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We want in a few brief words to explain to the Public
and our Customers why we have changed over from the
old system of conductingoa General StorAugust
Department systemS, under which our store is at present
8 Jo, we opened the same in a small way as a General
btore. The business kept on a steady increase everv
year, and last spring the officers and 'directors of the
company decided that they did not have sufficient
capital to properly handle the steadilv increasing trade
and that it was necessary in this age of keen competition
to buy all goods for cash in order to be able to sell goods
right hence a meeting was called, and it was voted to
double the capital, also to secure more room in which to
conduct the business. After obtaining additional room
and getting stock moved, we found we had to increase
our force of sales people. We have now in our emplov
14 clerks, including the manager, and carrv a stock of
goods for about $',0,000. In "such a large and varied
stock of goods it is impossible for everv clerk to keep
posted on the goods carried: hence, in order to better
serve our customers we have divided the store into de
partments, and each department is in charge of courteous
and competent sales-people who ara acquainted with the
goods in their department, and. therefore, thevXare more
competent and can better serve the interests d! our cus
tomers than if they were selling goods over the whole
store "We live in aprogressive age, and in order to fol
low along with the.times we must be progressive our
selves, and deal with progressive people like THE
PEOPLE S TRADIXG COMPANY. -K
I Department "A."
Jj In this department is carried everything needed for
Ladies and Childrens wear, such as Drv Goods. Notions.
jjj Cloaks, Trimmed Hats, etc. A walk through this
department will convince you that we carry the largest
stock of goods in this line to be found in the Northwest.
The stock is kept-fresh and new. We have no time for
old goods. Anything that don't sell quick is thrown on
the bargain counter and sold regardless of cost to iv
place lor new goods. Having purchased a large stock of
these goods for cash before the advance enables us to
jp give our customers some rare bargains in this depart-:'
vj meat. This department is in charge of Mr. Larson, who
is always ready to see that you are courteously treated
$ whether you want to buy or not.
,"-r r. :\:-^-,r-
$ Be Sure to Give this Depart- I
ment Your Jlttention.
I Men's and Boy's Heady*made Clothing and
This is the place where all men and boys come who want
3 to be up to date in their dress. It is not necessary to be
S extravagant to be well dressed, you can buy here according
to your means. If
$ to the cheapest Yellow Dog. We are in a position to suit
you according to your purse or taste.
Having purchased a large stock of goods for this de
partment early before the advance, we are giving our cus
tomers the benefit of our purchase/and we will say this that
you can buy goods from us in this Department cheaper
than w^e can buy them for ourselves to replace them, and
i cheaper than you can possibly buy them for in the near
I This Department is in charge of Mr. Swanby and Mr:
Metgaard, two of the squarest salesmen and the most
j$j sociable fellows you ever met.
It will pay you to call in and get acquainted with this
Department, even if you don't want to buy any goods at
to the New
business on 28t
I Department "C."
we have it
Coat we hav from the best Coo
If an overall or ducku coat, we have it. If a silk, woolen or
jc cotton shirt, we have it.
Everything in^ T'0Ot*ffltdl'.
Here we shme in every thing pertaining to foot wear.
We can, without any boasting say that we Imve the best
cleanest and up-to-date Shoe Department in the Northwest
Here we carry everything pertaining to foot we..,from
the patent leather to the coarse grain shoes. Rubbers in
nil styles and sizes, German sock's and leyuius, rubber and
cork inner soles, rubber heels, which our salesman puts n
free of charge, just the thin* if you don't want to wen.
over shoes. Men's and ladies fa,ncy just wha
you want for Christmas presentss' foru youaslippers,s
will find heree anvthins:
it the heel or sole on anything you bny here gets loos-,
bring it back and we will repair it free of charge.
toreseeingthe heavy advance in the shoe market, we
purchased a large stock of shoes before the advance and
our customers who Iniy from us get the benefit of our fore
thought and good business judgment, i
This department is in charge of our Mr. Johnson, who
is one of the most courteous and pleasant salesman that
you ever meet, and, besides, he sells you good honest goods
tor as little or less money than you pay for shoddy in
J- i ^"f S^-^ril!)^ t/iii^/f I*/****
To the Public:
111* manager of this Htoiv. has nlv ..tie l.-.vo- to MS'-
from the public and the customers of til.n st' re
tlml any one who has in v wav si ^.t^l l.v i
salesmen or clerks in ,hi stor. r In, ve gritvT, Ci ^uil'i
th. store or,ts,nan ,gHm,,,C in any w?iv..r iimn
muter how small, will personally or iv letter ivU^ 1
sunned, he will- thank you iher.-for. and I, will do ev,, v
thmr h,s power to correct the wrong that vou I 1
customers of store might ha v.- endmvd.
imo have in new that will better ennble us to' serve on
-customers, tell us. We try to the IK-6 f cimjli,
serve our customers, but we sometimes imik- fcr.ike: -md
^hen we do we appreciate to have ^o.i tell u*so.v^
We are trying to
,,iake The PeopleVlTradino-To'V
store a people a store, as the name indicates nmfif.mv
one can help us by calling attention to nnythng we can
do to^better serve the people,.aft will np^eriatAhe W
Also bear mind thatanytll.g you buvf. if r,,
satistuctoiy can bei-eturiied and money nfiinded^
THE PEOPLE'S TRADING CO.,
f. Department "D."
John E. Ostrom,
Here you may find .the most fragrant smoke in the
D3st,ot cigars Our 5-cent cigars are-equal to what you
pay 10 cants tor in many places. Our 10-cent ci-aV is
the best -money can buy.- _-
Xou will also find here the sweetest of candies and the
hardest ot nuts to crack. It will pay you to get vour
Christmas nuts and candies here.
This Department is in charge of Miss Olga Blomsness
who is always ready and willing to wait upon vou when
in need of anything in her Department.
Hardware is what we carry in this Department. It
is yet under the charge of the Grocery Department and
is a growing infant. You will, however, find most things
you need tor general use, and what vou find is sold at
right prices. No more need to send away to supplv
houses for goods. You can buy from us just as cheap,
and when you buy tr 0i
us. You help yourselves byou building up a goo town
close to your own door, where School,
Churcheprofit, bocieties^ot?different social and nature lirow up
can partake and
both financially and socially. -r-'--.-.--
We also have aWO^im^ilNT, whjch is in
charge of Mr Lindquist, who wants to buy from 2000 to"
*000.cordsofwoodan 5000 cedar posts. Brin him
what you have to offer in this line, and he will pay" vou
the highest possible price for it.
here we buy the Farmers' produce, such as Butler, Eggs,
SSSif Sftto wSorldmODe
i I I
largest stocks of
anrd at right priSes. Here is
behest market prices. We pay in our own
trade checks instead of the old way of paying in due bills,
which always is a nuisance to every one who handles them.
Yo can take our trade checktsU'ontodanyoof the departments
our store and handlea same as your Uncle Sam's
make them as mucin
Owing-to the large trade we have, our Groceries never
get stale and od, so if you want to
fresh new sat
right prices don't fail to visit this whic is
under the charge supervision of our Mr. August Ost
nt in thi departmen to help
him. Mr.Ostlund has been with us for many years and
hence is well acquainted with the needs of the trade, and
he is always ready and willing to quote you right prices on
Don't fail to Visit this depart
ment when in need of Higbt
I Price Groceries.