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The Pickens sentinel. (Pickens, S.C.) 1911-current, July 04, 1912, Image 4

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Persistent link: http://chroniclingamerica.loc.gov/lccn/sn93067671/1912-07-04/ed-1/seq-4/

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Advertising
Talks
DEST METHOD OF
ADVERTISING CITY
Adress Delivered Before Ban
quet of Iowa Ad, Men in Ce
dar Rapds, byl R. Bab
cook, of Dallas, Tex.
A City is not land, houses, workshops
aArafiroas.i It Is a IivinL pulsating
Its soul the sum of all the
hbaractsertics of its citizenship; Its
body, the ground. underlaid with Its
arteral system of water,'drained and
ileansed by its sewers, overlaid by
highways, car lines and bridges; Its
lIothing; the showing it makes to Its
annds, the -other cities when they
to call. The clean street Is the
well kept garb and the shaded
Sarks, its smile otweloome; the play
ground a glimpse of its humanity.
The same impulse which dresses
a man In clean, well-Atting clothes. -or
*n advertisement In clear type on
Ene paper, should prompt the soul of
the city to present Its best appear
an" to the world. Realizing that the
word of mouth advertising Is beyond
Vrice, and that clothes ofttimes make
the man .
Civic attractiveness means not
beautiication alone, but the city
healthful, with clean streets; the city
ecnvenient, with good car service as
weU 'as artistic trolley poles; with
good government, as well as a magni
Scent city hall.
Limit it however to externals, and
2t can be shown that civic attractive
-nas pays not only in makin health
1r, happier and better citizens, but
commercially and industrially, civic
Attractiveness is one of the best mu
nicipal .assets and certahtdy the best
municipal advertisement.
Dirt, dust and disorder have driven
many an otherwise good merchant on
the rocks of failure. We buy our
goods from the retailer who has the
nleanest, most attractive stock, the
best delivery system, but not neces
arily the lowest prices; today we
are willing to pay for efficiency; the
time value, the place value, the art
Yalue are factors that Influence busi
Cities compete for trade; the cus
er arrives in your town at a dirty,
disgraceful railroad
on; Inhales a draught of sew
er gas and factory smoke, seizes his
grip and starts the short walk to his
hotel; stranger in a strange land, he
tries to get his bearings; his hotel Is
at the corner of Pacific and Pearl
but no street signs appear; a cloud
ot dust from a dirty street blinds his
eand he just escapes being run
over by a taxi-cab driven on the
wrng side of the street. The police
man says, "Up one block; then to
your right." That block happens to
be 800 feet long without a break and
the wondering customer reaches his
hotel with a curse of contempt for
* sich an ily planned town.
He meets you Mr. Man, who have
advertised the "City of Power" Hydro
Elctric for le a kilowatt. He is in
tenrested In the cheapness. "How
about the cost of labor," he asks.
''Well," you say, "labor is not plenti
ful; somehow the laboring men don't
stay here long. They are constantly
anoving out; but you can surely get
plenty of help to start your factory
on" But Mr. Customer says, "Labor
ing men are human. They must have
suitable homes, schools and church
Jan. They can get them almost any
where." "But laboring men, nowa
Ilays, are seeking the town where
they have parks, zoological gardens,
playgrounds for their children, social
centers, free kindegartens, a chance
to secure a modest home with pleas
ant surroundings. They stay in such
towns. Tfheir wives and children
..-'"e them stay." "Well, you say, "We
have thought of those things but
hey cost a lot of money, and we take
gride In having a tax rate which is
the lowest In the state. Our people
grumble about It even as It Is, and I
don't know what they would do If they
had to pay for such "frills."
Good bye! Mr. Customer has gone,
a $25,000 per week payroll has gone
-with him. $1,300,000 a year worth of
business which the merchants of
your town have lost and lost forever,
all because civic attractiveness was
not considered, and If considered at
all was called a "frill."
