Newspaper Page Text
WHO PAYS FOR ADVERTISING?
rlncreate in Business Reduce Over
head Expense and Make Cheap
er Selling Possible.
Skeptics about advertising hare
been known to raise the question as
'to who pays for nil this publicity, and
even to allege that its cost Is loaded
on the consumer.
This is logic of about the same cor
rectness as to say. when a store
makes an addition to Its sales force
In order to handle Its growing busi
ness, that the cost of the new snlcs
.people Is added to the cost of the
For advertising Is almoin n. fnrm
Of salesmanship, ami the moBt oftl- I
The growth of business that a store j
gets through adveftltlng works to the!
advantage of the public. In every j
business nre certain fixed charges, !
usually called 'overhead costs," for I
rent, salary of manager, If one Is em
plOd, interest on capital Invested I
ana oorrowea money, insurance, etc.
It is usually the case that when a
business is Increased, the overhead
costs do not increase very much, f'on
eequently they become a imaltef
charge on every dollar of goods sold
The cost of advertising is paid
through this Increase of business that
reduces the overhead charges.
Furthermore, it tends to reduce the
proportioned expense of salespeople.
Good advertising should double the
work the salespeople have to do.
but the force of clerks is not neces
sarily doubled Much of their time
before was unoccupied, and spent In
listless loafing, as tiresome to the
clerk as It is unprofitable to the em
ployer. If a merchant doubles his business
fend Increases his salespeople SO per
cent, to get the work done, a fourth
of the expense of clerk hire that has
to be ehnrged up tn each article sold
Is saved. That will pay for a very big
advertising bill, and leave a profit
USE HYMNS FOR ADS IN JAPAN
Merchants Secularize English Tune
and Perform Acrobatic Trick
With Lud'crous Results.
Introduction of the English Hible
and Knglish relicious hymns Into
Japan has brought ludicrous result,
according to an article entitled "The
Japanese liibie," by Prof. Ernest W.
Clement, instructor In Hiblical liter
ature at the University of Tokyo, In
the nibllcal V'orld.
The Japanese merchants have sec
ularized the tunes to such an extent
that It Is a common sight to see a
band of Japanese marching through
the streets advertising tea, rice and
dried fish to the tune of "OnTard,
Christian Boldlere," or "Nearer. Dry
Hod. to Thee " To make a still more
ludicrous contrast the advertisers
dress in grotesque costumes and per
form acrobatic tricks to the tune of
Missionaries have been Instru
mental In Introducing other customs
Into Japan along with their religious
ceremonials. The organ, piano and
violin were unheard of there ten
years airo and now are 1n general use
In the churches. At various entertain
ments quartettes, bands and orches
tras furnish music in approved west
ern concert 6tyle fhristlan topics
also are becoming favorite subjects for
Japanese artists to depict.
Imagination in Advertising.
Advertisements that leave some
thing to the imagination are usually
clever and sometimes bring good re
sults, but more often they are partial
or complete failures. The trouble Is
that the Imaginative powers of the
average reader cannot be determined
closely enough to make It certain how
much can safely be left to them.
This recalls the story of the wealthy
merchant who. In having a house
built, wished to place on one of the
walls a panel representing the Israel
ites crossing the Red sea. The paint
er worked many days in the closed
room, and at last announced that the
picture was finished. When the mer
chant looked at the wall he saw noth
ing but a somber mass of dark red.
"What is this?" he asked.
"Tho Red sea." replied the artist.
"Rut where are the Israelites?"
"They have passed over."
"And the Egyptians?"
And It Is sald that the painter short
ly afterwards passed out.
'I expect to see the day when strife
will cease," said the kindly cltlien.
'Ton don't mean all kinds of strife."
"Nonsense! It would be sheer folly
.to expect every town to have a base
ball pennant of Its own and be satis
fled with It."
"I wonder why a man should ever
wish to steal a kiss." she remartreJ,
after they had been gazing In silence
at each other for a long time.
"Yet . It is funny, isn't It" he replied.
"WhlNi I have been sitting here that
same thought occurred to me.1
"We roused the audience to great
enthulssm," said Mr. Stormlngton
"Did they give you an ovation
"They did more than that. y
got so interested that they in. ...ced
In breaking tn with original dialogue,
and some of them even tried to climb
on the stage and take part In the bat
jf By inducing a man to run for office
woman oan discover his faults with
out mar rylng him.
