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UNIVERSITY MISSOURI.!, WEDNESDAY, AUGUST 2, 1!1.
rubllfchrd dally except Saturday by the
fctudrntn In the School of Journalism at
the l'nlterlty of Missouri.
FItANK II. KINO
A. O. IIIN.MAN -
- Husluess Manager
l'nlerlty 31iMurIan Association, Inc.
Itlrectnrs: r'rank II. Kins, l'resident;
Cluil vh linker. Secretary; Ira II. Hyde. Jr.,
Duke N. I'arry. II. I'.. Taylor, Charles
Hosier, I). I. rattcrson, J. I.. droves,
Address all communications to
Office: Virginia Ilulldlng. Downstairs
l'hones: Iluslness, 55; News. 274.
Kutered at the pnstoffice, Columbia, Mo.,
as second-class man.
Atlanta, Ga., from lSSI! to 1SS.".. He
also took post-graduate work and at
tained a degree of Ph. D. from Johns
Hopkins in 1SSC. He has had the hon
orary degree of I..L. D. conferred on
him at Wake Forest, Tulane, Johns
Hopkins, Rutgers, University of Penn
sylvania. IJrowii, Harvard, Williams
and Dartmouth and a Utt. D. from
Yale. He has been married twice. He
has held a chair as professor in the
following schools: Ityrn Mawr College,
fcr it but rather the defender of its
better self against its worst. He would
lead it through knowledge to a
righteousness that would once more
exalt it among the nations.
K. P. Dtttton &. Co., Xew York;
imijECK HOYS WO.T LEAVE
Illinois Militia Wants to Stay on ilic
nitOW.NSVIM.E, Tex., Aug. 2. Few
I college students in the militia camps
Year. $i."-0; month. 25 ceuts; copy, 5 cents.
SUM. THE STATE UNIVERSITY
The nomination of W. H. Sapp for
lepresentative by an overwhelming
majority of the Democratic voters of
Ilcone County was a deserved recogni
tion of .Mr. Sapp's service to the en
tire county. He was an active, earn
est and courageous representative, and
no good reason presented itself for
denying his renomination.
.Mr. Sapp's success, however, meant
much more even than a deserved per
sonal tribute. It showed that the vot
ers of Iloone County are opposed to
dragging the University of Missouri
into local politics. They are against
making a state institution a perquisite
of local politicians to be used for per
sonal en'Js. The attacks ukii Univer
sity policies and ollicers not only were
disapproved but were resented by a
great majority of the people of the
county. The personal animus of the
anti-University candidate and his med
ical advisors Won no support but on
the contrary lost many votes.
It is a matter of regret that a few
good citizens fortunately only a few
should have been led by their preju
dices into actions and utterances that
in their sober, sane moments they will
wish to forget and to have forgotten.
It is a matter of rejoicing that the re
sult of the contest shows conclusively
that no candidate can win in Iloone
County on a platform that denounces
the State University for being run in
the interests of the state.
! of the Hio Grande Valley will accept ' president, settled the war, argued on
Wesleyan University and Princeton cxcmpt joI1 from further service. The the rights of neutrals in case of f'ir-
Unlversity. He was president of students resent the attitude of the
Princeton from 1902 to 1910, when he legislators and construe it as a direct
nied. Overlooking our bad manners
they began the game, and we had to
play. They came en masse up one
arm. We gently removed them, ad
monished them and, placing them on
the ground, told them to be good. They
went and brought their friends. Soon
we had a young army swarming over
us. At 11:30 we were losing heavily.
For every marauder we choked,
squeezed or frightened away, seven,
and freouentlv nine, others Mmo
the couples. We dissected all the evil spirits. Anyhow, if wc ever made -For twenty.flve minutes we struggled
n....nI.lnliltnt nnn.lMnAn nnnisiA.1 4 lis- '..... HAnnSa 11'itK tlitTI tin Til HPO PfllllH I ... ..
rilMdtuuai (.aiiuiuatL's, lcuouiuu iuc.uui iicaii; ttitu ui. tH.u vv-. .
