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That's when the men
Morale Is Winning th
,N American is capturing a Hun not because he
IS any Heavier or wronger ur umcr ur uiggcr, uui
iust because he has the fighting spirit .which hid
lemy is losing.
That's morale.
"Where are thosel Germans? Let's get at 'em!"
fyelled an American before Chateau-Thierry. He was go
ing under fire for the first time. He was wild to get there!
"We are constantly on the alert and are afraid the
Americans are going to attack," wrote a German to his
ferife. He was captured before he could mail the letter.1
"The men are so embittered," wrote another HunJ
fthat they have no interest in anything, and they only
jant the war to end, no matter how. We are only slaves
Ibf the Government." Now he is a prisoner, too.
Every despatch, from' France
merican fighting spirit
tones of individual valor.
kfnralf make's Americans
felad to fight for freedom. The
lack of it makes Germans
'Jiate to fight for Prussia.
Our soldier knows he is a
free-born fighter. He is no
jblave of any Government,
pe is part of a nation waging
Jprar. He wants to fight. . He
needn't be driven into battle. "
Me yells: "Let's go!"
That's morale! Let's let
Jhem keep it! Let's keep
pern keen 4id fit and conn
dent! General Trshing finds
fhat 900 -men who have a
' Jmt to spend their evenings in
are more effective than 1000
e
Wan
men without it Napoleon 'called, morale three times a
(important as other factors in war
The strain comes with the first'swift change from cl
to military life, when these organizations give your man a
place to meet his family, books to read and study, Uu
hospitality of American homes, when whole cities are r(
adjusted to the new conditions created by having a can
tonment nearby.
It comes later, too, when a man has been off in some7
lonely camp for weeks, when the war itself seems miles"
away, when letters are irregular and home seems some;
where in another world, when a man has lived out in 9
gun-pit or a dug-out, has slept in filthy straw, when the
bodies of his friends lie just beyond him, out in No
Man's Land.
brings new proof of
Why you should give twice as much as
you ever gave before !
Siy gift e
as fixed
if t ever asked for
this Sum si
The need is for a sum 70 greater than
since the world began. The Government
$170,500,000.
By giving to these seven organizations all at once, thecost and
effort or six additional campaigns is saved.
Unless Americans do give twice as much as ever before, our
soldiers and sailors may not enjoy during 1919 their:
3,600 Recreation Buildings
ie Film
LOO LeadinU Stale Stars
2,000 Athletic Directors
2,500 Libraries supplying 5,000,000 books
85 Hostess Houses
15.000 Big-brother "Secretaries"
Millions of dollars of home comforts
When you give double, you make sure that every fighter has tb
heer and comforts ox these seven organizations every step of the way
rom home to the front and back adatn. You provide him with a
rch, a theatre, a cheerful home, 4 store, a school, a club and an
elio neld a
again, xou provl
t. ft store, a school.
-and a knowledge that the folks back home are with him.
bart and soul!
You have loaned your money to supply their physical needs.
Now give to maintain the Morale that is winning the wart
and women of your organiza
. tions overseas can show oitf,
fighters that they aren't for
gotten, that home is follow
ing them up to the guns
Sports, entertainment, edu
cation, religion, warmth, and
cheer and friendship these
are the forces that are work
ing to keep morale up to al
On you, this week, depend!
this question of morale
These are the seven recog
nized activities through whi&t
the Government enablesyou
to stand behind your fight-!
ers. Their value depends on
just how much you, as an
individual, will give to help1
them hasten victory. Give asi
you never gave before ! Give)
for morale!
TED. WAR WORK CAMPAIGN
' f 71 A&soVSi lf f '' '"'