An article recently appeared in our
columns discussing ways of advertis
ing farm produce and giving the mer
its of various plans, says the Pennsyl
vania Farmer. This Is a new Idea
for many farmers, for farm progress
has not yet developed to the point
where the average farmer Is willing
to stake large sums of money on ad
vertising. Hut the fact that the most
progressive and successful farmers
are now advertising In one form or an
other points to the advisability of
more farmers doing It. and the fact
that those who have advertised Intel
ligently have made it pay good re
turns Indicates that It Is a coming
necessity in marketing farm prod
uce. Farming Is only profitable when it
Is managed along strictly business
llneR, and the advantage of advertis
ing In business is now beyond the
point of question. How long Is It go
ing to take the general farmer to
eain though, confidence to spend
money in this direction?
A large manufacturing company
Which now enjoys a national reputa
tion for successful business, started
with a cnpltal of $L'00,000, of which
20 per rent, was laid aside for adver
tising purposes. Is there any general
farmer willing to spend 20 per cent,
of his capital for advertising? The
farm advertising that is being done
today Is done largely by the special
ists who have developed their trade
along one particular line. They find
that advertising Is a paying method to
push their line. Whether for the gen
eral farmer to advertise all of his
produce would pay as veil Is an un
answered problem since so little has
been done along that line. However,
such uncertainty can be overcome by
producing one thing better than the
other fellow does, and then advertise
The fundamental requisites for
successful advertising are that the
goods advertised must be honest,
worth advertising, and embrace all of
the qualities claimed for them. Dis
honest advertising never paid, and
never will. If you have bred a strain
of corn better than your neighbor,
or can produce a high grade tomato,
eabbase. or lettuce, let the people
know It: If your produce Is high grade,
your success is assured. No market
was ever glutted with number one
produce, and to grow such produce
and to let the people know that you
are growing It Is a combination that
can not fall.
There are many ways of ad
vertising open to the farmers
that are denied to the city man. The
advertising mtist become identified
with his produce In the mind of the
public, go that a buyer can not think
of one without the other. A striking
trade mark or significant farm name
will do this, and nothing should leave
the farm without this identification
mark. The goods then have a person
ality about them. One farmer in this
state, who has developed a superior
strain of yellow dent corn, delivers his
corn in printed burlap bags, with a
seal on each bag. Insuring the source
of the seed to the buyer. This man
can not afford to feed his corn to his
stock, since it brings two dollars per
bushel And any farmer In that lo
cation would prefer buying seed corn
In one of those bags In preference to
seed in an unknown bag, simply be
cause that trade mark and seal have
become identified by advertising and
publicity with quality and honest
The same Hue of work is open to
every farmer In the country. You can
grow something better tban your
neighbors can. It may be only tur
nips, or buckwheat, or corn, wheat,
oats, timothy, tomatoes or apples, or
anything else: but your Work is to
find out what It is, advertise It so
that the people regard you as the
standard source of that particular
thing, and your bucccss is assured.
Do not be satisfied with Just growing
corn, wheat, oats, etc., but grow bet
ter corn, or wheat, or oats than the
other fellow does; then advertise it.
The failure of a trial advertise
ment has set more business men
against advertising than any other
factor in publicity. This is a pity
when the indefiniteness of a trial ad
vertisement is considered.
A trial advertisement represents
low water mark absolute bottom. It
Is not decisive. It has no more value
as evidence than a first meeting with
an individual who afterward becomes
Of all the advertisements in a
long campaign it 1b worst, though it
be written by an adept. Ii It is writ
ten by a novice in advertising that
novice will never write a weaker one.
It is like the first discord struck out
of the piano by a beginner.
If a student becomes disgusted
with such an Initial effort he will
never get farther, and if a merchant
abandons - his advertising intentions
because the first advertisement was
unremunerative he will never get far
ther. The very first attempt at anything
Is valuable only as an educator.
Keeps Walter Alert.
Many New York hotels and cafea
are Installing electric calls for the
At each table a small push button
Is provided, which, when pressed, con
trols a red light, located somewhere
above the table. This Immediately
calls the waiter's attention to the fact
that he Is wanted and relieves tha
patron of having to first locate his
waiter and then catch his eye.
Broke Them All Up.
Husband You were not so late as
Wife No; the meeting of the Soci
ety for the Emancipation of Women
from the Thralldom of Men had to b
Husband What was the matter"
Wife-One of the member came in
with a hobble skirt on, and we nil
rushed out to buy one.