In advertising our cities we general
ly lose sight of a great Influence
:which must be secured If we are to
auced 'Phe influence of the wife,
the mother or the daughter, must be
reckoned with ; what man will from
inhoice make his home In a squalid,
-unkemnt, unattractive city; all its
commercial advantages are unconsid
ered by the wife. She can only look
at the city from a home-making stand
icint and only asks: "Is it a city
healthful for my children, offering op
portunity for culture, education and
tecreation." Think of the purchasing
influence of the woman, the wise
framing of advertising to win her fa
vo, the care and espense put into at
tractive packing, and artistic design
lag of all kinds of wares, to get her
good 'will and you must conclude that
cities also must be made to appeal to
the women of the home.
A current magazine has the adver
tisement of a motor car, the features
of the advertisement are in the fol
lowing words: "Physical comfort af
forded by resilient springs, luxurious
upholstery and rich apointmients.
New devicec Increase comfort. con
d safety." Note that effi
m is taken for granted,
peaton Is Implied.
to the individual just
these very things. The
hat does your city pre
cal comfort, convenience',
artistic surroundings?
advertised cities In the
are not the ones who
commercial advantages
not the cities with the
the most railroads, the
t rates; the cities that
ties, beautiful cities, well
es, are advertised by their
"weelieisorhlv
"w ost lsife us thlx
y mst ospuout e
~y.A .51QL~P. It J~ -
NOMEN MUST STOP DRINKING
If Weaker Sisters Wish to Retain
Standing in Business World Iflust
Quit All Dissipation.
Dr. Clarence K. Vliet, who for years
has been making~ a study of the neu
rotic conditions of women suffering
mervous troubles, caused by artificial
stimulation, has increased 75 per.cent.
"If women wish to keep their stand
ing In the business world thry must
stop aping men's dissipations." said
Dr. VlIet. "They must stop working
on the artificial stimulation of alcohol
and tobacco.
"Women h.ve always been fascinated
by the freedom men enjoy, and to a
certain extent copied their pleasures
and pastimes, but never have they
participated in their dissipations as
they are doing. '
"The danger in this does not lie so
much with the woman at home as
with the woman who goes into a busi
ness and is continually out in the
world. The home woman influences
a certain restricted set; the one in
the business world influences by her
example, hundreds of others.
"By the business woman I do not
mean ite stenographer and the small
salaried person. These cannot afford
the dissipations that undermine not
only the physique but the mind. I
refer to the highly paid secretary, tv
the woman who holds an executivt:
position, to the women in many pro
fessions who gained their positions 6y
ability and a good fight.
"These women are of independent
means. They no longer defer to the
wishes of men as to their conduct.
and, having taken a drink now and
then for stimulation wben tired, have
fallen into the habit of drinking with
luncheon.
"This means the women who do this
also drink with their dinners, for it is
not an infrequent thing for women to
resort to the morning 'bracer' before
breakfast.
"Smoking is another habit women
are getting into that is bad for them.
if not from the moral, at least from
the physical standpoint. The combina
tion of smoking and drinking among
women is bound to result seriously.
I believe absolutely that if such habits
continued women will lose the high
place they have attained.
"Many business women do not mar
ry because they cannot on account of
their habits. Men have established
their ideals of womanhood, and when
in their everyday association with
women they see such a disregard for
the things they consider a womanly
woman's, if that woman marries she
must take a man who is not mentally
her equal.
"There has been much cry among
women about a single standard of
morals. The attainment of this lies
much in the woman's work. If she
demande a higher standard from the
man she will In time obtain it. In
stead of doing that she Is coming
down to his level."
PATHETIC CASE IN NEW YORK
Graduate of University of Dubin, Ar
rested for Drunkenness, Is Dis
charged by Magistrate.
When Owen B. McGuinness, fifty
ight, of 249 West Forty-seventh
street, was arraigned before Magis
trate House in the night court, charg
ed with disorderly conduct while in
toxicated, the magistrate recognized
an old friend who, 20 years ago, was
o>ne of the best-known orators in New
York, says the New York Sun. Rubin
. Lane, a lawyer, appeared to press
the charge, and when McGuinness
apologized the lawyer refused to ac
ept It. Then Magistrate House said:
"Counsellor, this man is one of the
best-ducated men in this city. i've
no hesitation in declaring in open
court that I would be glad to know
as much as he knows. Twenty years
ago the name of Owen McGuinness
was one to conjure with. He had a
bright future before him, and he
might have held a high position if he
bad left rum alone.
