Newspaper Page Text
The Only Difference
Between a I*
And Any High Priced Car it
A Ford will do anything which YOU want it
to do; and the original cost to you. together
with the tip-keep is much less then the high
priced car. Get a Ford and save the difference.
TODD AUTO SHOP '
199 jl'2 E. Whitner St * Anderson. S. C.
FILLING, CROWN AND BRIDGE SPECIALTY , i
, . EXPERT ON EXTRACTING I !
\ Either way, asleep or wide awake; ?j f
One of the best in the State.
LASCA8TEU Fl HOTS
Prof. Juba <.'. t'llnkspale.? Oellfern
tdUre*s ht Opening of Campaign
Yorker? Ate N inned
LANCASTER, Marth .'..-For tho
pam several days th<? anti-whiskey or
prohibition forces of Lancaster have
been earnestly and /orv carefully
considering pian? -inj endeavoring to
devise efficacious methods of proc?
dure in ligating not only the present
blind tiger business but for tho ujir
pose ot getting in organl^d shape for
the election on September M next
which will decide for or against
Statewide prohibition. I'rcf. John G.
Cllnkscalcs of Spartauburg ?poke in
terestingly and with mu".n force here
!ast Sunday afternoon m the rourt
house upon the subject of the whiskey
evil and Statewide prohibition. Mr.
Clinkscule* sahl that when a mere
youth he hud promised hi* mother to
nev? r let up in his fight against liq
uor. He referred to lt as the great
destroyer of mankind, being to a larj?e
extent responsible for insanity, crime
and ill health, and untold injustice
to conting generations of men and wo
men. "Local option," ho satd, "ia all
right if you make the State the locus,"
Charleston and Columbia have no
right to be treated differentlly from
other parts of the State. If the peo
ple of those cit len do not care ctaiuR't
about their young boys to keep temp
tation away from them, they have no
right to subject, the boys from other
parts of the State tn temptations, as
they, from ('me to time, would visit
those cities." Mr. Clinkst-alt* spoke
at length upon the liquor traffic in
South Carolina and was carefully lis
tened to throughout.
First-get the name down pat-then
buy it of your druggist. Just the very
best thing for*constipation, sick head
ache, sour stomach, lazy liver, slug
gish constipated bowels. The pleas
antest, surest, nicest laxative you ever
used. Tastes good-Uk lemonade.
Acts promptly, without pain or
nausea. Gives you the most satisfac
tory flushing you have ever had.
?.LanKes" White, in Kuans' Honey
Boy Minstrel at "The Anderson*1
Tuesday, Murr h 9th.
1'roper Treatment For Biliousness.
For a tong time Miss Lula Skeltou,
Churcliville, N. Y., was bilious and
had Hick headache and dizzy spells.
Chamberlain's Tablets were the only
thing that gave her permanent relief.
THE ELECTRIC AGE
Improved Methods of Doing Things
This is the age of electricity-more so than any other invention of the century. -x Electric
ity has played a bigger part in the improvements and progress of the world than any other one
Electricity is used today as a great motive power; for fuel; to iron; to cool the air;
tonight the darkness; for telephoning and telegraphing; for vacuum ?leaning; for auto
mobiles; for the recording and reproduction of music; for transportation; for flashlights; for
?he treatment of diseases, etc.,"etc., etc., and we take this means of calling youi ittention to
the four articles mentioned below.
Electric Vacuum Cleaner
This is time for "Sprng Cleaning" to begin, and if there
is one thing more necessary than another at this time it is
a Vacuum Cleaner. And to those who know the value of
an Electric Vacuum, Cleaner not another word is necessary,
for they know the "Electric Way" is best-it's cleaner,
- ? \ more'sanitary, easier, less work, an t much cheaper in the
long run than any other device used for this purpose.
This; Electric vacuum Cleaner not only cleans every
thing from carpets, riigs, "walls, floors, tc curtains, mat
tresses, davenports and sofas, but it rids the house of every .
kind of death dealing germ which lives and thrives in dark
and dirty places.