Only about one girl in a hundred
can hit what aha adma v C
throws harsalf at a man's tsl
SENSE OF HEARING NOT GONE
Be Physician Escaped Assassination,
and the Patient Went on His
A man went to a physician and
"Doctor, I've got trouble with my
left ear. What can you do for me?"
The doctor held his watch a foot
sway from the patient's ear and
uked : ,
"Can you hear the tick?"
"I can barely hear It."
The physician got out some inter
esting Instruments and removed a
arge lump of wax from the ailing
"Now you ought to hear better," he
aid, and held the watch as before.
The man listened.
"Don't you hear It better now?"
"No, I don't hear It at all."
"That's queer." said the doctor, and
ook another look.
"Are you sure you don't hear row ?"
"I can hear you, but I can't hear the
"Let's try your well ar. Can you
"N'-ver a tick."
The doctor looked pu?.7.1ed. The pa
:Ient looked alarm' d
"8fl here, doctor, when you dug me
.hat time you didn't destroy my htr.r
ing, did you?'"
"I couldn't have fine that." said th
lector, "yet something is certainly
wrong. Listen again.''
The man listened with the intent-ar-ss
of an East Orangeman trying to
"tear a street car at 11; 30 o'clock on
a stormy night. Hut he shook his
lead at last.
"If you have wrecked my ea. drama,
lector," he began. "I'll "
Hut he did not finish his threat, for
Utt then the doctor put his watch to
nls own ear. grinned foolishly and
"I guess I forgot to wind the blame
hii.ij last tight."
Pasha and the Linhtning Conductors.
Scutari, round which tho Turks and
Montenegrins have fought, has a cas
.le which was originally built by the
5erbs. and bore the lir.mo of Rosa
?ba. A great pit In tho middle for a
ong time showed where the powder
nagazine once stood. North Albania
s a terrible place for thunderstorms,
ind the stcry goes tha' shortly after
ho Crimean war, when western ideas
xere beginning to permeate, an en
erprising traveler came along with
Ightnlng conductors and persuade d
he pasha to put some of them up to
jrotect his magazine. The pasha, ar
ruing that, as the conductors were to
safeguard the powder,' they could not
M too close to it. ran them down into
die magazine Itself, and then waited
'or a thanderstorm to test their efli
slency. The s'.orm( was not long in
:oming. and the lightning conductors
rustlfied all that the traveler had said
ibout them by attracting a flash which
slew the whole magazine to pieces.
Great Reservoir for Buenos Ayres.
According to the London Financial
Times, the largest elevated reservoir
n the world Is about to-be erected at
"aballito, near Ruenos Ayre s, In con
lectlon with the sanitary improvement
schemes of the Argentine capital. It
srll consist of three tiers of wrought
ron tanks supported on cast-Iron col
umns embedded In heavy concrete
'oandations. The total capacity will
"le 16,000,000 gallons, and the struc
ture will be 123 feet high, from the
Dase of the columns to the toi of th"
oof. It will contain 15,409 TOM of
.ron and steel. The contract has been
iwareled in England.
Method of Bleaching Ivory.
To bleach Ivory ornaments or pi
;no keys the following method works
well. The ornaments nre first wash
?d or "soaked." if possible, in a bath
of unslaked lime, which has In it a
few ounces of brati and water. This
should make a pasty solution If prop
erly mixed, and will bleach the Ivory
hich is discolored or stained. It
should be rubbed off with a cloth and
the Ivory dried in magnesia powder.
After a few minutes a few strokes
with a cloth gives the ivory a brilliant
Had to Be Dene.
"You cannot burn the candle at
aoth ends," said the young wife, re
monstrating with her hardwori:'ng
literary husband. "I'm afraid, my
lear," was the reply, "It is the only
way to make both ends meet."
Aphorisms of Lady Grant.
it Is such a relief to, "let go," as my
aunt said when she pave up keeping
i walit! Women find B man dull and
uninteresting when he proposes to
mother woman. "The Chequer
Uoard.' by Lady Sibil Grant
y j-aHSX.-aam. r. Tjur-x-iK-..- ....... - . (
I EAST ST. I,i)l"13. Cattle Native beef
Steers. $:,.(M',V10.7.'.; cows and heifer,
4.60wft.10; stocksrs and feeders, I5.S3Q
G.7.".; Texas steers, $6.0007.75; ooWS and
heifers, I8.7S0S.OO; calves, in car 1"J
lots, 15.1 10 6.50. Hog -Mixed and leittil-
ors. I7.20w7.60: good to heavy, 17.40
T.O; rough. l7.15B7.i5l llslit. T.15;o T.10;
big, 16.00(76.76, Sheep Buttons, R.MO
; 00; liimns. SJ.SOli va.