"I feel sorry for him. He met men
f power and influence and was led
Lnto temptation through his efforts to
e a good fellow. He cannot resist
drink, and now he is a wreck. Think
f a brain like he .possesses being
mbed with alcohol!
"Counsellor, this genius, for he was
a genius. is down, and why do you
rant to kick him? He is our peer in
he matter of learning. I respect him
In his misfortune. With all his ability -
e has not the will power to fight
e demon, rum. Oh, the pity of it!
have broad powers in a case like
his, and I'm going to exercise theud.
sentence suspended."
The prisoner, threadbare, gray
aired and unshaven, bowed his head
d wept. The lawyer hurriedly left,
d there were many dimmed eyes
the courtroom as the one-time po
itical orator shuffled out.
Magistrate House said later that
~icGunness was graduated from the
.Tniversity of Dublin.
Treat Without Stimulants.
"Speaking generally, disease is more
iatisfactorily treated without stimu
ants. . . . In the case of teetotal
rs the action of medicines is more
~ertan, and the issue of the case
usually more hopeful."-Dr. A. E.
C'. Longhurst.
Good Goods Essential.
The advertisement is the powder.
L'he .projectile is the goods. With
owder vou can make a noise, a smell.
mnd a large expense account, but you
:annot touch the target. U'nless you
xrnish the projectile in the shape of
rood goods, you are throwing away
!our money.
One Case, Anyhow.
"Did you ever know a doctor take
is own medicine, Slithers?" asked
;ildad.
"Did I?" snorted Slithers. "Well,
ather. Last time I crossed the At
antic old Dr. Gilbody prescribed
hampagne as a cure for my seasick
ess, and whenever it was time for a
ose he'd come around and join me."
-Harper's Weekly.
its Moral.
"The thermometer is much like men -
t one respect."
"What is that?"'
"When it once begins to take a drop
falls by degrees."
The, Girland the Flag
V
-x.
- . X . - --
Oh, here's to the girl and the flag we love
And nothing our love can sever,
No matter the trail of our wayward feet,
Our girl and our flag-forever!
She sits on her throne in the mottled shade
A crown on her curly tousles,.
And over her gaily the old flag floats
In a flutter of love's carousails!
And always I see them with tear-estmmed eyes
The maid and the flag-but never
For me shall exist but these
Our girl and our flag-forever!
DAY OF OLD GLORY
Th fowr o tefal isear hebet
Abv h fdn rsssnwthybae
Rarejewes lft i natre' beaty ce 9t
Pordsateigaon h ntm as
Th hllhoh ae raer eder nu
Therbaers flhen all tieor they at,
Abhey te faove odiea. neow the' blaze
inhage to ltht iat ionty' cha.
PordsateigaogThe morning glors.hv e a
And riot into blossoms as they twineg
They' drink a gay farewell In nornng dew
And flaunt the frost defiance from each einet
The cosmos flower, sparkle in the daww
- All fair~ylihe the fragile shapes appse.
As echos of the flowers that are gone.
As stars that stad the twllight of the year.
The dahlias swagger, nonchalant and rade.
And crowd the neeeker bleoms from the way;
The astor. mahe a picture many hued.
Framed in the drifting haze of autumn gray;
White clematis allsnowlike idly clings
Where leaves already turn to brown and gold,
And looses per fume that each seplhyr flings
Above the page where summer's tale is told.
Across the fields and by the country road.
Are scarlet blooms that msock the setting saa
And goldenrod lifts up its treasure loade
To showe what El Dorado It has won.
And so with bloom ablase, with changing leaf.
The patient year luis slowly to its rest
With flower laaughter that msakes 21ght of gief
The flowere of the fall time are the best.