The price is only $25.00, and it's worth THREE times,
j that amount.. Wegwill be pleased to SHOW YOU the
merits of this Vacuum Cleaner without any obligation on *
your part to purchase. Step to your phone now, and
say, "223, please." We will do the rest.
Electric Motors For Sewing Machin?s
How many times have you heard your wife say at the
end of a nerve racking day at the sewing machine, 'i
am nearly dead; 1 have gotten a good deal of my sewing
done today, but I am almost dead, the running of that
sewing machine tears my nerves all to pieces." And if
you doubt the truth ot your wife's? statement-ask your
doctor whether the sewing machine injures a woman's .
The price of this Special Sewing Machine Motor-, com
plete with all attachments is only $18.50 and it will save
itt, cost in drugs and doctor's bills alone in six months.
Ask your wife NOW whether she would like to have
one of these Sewing Machine Motors or not. She will
soon tell you. You buy the best tools, implements, or
supplies necessary to the successful conduct rf youi bus
iness, so why not be just as liberal to your wife?
We have a Special Bicycle Flashlight, which can ">e
used intcrmitenfly or continuously to a great advantage.
lt will fe?rn cqntinuoiisly for t5 hours; or 40 hours if '
burned only at intervals. This is ?ri extra strong battery,
and the extra batteries are unusually cheap. This flash
light, complete* is only.. .. .jr..$2.00
Hand Lanterns, same battery, but without the fancy
covering, sells for .'...\ .' .. .$1.25
Or same Hand,Lantern, made with a nice case.. .$1.50 ;
Extra batteries for any of these flashlights only. .25c
This invention is undoubtedly the greatest accessory to
your wife's dressing table, or for y&ur own convenience
In shaving at night, that is on the market, at any price.
We know of several persons<now using the Mh+ortfte
in Anderson, Vho would not part with them for several
times the price, lt is only :.; :.. $2.50
?i < ?*'
SOUTHERN PUBLIC UTILITIES CO.
WEST WHITNER STREET
Phone No. 223.
BIO VERDICT GIVEN
IX FLORENCE COURT
Mrs .Sophia Hughes h Awarded
?li?,QUO In Halt Again*! Itali,
PLOHBN'Cr;, March Mrs.
Sophia Hughes. In a suit against the
Atlantic Coast Une railway for thc
death of her husband, was awurded
a verdict for $10,000. Argument for a
new trial will be heard in Charleston
next Friday. Mrs. Highes asked for
damages in the sum of $25,000.
The suit against the Western I'nlon
Telegraph company of Mrs. Sophia
Hughes for damagase on account of
the death of her husband, who was
an employe of the said company
and who was killed about a year ago
by a train at Luke City, was brought
up in the federal court yesterday af
ternoon. The verdict was directed by
the Judge in favor of the plaintiff for
In the Knifed StatcB court yester
day Hie jut*: returned a verdict of
$2,700 for Judge H. C. Waits, in his
case against the Vorrburg Lumber
company for trespass and damage to
t:inlier. This was the second trial
the first having resulted in a nils
VEBY CHEAP RATES
FOR STATE TEACHERS
Visit to Florence For Annual Meet?
lng Can Be M ule at Lowest
FLOPt.VCE, H?rch fi.-The cheap
est rates that have ever been offered
for the teachers of the State will be
given for thc Fiornce meeting, and
all teachers what expect to attend
should ask for the ?xcur?ion ticket.
This matter was taken up by the
Florence Chamber of Commerce on
behalf of thc visitors, and on com
plaint that heretofore the rates have
not been satisfactory and have nat
been generally take nadvantage of.
All offices in the Slate will have, or
should have, the cheap rates on and
teachers are requested to ask for
them and to make a note of it If they
can n? i gel (.hem.