SLEEPING ON THE MOUNDS
NOT ALL ITS SAID TO BE
It was a hot and thiisty night. Hat-(that would accommodate our sensitive
less and dateless we tprawled en the I craniums and, covering ourselves with
mounds, on the norti side, so as to be . some of the holy traditions which al
part cf the scenery whenever an auto- i ways cluster around the columns, es
mobile came around the circle-where-a I sayed to woo Morpheus. We had Iate-i"ndiitain-ought-to-be
and flashed its fly become at outs with the old gen-
lichts on the Quad, the Columns ar.d I tlenian, but that may be attributed to
.i. ...... .!.. -it'. :nn.i ti .!,,.'.. ii Dnt.Uo Anvhmr If wo pvnr mndp L
1 reflection upon their patriotism.
From the camp of the First Cav
alry, which has a good percentage of
university men, a petition has been , general disported ourselves,
forwarded to l'resident Wilson by The night, the watchman
tations, decided that both the bride.3
and the approaches to them should lie
closed to all but couples after night-'
fall, sang songs at ourselves, told
stories with the age limit off and in
be better than here outside under the
stars. Again, we were fresh-air fiends.
Under the wings of the innumerable
spirits of famous men, we anticipated
rest, a good rest, and we sought it,
from column to column. We changed
our positions. Our toes made friends
with our cars. We curved one arm
lovingly around our instep. We sat
resigned to become governor of Xew
T.. Tl. t .. ... nm I.A.. r f llin Dili
jerse.v. lie is u. iuuuiuci ui uiv m
Kappa Psi fraternity.
Charles Evans Hughes was born in
lSr,2. hence lie is six years jounger than
l'resident Wilson. He attended school him to intercede for them should the wore left. For we argued what was ings and, satisfied that they were both
at Colgate University and received the ' I1"'asur0 make arbitrary the exclusion j the use of going up to a stuffy rom still and there, closed our eyes again.
lor collegians from the guard. jto suffocate, when we could recline On the mounds reside a very play-
desrees or A. I!.. A. . . and ... . a i n (hcj. stat(J Uej. wj1 considCr jon the noble mounds and breathe the fill folk. Small, unassuming, friend
Hrown. He has had the honorary do- ( themselves personally humiliated and nice, cool air? By 2 or 3 o'clock in ' ly, even ingratiating, they insisted on
gree of !.!. D. conferred upon him by disgraced if constrained to return to the morning, when our rooms should the sportive mood. Hide and seek
the following schools: Drown, Colum- ' Urbana. The petition reads: be cool enough not to scorch us when 'they elected for their game with us.
bia, Knox, I-afayette, Union, Colgate,' "w' Icarn with rcBret that Con-, we got in, would be time enough; What could we do with them so in-
I nvneu' ll i c 1 1t t tin 11 7PI 1 ttlf nYOTTI nt tOTl mno II Urti i 1 rt ttii.n ...nn 1 111.- ' Ji a. n Tif -1 3 ii 1 1 .. !.
George Washington, Williams College. h'"" """ " -- --.- ms e aisiem: ne suu uiuu cieu.. mac
ao .we picKea a we were indisposed, tnai we nau otner
! of college students from the national the mounds to doze.
against overwhelming odds. But it
was all in rain.
At the fateful hour of midnight, just
on the stroke of that witching hour,
we surrendered and stole ignomin
Hereafter we sleep at home, be the
beds as hot as the resting places in
Gehenna. So longer are we fresh-air
fiends. We are cured. Why? Ask
IIIfHflt, Wuslu Saws Datliglil.
P.y United Press.
BLR-WETT. WasSi.. Aug. 2 This
city is the first in the United States
to adopt a war-time "daylight saving"
plan of setting all the clocks ahead
one hour during the summer months.
