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HISTORY OF ROCK IS
S GREAT EXPOSITION, TO OPEN MONDAY
ffHE ARGUS, SATURDAY. SEPTEMBER 26. 1908.
THE Rock Island Exposition, which
opens Monday, is an Indirect
. -outcome of the Greater Rock
Inland .'movement of a year ago
last spring; This movement, it
will t be remembered, resulted in
the voluntary raising of a fund of
$140000 to the develop-nent of Rock
Island industrially, commercially an. I
in every way tending toward the
greater prosperity and happiness of
the people and the growth and dc
velopment of the city. The raising
of the fund brought about the organi
zation of the Rock Island Booster club
and this organization took upon itself
a number of important undertakings.
The last of these developed in the
early summer, when the exposition
project was launched. A number of
meetings of 'the Booster club and the
Rock Island Club were held, and final
ly a resolution was adopted, declaring
that an exposition would be in every
way a good thing for the city.
Projrrt Develop Rapidly.
This was followed by a resolution
that the exposition be handled by a
slock company, with a capital stock
of $10,000. divided into 100 shares of
$100 each, only one share being al
loted to any one man. A committee
was named to solicit the stock sub
scrlptlons,' and within a week the bulk
of the stock of the Roc'c Island Expo
Eition company had been subscribed,
and the preliminaries of organization
were under way.
The committee was composed of C.
R, Nourse, C. S. McDaniel, Dr. C. L.
Silyl3, Hon. T. J. Medill. chairman;
Charles McIIugh, John V. Parker,
secretary; William M. Reck, Carl Hell
penslell and E. W. Lewis.
Couiuany Im Oricniilxrri.
The stockholders of the company
held a meeting July C and organized
by the election of a board of 12 direc
tors, as follows: 13. C. Hartz. Carl
Hellpenstell, T. F. LaVelle. E. AV
Lewis, C.'S. McDaniel, Charles Mc
IIugh, T. J. Medill, C. R. Nourse, J.
W. Parker, VV. M. Reck, C. L. Silvis
and H. P. Simpson.
The same evening . the directors' or
g&nized by the election of the follow
President Hon. T. J. Medill.
Vice president Charles McIIugh.
Secretary John V. Parker.
Treasurer Carl Hellpenstell.
Manager E. V. Lewis.
At a subsequent meeting the organ
ization of the company was made more
complete, and committees were named
to handle the details of the arrange
ments for the first annual event to
be held next week. These commit
tees were named by President Medill
Publicity H. P. Simpson, J. W. Par
ker, W. M. Reck.
Attractions C. S. McDaniel, T. F.
LaVelle. B. C. Hartz.
Grounds E. W. Lewis, J. V. Par
ker, Carl Hellpenstell.
Concessions Charles McIIugh, C.
R. 'Nourse, C. S. McDaniel. '
Exhibits C. L. Silvis, E.W.' Lewis,
T. F. LaVelle. i
Railroads Carl Hellpenstell, W. M.
Reck, C. R. Nourse.
Later special committees to make
arrangements for the two political
days were appointed, the committees
in charge of the democratic day being
composed of Hon. T. J. Medill, H. P.
Simpson and Charles McIIugh, and
that in charge of republican day in
cluding John W. Parker, C. R. Nourse
and E. W. Iewis. The committee for
Woodmen day is composed of William
M. Reck, J. W. Parker and E. W.
bronndM Are TranNformed.
The committee's began work at once,
and have since been busy unceasingly
in the effort to make the exposition
a great event in the history of the
city and community. The committee
men have been untiring in their work,
and there is no doubt that if the
weather i3 favorable, there will be in
Rock Island one of the largest crowds
of people ever attracted to the . city.