The following letter has been re
ceived by Mr. Gasque, chairman of
that committee of the chamber of
commerce from Ii C. White, general
"Referring further to your letter of
February 16, I am glad to report that
we have arranged to authorise fares to
Florence, 8. C., for the meeting of the
State Teachers' association. March
25*27, 1915. fares based ou. an est!
mated attendance of l.OOcr or more
persons, and tariff will J be issued
within a few day?. Thc basis author
ized is lower than the basis employed
for the Spartanburg meeting, and 1
therefore hope that the attendance
will prove that we were justified In
taking thia action.
"I assume that M.\ W. H Fitzger
ald, commissioner. Richmond, Va.,
who* will issue th? tariff for all lines
has communicated with you, or will
do so. as to selling dates and advise If
It will be.agreeable to seit tickets on
March 2??. 24 and 25, with limit to
reach original staring point returning
March 31. 1915? It ls not our desire
to have more than ihres selling dates
for these low fare?, and i! tue dates
suggested are not satlr'tctory kindly
name the three date* wUitn you reel
will satisfactorily take care of the
The Court of Last Resort.
Around the stove of the cross roads
grocery ls the real court o? last re
sort, for it finally over rules all others.
Chamberlain's Cough Remedy has
been before tbis court in almost every
cross roads grocery in this country,
and has always received a favorable
verdict. It is in the country where
man expects to receive full value for
his money that this remedy ls most
appreciated. Obtainable everywhere.
For More Orala Milling.
Referring- with hearty approval to
the recent editorial In the Manufactur
ers Record urging the milling In
South Carolina of South Carolina
grain, A. Y. Snell, managing secre
tary of the Charleston Chamber ot
Commerce, writes as follows:
It is a position we have all been
takln;, here, that the grain grown in
South Carolina should be put In pro
per shape to be consumed by South
All through his State, especially in
the Pee Dee Section and north there
of, there are many old mill pointa
and water mills that formerly ground
out the grain, corn and wheat and
which could b usd today.
Thre is nothing better than home
ground grits, as tho Imported aaa
not the flavor of the home-ground*
Wie - are, therefore, urging upon our
people to consume home producta and
use the surplus <n hog* end cattle,
which also' could be borne grown.
Cotton will always remain our chief
product, and our aim, therefore; will
be to encourage our people to con
sume borne products, leaving the cot
ton for the money crop.
Splendid operative efforts have been
pat forth In South Carolina by com
mercial bodies, farm d?monstration
ead the agricultural department' In
carrying on the educational campaign,
which is certain to produce the most
It *s an earnest ot the determina
tion in South Carolina to depend up
on borne ' products that the acreage
planted in wheat last fair ls three
??iueB as great as that of the pre
ceding year. There ls plenty of room
In the State for an expansion of Gie
practice of livlrjt* at home .and the
revival of grain-milling operations la
likely to accelerate, directly or Indi*
rectly, the growth of otiter manufac
turing industries.-Prom Manufactur
Keep Year Beweis Regalar.
As toTsnrone knows, the bowels are
the sewerage oysUm of Ute body, sad
it is bf the greatest na portana ?hat
they move once each day. If your
bowels become constipated, take a
deee of Chamberlain's Tablets inst
after supper and they will correct the
disorder. Obtainable every where.
ADVERTISING TALKS |
The other day the Ad. Man, while talking to a banker,
complimented a local groceryman on the manner in which
he advertised his groceries, stating that this groceryman
handled a dry subject in a very interesting manner. The
banker replied that in his opinion thc problem of advertis
ing e bank was much more difficult than that of groceries
that there was hardly a time that he could not loan more
money than he had to spare. The conversation was inter
rupted at this point and was never resumed, but right here
the Ad. Man wishes to say that the banker missed the biggest
point tn the whole matter, for it is not necessary m this sec
tion of the country to advertise for people to whom to loan
THE PROBLEM OF THE BANKING BUSINESS HERE
(and in most other places) IS TO SECURE DEPOSITS.