CHiCAGO, Cattle reeves, i.vr.o u
10.30; cows ami heifers, 12,7607,60; stock
ers and feeders. $4.2607.85; Texans. $4.40
4j6.70; calves, $6 600,10.60. Hogs itlxed
k ml butchers, $7.0007.4214; heavy. JT.Jii'u
7 45; rough heavy. $7.0e'Sii 7.0; Unlit. ST.Oo
i'7.35; pi-, $5.0007.00. Sheep Native,
82.50O4.S0: western, 84.00ti 4.S.,; lamb.
6.8O0$,1O; western, $s.$(0l.o8.
ST. LOUIS. Wheat -No 2 red. $1.07i
1.10; No. 3 red, 88O1.04; No. 4 red, 85 b
06; No. 2 hard. lfU08iJ Ne. 3 hard.
8ftjSS'4: No. 4 hard. vi. Com- No. 2. 4;
4i; No. 3 , 4516 45: No. 4, 441i'4it:
No. I yellow, 4CU,s(47; No. 3 yellow. 45' .
i&40; No. 4 yellow, 44 4 H45; No. 2 white"
AM0481 No, 3 white, 4S047; No. 4
white. 45t. Oats No. 2, 33,34: No.
2 32'i; No. 4, 31V4; No. 2 white. 34Vi
85: standard, ;t.i34i.... No. 3 while. 83'tf
3?Vj: -no. 4 wiute, jenaa.
CHICAGO. Wheal No. 2 red, $1,046
1.06; No. 3 red, S81.00; No. 4 red. 610
85; No. 2 hatd, ssOllj No. 3 hard. M a -;.
No. 1 noithern, 8iS4687i: No. 2 north
ern. HOST. Corn No. 3. 45H4y: No.
4. 434045: no grade. 40643H; No. 2 yel
low, 4u5V, Ne 3 yellow, 45Vi 4i'-.
No. 4 yellow, 44 045; No. 3 white. 45k
NEW YORK Butter Creamery extra.
36',jf37e; imitation creamery llrst. gfn
Wic. tg Nearby white fancy, 42 T
45c: nearby mixed fancy, 28782c; frep'i
firsts. 88635c. Dressed poultry Tnrkev
1802c: chickens. llOZSc; fowls, lit
ttVic: ducks. 8O20c. Live poultry tlees,
18014; duck. 14018e; fowl, 12014.
turkeys. o; rooster. Sc.
lirill OPTTI mil '
EXTENDING THE AGRICULTURAL
AREA IN WESTERN CANADA.
For sometime past the Canadian
government has had surveyors at
work platting new areas for the ac
commodation of the largely increas
ing number of settlors coming in to
occupy the agricultural districts of
tho three prairie provinces. There
were those connected with the work
of securing fettle rs for western Can
ada who last spring prophesied that
there would be as many as 173.000
new settlers from the L'nlted States
to Canada during the pr- rnt year,
and there were these Who doubted
thru the previous year's flgur.-"! of
131,000 could be Increased. Recent
computation made by ;lio official.-, of
tho Immigration branch at Ottawa
show that the largest tftlmatel made
by officials will he beaten and that
thi 200,000 mark from the United
Slates wilt bo reached. ,',s great an
increase will be ihown in the figures
of those who will n ae'i Canada from
other countries this year. Th" re
lUltl cf the year's work In Canadian
immigration will give upward of a
total of 400.000 soul.
Hut this is not to be wondered et
when It is realized What ll offering In
the three, prairie provinces and nlfo
In the coast province of Rritieh Co
l'tmbla, which is rise, bidding strong
ly and succe ssfully, too. for a certain
class of settler, the settles Who
Withes to go into mixed farming or
fruit raising, When the central por
tion of this province is cpen-d up by
the railv ay r.ow being constricted
there will be large are-a of splendid
land available for the settler.
Reference has frr Uently been made
of late by those Int- rested in develop
ing the American west to the largo
numbers who are going to Canada,
high officials In some of the railways
being amongst the number to give
voice to the fact. Tha more these
facts become known tho more will
people seek the reasons and these
are best glvoti when one reads what
prominent people Si.y of It. What the
farmer thinks of It and what his
friends say of it. James A. Flaherty,
supreme knight of the Knights of Co
lumbus, was in western Canada a
short time ago. He lava!