The company secured a five year
lease on the old fair grounds and race
track on Ninth street, and the work
of transformation began at once. The
fair grounds have been entirely
changed and transformed into an ex
position park that is certainly beau
tiful and attractive. A new amphi
theater has been built, a new stage
has been constructed, the old sheds
and fences that were not of pleasing
appearance have been removed and
new fences have been buiit, and a
fine gateway has been placed at the
entrance, at Eighteenth avenue and
Ninth street. This gateway is of
stucco, and adds materially to the at
tractiveness of the park. A pretty
electric fountain has been placed in
the park, the grounds have been lev
eled and the track put in excellent
shape, and in many other ways the
park has been improved. An office
building for the administration of the
company's affairs has been added to
the structures in the park. The com
mlttees have endeavored, and with ap
parent success, to provide every fea
ture for the convenience and accomo
dation of the public.
The directors, in the work of ar
ranging for the exposition, have met
at least once each week, and often
twice and three times. The final meet
ing of the board prior to the opening
of? the exposition "is to be held this
evening, when the final details will
be thoroughly gone over, and ..all of
the arrangements reviewed.
How the Boosting
of the Exposition .
' Has Been Done
The manner In which the company!
has exploited the exposition, and at
the same time- spread the fame of
Rock Island, frunishes in itself ma-j
terial for a very extensive article.- It I
is probable that there never has been
an event in the Mississippi valley
more thoroughly exploited than the
Rock Island Exposition has been this
year. This work has of course been
in charge of the publicity committee,
and this committee has certainly done
its work in a thorough and compre
hensive manner. To begin with, tiie
committee organized the newspapers
within a radius of 30 miles. Then
from this the country press of Rock
Island county was separately organ
ized, and finally the committee brought
into line as boosting agents the news
papers of Davenport and Moline. It
may be said, however, that in the tri
ckles, and more particularly in Rock
fsla'.id. the newspapers needed no in
ducements of any character, nor any
urging, to give their heartiest assist
ance to the project. The manner in
which they have boosted the exposi
tion has shown the disposition of tin
press to help at any and all times any
movement that promises to be for the
genuine good of. Rock Inland, or the
tri-cities, in an industrial, commercial
or educational way, or in the way ol
promoting the city's growth and pros
perity. How Committee Worked.
A few items from the records of the
publicity committee are v.ortny oi
mention, as indicating the thorough
ness of the advertising of the project
There are . 250 newspapers, including
40 that have carried display advertise
ments changed twice or more each
week, that : have published an esti
mated aggregate of S.uno columns of
leading matter about Rock island aim
its great exposition.
- Lithographs to the number of 10,000,
and ranging in size from the single
sheets 28x42 inches in size, to litho
graphs composed of 10 such sheets,
have leen posted The automobile
lithograph used by the committee was
designed especially for this exposition,
and is one of 'the largest and most at
In addition to the newspaper matter
and the lithographs, the committee em
ployed advertising novelties extensive
ly, and 40,000 pieces, including Japan
ese whistling fans not heretofore put
out in this country, ordinary Japanese
fans, whistles, crickets, and hand mir
rors have been distributed. The com
mi'ttee for several weeks has had
out an advertising wagon, traveling
through four counties distributing
thousands of advertisements. The em
ployes in charge of this wagon have
posted 3.000 lithographs, made CO of
the smaller cities and towns, and cov
T. J. MEDILL,
C. R. NOURSE,
4 . .,'
fi ft- , , , v.v.
ig.r, .. . t ijjiainfftummiete i'ni, ,mm Ai2u,&SiA
ered every cross roads on 500 miies
of highway in this part of the state.
And, furthermore, these employes have
made it their business to boost the ex
position verbally. They have stopped
every person met along the roads, and
halted, long enough to tell how great
an-, exposition. Rock Island, is to have.
An advertisement has been placed in
every rural mail box along the line,
; The committee has had an agent at
Cvcry, gathering of a public nature,
such as picnics, fairs, race -meetings,
and the like, of which it lias heard.
