Newspaper Page Text
0 THE ROCK ISLAND ARGUS. vnlVAY C 3
;i Published in Your Interest
ROCK ISLAND, OCTOBER, 1914
Horn of Plenty Edition
' : I
Exhibit of Furs
Oct. 6, 7 and 8
Unusual Opportunity to
Examine and Select Win
ter Furs From a Line Un
surpassed in America.
EVERY woman in the tri-citics and sur
rounding territory is invited to visit our
store Tuesday. Wednesday and Thursday,
October . and S. and benefit ly our spe
cial fur exhibit, a new, but progressive, fall
feature in the M. ec
K women's wear de
partment. This special ex-
Overflowing Its Bounds to Your Advantage
HARVEST OF BARGAINS
hibit is from the
stock of one of the
m o s t renowned
Fastern fur manu
facturers. The pric
es quoted will be
under this arrange
ment than if it were
necessary to carry
these same quality
fucs in stock. In
fact, there will be
only a very small
advance charge over
the actual whole
sale price. The Eu
ropean war has ad
vanced prices on im
ported furs. Jn fact
they are "way up in
the clouds." That
doesn't effect us in
the least, however.
1 he time is ripe now
War is going on over in
in the least, and it doesn't i
VALUE GIVING. QUALITY
store for men. women and c
been harvested this season in
means the HORX OF PI.KX
ers are enjoying prosperity.
benefit also. One harvest is o
our store. It is the rontinu
planned to satisfy the pock
Europe. Hut that shouldn't worry us
n the SI. & K.. the tri-cities" foremost
OFFERING "tip to toe" outfitting
hildren. Bumper crops of grain have
Western Illinois and Eastern Iowa. It
TY is filled to overflowing. Our farm
When Bwh is the case, the city folks
ver. Another one is progressing in
al M. r K. Harvest of Bargains
etbook "of every, customer of ours.
conversation with a friend the other day. She advised her friend
to carefully consider this point before buying her new outfit for
btrcet or dress wear. This note of exclusivene.s in style at the
same prices the "duplicate" s tores charge, is what has won for the
M. & K. store the title "style center of the tri-cities.: Come in
and talk to -Mr. and Mrs. Custer about it.
MEN KNOW WHAT'S GOOD
NO WAR TIME PRICES
Judicious buying there'
know about. The war came
Europe. Wholesale prices h
stores the customer is feelin
forced to be paid for the fall
of the family. .
Not so in the M. & K. s
that, the new ones will quick
buyers in every department
nrent are among the most ex
cities. Due to their efforts o
men's and children's ready-to-
before the boost in prices oc
war. OUR CUSTOMERS A
KFIT of this good fortune of
t a secret of the trade j-ou ought to
on and stopped imports of goods from
Eve advanced as a result, and in most
p that advance right now in the prices
and winter clothing for all members
tore. Our regular customers know
ly become aware of. the fact. Our
of this great merchandising establish
perienced and keenly alert in the tri-
ur Autumn stocks in the men's, wo
wear departments were contracted for
casioned largely by the European
RE GOING TO BE GIVEN THE BEN-
The men too, have a rea
the first floor. Mannish prid
ticea.de as that generally at
is particularly exhibited jus
Man is looking around to ge
clothes for the fall and wint
So there is a flocking to
city headquarters for MONE
gains in men's wear. Here t
Schaffner &. Marx and Societ
hats, Staley & Cooper under
son for trading Jn the departments on
e in good clothes is every bit as no-
tributed to women alone. This trait
t at this season of the year, when Mr.
t stj;le, service, dependability in his
the M. & K. store, the recognized tri
V SAVING and VALUE GETTING bar
hey can get those leaders: Hart,
y Brand suits and overcoats, Stetson
wear. Phoenix silk hosiery.
SOMETHING ABOUT ATMOSPHERE
STYLE CENTER OF TRI-CITIES
"I know that if I buy my suit or gown at the M. & K. I will
never experience that sorrowful, disappointed feeling that comes to
a woman who finds the duplicate of her new fall costume worn by
some one else," declared a tri -city woman patron of good style, in
f '''-Vf to ,mv lurs antl
f" K-arc the first to
V-'p" if ' 'HofTcr an unusual op--rXV'i
l ijvornhy to tret.
' rAVA'VxS' (f- l"ality fur goods at
An expert furrier,
sent out by the man-
r . t . l .
i. ; uiaciurers ior mis
M. &- K. exhibit only, will be in attendance
these three days arid yru will be free to con
sult with hini on any fur topic. Don't for
get the dates, October n, and 8.