The Sage
of
Monticello
It was at Monticello that Jeff-rson
prepared the draught of instructions
for Virginia's delegation to the con
gress which met at Philadelphia. His
activity in the cause of the colonies
brought him into special disfavor
with the British and it was planned
to capture Jefferson at Monticello
through Tarleton's raiders. Jefferson
was warned that the enemy was com
ing to Monticello, and he sent his fam
ily away, and he himself escaped on
Where Jefferson Wrote the Declara
tion of Independence.
horseback. The mansion at Monticel
lo, thanks to Tarleton's orders, es
caped serious pillage or damage.
Though the house itself was not plun
dered or burned, the rest of Jefferson's
property suffered severely at the
hands of the enemy. All the stock
and farm products that might be of
service were carried off, the rest be
Ing wantonly destroyed.
When Jefferson resigned from the
Washington cabinet In 1704 he re
turned to Monticello to enjoy a retire
ment which he intended should last
many years. But this was not to be.
He was elected vice-president in
19,nn1 ewscoe rs
Wherh 9 Jeffersone h Detera
nalcotinos publpen evce o
1forseback. Teas manied t Monticel
coaed serivate pllaeu or damage.
Througlhmovse theatus heel waspl
no d ure o buren ale tersto effe'
Washingrton sufferet serrelyt ths
handts, bu thismy fruAtly, the sc
able tor prodcts Tward migh cloe of
hsrvice, hweer bcarrmte restre
ingy w antnysr ed. i icm
Weng Jesnressior$2,0ebu thromg n th
dorsington cabetr find he re
turnedn to Monielld to srend ereo
tmelan yea ek Bu terorhis n stt be
Hedays elecnthed abode-prtesideth in
1796,end cam 180 hes wascsisnes-h
aicns ea. esmo mny
"No Mcnt o18thi," Jeffersote, aftrun a
unalsotnjspblicitedeoverin ofloe"Ith
forty-fouree yearseie o stielfe
so-nlvd topive liferiarche ags so
seriusl fimeis"he tate waso
ntellofa thein lowpoet meane
inaprivatolfn ithutcounetry Even
crtorse ybutofhis fotuately he wasa
able tore prent.Twr the pucse o
ofisina, eehe bcaste dstessa
ingly emaratesed ionde ohi ni
stes. In V1rgnia the sldhlbary te
dhosophe anthe avarint, he was
komplete wrind, ano wser.ane
ticeo ada seeka shelteigh forthss
dainotyear aboht itscotingealthoy
frienssa to Moniceso assitae with,
fashconidel sum ofie roessina
"or cnohs,"etn cleroe, Catholle
.fromestaxpaymer. of iogs, oprein
munoiited mioeries, ofInd."ian hes
toust, tstenys, oftrange Jferids
soncived ldike or pntrchtiong se
codirnot frins "The sage of Mon-I
tcello" as latge othpomught ma th
ingrvate ie man ofthe onty.En.
toteerofaie his dealth hewasly
tohis forme prsdntha the purcpines
of Liina, othe chtiser annear-o
bary Declrats, ofeIndndedfee.H
diedst ointil, asth scholar, theo
known the world oHewsrie.ni
on theyard brugt itontingeneth f
gastn tup ontwicllo. Pepl ed wath
fashrion peae of oi professional
"Hen, miliar burd civilJeffers oc
ator othestDetclrgyo Catholpend
Sess, mftemStuer of onrss, forg
Retous Larts sangater fhes
Some came fomffontilo" andspet
daynex fro c"ity; fathe o iv corn
from in eestee sof bthue onters
stteel. And everyba i soud who
coul not wisit counse saele o estb
cllo" tsationeast gavel thogh dtd the
gresand retiremans hp non.eog
to his lath days andes har<ehppns
the Declrationsoaofnependen. He
diat ontcello atis :4 prd . mo
phake our 1826.hewsrd in hispe.d
on graveardn are Moteo benathn
astone on which a enranedp up.
itsrition prexpeced byhisow hand:ns,
"Here geerl buri Toa Jureesn
Ofautho ofarus the Delrainordpend
apte tofgrucsa the SaueoViginiatest.
Roeligiou Lerty and oFatsfactof t
Unirity. fVrii.
