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Newspaper Page Text
FIRST INSTALLMENT AT THE
BIJOU THEATRE TODAY
GRIPS YOUR HEART !
If you Ve got a drop of red blood in your
veins-if your heart beats one bit faster to the tune of
romance-adventure-love and mystery-then you've
something in store so far ahead of anything you've ever
read or seen that you'll forget the best among the rest.
The SiQTX9 We cinched the exclusive publication rights
f to Louis Joseph Vance's new sensation. "THE TREY
O' HEARTS"-we did it at a price that staggered other publishers
biggest sum ever paid for a serial of its kind.
The Pictures The Universal Film Manufacturing Co*,
------- pronounced the TREY O'HEARTS the best action
story for film purposes they had seen in three years. They backed up their
judgment by putting the punch and $200,000 cash into a set of pictures
that are more than remarkable-they're simply extraordinary.
Won't Cost You One Red Penny Y?u read a
-?--wmmam-mmmmmmmmmmmM?MMM?M?MMMM?M-MMMM_ paper CVeiV ?3LJ.
Read ours and get all the soul-stirring, heart-gripping installments of THE
TREY O', HEARTS-it sets a mile mark in literature an4 it won't cost
you a penny more to read it. You attend the movies-regularly. Instead
of an ordinary film, you'll see graphically pictured by the best emotional actors and ac
tresses in America -the TREY O' HEARTS - a pace maker in pictures. So it
won't cost you s nickle more to set it.
Over "Shadowed The Fortune Hunter-The Black
---?--?---??--- Bag-The P"aS8 Bowl - Loui* Joseph VattCe
wrote 'em ali. You know what millions thought of these stories. You know how they
gripped-thrilled and inspired. But the TREY O' HEARTS overshadows them all.
Vance has set himself a roark in this story he'll never beat and we doubt if even he, mas
ter of the written word, will ever pen another like it. Action-plot and telling, all com
bine to push the TREY O' HEARTS into the top notch of the best sellers in record time.
Mental Back Somersaults No m?tter how clever.
i ..?.?'".i-i.- you can t fathom the plot of
krHE TREY O' HEARTS one inch ahead of the words you're reading or the scene
Sou're viewing. It keeps you turning mental back somersaults all the way whether
you're reading the story or seeing the pictures.
Superhuman Imagination The imagination of this
-m+jmJmmmmmmmmmmmmmmmmmmmm"AMMMMUM^ man VanCC IS 8UP?rhuman
surprise is too mild a word to describe situations the TREY O' HEARTS
is filled with to overflowing. And the end of every installment, written or pictured, is a
startling climax that leaves you tense in every nerve, waiting and watching for the next one*
Red Blood in Every Word^y,T don't want yate*
-?Jfc-?--- -if you don't wanttobreathe
deep the spirit of romance and adventure-if you don't want to be stirred
to tie tips of your toes-if you don't want to set every nerve in your body
tingling to the stirring tune of the TREY O' HEARTS-then-take our
advice and close your eyes when you see it on the printed page or the picture screen;
Exclusive With This Paper AN ASTOUNDING
? \ PRICE. The minute we
saw the manuscript of the TREY O' HEARTS we wanted it-we recog
nized the greatest piece of literature of its kind the last decade has seen. And we paid the
price-the figures are staggering-almost unbelievable-but the readers of this paper are
going to get enjoyment and then* full money's worth of the price wc paid. .
Remakes Two Kinds of History The Trey p\
i. tr Hearts is going
to rewrite a page in moving picture and literary history. The TREY O' HEARTS as a
piece pf literature is going to be a pace-maker. And in the moving picture world, they*ll
still be unsuccessfully trying to beat the action of The TREY O' HEARTS ten years
from now. This is a prophesy.
Full Reel Action in Every Foot JJie Universal
-mmmmrnmmmrnaIM_mmmmm**mmmmmmmmmmmmmwmmmmmmmmammm film Manufactur
ing Co., who are producing these films tell us that there is more action in every foot of
the TREY O' HEARTS than in a full reel ol the ordinary scenario. And they should
know. Thousands of scenarios go through their hands every year and they're investing* $200,000 tn put?
ting the TREY O' HEARTS on the screen. That's backing judgment. And their, ffttflcc^t in the
moving picture business tells whether ?: not they know a good thing when they see it.
The Trey O'Hearts
See .. new picture each week at your
By Louis Joseph Vance
Author ot " i he Fortune Hunter." " I ne
Black Flag," "The Brass Bowl." Efo
Sunday, Sept 13th