Newspaper Page Text
(Successor to Tim Democrat.)
W. W. KIMLOCH, Proprietor.
Local Editor and Business Mana cr.
Rntered in the 'Post Office at Versailles,
Missouri as second class. mail matter.
subscription Price,..,.... $1.00 a Year.
The Way It Looks The Way
The editor received a letter last
week from a friend in Christian
county, and it is so pat, but not stand
pat, that we publish a part of it, as it
shows the feeling of the Progressives,
and that "the fight is on, oh christian
soldier" until the victory's won.
"Well, Bro., I am, as you say,
still alive was "born again" when
Roosevelt came across to me, and
have taken a new lease on life, and
it's recorded that Taft was fraudulent
ly nominated, and Wilson was nom
inated hy the treachery ol the "peer
less one." after the people had said
Champ Clark was their choice.
,4I voted for Roosevelt, and am
proud of it, and he fcavc the old par
ties such a scare that Congress had to
enact a law making him ineligible.
But the neonle arc alive and more
alert, and good times arc coming
and our man is on guard, and his
platform is in'lestructible, because it
is for the 'common people.' "
Heirs of Lincoln's Spirt.
here arc two public utterances
two great public men which arc
especial interest when considered
Labor in prior to find independent of
capital. Capital is only the fruitof 'ahor
and could never have cxised if labor bad
not first existed. Labor is the superior
of capital and deserves much the higher
I hold that while man exists it is bis
duty to improve not only his own con
dition, but to assist in ameliorating man
The true conservative is he who insists
Hint property shall he the servant' and
not the master of the commonwealth.
I believe in shaping the ends
ol government to protect property as
well as human welfare Normally, and
in the long run, the ends are the same
Hut whenever the alternative must be
faced, I am for men and not for property
The first was spoken by Abraham
Lincoln in 1801, the second by Theo
dorc Roosevelt in 1010. In the light
of these two expressions can there be
the slightest doubt which party the
Republican or the Progressive best
embodies the spirit of Lincoln today?
Can there be any question as to which
Chicago convention that of June o
that of August Lincoln would have
been at home in? Kansas City Star.
Whenthi Country Editor
The Potter County Journal, of Coudern
port, Pennsylvania, publishes, under the
heading "A good scheme, " an interest
ing but, in our opinion, mistaken article
as regards the future prosperity of the
country editor and the attitude that he
should muintaiu toward business on a
big scale, including tin- mail order bous
es and the parcels post
The Coudersport editor quotes bis con
temporary, Mr. l'eet, of the Whitesville
News and the Genesee Timet, to the ef
fect that a big mail order bouse will next
year "establish branch stores in most of
the States of the Union."
Editor l'eet thinks that the big bouse
will take advantage of the parcels post
system and its one features to wipe out
The editor suggests that tho merchants
and the country etlitom must combine to
combat the threatened increase of busi
ness of the mail order bouses and also the
effect of the parcels jiost,
Mr. l'eet writes as follows:
"The country merchant hat one friend
one who has for years fought without
remuneratiuu the battle of the country
merchant against the mail order propa.
gamla. Thut one sterling friend is the
country editor. It is high time now that
the'home storekeeper go to his friend the
editor and say: "In you I see my one
great hope of salvation, Let's you and
I plan for the future. I will talk to my
customers through your paper, and I will
put it up to them that they can get the
same things of me as cheap, all things
considered, as they can of the mail order
house. I believe they will have more
confidence in me if I advertise more con
sistently -with what I expect In return,"
The country editor, when approached
tbusly, will have more spirit to continue
bis fight on the mail order houses, and
also will begin to realize in financial gain
on what heretofore the country merchant
has expected him to doYor no pay."
Editor Peet'ii optimistic. He believes
that if the country merchant puts his
shoulder to the wheel with the conntry
editor, Sears, Roebuck & Co. will notice
decrease in its business instead of an
Scare, Roebuck & Co. have built up
their large trade solely through exten
sive advertising. If the country mer
chant would follow the same tactics, in
proportion to his business, in a short
time he would be just as rich pro rata as
Sears, Roebuck & Co."
This newspaper is interested in the
welfare of the local merchants, a very
big body of citizens, and in the welfare of
the country editors, upon whose energy,
intelligence, patriotism and freedom
from harmful influences this country de
pends for its growth and for the stability
of popular government.
We want most earnestly to impress
upon editors throughout the country,
and upou the storekeepers in small
towns, that the problem of prosperity
for newspaper or for storekeeper, cannot
be solved by opposing modern successful
When the steam engine came
along, and threatened to wipe out the
stage coaches and the tittle inns along
the stage coach routes, many plans were
formed in villages and in the offices of
the stage coach owners to oppose the
railroads and overcome them,
They were foolish plans. You can do
nothing by opposing progress. You can
gain nothing by lighting against it.