These agents have made it their bus
iness to' place a printed advertisement
in every vehicle on the grounds, and
to put one of the "R. V. coming to
H. I." stickers on every horse and ve
hicle. Thousands of the novelties have
been distrlbuied at these plafes also.
I.hImI Im a ' Vloa(4.
. The sticker referred to is one of the
most clever features of the advertising
campaign, it was designed by one of
he members of 'the publicity cum mi t
ee, and 250,000 of these adhesive la?
els were secured. They are .printed
in the exposition colors, and contain
he catchy query, "R. IT. coming to
"l. I.," and the inscription, "Rock Is
and Exposition. Sept. 2S to Oct. 3."
The color combination, red, green and
ellow, is striking. According to. the
manufacturing firm in the' east, which
furnished the labels, the sticker is one
of the best, ever designed, and. these
manufacturers term it "an inspiration."
Of. the big supply, 250,000, not a single
.ticker remains. They have been dis
tributed everywhere. Thousands are
pasted about the country, thousands
ncre have, gone abroad though the
different states of the union attached
to the backs of 'lettejarrom Rock Is
land, and almost as many uses for
them have been found as there were
thousands of the labels.
In addition to the general lithographs
of the exposition, 20,000 heralds have
been distributed showing the C. W.
A I'nx.liiit; I'oxteard.
Finally the committee sent out 15,
(00 postcards, one going to every fam
ily in four counties, outside of the
cities of Rock Island and Moline.
These cards are the unique invention
of the committee, and are printed to
represent a personal hand written in
vitation to the exposition from a friend
in Rock Jsland.
The political day committees did
their work so we'd that the exposition
gained some very valuable and exten
sive advertising from this fact alone.
The political days of the coming week
are of such unusual importance, owing
to the character of the men assigned
hi zt &0
T. F. LA VELLE,
OFFICERS OF THE ROCK ISLAND EXPOSITION COMPANY
to speak here Hon. William Jennings
Bryan, Hon. James S. Sherman, Con
gressman Nicholas l.ongworth, son-in-
law of the president; Hon. John
Lind, former . governor of : Minne
sota; Governor C. S. . Deneen, . and
others that the Associated Press and
other press associations have announc
ed the fact all over the country, spread
ing the fame of Rock Island and fts
exposition in a manner that would
havo been ' impossible by any other
;et Cat Hate. . ; ,
Not ' only these committees but
every -' other committee, has done
its work thoroughly. Reduced rates
have been secured on all railroads,
and in many instances the railways
have arranged for special trains to
bring fhe visitors from tlm nearby cit
ies to Rock Island on the big political
days. The political days are, of oourse,
to be the big features of the week.
Attractions for V-
the Entertainment of
......... . Those Attending
The program for the auto races for
(he week are as follows:
EVENT NO 1 UEIAY RACE FOR
ltl AllOl ,TS.
Sept. 2S, 2::i0 p. m. Three contest
ants, each entering four runabouts and
four drivers. Flying start. Three "sta
tions at intervals -or GGu- feet..,, Each
contestant to have. a car. at. each" sta
tion. Engines not to be started until
arrival "of car from preceding station.
First car starts without passengers.
At each station driver hands switch
plug to waiting driver:"' He starts en
gine while first Irjver loads into his
car. Race dVjnVxt station and repeal
until three stations ara passed, then
race to wire. 1
First prize Four pair; of gauntlci.
Second prize Four auto caps.
EVENT NO. - IIKI.AV BACK FOIt
Sept. 28, o p. m. Sinv conditions
as in event 1, except for touring cars,
starling with one passenger, transferr
ing passenger and one driver at each
First prize Four pair of gauntlets.
Second prize Four auto caps.
EVENT NO. 3 CAN RACE FOR
TOl Kl; t AltS.
Sept. 29, 2::10 p. m. Three contest
ants. Seven tin cans will be placed
around track for each c-onlestant; dis
tances between ranging from 200 to
400 feet. Each car to carry three
adult passengers. Standing start, 100
feet from wire. Each driver must
stop car and pick up his seven cans.
then race to finish.
