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title: 'University Missourian. (Columbia, Mo.) 1908-1916, March 19, 1916, Page Page Four, Image 4',
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Image provided by: State Historical Society of Missouri; Columbia, MO
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UXITEltSlTT JIISSOUBIAy, SUXDAY, MARCH 19, 1916.
LIFE IS JUST ONE DANCE
AFTER ANOTHER, SAYS SHE
BY HECKY SHARP
Winter may come ami go. Lent may be on the wane and fascinating
advertisements of sport clothes for the flapper or dowager may entice the
Cye and still dancing remains for Columbia the amusement par excellence.
"Toujours on danso." Friday nights stretch out In a really unlimited
array of dances. They seem as inevitable as the taxes in Germany. The
absolute certainty of them might lead to an attitude of fatalism, if they
weren't always so frivolous. The rest of the week may be drab and color
less, but you can absolutely count on Friday night.
Miss Marjorie McGuire at Arrow Rock
are .Miss Alberta Thornburgr-, Miss
Uuth Johnson and Miss McGuire.
And no two of these dances are
alike, either. The day consecrated to
St. Patrick happily fell on last Fri
day, and the civil, electrical engineers,
mechanical, chemical engineers, quite
outdid any efforts of previous years
in giving a truly Irish dance. Be
fore this Friday night is well out of
the way. society is pouring over cos
turners1 catalogues, trying to decide
in what guise to appear at the K. A.
'bal masque." The possibilities in
clude Uncle Sam and Uncle Tom and
range from a "regular chappie" to
The realization that "life Is real
life Is earnest" is day by day growing
more vague, for we are just now pass
ing through the "entr'acte" between
winter and spring proper. We have
all of a sudden come upon the sea
son when visionary man starts a
spring poem and practical woman
starts beating rugs, when man gets
down the fishing tackle and woman
gets out the nasturtium seeds, when
man puts his feet up on the desk at
the office and woman puts hers down
in the home. Hut that's another story.
Such things disturb the body social
WANTS 31. U. TOHELl'SIEKCHANTS
Hannibal Commercial Club to Ak for
Extension Instruct iiji. I
The trade extension committee of
the Hannibal Commercial Club has
passed a resolution asking that the
University enlarge its extension in
struction to include the retail mer
chants of the state. The resolution,
which will be sent to the Board of
Curators, urges that an attempt be
made to get financial aid from the
State Legislature to institute a course
patterned after the department main
tained by the State University of
The Hannibal organization will ask
other Commercial Clubs of the state
to co-operate by taking similar action.
More than 100 couples played guests
at St. Patrick's court Friday night at
Columbia Hall. An arch of green and
white, with green and white lights
hanging from it, covered the entire
ceiling. Around the hall a promen
ade walk was built, with columns cov
ered with small harps and shamrocks.
But the "piece de resistance" was an
enormous harp in the center of the
room, its strings formed by streams
of water which fell into a miniature
pool below. In the pool were green
and white lights and goldfish. At the
other end of the hall was the picture
of an engine, -with the headlight di
rected toward the fountain harp. Sweet
peas were given as favors, and the
programs were small white kid harps
Chaperonlnc the dance were: Presi
dent A. Boss Hill, Dean and Mrs. E.
J. McCaustland, Prof, and Mrs. Guy
D. Xewton, Prof, and Mrs. L. M. De
foe and Mr. and Mrs. R W. Nieder-meyer.
Dean and Mrs. Walter Miller en
tertained some of the faculty mem
bers Thursday evening after the lec
ture in honor of Dr. H. H. Powers.
Prof, and Mrs. E. A. Trowbridge en
tertained Friday night for the mem
bers of the faculty and the graduate
students of the animal husbandry de
partment. Their guests were: Dean
F. B. Mumford, Prof. D. H. Doane,
Prof. H. O. Allison. Prof. Howard
Hackedorn, Prof. E. H. Hughes. Prof.