You must appropriate it and work with
If the editors throughout the country
and the storekeepers throughout the
country will combine, if they will use
parcels post instead of opposing it, they
will soon find themselves possessors of a
new prosperity and competitors on ii real
and a successful scale with the great
mail order houses that have done so
much injury of late years to the prosper'
ity of the local merchant.
No mail order house can possibly suc
ceed in u community as well as the local
merchant, if the local merchant plans
bis business as intelligently and econom
ically as is done by his big distant com
petitors. Hitherto the great mail order houses
have had the advantage in buying and
Manufacturers were compelled to deal
through jobbers and mail order houses.
They could not reach the consumer di
rect. But, with the parcels post and through
the parcels post and with the aid of the
country newspajwr and the country
storekeeper, manufacturers hereafter will
te able to deal direct with the consum
ers, anil the great mail order houses will
find that they have real competition an
excellent thing for everybody.
No little merchant can possibly carrv
the enormous stogie carried by the mail
order house. And being unable to carry
the stock, under the old system, be could
not deliver it. The mail order houses
had the advantage of sending their goods
by freight at a low price.
If the farmer ordered something light
that did not make it worth while to ship
by freight, he increased his order by add
ing to it nails, or a plowshare, or some
thing heavy enough to bring the weight
rf his shipment up to the minimum of
frieght shipping. He got the .goods de
livered very cheaply by the mailorder
I'nder the parcels post, which will con
stantly improve, the light article can be
shipped to the cousumer at a minimum
charge for shipment
This will increase incidentally by tens
and hundreds of millions annually the
ncome of the railroads, who are largely
in the pay of express companies, do not
realize that as yet.
With the parcels post working, the lo
cal merchant will have his catalogues
instead of a great stock in trade. The
manufacturer will advertise through the
local newspaper, and create trade for the
The merchant will have the catalogue.
He will be the ugent. He will be on the
spot, knowing the citizens. He will
know the quality of goods and le able to
guarantee them. And he will he there
to he questioned and to answer if the
goods are not satisfactory.
1 lie customer win come in mm, give j
his order for the goods very gladly, and
have the dealer make his profit, as he
should make it. And the dealer will be
able to have the goods shipped direct
from the manufacturer, to his own indi
vidual customers, and the couutry deal
er can have the goods tent, if he chooses,
through the parcels post, with his own
name fastened upon the parcel.
In other words, the local merchant can
be, if he chooses, as big and as complete
a merchant in bis own community as
any mail order house in the world.
He will have the catalogues of all the
manufacturers. He will be able to take
his commissions, and yet by developing
his own trade, by advertising individual
ly in the local newspapers, and by en
couraging the manufacturers to advertise
in the local newspapers, he will be able
to take the order from his customer, send
the order to the big manufacturer, have
the goods delivered for him through the
parcel post, and after making his pro
fit he will be able to sell the goods at
least as cheaply as the mail order houses
can afford to sell them and in many cases
much more cheaply.
Let the country editors and the coun
try storekeepers remember what exper
ience in this country proves already
that work on a very great scale cannot be
done as efficiently as one on a smaller
one with closer individual attention
The storekeeper who attends to his
customer, who adjusts complaints and
makes things right, who can give advice,
and who with the parcel post, will be
able to deliver immediately anything
that is ordered in less than one-quarter
of the time that the mail order houses
have been delivering that storekeeper,
backed up by the country editor, will
know a prosperity that he has never
For years the country editors have
worked practically for nothing. They
have had a little public advertising, and
they have had miserable, underpaid ad
vertisements from the local storekeepers
who could not afford to do better. They
and the storekeepers have lived a hand
to mouth existence. The editors of this
country, some twenty thousand of them,
supplying the public with information,
lefeating the schemes of rascals and
public grafters, doing by distribution of
knowledge the most important work in
the country, have been on the whole less
well paid than the average janitor in the
court house of a fair sizrd town.
With the parcel post, and economical,
efficient, intelligent advertising by local
storekeepers and national manufacturers,
that will change.
It will now be worth while for the big
mannfacturer to appeal direct to the con
sumer, for with the parcel post he can
deliver direct to the consumer.
We beg to inform the editor of the
Totter County Journal, and our colleague,
Mr. l'eet, of the Whitesville News and
the Genesee Times, that prosperity is not
to be gained by fighting against the par
cel post or by helping the small store
keeper to fight the great mall order
You must help the small storekeeper
to beat the great mail order house with
the aid of the parcel post.
Remember that every storekeeper,
once the parcel post starts, is himself
the centre of a parcel jost zone, which
be will control.
It will do the big mail order honse no
good to establish a department in each
state, since the merchant in his own one
will be able to distribute his goods under
the most advantageous possible circum
stances, Let the merchant take all the busi
ness he can get. And let the local
editor take all the advertising he can get
including that of the big mail order hous
es, if they choose to advertise.
No man ever helped himself or helped
it other by excluding business, or by re
fusing any man, big or little, u fair
The editor has no right to refuse ad-
ertisiuu' that is honest and proper.
