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THE ROCK ISLAND ARGUS. MONDAY, MARCH 6, 1911.
SANTA FE HAS A
fcoad Now Consigning Freight
and Passenger Business
Direct to Bock Island.
MLIANCE WITH SOUTHERN
Official of Latter Predict It Will It?
salt in 'Big Volnme of Business
J. A. Hauler of Chicago, vice pres
ident of tho Rock Island Southern,
was In the city today In company
ftith Charles E. Pearsons, also of
Chicago, traveling freight agent, and
Jy H.- H. Bush of Dn-venport, special
general agent. Mr. Hauler in dis-
tusstng the plans of the Southern,
gave out aa Interesting announce
ment as to a traffic arrangement with
the Santa e Just completed.
"By what we term a ticket repre
sentation agreement, applicable to
all points on the Santa Fe system
said Mr. Haaley, "the Rock Island
Southern becomes a direct feeder to
the Santa Pa. Thatxls to say tickets
will be placed on sale at every sta
tion on the Santa Fe Hnes direct to
Hock Island, with Immediate con
Elections at Galeeburg or Cameron
Junction. likewise tickets will be
in sale at enr ticket offices in ach
rf the three cities to all points on
the Santa Fe. To be frank, the Santa
has always regretted that in the
tnildlng of Its Illinois line from Chi
t-ago to the west rnnning through
Galesburg and Fort Madison that it
Snade no provision for a line that it
could use Into the three efties. The
Slock Island Southern furnishes that
Jong felt want.
MITCH TO MERCHAKTI.
"I do not think the people of this
flocallty realise what It will mean to
them to have a line of the Santa Fe
right into their midst. It will mean
everything to the merchants and to
(the shippers alike, to say nothing of
the general traveling public. I am
not going into a discussion of the
right of way question into Rock Is
land, as all I am in a position to
state now is that what the Southern
desires Is a means of getting up
town with its freight and passenger
traffic. We have an arrangement
with the Rock Island for freight car
lots, hot local freight as well as
passengers must be transferred at the
Fourth avenue terminus. The pas
sengers must transfer to street cars
there and the local freight is brought
up in wagons. As anyone familiar
with railroad handling knows, this
Is an expensive proposition. We do
not deeire to own the belt line. We
do not want to seize it even if we
could in behalf of any other read or
to the ercluslon of any other road
that may seek entrance to the city
of Rock Island. We want the use of
it if we can get it. That is all. and
at the earliest poss'.ble moment, and
we only seek the use of it on such
terms as may be agreeable to the
promoters of the enterprise. To
show that we are an Independent
corporation, we will enter into an
Agreement to build our own railroad
passenger station and a separate
freight warehouse of our own in
Rock Island contingent upon our get
ting track rights into the city from
the west end. We must have some
means of bringing in our local
freight quickly and we must have
some way of getting our passenger
roaches up town.
SPECIAL. THEATRE TRAfJf.
"The Rock Island Southern with
its connections with the Santa Fe
means a whole lot more to the peo
ple of this city than they imagine.
For instance, on our special theatre
coach last Saturday night we brought
in 135 people from Aledo and Mon
mouth to Kttend the performance at
the Illinois theatre. They arrived
in time for the how and left at
11-30. Dees sot such an arrange
ment help Rock Island by, directing
the thoughts of the people down our
line to Rock Island? R they come
here o'o apeclal trains to attend the
theatre. wiU not they come here on
the regular trains to shop and buy
"Both the Rock Island Southern
and the Santa Fe tan the most prom
ising coal fields in the state of Illi
nois. There Is a rotors for the lo
cality or ths Santa Fe would not be
bo anxious to get IB here."
NO KJfOWSf OBSTACIK.
As far as The Argus Is concerned
it- does not know of any .obstacle to
the Southern using the belt line, but
there Is a decided opposition to its
owning or controlling it. The belt
line was promoted for the use of all
lines not now having, mesns of en
trance into the city. It is the pub
lic desire that the Southern bring
both its freight d Passengers up
town, but no one corporation should
be given control of the only track j
sDace left onFlrst avenue.
There Is one thing important, how- j
ever, and that is tnat me oeit line
should be consummated and built to
take of every line whether it be the
Santa Fe. the Rock Island Southern
or any other line now not in the
city. That is what It wts projected
COURT HOUSE RECORD
Real Estste Transfers.
William Scarr ko Walter A. McCon-
THE SMOKE HOUSE
For a good saoke, try a Smoke
2000 Foartb Aveaae.
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Mar r TO . :
'365 Days Ahead of Them AW
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m- . 9 utto -tu ww er'
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Regal "30" Price $1050.00
7 ciav-ratt" 1
a j no
Matter With The
an advertbement published two weeks ago we said we were
coins to disclose some interesting facts about the automobile
business and we are. We are going to call a spade a spade and tell
you the truth about sbme things you may have suspected, possibly known,
in part, or learned from sorrowful experience.