The moment a visitor en
to-dateness." Success in me
pendent on tbs impression c
tive customer while he or sh
the tri-cities and surroundin
K.. in addition to the unpar
merchandise, is because they
Courtesy and Attention o
Irur.vlduul Interest in Ev
Every salesperson a spe
Modern "Big Store"-atm
and drpartments convenient!
ters our store he is struck by its "up
rchandising these days is largely de
onveyed in the mind of the prospec
e is shopping. The reason people of
g towns delight in trading at the M.
alleled MONEY SAVING VALUES in
recognize these points:
ery Customer's wants and Needs,
cialist in his Hue.
osphere. Stocks kept trim and neat
v distributed over the three floors.
And don't forget that boy of yours when you
come in to buy your own new suit. Bring the
youngster along. He likes to be dressed up, too,
and he's deserving or a SKOLNY-MADE boys'
suit one of M. & K.'s big values. They sell for
$7.50, 98.H0, 10, $15.
Read carefully the BARGAIN messages on
this and other pages of this edition of the MON
EY SAVER. They ought to prompt you "to come
in to our store. We'll treat you right.
Our sho-? department, catering to men, women
and children, was never more complete. Prices
of leather nave been advanced because of the war,
but our Lucky Purchases before the crisis enables
us to provide shoes for the entire family at "peace"
prices. Go elsewhere if you wan't to pav "war
time" price, ?1 to ?3 more for each pair of shoes.
Welcont ? to M. & K.'s store,
every dollar do its duty.
Come and let
Don't overlook the wonderful new creations in1
. . k
the mimnery department, xne trimming room is
a new ieaciire. we can uuuu jour iiat.
$ 2 "Wirthmor
Exclusive Agency in Tri
Cities for this Celebrated
Line, Enabling Us to Give
Our Patrons the Benefit.
WIRTHMOR waists all over this land
stand in a distinct class by themselves
when a "ready-to-wear" line is considered.
That's why the mere suggestion of the name'
has caused tri-city women by the hundreds
during the last
month to seek them
out at the M. & K.
store the only
place in the tri-cities
they can be secured.
We were fortu
nate in oitr dealings
with the Wirthmor
wnisr makers and
are enabled to offer ,
a great variety ot
styles we are sure
we can please you
at One Price, ONE
DOLLAR, just half
what t h e y are
Every week we
receive a shipment
of new models direct from the factory. So
a visit to our waist department will reveal
something new and tasty the season's lat
est every time.
Wirthmor waists are pretty, attractive,
appealing, distinctive of a character you
would expect to find in more costly waists.
This week we are showing some unusual
ly pretty patterns. Remember, there is no
other store where you can get a Wirthmor.
A REAL FUR
Some of the Items to be Shown in the Exhibit
JJlack Genuine Pny Cnt.-, lfx style. 40 inches
in length. kinner
satin lined, at rtS"
Jllack P.ny ("ats, 45 inches
fienuine fiid n Seal Coats.
45 inches in Lngth
gf BK3 gKW
Xcw combinations of Hudson Seal and Fitch
novelties in sets to sell at
$100 down to
Black French Lynx Sets,
trimmed with Fitch
In addition to the above we will have for your
inspection a very complete line of tine Mink,
Heaver, Seal. White Fox, Black Fox and Oppos
sum Fur Sets, ranging in price
from $500 down to iJJO
A most exquisite line of Fur Coats, ranging in
prices from Si, 000 J
down to 3pmJ
It's Time to Pick Out that New
A distinct novelty. The
most popular style of Stetson
soft hat for Fall. Suitable
for men of any age.
A full line of Stetscn soft hats and
derbies. We can piease every man's
We A.re Acquainted With Fashion's Demands
and Want to Serve You
Schaffner Marx and
ociety Brand at
Clothcraft "Service1' Coat $15
The chilly Autumn days, the forerunner of the long winter season, are now with us. Be fortified early
with one of M. & K.'s ultra-stylish and serviceable Overcoats, selling from $15 up. Examine our stock.
Balmaccans, in fancy mixtures, the "nobbiest" there is in the new Fall wear, appealing particularly to the
young fellows who want to be "up to snuff."
Shawl collar chinchillas are going to be more popular than ever
We have an unusually complete line in
Form-fitting English coats are extremely stylish this season. Come here to make your selection.
Vr: r-f '