing you are consid
ered Important enough to be
the target for their attack.
Knooklng and shoving are
never good builness policies.
Every time you try to shove a
man down you simply dig an
other portion of your business
grave. It doesnt pay.
Advertise. Sell gooda that
will net you a profit. Pick lead
ers and use them consistently.
Co-operate with the manufac
turers. Use their trade Ideaa
and plana. Don't waste your
time knocking your competitor.
Capital Ixa his share and aall
your gooda while ha'e hammer
tel, aroused the sleeping lodgers and,
his rescue work done, regained his
place on the bumpers before tho train
left the yards. A pretty full volume
of comment on American human na
ture Is contained In the brief report of
O Joy I
Mose Persimmons Wal, I Jent fnt
ried money enough to git do warns'
license' Now I hain't got fcitfAn'
worry about till my dog Uotat
TRULY A MAGIC CITY
Regal Monument to Founder Is
Built by Will ef Despot, Russia's Pa
moue Capital Has a Charm That
Draws Visitors From the
Ends of the Earth.
St. Petersburg. "On one side, the
sea; on the other, sorrow; on the
third, moss; on the fourth.. a sigh"
Palaklrieff, the court jester of Peter
the Great, described the location of
his master's new capital. St. Peters
burg, daringly built on the very lips
of the Neva river by an imperial de
cree, is thus surrounded by swamps,
sea and forests. Even now beneath
the wheels of a cart on the Nevaky
Prospect, one can sometimes sec the
moisture oozing up between the
blocks. On two hundred days of the
year it either rains or anows. The
city was built at a fearful cost of
human lives; over one hundred thou
sand are said to bave perished in the
course of the early building opera
tions. Everybody, peasants and nobles
alike, hated the place. Peter there. : clothing, and waa irregular. I was com- was seen to shine In the eyes of one
fore set thousands, under the com- pletely run down. On advice I took 1 little boy, and the teacher called upon
pulsion of the knout, to building Lydia E. Pinkham'a Vegetable Com- him to save the Intellectual honor of
dykes and driving piles. He forbade pound and n, enjoying good health. It ! the class.
stone to be used for building in any is now more than two years and I have -j know, teacher!" he cried eager
place but In his "Paradise." Peas- : not bad an ache or pain since. I do all j y. "When papa says he's going out
ants were herded together from the my own work, washing and everything, j for a while, mamma says she knows
souinern provinces anu lorceo 10 go
to his pet city and remain.
At one of Peter the Great's ow n
"assemblies," the water suddenly in-
vaded the rooms of the palace and !
the emperor and his guests escaped
bv wading throuah It ankle-deen Ob-
nnalnnall v u linn n onlo frnm the '
southwest drives the waves of the j OTfflWWJKfiRX&J!iJf
ni.i, i. ,.! ,, ,,,. .- toIjyalal'i.PlnknamMealclncto.
Finnish gulf toward the city the wa . (coiiidentlal) Lynn, MTaas., for ad
ters of the Neva are dashed backward I ;lce. Your letter will be opened,
and lifted to within a couple of feet of ; read and answered bv a woman.
tne lpvel of tne street. Twelve hours 1
or such wind would put St. Peters- a
! burg In a position to receive the alms SHE COULD ANSWER FOR HIM
j of the world.
In spite of these hacdicaps, how- j Little Comfort for Candidate In Rea
ever, and in the face of all the aon Assigned by Wife for Her
eloquent anathemas that have been
h,'rleilIaBaln8t ner Peter.,bu'5 18
today lu many respects a splendid, a
regal city. "Petersburg will not last
after our time. May it remain a
desert!" exclaimed the Princess Mary,
half-sister to Peter. But the vigorous
ruler dreamed not In vain of a "win-
dow into Europe," and today his like-
nesB in heroic bronze gazes fondly
over a truly Imperial city of granite
ele " " . . , . .
, " , " . ? . .
tocrtlc Palce adorned by
Typical St. Petersburg Strest.
: the stately, vast Winter palace, tho
! classic Hermitage picture gallery, and
a sweeping line of colonnaded, am
bassadorial homes. The magnificence
and vastness of the whole scene Is
still furthefi enhanced by the bulky,
classic, educational structures lining
i the further side of the river. Here
and there arc clusters of yellow lum
! ber boats, fat ark-like hulks, sluggish
; ly heaving and tugging at their
j chains. Tiny, bug-like passenger
steamers dart hither and thither,
! trailing from their low smokestacks
! long, thin banners of steam and
: smoke. And over the graceful, three-
span Nicholas bridge straggles a long
caravan of Finnish carts; over It, too,
j bounds the electric tramersburg. And
I crowning this magnificent civic spec
tacle, and rising sheer Into the sky
behind the equestrian Peter, Is the
massive, glided dome of St. Isaacs
cathedral. How gigantic, how rudely
exaggerated everything seems! And
now the low northern sun Is setting.