S. T. Simpson, Prof. L. A. Weaver,
F. L. Bentley, C. A. Jones, D. H. Bran
son. W. L. Stangel. D. G. Sullins and
C. It. Wilson.
Mr. and Mrs. H. O. Severance enter
tained the staff of the University Li
brary Friday evening at their honre on
The annual Founders' Day ceremon
ies of the Phi Delta Theta fraternity
were held at the chapter house Wed
nesday evening. Searcy Itidge attend
ed a similar banquet that was held
In Kansas City by the alumni chapter
there. The following alumni members
attended the banquet held here: & C.
Bowling. H. H. Broadhead, Sydney
Rollins, E. Sydney Stephens, H. S.
Jacks, J. L. Stephens, Hugh Moore,
W. C. Bowling, Dr. W. X. Dolley, S.
F. Conley W .T. Conley, C. B. Se
bastian, Charles Cooper of Chilli
cothe and Samuel Anderson of Halls-ville.
The members of the Delta Tau Del
ta fraternity will give a matinee dance
March 25 at the chapter house.
The Alpha Tau Omega fraternity
will give a dinner dance at the chap
ter house Friday evening. April 14.
The freshmen members of Delta
Delta Delta gave a tea for other so
rority freshmen yesterday afternoon
at the chapter house.
The Alpha Phi sorority will enter
tain ten guests at a dinner party today.
The Trl-Delts will give a reception
for faculty members and townpeople
next Friday afternoon.
H. L. Jennings of 712 North Eighth
street had a surprise birthday party
Friday night, given by two of the Sun
day school classes of the Wilkes Boule--ard
Members of the Chi Omega sorority
spending the week-end at the home of
The Gem Cafe's Fine
SUNDAY NOON MENU
Crisp Celery -
Tuna Fish Croquettes Hollandaise with Saratoga Chips
Roast Stuffed Young Turkey with Cranberry Sauce
Baked Young Chicken with Dressing
Roast Prime Ribs of Beef and Brown Gravv
Roast Loin of Pork with French Fried Apples
Creamed Whipped Potatoes, Mashed Turnips, Cream
ed Butter Beans, Hot Parker House Rolls
Combination Fruit Salad
Vanilla Ice Cream and Cake
Tea - Coffee
If you like pure 'wholesome food prepared by a real chef
you should become a regular patron of this cafe. We
have recently doubled our capacity so that we may better
take care of the large crowds who gather here at meal times.
Music from 6:00 to 7:00 o'clock I
Ask about our 46c a day eating plan.
You'll save money.
This season's line of our
Own Label of Shirts
breaks all records in qual
ity of material and beauty
Just step in and take a
"slant" at these new
Spring Shirts. You'll cer
tainly claim they're the
New Styles are Shown Here First
ROM September, 1915, to
March 1, 1916, or in the
short period of 6 months,
Jk M issourian
has increased its circulation
from 1,853 daily to nearly
2,200 daily. In other words,
the circulation of the Missourian
has increased in this period
The best thing about this increase
is the fact that it has all been inside
of the city limits of Columbia and
on the rural routes out of Columbia.
The Missourian now has more
than 1,400 paid subscribers inside
the city limits of Columbia. It re
quires the services of 12 carrier boys
to deliver these papers to the citizens
This circulation is distributed in
Columbia as follows: South of
Broadway 65 per cent. North of
Broadway 35 per cent. In the sec
tion south of Broadway there are
less than two dozen homes that do
not receive at least one copy of the
Missourian. In the section north of
Broadway the Missourian for the last
month has been adding new subscrib
ers at the rate of nearlv 10 a dav.
The big vital facts and reasons back of this increase are that the Mis
sourian covers Columbia completely each day with local and county news and
in additiion publishes the general news reports of the United Press Associa
tion. Another big reason for the Missourian's growth in circulation and ad
vertising is the fact that the Missourian carries absolutely no liquor, patent
medicine or other objectionable advertising. It is a home newspaper for every
member of the familv.
This phenomenal increase in circulation has found a ready re
sponse on the part of the merchants of Columbia in an advertising
way, for in the same period the Missourian has carried nearly 10,000
inches of paid advertising more than was carried by the paper in the
same period the preceding year. The exadt figures follow :
First six months 1915-16
First six months 1914-15
. . 41,148 inches
. 31.729 inches
Gain, 9,419 Inches.
In short, the Missourian has increased its advertising a little
more than 29 Per Cent in the short period of six months.
m Daily Missourian
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