First price Pair $2S auto lamps.
J. V. PARKER,
W. M. RECK,
- Second prize $15 three-tube ex
haust horn. ' .'. ,
EVENT NO. 4 SET TIME HISA
HO I T RACE,
Sent. 29. 3 p. m. Each car to carry
one passenger, or. two if car has rum
ble seat. Flying start. Distance, one
miio (twice around track). There wilj
be five different rates of speed: 5, 10,
15, 20, 25 miles per hoiir, each con
testant being assigned tho speed he
is to make.
First prize $1S Presto tire tank.
Second prize $10 auto storm coat.
Third prize $5 set of socket
EVENT NO. .- I,AXCE CONTEST FOR
Sept. CO, 2:30' p. m. Ten rings of
different diameters will be suspended
at irregular intervals, each ring hav
ing a different value in the score, ac
cording to diameter. . Each contestant
will have an eight-foot lance, which
must be held back-handed, and whije
running on high gear, with foot off
clutch pedal and without, applying
brakes, will attempt to spear each
ring from its support.
First prize $20 glass wind shield.
Second prize $10 set of Caloris
EVENT NO. i STATION RACE.
Sept. CO, C p. m Three contestants
and three stations as in event No. 1.
Four passengers to be at each station
for each car. Flying start, with four
passengers. At each station unload
and take on four new passengers, un
til three stations have been passed,
then race to judges' stand.
First prize $20 auto coat.
Second prize $10.50 oval dragon
EVENT NO. 7 RED, WHITE AND HI. I E
RACE FOR TO! RIM; CARS.
Oct. 1, 2:30 p. ni, Three contest
ants, each with touring car and four
passengers. . Flying start. Race half
way around track (one-quarter mile)
to station, where there v. ill be three
sets of uniforms. Contestant and pas
sengers will alight, remove coats and
hats, and driver anl passengers on
inner sid i of track will put on the red
uniform, those in the middle will put
on the white, and thoss on the outer
side will put on the blue suits, then
reload and race to wire.
First prize $20 echo horn.
Second prize $8 case of spark
EVENT NO. M SET TIME RAC E FOR
TOI KING Alt.
Oct. 1. ?, p. m. Same conditions as
event No. 4, exccpt for touring cars,
and each car must be loaded with
First prize $C0 speed', tr.eter.
Second prize $7 refrigerator basket.
9" ' -
f ... -
- V j yj 1
1 t A S' f
II. P. SIMPSON,
Third prifce $4.50 gauntlets.
EVENT NO. I'AHADE OF DEC
ORATED C ARS.
Oct. 1, 3:30 p. m. Open to limou
sines, runabouts or touring cars. Full
load of passengers must be carried.
Prizes will be awarded (1) for the
finest decorations, also (2) for those
most unique and clevar.
Class 1 Limousines, ,$20 C-C0 stor
age battery; runabouts, $17.50 tool
kit; touring , cars, $20 French siren
horn. " ...
Class 2 Limousines, $C limousine
clock; runabouts, $0 inspecting" lamp;
touring cars, $C three-cylinder Ure
pump. .. ':
E EV1' NO. 10 MOTOHCYCI.E RAC E,
NO. 1. FOIR MILES.
Oct. 2, 2:30 p. in. Not over five
contestants. Flying starf. Open to
single cylinder cycles only.
First prize $15 . searchlight and
Second prize $7.50 motor lamp.
EVENT NO. II ECONOMY RACE.
Oct. 2, 3 p .m. No limit to number
of. entries. Any kind or size of ma
chine may be used. Amount of gas
oline to be determined by cylinder
area. Contestants will adopt their
own rate of speed. Each car must
carry passengers to its full capacity.
Car traveling furthest on quantity of
gasoline allowed wins.