Its last mellow rays rest full on tbe
face, of Russia's beloved Peter the
Great. How the masts and steeples :
; and iron towers are gloriously black- j
I ened against an encrimsoned, flaming
kgl-- A ' "mum
sr tar isaiossKi
i flashes struck from a host of gilded
BIG PRODUCTION OF BEER
World's Breweries in 1910 Turned
Out 8,003,745,000 Gallons of
the Amber Fluid.
Washncton. Nearly 8,008,746,000
gallons of beer was the world's pro
duction ln the year 1910, according to
a ronnrt tn tho fltutu Honnrtmnnf from
ComuI Helngartner at Liege. Belgium,
nnttln. flaniroa frnm tho Antlnn FVrv
uomique. ur mis enormous amount
7,925,000,000 gallons were consumed
during the same period.
The United States occupied first
place among the beer-producing coun
tries, with an cutput of 1,908,010.877
Germany was second with 1,708,666,
464) gallons, manufactured by 18,186
breweries. Great Britain ranked third
and Austria-Hungary fourth.
Cannot Charge for Drinks.
Washington. No employs of tht
government may Incitde drinks In hit
expense account while away on official
missions, according to a ruling Just
handed down by tho Department ol
NOT A DISEASE
But a Symptom, a Danger Sig
nal Which Every Woman
Backache la a symptom of organic
weakness or derangement If you have
backache don't neglect it To get per
manent relief yon most reach the root
of the trouble. Read about Mrs. Wood
all 'a experience.
Morton's Gap, Kentucky. "1 suffered
two years with female disorders, my
health was very bad
and I had a continual
backache which was
simply awful. I could
not stand on my feet
long enough to cook
a meal's victnala
without my back
nearly killing me,
rand I would have
such dragging sensa '
tions I could hardly
bear it. I had sore '
fiess In each Side. COUld not Stand ticht
ana never have backache anymore. 1 1
think your medicine is grand and I praise
it to all myineighbors. If you think my
testimony will help others you may pub
lish it" Mrs. OlXIB WOODALL, Mor-
ton a Gap, Kentucky,
If you bare) the
K you baTb the Slightest doubt
that Lvdla E. Pinkliam's Veireta-
and held in strict confidence.
Mr. Williams, one of Ave candidates 1
for the office of sheriff in one of the
northern counties of Wisconsin, was
making a house-to-house canvass of
rural districts soliciting votes. Com
ing t othe house of Parmer Thompson.
he was met at the door by the good
housewife, and the following dialogue
"Is Mr. Thompson at home?"
"No, he has gone to town
"I am very sorry, as I would have
liked to talk to him."
"Is there anything I can tell him for
"My name Is Williams, candidate for
sheriff, and I wanted to exact a prom
ise from him to vote for me at the
"Oh. that will be all right. I know
he will promise, for he has already
promised four other candidates the
same tiling." Norman E. Mack's Na
"It certainly must cost to live tn
New York. Costs $50,000 to b'long to
the stock exchange. Why, I kin go
daown on court day an' swap steers
Protected Both Ways.
Two conservative ladies of old
fashioned notions were traveling in
the west and. becoming interested In
a young jlrl on tho train, finally asked
why she was making so long a jour
ney alone. They were greatly shocked
at her blithe explanation
"Well, you see, my mother and step
father live at one end of the Journey,
i and my father and stepmother live at
j tne otner. i uey seno me to eacu
! other twice a year, so there Isn't a
i bit of danger with four parents all
I on the lookout!"
Wise Young Msn.
That was a very wise Cambridge
student ot whom the London story
: tellers were talking some time ago.
self without funds, went to this Sol
omon ot students to borrow. He found
him in bed. Seizing him by the shoul
der, he shook him.
"I say," he said, "are you asleep?"
"Why do you ask?" queried the
"I want to borrow a sovereign."
"Yes," said the other, turning over
and closing his eyes. "I'm asleep."
What's the Use?
-Do you think the world Is
i g"w)ii better T
I Gotham 1 111
afraid not. I read to
day that a cornet that can be played
by a roll, of perforated paper, like a
piano player, is a recent Invention,
and I aeo Evelyn Thaw's pictures are
coming back ln tho papers.
Hub (ln a lecturing mood) Ton
never hear me putting things off till
Wife No, Indeed; you put them off
K JL ' VRCSM
if V rAACKtstu
CERTAINLY ANIMALS THINK.
Dinks Do you believe that animals !
Winks Certainly. Doesn't the car
hog who takes up all the seat think
he owns the car?
A While for a Time.
