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Newspaper Page Text
I THE ROCK ISLAND ARGUS. FRIDAY, MARCH 22, 1912. Easter mi Styl ".V? I A.WESTERMANN CO. yill' '-vST" ' IE The fashions in suits Honrs could be spent In studying the styles the new suits are showing the new cutaway effects, the new materials Bedford cords, whipcords, French and wide wale serges, homespuns and novelty suitings; the new colorings new shades of blue, gray, .natural and tan shades; prices range from $15 to $65.. We lay special Btress on the unusual values we are offering at $15, $16.50, $19.95 and $25. Queen Fashion holds reception at the M&K and cordially invites you to view the new Easter styles. Spring beauties you will think them so lovely, so fresh and so many. First of all is the regal showing of suits a display of distinguished elegance, unusual in variety and offering unusual values. Then come the new Spring coats in widely varied lines a collection such as the Tri-Cities will see only at the M&K. Next to delight you are the beautiful dresses for every occasion; bringing to you the styles that are all the rage in New York and Paris. New Spring skirts, ' lovely waists, neckwear, pretty footwear round out the Easter displays to all providing completeness. To all of them, welcome! Suits for Easter A display that for variety, elegance of style and value giving has never been ap proached even at the M. & K. New suits, pride of the best makers of the East, model after model carrying out with highest skill every distinctive style note of the season. The new silk suits New York is wild about the new silk suits and you will be, too, when you Bee the beautiful styles we are showing in the new changeable taffetas, bengallnes and poplins. One of them in a novel model is attractively priced at $30; other silk suits in New York and Paris models are offered at $30 to $75. Among them are specially designed styles for misses, showing the silhouette lines so very becoming to the younger set. , . j - The vogue of the white serge suit" Its popularity is attested by the many beauiful styles in our Easter showing new models in white serge, white pencil stripes whipcords, Bedford cords in strictly tailored styles for as little as $18, to thejcopies"of French models at $75. New spring coats Matchless assortments for Easter wear that meet every demand pf style, utility and price. Worthy of special mention are the new Skolny top coats, strictly tailored. Also the many stunning styles we are showing in all the latest materials, beginning at $9.95 and running to $35. Unusual values at $12.50, $15, $19.95 and $25.00. New and fashionable in coats are the mistral voiles, two-toned effects and attractive color combinations from $25 to $40. , Coats of changeable taffetas and plain chiffon taffetas, $25 to $50. Coats of white serge in plain tailored styles together with many French models at $15 to $50. Norfolk coats three-quarter lengths in white serge, scarlet flannels, Scotch mixtures Ji-and plain blue serges, $12.50 and $15.00. Auto coats in the new raglan styles of Scotch mixtures and Polo cloths. Dresses of rare beauty Every garment has some exquisite note of style and beauty all its own. New for spring are the beautiful dresses in chiffon taffeta, plain and changeable effects wth touches of Macrame lace and crystal buttons at $16.50 to $50. Foulard dresses in the newest designs for practical wear, $9.95 to $15. In the height of fashion in the East and shown at the M. & K. are serge dresses in white and navy blue, many strictly tailored, others with touches of real lace and attractive combination pipings, $12.50 to $50. Advance showing of the new lingerie and smart linen dresses. New waists and skirts Paris is showing sparate skirts and so are we the new strictly tai lored skirts of white and blue serge end many novelty cloths. Along with them we have the new white voile waists, band embroid ered and all real lace three-quarter sleeves, high and low neck styles. See the new Russian waist. In the realm of girls' fashions New tailored suits, new dresses and coats, practical styles for school and every day wear. In this girl's store we think of girls and plan girls, large and small, as of first importance in a realm of fashions distinctively their own. ' A Parade of Easter Styles in the M ? K Shoe Store To go with the new Easter suits and dresses we have the new white Nubuck button boots, sie :lal values at $3. Also white Nubuck with linen tops and tan button boots at $3.50 to $5.00. New Colonials, pumps, oxfords and two-strap effects in gun metal, tan Russia calf, patent colt, kid, black Castor buck, white canvas and white buck, $2.50 to $4.50. HeatftoofrOrrtfitteis ForManVbman &Chlld: TlOCSjLAND.ljJ