"If I were a young man I would
sell out my interests in les3 than two
months and come rl-'ht to the Cana
dian Northwest, where so many op
portunities abound." Advertisement.
Rather Hot Shot for Doctor.
This incident is related of a Scotch
doctor, new to the P'in. who adven
tured upon a day's rabbi t-shootlng.
Chased by the ferr-. s, bunny was a
rather quick-moving target, and the
medico waa not meeting with the suc
cess, he anticipated
"Hang it all. man!" be exclaimed
Impatiently, to the keeper who accom
panted him, "these beasta are too
quick for me "
"Aye. doctor," the pawky ke.-per re
plied; "but ye surely didna expect
them tae lie still like yer patients rill
ye kill them "
THE BEST TREATMENT FOR
ITCHING SCALPS. DANDRUFF
AND FALLING HAIR
To allay Itching and Irritation of the
EcMp, prevent dry, thin and fa'.lins
hair, remove crusts, scales and dan
druff, and promote the growth and
beauty of the hair, the following spe
cial treatment Is most effective, agree
able and economical. On retiring,
comb tho hair out straight r.ll around,
then begin at the side and make a
parting, gently rubbing Cuticura oint
ment into the rarting with a bit of
soft flannel hold over the ead of the
finger. Anoint additional partings
about half an inch apart until tho
whole scalp has been treated, the pur
pose' being to get the Cuticura Oint
ment on the scalp skin rather than on
the hair. It is well to place a light
covering over tho hair to protect tho
pillow from possible s'ain. The rx-xt
morning, shampoo with Cuticura Soap
and hot water. Shampoos alone may
be used as often as agreeable, but
or, :e or twice a month Is generally
sufficient !'or this special treatment
for women's hair.
Cuticura Soap ont Ointment sold
throughout tho world. Sample of c-ach
free, with 82-p. Skin Book. Address
post-card "Cuticura, Dept. L, Boston."
Wanted Slaves tcr Missouri.
On January L'T, 177S. Don L'eruarilo
de Galvez, governor of the Spanish
province of Louisiana, which Included
Missouri, petitioned the king of Spain
' for aid for the eettlers along the Mis
souri river and Mississippi river in
Missouri. "The said inhabitant." he
wrote, "In order to promote the cul
1 ture of these plunts itlax and hemp).
I would desire that the compassion of
! the king should deign to provide them
i with negro slaves on credit, for whom
they may pay with the crops afore
said." Obliging Landlord.
It was gfetting very late and Dub
bleigh's gasoline had given out.
"Anybody around here got any gas
oline?" he asked, drawing up at a
small hotel by the roadside.
"Nobody but me," said the landlord.
"Good!" said Dubbleigh. "How
much do you want for It?"
"Couldn't sell It to ye today," said
the landlord. "It's Sunday."
"But. see here, my friend," protest
ed Dubbleigh. "What can I do? "
"Ye might put up here for the
night," said the landlord Indifferent
ly. "I got a nice room I can let ye
have for $7." Harper's Weekly.
One-half the women In the world
want to get thin; the other half want
to get fat.
Backache Makes Anyone Feel Old
mm ggtofr til The followine; ease is typical of the NNS
It is not alone ilir aching hark, the (tiff,
painful joints, bur the evil effect of lad.
poisoned blood em the nerves, the vital
organs and the digestion.
The condition of the kidneys makes good
health or ill-henlth.
The kidnevs lire the filters of the blond.
Active kidneys filter from the blond ev
ery day over one ounee of poisonous wnitc
anil pas it off dissolved in the urine.
If the kidneys ar Wtafc OT die eased, only
pari nf this filtering is done sad the blood
is heavy with uric Said and other poison
ous or waste matter.
Instead of Being nonti-lird by tho
blood, the nerve- and vital organs nre ir
ritate'd. and the circulation, digestion. StO.i
.ire; lit urlied.
If your hark aches Constantly, if your
joints- are stiff, lame and painful, inspect
Kidney sufferers are likely to feel dull,
hvy, restless St night, rheumatic, dlssy
nt times, subieet to bit id.ichcs and an
noyed with sharp. pieri ng pains lhat
make work an aixotiv and re-t impossible.