We, and we believe you, too, are disgusted with the way
Back in 1908 when the first popular priced cars made
their appearance with the Regal as the Pioneer in this
flatty many manufacturers said "they can't build them at that
price." There were, however, certain men in the industry who
were wise enough to foresee that by using proper business
methods, doing away with the enormous waste and overhead
expense which had theretofore been a characteristic feature of
the automobile "game," as it was called, that a Medium
Priced Car could be produced if it were made in large quan
tities according to a careful design. Later events proved that
their predictions were right. These men made a car, gave
good value to the owners and were successful, financially.
There were, however, other men, some with very
little experience in the industry, who thought that
this was such an easy task that they could do the
same thing. They immediately began, therefore, to order
material for thousands of cars erected factories over night
shipped their material in carload lots by express and started
into the business also. Such was the enormous' demand for
Price includes Dual ignition system with magneto. Complete gas and oil
lamp equipment with generator, jack and tools. Wheel base 107". Tires
32 X yi". Brales 4 in number. Internal expanding and external con
tracting, acting directly on hub drums. Cylinders 4. Bore 4". '3". Stroke
-A". Three speed and reserve selective sliding gear transmivtion. Road
Circus Barkers, Stock Promoters and High Salaried Slmgers
of Rhetoric have been "pulling the wool" over the eyes of automobile
buyers for their own profit and at the purchasers expense. So many
misstatements and downright falsehoods have been presented to
the' public as facts that . we believe that they will appreciate a
clear exposition of the conditions which have and are now governing
the Automobile Industry.
The first year, after carefully studying the situation, notwith
standing the fact that the demand was large, they only built
These were distributed in such a way and at such points
in the United States, as would enable them to most successfully
study demands of the public and determine what was
best not only in manufacture, but in organization, treatment
of dealers and customers as well. As tpc have seen this cau
tious plan proved to be a rvise one. We found that the public
demand was constantly changing that new materials were
being adopted and we were therefore in a position to take
advantage of all of the latest improvements and to produce
not a Re-modeled, Patched Up Car, but a New One, up-to-date
in every particular.
In the year of lZ9, still in the face of a great demand,
we only produced 3500 cars. These were ALL success
fully disposed of and at the beginning of 1910 when the first
sign of trouble began to develop with others, we were
enabled to start with a CLEAN SLATE, adopting all
the new improvements that had been developed in
the industry and were not obliged, as were many
cf these ether manufacturers, to use up OLD
cars at that tune, that for several months these cars were sold &em lo mate snl1 further inroads into the sales of their "fly
in large quantities, in such large quantities in fact, that in by-mght competitors.
order to keep up with the demand uork was done in tents, old Every one knows what has happened how these MATERIAL bought TWO YEARS previous.
buildings and in fact in any xvay to gel out the product, companies have been forced into still more desperate developed a new, up-to-date line of cars, of which 6500 were
Everybody went wild there was a great hurrah Promoters straits how as a last resort they have thrown to the sold.
saw what they thought was better than a gold mir2 Capital winds any semblance of price maintenance, fair treat- Instead of building enormous factories, investing our
V?as invested in almost fabulous sums in enterprises whose assets ment of customers and dealers how they have money in hundreds of new factory machines we only
tonsisled, mostly, of a bunch of blue prints, a trade mark name attempted to market their product by giving their added to our equipment such things as were absolutely neces-
and a smooth tongued, clever advertisement writer or salesman, dealers still larger discounts- how they have given sary. In other words we have, from the very beginning.
During the whole year of 1908 the public fell for this the automobile industry a reputation which it never conducted our business upon a safe and sane basis upon
'J3uy tickets for the Big Side Show" talk. The factories deserved and never should have had how thev have economical lines.
destroyed the public's confidence and how thsy have Our overhead expense does not exceed 5.
We have tried to build the best cars that we possibly
apparently made money and the cars were sold. Some
of the shrewdest manufacturers, however, at the end of this
season saw that trouble was brewing that something was
bound to break, because no industry, however great, could
stand such a strain, such a wasteful method of doing business,
especially with such lax and unstable business organizations.
caused the loss of thousands and thousands of dollars
not only to themselves but to the industry at large.
A few of these companies have, at last, learned their
lesson and are now beginning to put their business upon a
safe. and honest basis, but unfortunately it will be many years
As soon as the alleged manufacturers (?) began to before they can again gain the confidence of those dealers and
realize this, they saw their only salvation lay in adoplmg owners who once purchased their cars. Notwithstanding
more darmg methods, they came out with advertisements,
boldly proclaiming their superiority, assuring the public of
their sincerity and praising to the skies, the wonderful mechan-
this fact, however, there are two or three companies
who are still pursuing the same old circus methods
ical Derfectness and ability which they claimed their cars still attempting to fool the public in the hopes that
possessed. Of course they had to do this. They had ordered they may save some of the thousands of dollars, that
thousands of parts they had built enormous factories had they have NOW invested in cars which they had
made large contracts: with their dealers made rosy promises hoped to market Two Years ago.
to their owners. They had to do something and this seemed . "
to offer the easiest loophole. But. although the "beloved " ' needless for us to call these by name, as their
public" may like to be fooled as P. T. Barnum says, yet it is PRICE CUTTING FABRICATIONS, "DIRECT TO
hard to do it twice in the same place and the cars did
not move in such overwhelming numbers as they had
predicted and expected.