The workday here commences at ."
a. m. The town lielongs to a lumber
Harvard, niversity or ennsylvania , guan, This we deeply resent. We nice soft spot, selected a little hollow 'things to do. They would not be de- company which lixed the clocks.
and Yale. He married Miss Antoinette came ,lown here for a purpose, to '
Carter December ', 1SSS. He prac- serve our country, and should we be
ticed law in Xew York from 1SS4 to j obliged to return to Urbana, we, stu
WOfi. In lone he was the Renublican ,lmls ,,f tne University of Illinois,
I feel that wc should not care to sneak
nominee ior mavor or .ew iorK, out , . i
about on a campus where we came
declined the nomination. He served from , (o a socmn duty. j
as governor of Xew York state for two "Wc deplore most heartily the atti-'
terms. On October 10, 1910 he became tude toward college men and should
associate Justice in the Supreme Court. ' lllp "rlcr 1,e mandatory, wc, as mem-
. , , . , , ,. ... bcrs ot Troop II, First Illinois.Cavalry
.1 ll.-l 11IL1 ilU lUOIHCU " rt-l.ta t.11. , .
urge you to use your influence to
Kepublican nomination for President. scc tha, wc reman hcre to fu,,fn our
He is a member of the Delta Upsilon , charged duty. We should feel inten-
fraternity. . sely humiliated should we be com-
i nelled to leave a service which we feel
Noticed in Passing
USE OF VACATION
Vacation is for rest and a renewal of
energy, but not every worker needs
the same program. Vacation is the
time to renew what has been lost in
The man who thinks hard and uses
little muscular energy needs an out
ins, a mental rest, but a physical ex
ertion. Americans are as bad as
Chinese in doing things backward
and so we have many old young men
and a few young old men.
Many of us are still seeking the free-to-all
fountain of 3'outh and losing
our real selves in the effort. A few
days or even half days each month
scattered between Sundays should be
given to the kind of rest needed by
each of us.
The suggested Thursday half holiday
would increase business efficiency and
individual value as well as educate
many of us in the way to live for life's
E. ll.TOIH) TO KANSAS CITY
Xow's the time horses wish for a
bar net or a long tail to shoo off the '. Former ('. II. S. Teacher Will Hegin
Hies. j Am Work in September.
I 'H. M. Todd, coach of athletic teams
Just now basket dinners and woods . in the Columbia High School in 1913,
picnics are competing for the honor of j.914 and 1915. who has been appointed
national siort. j coach of the Country Day School of
Kansas City, will take up his new
lion 1 uiiRiu a goou cause oecause j (,u,ics n Septcraber-
,..!. ...... is rn.mi.iK n. ToM js a graduate of ,hc Sch00, of
1 journalism anu noius also a uegree ,
! in education and an A. B. Last spring'
he took the degree of Master of Arts,
Paper must be cheap in Carrollton.
The Republican-Record came out ev-
erv other sheet lil.ink. I
1 specializing in physical education. He '
Tn.....r. ll.!.nn...1. Tltli.. ...n. n nlnn ' i.l...J .... .1 1- !, I 1.,t.11 J ' ll
.lu.utra U1.1W...U uuc; twin l ni'n.l 1'MJlll ui. u.c vaisil UUSKeiuull UUU
painter before he became a poet. That tennis teams and on the class teams
explains the spelling in his verse. in football and baseball. He was once
. , " T 77 . ,..,, , ,. assistant in physical education of the
Strange, isn t it, that Villa hasn t
. . ,,. ... Summer Session.
uiea since me soiuiers reacneu tne ,
bolder. 'Evidently he sees little danger.
HERE'S A MERCHANT WHO
DOES AN ANNUAL BUSINESS
OF $60,000 IN A TOWN OF
300 PEOPLE IN INDIANA!
I". I!. Moon i.s this man's name and his store is located in Lakeville, a lit
tle town jnt outside of South Mend. Lakeville is just ten miles from South
I 'end and is connected by trolley. South 1'end has about 70,000 people.