No small storekeeper has a right to ask
that it be excluded,
The buisness of the storekeeper is to I
give better service than the mail order'.. ...
hntiB ran fflve. and hf. can ilt fliat nnwl "ClJalllcl),
that the parcel post gives him the power
The parcel post is here. This news
paper has predicted always that it would
come soon. It is not perfected by any
means. The local editor and the local
storekeepers must use their influence to
see that it is made perfect.
I'or the first time in our history, edit
ors that are intelligent, throughout the
country, will begin to receive a fair re
ward for the work that they do. And
to say that the minimum of profit for the
country editor of ability and character
will be $6 annually for every subscriber
to his newstiaper is putting it very mild
ly Boom the parcel post; make it better;
explain to your local storekeeper that
through it he can deliver goods direct.
He can be the agent of the mannfacturer,
who has no time to start n mail order
house, and no inclination to do it
Let the storekeeper advertise through
the country newspapers what he can do.
Let the country newspapers Impress
upon the manufacturers the fact that
they, the editor and country merchants '
aretheouly salesmen In direct contact
with those that live in the country
There is room for everybody in this
country thst is to say, for everybody
who intends to be of any service And
the mail order houses will live. But
their great monoply will cease. Do not
overlook the fact that they, being intel
ligent men, realize what we have told
you here. They know that there is real
danger for them in the parcel post.
They know that it makes practically
worthless their elaborate system of
freight delivery, which they have built
up through years. They know that
their system of selling a hundred pounds
of goods at a time in order to take advan
tage of a low freight rate now goes over
board. If the merchants in the country, and
the local editors throughout the'eountry,
understood the parcel post as well as
mail order houses understand it, they
would know that the parcel post will
prove to be the greatest blessing the
country editors and country storekeepers
have ever known,
With the parcel post the local mer
chants' prosperity must increase at once.
And with the parcel post the country ed
itor will, for the first time, come into his
own. The parcel post will give to the
couutry merchant a delivery system as
good as that of the greatest city depart
ment store, and to the local editor full
value for his important services to the
nation. Arthur Brisbane, in Publishers'
An Aditlonal Oiler.
For a short time we will add The
Kansas City Weekly Post to both of
our big offers, so that you get The
Morgan County Repuhucan, Mc
Call's Magazine and pattern, the
weekly Kansas City Star and weekly
Kansas City Post, for $1.00-
The weekly Post goes with our big
$1.50 offer, making seven papers
and magazines one year for $1.5 0
These offers will be out in 6o days,
possibly sooner, so do not put off un
til too late and then wish you had'
now is the time.
Organ For Sale
An Estey Organ, good as
new, cost $85.00, offered for
$25.00. For particulars call
at 1 eRepublican office, Ver
Carriage Trimming and Re
pairing Neatly and promptly
In Business 41 1 cars.
Harness, Bridles, Etc.,
Home 1 made, Hand-mad
Will meet all competition
in prices considering quality
of material and workmanship
Call and see me before
mKUUt BM fcCtttBI
A ttlkl WW
- - II
OmMi VmIb. I ImMi (aba, I lat aula,
MMto r-afar? m rf
Furniture of all kinds repaired
and satisfaction given.
KlMWKIX A TAI.IIOI-1.
Condensed Official Kciiort ol the
The BanK ol Versailles
Made by a Committee of Stockholders
at the close of business Sept 14. 1012:
Loans and Discounts, - 8248,331 37
Bonds, - 1,000.00
Real Estate, - - 8,189.80
Furniture and Fixtures, - 3,000.00
Cash and due Irom Banks 70,025.91
Capital Stock, full paid
Bills Payable and Redis
The Above Statement is correct.
Aim. I.. Stephkns, Cashier.
The Firm Of
KIDWELL & TALBOT'I .
(At Kiduell's Old Stand.)
Will continue the Undertaking and
We are prepared to do all kinds o
epairing, and furnish Furniture at
prices that will cause you to buy.
An excellent assortment of Caskets,
Coffins, Robes, Etc., will be kept in
stock. Prompt service, and satis
Call on, or phone us.
D. L. WILLIAMS
Office in New Odd I'cllow Ptiililiux
l'rompt service and fir.st-clsss work
to all patrons. Phone 37.
j. w. McClelland,
Room 6, Mason & Hardy Bldo.
Daily via Colorado the
scenic route and via El Paso
the direct route of lowest
Choice of 3 Routes
Via Colorado Scenic Route
to Salt Lake City - thence
the Western Pacific thro
Feather River Canyon.
Via Colorado Scenic Route
to Salt Lake Citvand Oi'.Vi
thence million. Pacific.
Via El PasxiM.fl Nfw Mi-'icn- the
direct route ut Jmvi-u ii'ti'. jd.-a "!
route of the pionc rti iw"0olJr,t
Sttit Limited" in :o.mectiim vith
the E. J'. At S. V. and Southern
For ticket and rttervatloM
A. P. AYEKS, Agent
Old Papers for s;ilc at this r.
c. 20c per liuiiilici!.