At the beginning of the 1910 season they found them
selves in still worse straits they put a new frame on the
picture, re-gilted it and held it up to the public gaze once
more a beautiful (?) creation BUT at a SACRI
FICED PRICE. As at the public auction that we see on our
main street every day, only a few of the gullible bought the
rest were "cappers" and men paid to do the shouting. The
majority of these cars had lo be "carried over" another year.
In the meantime the well established manufacturers
who had been doing business upon a safe and sane basis were
proceeding slowly and carefully. They were obliged, of
course, to enter into competition with the other so called
"cars." but their real value and their straight forward and
honest treatment of their dealers and owners soon enabled
CONSUMER FROM FACTORY" OFFERS, "OUT
PUTS SOLD IN A DAY" AND AUCTION METH
ODS are gradually becoming known to every one
interested in the purchase of a motor car.
Now a word in regard to the Regal policy. The men
who compose the Regal Motor Car Company are all
men who have had a long and successful experience in
the manufacturing business. They have been engaged in
the manufacture of products where the margin of profit was so
small that it was necessary for them to watch every expendi
ture and proceed with the utmost caution. This experience
was, of course, very valuable to them when they started to
manufacture automobiles and as a consequence, they decided
that their policy should be one of safe and steady
could for the money and still make a fair, legitimate
It was not until this year that we have felt that the
capacity and organized conditions of our business were such
that we could, with consistency, conduct a large advertising
campaign. The time. has now arrived, however, when the
organization, the cars, the manufacturing facilities, and in fact
everything about our institution is in such a condition as to
warrant a large and aggressive campaign such as we have now .
Not until this time has the industry been in svxh a
condition as to make it safe to come out with such plain talk
as this,' but We believe that the public now knows enough of
the business and realizes the situation, to such an extent, as to
see for itself why the automobile business is no longer a Came,
Tut has at last arrived at the stage where it may, with propriety,
be called, an Industry.
Because of our policy consistently followed we are in a
position today to offer you in the Regal line, practical,
efficient; economical Automobiles at a moderate price
cars which embody all the refinements and up-to-date
features which can possibly be incorporated at
the price such a competitive price as only those who
are using up their old material, purchased in 1903 and
1909, can meet.
That is why we wanted you to know the story of the Auto
mobile industry why we wanted you to become familiar with
the foundation' upon which we have built know what our
plans are why Regal cars are best suited to your needs
and represent THE BEST VALUE YOU CAN GET
FOR YOUR MONEY.
REGAL MOTOR CAR CO., Detroit, Michigan
ELBERT G. DON, Agent, 1516 Fourth Avenue
nell. 8t 72 men, northwest quarter.
17. 1. T. $16,100.
Brie W. Elliott to Slice McCormick,
wcit l7tt acre, EorttweBt quarter,;
SI. 16, Iw, $15,158.
Marlon L. Pearson to Robert P. Walt, j
part lota 10. 11 and 12. block 2, oris;-j
inal town of Reynolds. $2,150. j
Charles H. Pop to John D. H.
Wright, lot IS, block 1S9, East Moline,
Axel H. Lager blade to Minnie D. and
Julia M. Scfcloffeld, part lot 5, Can
dee's addition, Moline, $3,700.
James F. Kennedy to Leslie Ken-1
and southwest quarter, northwest quar
ter. 36, 16, 5w. $10,250.
Marcelia Gainer to Hannah Parsons,
lot 6, block S, Smith & White's addi
tion, Moline, $1,700.
Louis Mosenfelder to Ota Naomi
Mary Walker to William F. Schwen-, WARN E RHIGHLY HONORED 1 "Nation.,
neker, southwest quarter, southwest " nmUnLT "UNUHtU j deceased.
redy, north 22 acres, northwest quar- i Patterson, lots 22 and 23, block 2, Long
ter, southwest quarter, 36, 16, 6w; jview Heights addition, Rock Island,
southeast quarter, northwest Quarter, I $600.
ke Thomas J. Ilandrlcks
The senate in open sen
Cbn--Bion unanimously connrnvd the noro
Jlnation. This immediate conflrruatloi
j cf a nomination in open session of tli
Take Laxative Eromo Quinine Tablets, 'nam Warner of Missouri who term i"16 ,B Bai 1 to b ,ne onIy on
. . , , ra "rnr- or A"BOun. wnose term Grant wa8 confirmed as general in thi
quarter, 1, 18, 2e, $3,000.
To Cure a Cold in One Day
Appointed t Xew !lre and
ftrrn in if-n Session cf Henate
Washington, March C. Senator Wil-
' rw j .im;.
I cure. E. W. Groves signature is on president Saturdarjo be clvP'-ijVp-i -
eacs tox. 25 cents. -"ibi'nict Ywt I VI EQi TWELFTH sm
tEET. BOTH (
. a. . , ' I -Ar V : J J. I.rrtm Kr.t1 . . - I