Dean's Kidney piil nre the befft-reeotn-
nended and most widely nsed remedy for
weak er diseased kidneys, They set auieti
lyi son tain no poisonous nor habtt-tbmi.
ins drugs and leave no bad after-affect
of anv kind just Disk SOU feel better ail
-w -'rr 50,(1 by all Dealers.
SEEING IS BELIEVING.
Stella Lite Do you believe In th
Irvington Boothlette No; I never
saw a super natural.
BLAME PLACED ON PHYSICIANS
Growth cf Drug Habit in United States
Alleged to Be Due to Opiates
Ordered In Prescriptions.
That :0 per cent, of all the cocaine
and morphine manufactured In this
country is used by persons who have
formed the drug habit through physi
cians' prescriptions is the startling
statement made by Dr. L. F. Kebler,
Chief of the Division of Drugs. Depart
ment of Agriculture. This statement,
and other, proving that physicians
and not "patent" medicines ar re
sponsible for the appalling growth of
dm? addiction in the United States
was made by Dr. Kebler in an address
at Washington, before the American
Society for the Study of Alcohol a:id
Dr. Kablar is quoted by Washington
papers as having declared that dru?
using had increased 100 per cent In
the last 40 years, and that American
mi (Ileal men were not discriminating
enough in their use of opiates. Their
overindulgence to their patients, h-i
said, ll creating thousand.; cf drug
users every year.
"It Is a very sad thing to say that
our physicians are doing the greatest
work in promoting the use of cocaine
and morphine," said the doctor, "State
laws arc not saving th", public from
the grip of the drug hr.bit. and the
American public is sinking tighter
and tighter into the black abyss of
tho morphine and cocaine fiend.
"The worst of It is that the Impor
tation of opium Into the country la
becoming larger and larger year by
year. I have heard It said on reliable
authority that f't per cent, of the co
caine and morphine manufactured in
this country is used by persona who
have formed the habit through doc
Almost simultaneously with Dr. Keb
lers address, Dr. J. A. Patterson, at
Grand Raplda, Michigan, In a public
statement said that 19 out of every 20
patients who come to an institution
with which he is connected for treat
ment for the drug habit owe tbelf
downfall to physicians' prescriptions.
Easier and Pleasanter.
Talking of ladies' shortcomings re
calls a story recently hoard of a large
and determlne-looklng woman who
j wore a very large hat one evening at
I the theater.
"Madam,'' said tho attendant polite
ly. "I must retiuest you to remove
your hat It is annoying this gentle
man behind you.
The massive lady turned and
haughtily surveyed the complainant.
"Do you mean that little weedy, un
dersized creature?" she asked.
"This gentleman behind you," the
attendant corrected her.
The lady settled herself in her
"You will find It easier and pleas
anter," she said decisively, "to re
In the Midst of Luxury.
"You have everything that wealth
can biy, haven't you?"
"Yes," replied Mr. Dustin Stsjt. "But
it don't seem fair that I should have
worked so hard to get all these things
while the butler and footman and
maids enjoy them free."
Many a girl who wouldn't make a
good wife for a poor man would make
a poor wife for a rich man.
The sting of defeat outlasts the
sweets of victory.
"Entry Picture Iclit i: i'ttr)'
Your Back is Lime Remember the
Price 50 cents. Foster-Milburn Co., Buffalo.
WAS DRIVEN BY STARVATION
jsnt-nith's Metied of Getting Key
Was Rather E;:travagr.nt, but
What Could He Do?
ins wife had bean spending a I
or two at the seaside with her own
people and Jonsmlth had been living
the lone and simple life. Hut the r
was a curious look ol culm deapera
'Ion in his ay as whir, his Wlf came
And presently the wife began to
"Where Is " she began. "Good
nessi What have you done with my
dresses? Arid what has happened to
the lawn? What's that black patch In
the center? Why "
Jonsmlth took a deep breath, then
spoke bravely and manfully.
"Julia." said he ".hilla. I starved
for two days, and then you wrote to
say thut the key of the pantry was In
th': pocket Of your second-best tailor
made walking-skirt not the bolero or
the morning "
"I said morn.r.g-shirt. and not the
tailor-made, nor the "
"It doesn't matter," .Tonsmith In
terrupted wearily, and yet with n
touch of savagery In his voire. "I
don't know a tailor-made- from u
ir.orning-sklrt nor a bolero from a
iicliu So I Just took the whole lot
emt on the lawn and burnt them. Then
i found tile key whilst raking among
'he ashes! "
Looking After Hx Bnit.