"Teat sg ofl Moi ello" espeandsto
trin the ste of the wohsnte
fortun ie. cuslhle oetb
Mahthny aton asevoteys more tme
rputand. ttsasi Gog
Itnt eawyery wflell wo than sme
pepl hit t tte m ies. evn -he
't$T, t red firecracker
f4yi alone;
er companions
Ar ursted and gone.
Not one of r
Nor loved J.
To observe its ls spter
Or hear its latsg. '-i"
It lies on the sidewalk,
But none takes it up
Little Willie has wand
Downtown with th
To inquire of the
If dogs grow new ta
For a bunch of firecck
Filled puppy wvith wails.
Uncle Thomas is retn . 1-4g
Upstairs on.a cot '/
He must lie on his s p,
His back is so hot; a \ :'
Poor old grandpa is m
In grizzled despair,
For a wayward
Took -is beard and
Papa has his bead bandaged
In coverings neat,
And a surgeon is fixing -
The burns on his feet; -
Mamma thinks she'll reco
The use of her arms,
Though the red fire that
Caused eight fire
Tis the last red firecracker
Where it was flung down C:5
Ere the mantle of silen.D
Fell over e t
There's no ne to expl -
It lies where -eli,
And must wait for i
Till some one getsw
ONLY PHILANTHROPIC.
0000
The Boy-Poor little gal! She's so
keered dat it would be positively un
entlemanly in me not to swat her and
ake de firecrackers away from her!
First to Assert Men's Rights.
Thomas Jefferson and his colleagues
a the continental congress did not by
ny means Invent liberty and equality.
lut they were the first legislative as
embly to declare that all men are en
Itled to equal rights.
Gone Over tor the Enemy.
The Pup-Wow! I'll bet I never, nev
r will bark an' wag me tail when
rdependence Day is mentioned after
his!
Nearly All.
Mrs. Naybore-Did your little broth
r come home from the Fourth of
uly picnic all right?
Little Lizze-Yes'm-all except his
air and fingers.
PROOF OF THE DAY.
Mr. Torpedo--Well, you certainly
ust have celebrated!
Mr. Cracker-Yes; can't you see I'm
~moletely- busted?
FIRECRACKERS
Not Qualified.
The Ladies' committee on the cele
ration of the Fourth was discussing
ie proposed program of exercises.
"I think," suggested a dimpled
Londe. "that it would be awful nice
>have some man with a good voice
~ad the Declaration of Independence."
At this juncture a woman with a
iuare jaw and deepset eyes observ
I:
"It might be well, but I am opposed
Shaving a married man read the
>cument. It does not do to allow
tem to encourage themselves too
uch.
"THE GLORIOUS FOURTH.'
Rules
Jefferson
Lived By
The hundred and sixty-eighth anni
versary of the birth of Thomas Jef
ferson was celebrated with a big ban
quet in Indianapolis April 13. In this
connection Jefferson's ten rules o
life, which follow, will be of interest:
1. Never put off till tomorrow wha
You can do today.
2. Never trouble another for whal
you can do yourself.
3. Never spend money before you
have it.
4. Never buy what you do not wan1
because it is cheap; it will be deal
to you.
5. Pride costs us more than hunger
thirst and cold.
6. We never repent of having eater
too little.
7. Nothing is troublesome that we
do willingly.
8. How much pain have cost us the
evils which have never happened.
9. Take things away by the:
smooth handle.
10. When angry, count ten becor<
you speak; if very angry, a hun
dred.
Here are some of the great prin
ciples of government advocated b:
Mr. Jefferson in his first inaugural ad
dress, March 4, 1801:
Equal and exact justice to all men
of whatever state of persuasion, re
ligious of political.
Peace, commerce and honest friend
ship with all nations, entangling allf
ances with none.
The support of the state govern.
ments in all their rights as the mes
* "C-.
wak aant at-reubicn ene
Grae ofrteerAtor of the generatgoii
compeent adiitrwhleionstitrurioa
vigor, as the sheet anchor of our peace
at home and safety abroad.
A jealous care of the right of elec
tion by the people.
A mild and safe corrective of abuses
which are lopped by the sword of
revolution, where peaceable remedies
are unprovided.