.The-bank must conduct its business in a dignified man
ner. It cannot scream from the housetops or use full page
advertisements to get business. The only kind of advertise
ment that a bank can well use is ?hat which is dignified->
that which tells the people that it wan*s deposits, large or
small-that ?tba safe bank-that it will pay interest on
deposits-that its service is as good or better than any other
Hank-tn fact, it must compete with all other good, substan
tial banks in its section. If it does not do this it will drop
behind in the procession.
The ordinary small depositor, when he opens an account
with a bank, feels that n? is doing the bank a favor. He
does not realise that the bank is performing an accommo
dation for him. Therefore, before he decides in which bank
he wfl! place his money, he will give the matter some
thought, and it is the most natural thing in the world for him
to take his account to the bank which continually invites his
bank account, the one which impresses him with its security,
the bank which assures him of courteous treatment; in fact,
the bank which promises him the best service. All other
tlungs being equal, it is a certainty that he will take his ac
count to >e bank which continually advertises, in prefer
ence to the one which does not hold out a polite and cour
teous invitation to bring his account to that bank.
Mr. Banker, please put yourself in the other man's shoes
for a moment: If a traveling salesman came into your bank,
and his appearance was not clean and neat and he was not
well dressed, he would not command the prompt attention
that a neat looking, well dressed, prosperous looking person
would, who came in at the same time-now would he?
If this traveling man introduced himself to you something
like this-"Mr. Banker, my name ia Willie Jones, and I rep
resent Smith, Brown Sc Co., of New York. We are one of
the largest manufacturers of stationery in the world; our
capital stock is $500,000. Please give me your order."
Now, what chance would he have for your order against a
well dressed, prosperous looking man, who introduced him
self properly, and tells you in as few words as possible whom
he represents, what he has to sell and enough of the details
of the manufacture of the article which he is selling to
arouse your interest? He also tells you enough *.*>out the
methods of the business of bis firm to establish a. basis of
confidence. He now proceeds to create a desire in your mind
for this article. Then he proceeds to crystallze this desire
into a determination to purchase NOW.
The last named salesman would secure your order ninety
nine times/out of a hundred, for a number of reasons.
First-For the reason that he was prosperous looking,
neat and clean, and his approach was more nearly perfect
than that of the other salesman.
Second-A well written tetter would have been a better
salesman than the first-named salesman, for he only acted
tn the capacity of a very poorly arranged catalogue, while
the last named salesman gained your prompt attention-in
terested you in his proposition-gained your confider ce
created a desire in your mind for the aritcle which he was
selling and finally crystalised this desire into the FIXED
PURPOSE OF PURCHASING IT AT THE PRESENT MO
The first salesman would get tl** order which yon
WOULD HAVE SENT his firm, without his having called.
The second salesman would secure the order which you had
decided TO SEND TO SOME OTHER HOUSE.
The exact point at which advertising leaves ?ff and sales
manship begins b about as hard to determine as iihe very
tine line of distinction between eccentricity and insanity.
. The main purpose of a bank in advertising, is to obtain
deposits-other people's money-which is the product or
commodity in which a bank deals en? ou which its profits
rra made. Therefore, every energy should be bent to con
vince the prospective depositor THAT YOUR BANK
WANTS HIS ACCOUNT-THAT YOUR BANK OFFER*
ABSOLUTE SECURITY-THAT HE WILL ALWAYS BE
GIVEN COURTEOUS ATTENTION, ki fact THAT YOUR
BANK WILL GIVE KIM THE VERY BEST SERVICE POS
SIBLE IN EVERY WAY.
If you dress your ads. up properly-via.: run a nice Una
ol cuts, which in Iherosciver give a mental picture of m good
bank, accompanied by good, strong copy, it will act in the
capacity of a talesman for yon, secure new deposits and
keep the old ones far better than any other agency that yost
Persistent, well-directed publicity will bring results in the
way of increased deposits.
' SASSEEN, THE AD. MAN.