The last issue of Printers' Ink, the business trade paper contains an ex
tensive article about .Mr. Moon's methods of business that are of interest not
only to the public but to business men as well. Parts of the article follow :
Indeed, farmers' wives drive into South liend through Lakeville to sell
their eggs, and then back to Lakeville to spend their money.
Constructive merchandising methods form his secret. He has his store de
partmentalized, so that he can record accurately which of his sixteen departments
are paying, and which are not. He has a cost-accounting system whereby at
the end of each day he can tally sales from each department. Moreover, he
does not feature in hi windows goods that his customers may be supposed to
want, but merchandise "that I want them to want."
SCREEN OUT THE FLIES
Do some of you or more mature ages
remember the screenless. fly-swarming
dinin-g rooms of twenty-five years ago?
Do you remember the old-fashioned
fly-brushes of all makes, description
and uselessness which were swung
over the tables from the tops or from
the sides? Contrast them with the
screened, flyless dining rooms we may
have nowadays. When you do, you'll
be thankful far the swat-the-fly-move-ment.
And yet many people are indifferent
to the fight against flies. They permit
a screen door to sag on its hinges or
fail to keep taut the door springs.
They are heedless of a hole in a screen
window just because it is below the
edge of a kitchen window and they
cannot see It every day. Flies are not
heedless of sagging, gaping doors nor
of rotted-out window screens. Per
haps not many go in as if the screens
were up, but a little attention to
such trifles will make more houses
safe from the death-dealing feet of
WILSOA AMI HUGHES
Woodrow Wilson was born Decem
ber 2$. lS.'fi. at Staunton. Va.; hence
he is in his sixtieth year. He attended
school at Davidson College and re
ceived the degree of A. B. at Prince
ton in 1S79 and the degree of A. M. in
1SS2. He was graduated in law from
Virginia in 1SS1 and practiced law in
The teams that Todd turned out at
Columbia High have all been of ex-'
ceptional class. In 1914 the basket
ball team won the state title and re
peated in 1915. In 1915 the football ,
team took the state championship in ,
the high school class.
In his work at the Cotintrv Dav
could keep hands off Turkey as long ; Schoo To(M nQt have
charge of athletics but will devote
I part of his efforts to military train- (
' lug of the students.
We can put away our blankets now;
the weather man says he sees wanner
Who would ever have thought that
Rumania, Montenegro and Greece
as they have?
The New Books
, Gets Some Agricultural Practice.
1 Dean D. Thorpe, a sophomore in the
( ollcge or Agriculture last year, is
i working on a farm this summer at
'Itecause I Am a German."
"Because I am a German," by Her
man Fernau. lias been confiscated and
suimressed in Germnnv.
A native of Prussia." .Mr. Frenau yet ' Kill,ocl1 1ark- northwest of St. Louis.'
draws his heaviest indictment against! lnor,)0 rcfrts that the farmer for.
that kincdom. for whose ruthless nrm- ! whom he worts sold his wheat for
gance and consistent tyranny he has
no words but of scorn. Throughout
its recent history, lie says, whenever
occasion has arisen for protestations
or liberty, Prussian policy has stamped
them down, and today not alone is it
responsible far the heinous crime of
war. it has added to its other sin that
$1.22 and $1.25 a bushel; also that this
I same farmer raised 5C7 bushels of I
oats from 8 1-2 acres, or an average
acreage yield of CC.7 bushels.
Will Teach in Oklahoma.
Miss Jacobbina Brandenberger cf
Chillicothe. now in the Summer Ses
sion, has arrentoil ?i nrwittnti n.. tnoi.
of having enforced silence on those jcr of Gorman ,n , ' vlnlf " '
who dare to question its behests, and
of having prostituted to its puqioses
the scholars who are weak enough to
be it stools. That the attitude of
German intellectuals should be such
as was manifested by the treatment
they accorded "J'Accuse," a book like
his own refused circulation in Ger
many, he considers a scathing com
mentary alike upon themselves and up
on their .state.
