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THE WEEShT TRIBUNE AND CAPE COUNTY HERALD,
Missouri's Largest Industrial Institution
President Wilson, as a necessary conservation measure, has issued a
Proclamation prohibiting the manufacture of cereal beverages on and
after Dec. 1, 1918, which Proclamation also maizes it necessary to dis
continue the manufacture ofBevo the Anheuser-Busch soft drink.
As a patriotic duty we accept without reservation the conditions of the President's
Proclamation and on and after Dec. 1 our manufacturing plants will be closed
and they will remain closed until such time as we may be permitted to reopen
them with the full sanction of the Government, or until we convert them for the
manufacture of materials required by the Government in the prosecution of the war.
The Government's conservation program makes
it necessary to suspend the beverage business of
the Anheuser-Busch plants. We consider it a
privilege to co-operate with the Government in
making its war program effective, and to comply
with every request and suggestion of the Govern
ment to the end that German armies may be more
quickly defeated and German autocracy over
thrown to the end that an enduring peace may
be established that will insure justice and protec
tion to all nations and all peoples and make future
We stand squarely behind (he Government in Jhe
prosecution of the war to a victorious conclusion.
We regard the sacrifices we are making, amounting
to many millions of dollars, as insignificant and in
consequential when we think of the benefits that will
accrue to the world under the terms of the unselfish
and altruistic war aims of the United States as'
defined by our President.
The Anheuser-Busch Brewing Association is pre
eminently the foremost and largest institution of its
character in the world. , It has plants covering more
than 75 city blocks in St. Louis, and branch houses
in many other cities and foreign countries. , The busi
ness of Anheuser-Busch was world-wide. Its highly
efficient executive and sales organization, as far as
war conditions will permit, will be retained intact;
and after the war for Democracy shall have been
won, we shall be engaged again in useful industry.
The Anheuser-Busch plants are equivalent to a
city in themselves. They represent an invested
capital of $60,000,000. There are many modem
manufacturing units in the group of plants one,
the new Bevo bottling and shipping plant, with
equipment, costing approximately $ 1 0,000,000,
and being the best industrial plant of any char
acter in the world.
Anheuser-Busch paj-s annually more than
$3,000,000 in Federal, State and Municipal taxes.
Anheuser-Busch employs at good wages from
6,000 to 7,500 persons.
Anheuser-Busch industries support nearly a
score of other useful industries of considerable
During the period that Anheuser-Busch is out
of active business, we shall take all necessary steps
to protect the good name of this institution, which
always has stood for 100 per cent integrity and
1 00 per cent efficiency. In the excitement of war
false reports and statements are circulated with
reckless disregard for truth. Anheuser-Busch has
been the victim, unfortunately, of many such false
In this connection we consider it opportune to
so clearly define the attitude of this institution and
its officers that there can be no further excuse for
As an American institution, founded by Ameri
cans more than 60 years ago, and continuously
owned and operated by Americans, Anheuser-Busch
has unmistakably expressed its Americanism by sub
scribing to more than $3,000,000 of Liberty Bonds
and the contribution of $500,000 to the American
Red Cross and other war relief organizations of the
United States and the allied cause.
Every - employe of Anheuser-Busch more than
6,000 in number is a subscriber to Liberty Bonds
and a contributor to the Red Cross and other war
As a further contribution toward winning the war,
August A. Busch, president of Anheuser-Busch,
upon America's entry into the conflict, voluntarily
canceled all commercial contracts of the Busch-Sulzer
Bros. Diesel Engine Co., of which he is president,
and since , that time the entire facilities of this
$3,500,000 plant have been exclusively devoted to
the manufacture of engines for the submarines of the
. United States Navy. ''' The engines manufactured by
this plant - are conceded to be the finest and most
perfect made anywhere in the world.
Mr. Busch also has arranged to lease to the
Government for the. period of the war one-third
of the 26 acres of floor space of the new $ 1 0,000,-
000 Bevo plant.
The manufacturing facilities of the $60,000,000
Anheuser-Busch plant, in part or entirety, have
been tendered to the United States until the end
of the war. '
Over-enthusiastic agitators and envious com
petitors have attempted to prejudice the public
against Anheuser-Busch on account of the pur
chase in October, 1915 when this country was
neutral of some German Government bonds by
August A. Busch and for the account of hi3
mother, Mrs. Adolphus Busch.
The truth is that these bonds were purchased
1 8 months before the United States declared war
on Germany, and at a time when there was no
thought that this country would become involved
in the war.
The German bonds were sold by the principal
banks, trust companies and bond houses of the
United States and widely advertised in news
papers, and sold with the full knowledge of the
Government. Many financial institutions, and
thousands of loyal citizens, still own these bonds.
The bonds were sold by the same institutions
that sold French, English, Italian and other war
bonds. They were sold at 84 cents on the dollar,
and recommended by financiers as good invest
ments, paying a return of nearly 7 per cent
Some professional agitators have undertaken to
make it appear that Mr. Busch bought the German
bonds to aid Germany in making war on the
United States. When these bonds were sold it
was publicly announced that the funds were to be
used to establish commercial credits for Germany
in this country credits such as the allied countries
enjoyed through the sale of their bonds.
The fact that this transaction was in October,
1915, and that the United States did not declare
war on Germany until April, 1917, should set at
rest the ridiculous charges circulated principally by
paid agitators reflecting on the loyalty of Anheuser
Busch. Anh euser-Busch was founded upon the solid
rock of Americanism and grew to be a great insti
tution under the protection of American democ
racy. The late Adolphus Busch, for many years
its president, laid the foundations of the character
of Anheuser-Busch so broad and. deep that this
institution always has represented in the industrial
world vastly mere than a beverage industry. The
name of Anheuser-Busch has been associated with,
and will continue to be associated with, great
industries in various fields of manufacture,
finance, railroading, mining, hotel building and
The intensely loyal organization, created by
Adolphus Busch, and strengthened under succeed
ing management, always will be found fighting to
uphold American ideals of government and
American principles of fair play.
Anheuser-Busch is ready to sacrifice everything
except loyalty to country, and its own honor, to
serve the Government in bringing this war to a vit
We wish to express our gratitude to our dealers
and the thousands of loyal friends whose co-operation
and support have been an invaluable asset
to this institution. We assure them that after the
war Anheuser-Busch again will take its place
among the important and indispensable industrial
institutions of America.
Anheuser-Busch, St. Louis, U. S. A.