Daniel and Harvey, two old. expr
niberaen. wert MitlU" flihing for
'rout in deep water, ittttng with their
baeki tocether, when Daniel acci
dentally full out of the boat and wetv
dOWH Harvey looked bai k and n;l?s
his companion, who at that mo
ment appeared on the lurface, pip
rii! In his mouth, ihaklni his wieken
Harvt-y ijosh Dan! 1 Jest Bllesed
ye' Where ye been?
Dan Oh I s went down for tev
see if me bnit wua all right. Judgt
Bear.s In His Head.
Two beans, one of which hd
.-I'routed into on embryo plant, war
r.-moved from the head of a MaSlCD
laborer at San 1'i-rnardino. Cal.. by
; byslcian. Tor months the man ha;!
coiuplnined of severe pain?. Th.
baana had entered his head through
his left ear. The? growing plant was
nearly an inch long and apparently
hud flourished in the' tar tube.
What." asked Mra. Oldcaatla as she
plekad "P a volume c:' Limp Feather
Kdi'ion of the Classics, do you think
"1 really don't know,' replied Mrs
e'lottalotte, after she had rtraishuned
B eorner of her Sij-'O royal 1 ersiati
rug: "we've never had any. Joslsh
Fays they're no pood unless you Ret
them fresh, and our grocer navet
seems to have any except the on. s In
runs ' --Exchange.
"Have you a gcod cook now?"
"1 don't know. I haven't been home
since trcakfastl" London Opinion.
Important to Mothers
Examine carefully every bottle of
CASTOK1A, a safe and sure remrdy for
infants and children, and see that it
oipnatureoi iiayy -
In Use For Over 30 Years.
Children Cry for Fletcher! Castoria
"Will your wife finish her Christmas
"Yes; unless it finishes her sooner."
WUCN Kl HBKKX BECOME, NECESSARY
I And your she.. pinch. Aliens Footsse, eh1
; Antiseptic poHtk-r to be ithaktn lulu th-
shoes, is ,1ust llu thlnK to us-. Try It lor
Breaking In New Shoes. Suld Everywh.r. ,
!6c. Sample FStBB. Addrsss, A. s. e.'!mted.
' LtRoy, a. V. Xkm'l accept uny subltltutt. Adv.
A married man has reached the bot
I torn of the ladder when he begins to
brag about his wife's relations.
Mrs. Wlnslow's Soothing- Sj-niy for Children
leelhlop, softens . ,ie pumH, rt-duees innuuima
Uou, allays patu,curet wind colic. 25c a houle.Afc
"Health's best way
ery day." Coyne.
-Eat Apples ev-
"Its Sate tor
effected bv 1 bum's KiHnrv Pill, ilr.i.rus.
testimony is the best evidence.
ALMOST WF)T BLIND.
Chicago Man Talis uf Awful Suffering.
J. .T. Wolf, prop, barber shop, 2098 Of
den Ave., Chicago, 111., says: "My hack
aelied terribly and I had sharp, ntatibing
pains throughout my liody. I kept get
ting worse, suffering from splitting liead
aehes and diasy spells, during which I
would nearly lose my bsUnCS, Mv eyes
became so effected that I nearly ri;n
blind. I became drops! oa and was ao
puffed up at nirfht that when I took off
my fiioes, ;he.re were deep rldgeS around
my ankle, 1 got sn thin and emaciated
that my frlendi I irdly knew me. Ther
was always a desire in pass the kidney
see ret oris nnj I had to ift up often at
nielit. The secretions were scanty and
H tiding in psMga end contained a large
amount nf stringy, whit rabstsnce with
bipod. Finally I w.i laid ur, helpless.
The doet'.r did mo no Reed and 1 irave uj
hope, V. .hen a friend Urged me to take
Dnnn's Kidney nils, I did, and 1 bad
taken but few dees when I fe't some
thiPil hivo awe- in-idc nf me. The p:,io
v - terrible and short Iv nftiT, 1 p . --I
live gravel s'en.. eacn tne size ot u iiean.
In three days 1 f.-lt like a different ni:n
Six boxes of Hnan's Kidncv Pills made uii
M Y-, fVoprielors
6 J W
In Hit protnct
Western C a n ti a b
I-, toii flr !fd t-i upt
Vtv 1 1 rji . : f it. i)
lift -.r that ftl
1 V arta i;,b- rr!rik luurellu-K -'i
but DO If thMmiMp.