A Cleveland school teacher writes
that she asked her class what was
the difference between the expree-
slons, "a while," and "a time," says
the Cleveland Plain Dealer. Nobody
seemed to have any Ideas on the sub
irt Ftnallv the llrht of Intelligence
he's going out for a time!"
That's one way of looking at It.
A college professor noted for his
pnnmntratlnn nf thought returned
home from a scientific meeting one I
night, still pondering deeply upon the ,
subject that had been discussed. As
he entered his room he heard a noise
that seemed to come from under the
"Is there someone there?" he asked.
"No, professor," answered the In
truder, who knew his peculiarities.
"That's strange," muttered the pro
fessor. "I was almost sure I beard
someone under the bed."
BOY'S FACE A MASS
OF SCABBY SORES
Awful to Look At, Reslnol Cured In
Less Than Two Weeks.
St Louis, Mo. "At about 11 years
of ago my face was covered with a
mass of scabby sores, awful to look at,
and my sleep was broken up by the In
tense Itching, and then after scratch
ing, the sores would pain me Just
something awful. My mother got
salves and soaps to use, but all to no
purpose. A friend of mine who was
Physical Director at the Y. M. C. A.
at that time, told me it was a bad
case, and would spread all over the
botfjr if something were not done. He
gave me some Reslnol Soap nnd Res
lnol Ointment, and in less than two
weeks I was cured, without leaving
any marks or scars whatever."
(Signed) Ernest Lo Pique, Jr., 3021
RMtnol Soip and Ointment atop ltcnlng tnttantlr.
and quicker heal ecietna, raaboa, rlncwonn and
facial eruptions, aa wv I ai tores, bolls, ulcer,
barns, scalds, wonnds, and Itching, Inflamed and
bleeding ptlea Tour droct recommends and sells
tbem (Soap, 2jc: Ointment, 50c, also bhaetng Slick.
15c1, orSSBtsy mall, on receipt of price, by Reslaol
Cbcmical Company, Baltimore. Md. Adr. j
On the occasion of her last visit to
a certain Baltimore household a young
matron of that city found a little
friend ln tears.
"What's the matter with little Ma
rlst" she asked, endeavoring to con- j
sole the we 'ping child.
"Daddy has just given me whack
whack." the youngster replied between
"Thoughtless daddy!" exclaimed the
young woman, repressing a smile.
"And where did be v. hack whack little
"On the ba.ck of my tummy." was
Call to Arms.
went the rifles at the ma-
"Oo-oo," screamed the pretty girl
S nice, decorous, surprised little
acreani. She stepped backward into
the surprised arms of a young man.
"Oh," said she, blushing. "I was fright
ened by the rifles. 1 beg your par-
"Not at all, said tne young man
"Let's go over and watch the artll
"Is Scriblet what you would call a
"No, Indeed. When an editor puts
him out he doesn't offer the slightest
Reason Was Plain.
"My husband has deserted me and
I want a warrant," announced the
"What reason did he give for de
selling you?" asked the prosecutor.
"I don't want any lip from you. 1
want a warSant. I don't know what
reason he had."
"I think I understand his reason,"
said the official feebly, as he proceed
ed to draw up a warrant
No Such Aspersion.
"Do you get a stipend for your
"Nothin' like that. I git regUar
A CURB FOR FILES.
CVda'a rhilmllaaha atoDs ttehinar and
and cures pilea. All druggists. 2S and 50c. Ada.
"The piece was very raw."
"Then it deserved a roasting "
its rtsxry, srsy hairs, Ws
We want every pipe and cigarette smoker
in this country to know how good Duke's
We want von to know that every grain in that big
one and a half ounce 5c sack is pure, clean tobac-ctt
a delightful smoke.
And yon should know, too, that with cacb sack you
now get a book of cigarette papers and
A Free Present Coupon
These coupons arc good for hundreds of valu&llc pres
cnts, such as watches, toilet articles, silverware, furni
ture, and doxens of other articles suitable for every member
of tbe family.
You will surely like Duke's Mixture, made by Liggett
4 Myert at Durham, N. C, and the presents cannot fail
Kitty tblushing) I am angry with
Horace, and I only gave you that kiss
Harry (laughing' It reminded me
Kitty In what way?
Harry Well, you know, "revenge
Mother Goose In Poultry Trade.
j "It is reported that the following oc
curred ln a small poultry store
kept by the widow of the deceased
"I should like to see a nice fat
goose," suid a customer, entering tlit
shop. "Yes, sir," replied the boy. "Moth
tt Will be down directly." Woman's
"We are still mining ore. (.-rowing
cotton and manufacturing steel," said
the American host.
"Why do you tell mo that?" in
quired the foreign visitor.