A pacifist and democrat, who holds
fidelity to truth above adherence to
nation, Mr. Frenau pleads his case
with dispassionate earnestness. He is
no reviler of his country he mourns
We will close our
mill Wednesday and
Thursday at noon to
attend the fair.
BOONE COUNTY MILLING
MUST WAKE UP
The small-town storekeeper need
not fear the mail-order bugaboo ac
cording to .Mr. Moon if he will awaken
to his opportunities while on the
actual field of operation.
The problem of distribution is one
of the great problems still confront
ing us. General discontent with
methods of distribution has manifest
ed itself at different times for a pe
riod of years. Granger stores estab
lished four years ago were only a
manifestation of discontent with ex
isting methods of distribution. The
farmers owned the stores, and it was
an attempt to shorten the route be
tween producer and consumer.
It is true that the retail merchant
is the natural distributor of goods.
The consumers like to go into the
store and look at goods for sugges
tions. For four thousands of years
this has been the accepted method of
distribution of the bulk of goods at
retail. None of the efforts so far
made to improve upon this have been
Last year in the year 1915 more
than 22,000 merchants in the United
States failed in business; more than
twice as many as in 1914 or any pre
vious year. An analysis of the rea
sons why of these failures develops
some interesting facts. The com
mercial reports charge a large per
centage of these to incompetence.
HE MUST BE A
The retail merchant must be a good
buyer, must have a fit place in which
to display and sell his goods. The
store must be clean, inviting, light
and cheerful; his clerks must be
trained. They must know the goods,
and know the arts of salesmanship.
They must sell the goods in the spirit
of service, kindness, hospitality and
Advertising is the modern way of
selling goods. Nationally advertised
goods are life-savers to the retailer.
The farming communities have been
educated to it through the agricul
tural and country press and the cities
through the great magazines and the
Too many retailers think that ad
vertising means selling goods at a
cut price and his local competitor has
the same idea. He has not learned
that salesmanship is selling goods at
a profit and that advertising is sales
manship on paper. No wonder 22,
000 such merchants failed last year.
The local retailer's personality is a
factor and yet the mail-order houses
with all these handicaps have gone
right out into the country districts
and right into the cities and sold
goods right under the nose of the
small town merchants. Why?
Through the power of advertising;
salesmanship on paper, with well
prepared catalogues that display the
goods attractively; with descriptions
that are compelling and that answer
"the questions 'why' 'what 'when'
and 'wherefore'; that have gotten the
Tln Wal.asli i tle ,lrt.0t line ti
Drtmlt, IUirr.il. ami the Hast. Lmv
Huinmer fures in effect:
(?!.& to Detroit
M0.J3 to Iluffulo, Niagara Falln
M2JU to Nw York
ll.:s to ltokton
Tlie W:iliasli anil its riinncrtinn
now li:i iimv anil f.ir faster train
rvliT to Colorado, California ami
I)rner, Colo. $26.00
Salt I-akr City $11.00
Portland, Srattle $68.50
Find out about these and other summer fares. See the undersigned
Wabash agent or write to Earle Lind, Div. Pass. Agt. Moberly, Mo.
J. C. Abbott, Agent Wabash Railway.
WHOLESALE BUSINESS FALLING OFF
Last year, in tile year 1915, the wholesale business of the city of Chicago,
it is said, fell off 10"'. The mail-order business in this city increased 10''.
I his change in distribution has affected not only the retailer, but the whole
saler. It is something in which he and the manufacturer who sells to the dealer
and through the dealer are vitally interested, and it is a subject in which they
Miall be inorc vitally interested, else there will be still greater slumps in the
business of both of them.
So, after all, Mr. .Moon concludes, this problem of selling goods in the smaller
cities and towns is an advertising proposition an advertising problem. Now
there ha- been much criticism that country merchants don't do much advertising'
I his is m many ways a just criticism. Uut we have not only got to advertise
all the time in the dull summer as well as in the busy season. And we have got
to use informative copy in our ads if we expect to cope with the mail-order houses
who are so rapidly getting awav our trade.