M, isi rRfCTfl
rfT" r- ntlv tievn iipcw p Bp f
fcgjtt fiu' nls it ml into th-- rr. -iiil-
ii"ir h ng Dai 'I . H
liiy will feoofl OuM fibon tlir r
MI. t n
1 r f li'mic-tfH'UnK
A '.' C'jrt - . , tittle Will
far u.i t trritft: c m n ot) tuj
li. riif-iru'l March IW i th art ii
XrM w rii .i burMi and u ' t
mfft and jui tv, in mh, TttU; :
batr ijQ icma of wheat M an .
f Mti, aii'l it. :j. rp- t i tlfsz." hoi
DM 1f ! yean, butolllf rtn
Maine of what tuav & (3 nn 'n
Weatrffl nniifla n MVj. m
MBatcbewan rA beftft,
ft'iid nt iri fit i i terstttfa
Ma, Bmiwb Rate. -
Q. A. COCK.
fii w.Ttti, MssRaaw i It,!- and 4.
Pfiai kigaU N 1 . ; RMa Mvat,iU,
C:it.art:aJi i'T'mrTll' An'a or
I.J.l-o ... -t,..t, (.... ,
it, f t 1 k w H, 1 aaaM
ea Iril mu ';
MJ Lest mark' l rifc
nte fur fr f, r. (11
Ml It rHrf IU .
X. -U.rl. HU.1H.
I'll l"t It ' i . fc .
... Lsuhli. ..-,!
I ndikpensable InKtantnnouR
TVUa ut u glaa 1 be MfMpui 1 Tu'y trow jroop 'v
eauif 10 pinnt In th vaittsd a- deoo
lut,n n--in,' f run "th t'-n-: a, -f d ktuneaA
AvtOsWUcftl t aetcmifiea poitiiit.1 reoulreil eenra
inar to w-.sht urt'l r.'nf. Three -iiifc. teoh Id adlra
ii MftwcBtf 8-oeii r Btmt f iba L'utted utiitei -iBcnee,
udtn aiainlbifn) nMU irioder, ith - lyi
tue pfvpefd p' sg. ii pa t r nap, H ctt t . tt. n nv
1 v tp, fftoesu; ma l typ Bsftp, 11. Order to4u
IWu.it b pastel bu dej oHer,
PARCELS PC ST RATE F1VDER CO..
14S t.iirty S' Voiic City
lfl!-!r5rs 125Egglrcu!)ator$f ft
RJ and brcoaer Vo "iy
g M Co?p-r Uakg rt. :h.u
thati'. Sti:J f - 11
v- -:s.n Incubator Co.,
1 t r 14 i "' is.
AccpteO S'.jrdarc Carat.
International carat which nr.
bi en iitlorted in this eounrty, to be
affeotlve .July 1 nc::t, is 200 milligram
uiea, or one-fifth of a gramme i2.0b6
gra.nsi, and is r.ow i:i use in Franco.
Oarnany and practically all countries
ezoepl the Vnlt d States Great Urt
tain, Belgium and Holland.
"That man Is some thing more tba
a mere marine."
I lo ; uu mean he is an ultrama-
Make the Liver
Do its Duty
Nine times In ten when the liver n.
right 'he ston.arh and bowels are right
gjntly but firmly com.
pel a lazy liver
cjj its dutv.
and Dittresi After Eating.
SMALL PILL, SMALL DOSE, SMALL PRICIV
Genuine must bear Signature
FREE TO ALL SUFFERERS
If oq frel "ont of iorU"-"mn down"or'jrut tb
blue.-..' . r from stidne7,bla4(ler.uurrouBdiMaiik
wrlmfurviT Pi.KtibtMb. U ! tlie muist liwtnicttv
nit'dlrul I- k 'T r ;irn. II ton all about Umn
divea-..- ;.i ii i )'. r. n - kh liK-iMin- t-ETc-U" bM h So r
Kron.-h Uem(4y THKHAPION" No. l, fuX So.Z
and yuiuiiDdttcldo furyuuraalf If It la tha mDMi tow
our u niM-nt. I Ion t tmid & OtiDU li m abMohitulv
yiiEU. No' follnw-uu'VlrTTjlan. Ir.LClercM,u
ttuuvtiucK xvu.t iutmyai i
IChuM aid WiuAas Ae.
Ipssssss a BiTsriul BSssSA I
frsreats hair (aUlar. I
ell, The cure has 1 een permanent.
sVEfrW uitti r
JJSM-'SM I rILL). 1