First prize $20 searchlight.
Second prize $S Thermos bottle. .
EVENT NO. 12 MOTORCYCLE RACE,
NO. 2, FOLK MILES.
Oct. 3, 2:30 p. m. Free for all. No
limit to horse power or number of
cylinders.' : If more than five entries,
two races will be run, prizes going
to the two making best time.
First prize--fclo Jones speedometer.
Second prize $9 motor cycle coat.
EENT AO. i:i OBSTACLE HACK.
Oct. 3, 3 p. m. Each contestant to
drive car over course with obstacles
on either side. Must run "on high
gear, foot off clutch, pedal, and with
out applying brakes. Obstacles have
value according to position, the nar
rower they make the courss the less
the penalty for knocking down or
brushing hgainst them. Prizes go to
contestants having least number of
points charged against them.
First prize $25 gas tank.
Second prize $S lad lamp. 1
Ilore Show Program.
The program of the horse show
events of the week are as follows:
Tl'ESDAY. SEI'T. 2rt.
Class One, Runabouts First prize.
$35; second prize, $25; third prize, $15
Horse shall not be less ihau 14
hands, 3 inches, and ncjt exceeding 1C
hands in height. Horse to count 75
per cent, appointments 25 per ,ent.
1 '.3 F , r
.3 f '
E. W. LEWIS,
i ' Manager.
1 v . ' ' i
DR. C. L. SILVIS,
Horse shall have good manners, con
formation and style; but excessive ac
tion is not required. They must, how
ever, show a 10-milo clip.
Class Two, Saddler?, Gaited Horses
Mares and geldings onljv First prize,
$25; second prize, $15; third prize, $10.
Style, conformation and gait to be
considered in this class. Conformation
to-count -40 per cent, manners 2o per
cent, performanc e r40 per cent.
Class Three Ponies In harness, up
to 12 hands in Height First prize, $S;
second prize, $5; third prize. $2.
Ponies must be shown in harness- to
an appropriate vehicle. Style, confor
mation and manners to be considered.
Must be driven by boy or girl.
VV E D X ES D V, SEIT. .TO.
Class Four Carriage Horses Pairs
First prize. $35; second prize, $25;
third prize, $15. 1 V
Horses in this class shall be 15
hands, 2 inches, or over, in height.
Suitable for carriage and park use, and
should be shown to appropriate vehi
cles. Horses should have good man
ners, conformation and style. ... .
Class Five Tandem Team First
prize, $35; second prize, $25; third
Horses in this class shall be 14
hands, 2 inches, or over, in height, and
shown by lady or gentleman, to appro
priate vehicle. Style, conformation and
action to be considered. Horse, CO per
cent,; vehicle and equipment' 40 per
Til l ItSDAV, OCT. I.
Class Six Hurdle Junipers Bars' 4
feet, 2 inches and over--First prize,
$35; second prize, $25; third prize, $15.
Only performance over fences to
count. Two at 4 feet and two at IV2
Class Seven Draft Teams First
prize, $10; second prize, $S; third
Horses to be shown to -appropriate
vehicles. Horses shall have good man
ners and size, and shall be usefully
Fit IDA V, OCT. 2.
Class Eight Pair of Roadsters
First prize, $35; second prize, $25;
third prize, $15.
Horses in this cla.s may be irotfers
or pacers, .15 to 10 hands in height,
shown to light, open or top buggy.
Horses alone count.
Class Nine High . School Saddle
Horses 15 hands and over First
prize, $35; second prize, $25; third
Saddle horses. Open class; walk, fox
trot, canter, gallop and single foot.
.Conformation to count 40 per cent,
manners 20 per cent, performance 40
Class Ten Pair High Steppers
(Continued on Page Six.)
1 - - ?
C. S. McDAXIEL,
-va f jt... ....
Ten -,ts x .1 1
c B. C. HARTZ,
' Director. -