Absolute acquiescence in the deci
sions of the majority, the vital princi
ples of republics, from which there
is no appeal but to force the Vital
principle and immediate parent of des
potism.
A well disciplined militia, our beat
reliance and for the first moments of
war until regulars may relieve them.
The supremacy of the civil over the
military authority-economy in the
public expense, that labor may be
lightly burdened.
The honest payment of our debts
and sacred preservation of the public
faith.
The diffusion of information and ax.
raignment of all abuses at the bar
of public reason.
Freedom of religion, freedom of the
press, and freedom of person under
the protection of habeas corpus.
Trial by juries impartially elected.
"These principles form the bright
constellation which has gone before
us, and guided our steps through an
age of revolution and reformation. The
wisdom of our sages and blood of our
heroes have been devoted to their at
tainment; they should be the creed
of our political faith; the text of civic
instruction; the touchstone by which
to try the service of those we trust;
a. should we wander from them in
moments of error or of alarm, let us
hasten to retrace our steps and to re
gain the road which alone leads to
peace, liberty and safety."
"The Fourth."
"A century and more has passed,
and as the foundations of this govern
ment are more firmly settled, as the
structure reared by the fathers now
spans the continent from ocean to
ocean; and has victoriously establish
ed its right to be. political liberty has
ceased to be the mere dream of the
enthusiast, and has become the every
day fact of the men of thought and ac
tion in the world. This was the first
step; and we are here to glory in it,
and to boast of those a.ncestors who
suffered and toiled and fought to ao
complish It."-David J. Brewer.
MIr. Prosy-.ly boy, do you know
why you are celebrating this grand
day?
Kid-'Cause Uncle Ed, he give me a
quarter to do it with!
Their Busy Day.
"Who." shouted the impassioned ora
tor. "who among us has any cause to
be happier than his neighbor on this
glorious da.y of the nation's birth?"
A man with his head bandaged and
both hands in a sling, arose in the
re'ir of lie hill and exclaimed:
"'The doctors? '
Trouble Ahead.
Clancey-.Phwat's all th' thrubble in
th' alley beyant?
ilogan-Sgme o' th' b'ys fed Casey's
goat a dozen av these cafnngl crackers
an' now dhey's thryza' t' git him t' ate
a box of matches.
Real Patriotism.
A good citizen is always a patriot.
That's the best way in the world to
A WARNIN TG 8
Young Johniny Winters, strong and
Went out to celebrate the day
A cannon cracker in his hand,
His heart attuned to fun and play!
He set the cracker up on end
And lit the fuse, as you have done;
Then as It sputtered, sparked and spat.
Young Johnny left it on the run!
Excitedly he turned about
And waited, with his chums, the
noise!
"It's fizzled!" then said careless John,
"I'll take a look," he told the boys.
Above the powder stick he bent
The air was filled with ripping
sound!
The boys rushed up with awestruck
eyes.
To Johnny, lying on the ground!
He lay upon the cheerless sod,
His face all marred with bloody
chars
And all through life the boy must wear
The cannon cracker's awful scarsi
7 .Jl*HB..
Take warning, boys, frojn Johnny's
fate
And do not harm your eyes or face.
Be patriotic, brave and true
But spurn the things that hurt the
race!
People Are Not So Stupid.
That ancient and many times de
tested subsidy proposition makes ap
pearance in new form.
Among the many suggestions for in
suring a large amount of business for
the Panama canal comes the recoin
mendation of Mr. Stimpson, secretary
ofwar, that rebates be allowed on the
~olis charged for American vress'els.
In other worda, Mr. Stimpson would
hiave subsidies distributed li thi
skiape pf rebates instead of in the wa~
pf dirqct payments fron. tie atos
treasury. lHe wopid haye th* ep~
mnak a prpsentgf cash tpth pyoreg -
shippers and shipownpra in adyanggJ
i nstead of after ppssible servlc,.
The people are not so stpid that
they .wll not be able to see' throuh
this ingenious proposition for whip- '
ping +.he devil round the stump. They
are n~t prepared to put out their good
money for the beneftt of any class ci
TreDen.sPrseit. .
W'i asus BuongessmaRosededty.

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