"I just want to remind you that the
country Is producing something be
3.00 3.50 4.00 4.50 AND $5.00
FOR MEN AND WOMEN
Brnym sue W. L. Doustmm sa.oo,
mmlrm mt 33 Staty mSmmm, mmmmm
W-LDouglaa makes and aeUs mora S3.0043.50 cV $4.00 shoos
than any other manufacturer in the world.
THE STANDARD OP QUALITY FOR OVER SO YEARS.
Tho workmanship which has Mis
over is maimsinen in ovary poor.
Ask your dealer to ahow you W.L. Douglas latent faaUaas for fall nasi
waar, notica the thort vamps which make the foot look a Her, boss
ehoa particularly deairad by young nsesk Aleo tha conimrvatltf ttylaM
Urs insula vy. l uougiaa aaoata a noma old word arratryw
V. L D owe las akoaw a hosts ahold word errvrywhar.
Id vtatt W. U Pe)sjgha latgw factorUa at Br tht aw. Mass. asal sos
how carafoUy W. l DoogUa eka mrm mmi. ymm wU theaa mm
r tkoy are wmrruatsMl to fit hsrttar, look kiMir. hold thaw sham am
than aay otkar aaaaka for da pria. Aut Caw fas.
u you cousa Tint w. l.
for yourself how a
dUntaod why tlsaqr
wear lotsgor than a
CAUTION. -Ta saretact rom immmmt laSaaaar
"LA CREOLE" HAIR DRESS! NO.
to please you and yours.
As a special offer,
and November ons
we will tend you
our new illustrated
catalog of present t
FREE. Just send us
your name and address
on a postal.
Coupons trrm Vuir't Mixturt may bt
mortul uun tail fom HUKSt
LEAF. GRANGER TWIST, cc-Cvu
from FOUR ROSES UOc-tm douHt
MtuSmJ, pick plug cut. pied-
MONT CIGARETTES, CUX CIGA
RETTES, and ctlur Mgi tr caupau)
ujw.-' ey us.
ST. LOUIS, MO.
L Goitre, Swollen Glands,
'Cysts, Varicose Veina
It allays pain and takes!
out inflammation promptly. ft
safe, healing, soothing, antiseptic
Pleasant to use quickly absorbed
into skin Powerfully penetrating!
; but dees not blister under bandags)
1 nor cause ar.y unpleasantness
Fsw drops or.lv required at eacb
application. ABSORBINE, JR.
$i.oo and $2.00 a bottle at drogry
gists or delivered. Book 2 G free.
Invottigtte the Fartil
Northwest United States
! Excp.ir-nrl.ir v-. MlnucsotA. Kortb Dakota, lw r
tanu. IrjHtio. Washington, Grogon. nd.atT?nt lo N-nli4
em t'aclflc lit UM best, develop boctiuni pt . I
Noniiweat obtaicab'.o at low prices, TMM Laufl
1 imdr the "V.arhand Stnpet" art as productWr
any on th continent: we hai yoor own l ' r.
country bu to ofler. Stay noar botna nw-i v.
quick Iran Donation: close to good neighbor a.n()
go '0 MAoottl no 1 totaled plOBMtjBl. Free C 6
reman) '" ''-d lands: ttatr landoneaiy ; - .
I deeded land a, low prlr"andon crop-payment plan.
' Climate fliii for man. t-ai and crops. Big mortijr
n veaf Qifalfa, fruiu, cattio, -.-..
if pou. try. tint. t noiH ucai
1 1 ttrlntf Kpftied bf DIMMR
, line now t'Ulidlng. Wmeqnlck
for free I'.'uhiruiM I Teran.re.
saving whiit state most interests
fOQ and ask about low fail col
oiuit and homt'sekcri' fare,
Qansffkl ImiugrauoB -Asent,
10 Nontvrn Pacific Building,
ST. I' AIL, MINN.
It YOU HAVE
Malaria or Piles, Sick Headacbe. CostirK
Bowels, Dumb Ague. Sour Stomach, an
Belchins; II your food dots not assunUate en
you bave do appetite,
will remedy these troubles. Price, 25 cents.
ssa mm mm in v.
i Wsbus K.no1emaa, '-' .
KB IrHI Sklnfton.D.C Hook. fr lik
I II I I W m relerrucut Beat it U
raw PblUlfi Co. -Ark., 110 10 10 par a Corn avenust
ftObo.a. Mbun winter for sto"fc- 12bn.ao.of SLUneB
sr.r.ataa; ir.tut.Wr .is a aUMisu,Uslaa, a.
DEFIANCE STARCH IIVX
W. N. U.. ST. LOUIS, NO. 42-1912.
W. L. DcmgUs shoos f
akataa, W.L Daaajtaa eases. Usaaaa ass aW fee.
sas n lasli
immmfl B t.&Gtti
. ., . 'MRKfjRBEf
' ' 'Hhw
Mill hi aa