Newspaper Page Text
. t' SOD
variably in Adae
elat Fickens, S. C. Posto~ce a
Second Class Mail Matter.
GARY HIOTT, Editor and Mgr.
WHAT WRIGLEY THINKS OF
"It was on a train carrying me
from Chicago to my home in Pa:a
dena. A man who overheard my
name mentioned by others approach
"r'. y(u the 'Ir. Wrigley who
manufa tures chew:ng gum?" he ask
"I'm the mU an," I aln n'vere 1.
"'T!n .'.:. Wrigley, I've vOm1e
thing ay . Cyu.' he said. 'I've
got ::1 'he Imy t. in the world for
a su. " ful b)usine5 man-under
sta:'. - b 'u '::,u e iakiOng a
gre:.t a .
t?''" I aged him, for I'm
always anXious t( (eirn my mis
"'How imuch art you '-ptnding in
"Ter. :houmiad <( i1ar a ca."
"' 'Wc, you'r' losing moll fa-t
You shouldn't have to adver:i e any
more. Every (n'1 knows your gum.
Advertish:g can't help you much any
"My friend." I a.id, "we're riding
on a train. What wouid happen to
the car if the locomotiv- w: discon
tinued and wer.t on ahad ? Well.
that's what would hap;cn to my busi
nessi I tped at:<rti:ig.
"And ia my. am--'er to Im; '.:(e:1 in
tectional friend ii( - ilrat tr tcret of
su(ccesf la,-ri .
4vith :hexbb ny advertisin'!.
WhenI '(, p : -.- 'Wrigley'- they
thous 'f um. ' th: want
ed guniit ththr.h ,f W rigley',"
''Advertisin i.. th locoative pull
ing your btusiness along. Stop ad
vertising, disconnect the lacornotive
and your business slow: down to a
stop. You'll lose a lot of vcluable
time getting started again.
"An pdvertising splurge is seldon
very effective. People forget your
store, your business, as soon as yoi
forget them. Keep them thinking
"Don't spread your advertising ou
"The newspjapers are. oneO of th
Tnost effective methods of advertit
ing, for many obvious reasons. Prac
tically ev21:y one reads a newspniper.
"Once you are in business adtvei
tising is a necessary investment. 1
gets you wvhat you always need, mor
business. There's . no quicker c
more reliable way to growv than to ad(
vertise," said Mr. WVrigley.
"My first advertising contract wa
for $300. Last year I spent $3,500,
000 in adv'.rtising "Wrigley's." No'
I spend~ $1 0,000 a (lay.
"Figure out howv many sticks o
gum mnust be sold to meet this ad
vertising appropriaitioni alone andl se
for yourself howv advertising gets r<
WILLIAMSTON PAPER QUITS.
The Williamston IHerald (discor
'ed publiention about twvo week4
after a life of a fewv month:
ralcd was a creditable papel
is 'simply not enough bus
nliamston to justify th
a newspaper at tha
Il tat (one could buy
"shirt tf type," as the p)opu
har expI >nI goes, and a press, an
start a paper almost anywvhere an
geot away with it, but now the ex
p~enses5 of ptrintinig a paper ar s
great that about the best pny of th
piapers in~ SouthC Carol inia ar do~ in(
att preslent is to break even ; an
mtany of thenm are not paying expents
- but struggling along, hoping fo
't tter times.
The greatest expense of any news
rpaper is labor which is now at the
talt andI it costa as mutch in thi
saller towvns as in t>o M:r..;r cSit ies
.d in' many cases riore. For in
Sance printers in A nd l.'zon :.r.' get
ting $6 aweek more ::n: t-::l il
Co)nnecticut, a city p.'a2 t'>! Gle
L.ines the size of Andler on.
There are f 2w tov~n3 in flouttl
CarolIna tha' c'an :mppior't ' o-o that
otne newspaper, and ther'e will neces
a rily be consolidations4 er1 Ljye.
'ion s in nmany towns befurc ir n~s
months. In nmany phteeCt . fc.n
kastatop and the I
Of the Lower Cherokee towns,
next to Keowes in importance, was
Eastatoe. This town was not pro
minent as a trading center, but its
strength and its influence in Chero
kee councils was greater than that
of any other lower town except the
Eastatoe was inhabited by a dis
tinct clan of the Cherokees. Their
settlements lay in the upper part of
our county and the town was locat
ed on the stream which still bears
the name, Big Eastatoe. The houses
were built on both sides of the creek
at its junction with the Little Ens
tatoe, not far from Keowee river.
The town was of cons-derable s:ie,
having "two hundred houses." A
population of three or four hundred
would be a fair estimat2, as the ob
server probably include-l barns and
cor:1 houses in his numl'ering of the
:ustatoe. :staate, :.r Estato is
the English corruption of the
Cheroke -Statayi, which means,
ransited, "plac~e of green birds."
ihe emblem of the tribe was a green
aird, thr Carolina paroquet, which is
Eastatoe warriors are mentioned I
a :number of times in chronicles of
'.he relations between South Caro
lina and the Indians. The deed to
yor: Prince George was signed by
one of the rtribe.
E~-t :i was (?rstroyed and all
her :klis laid waste by colonial
r in the wars of 1760-61.
remained of the settlement was
:.etely wiped out in th? final
a _le at the beginning of the
An1. re can Revolution.
(Cnnected with the Eastatces is
ua of our baut.iful Indian legends,
:n story of Jocassee. While these
sketches are historical in nature, it
w1il not affect their historical value
to admit. L.gend, if the legend is
clearly dcstinguished from the facts.
The legend of Joceassee is told in
a beautiful style by Simms in his
"WiVgwam and Cabin." Simms states
that he -first heard it from a Colonel
G , while he was visiting in Keo
wee valley. The following is merely
a brief outline of the story, and
certainly, should not be considerec
an attempt to improve on the origi,
nal record of the tale.
* * * * * *
The Oconee Indians had long beel
iost.lie to the Eastatoes. The roe
)f all the trouble was the selectioi
by the council of Toxaway, an Eas
t tatoe warrior, to be a chief-at-large
and the rejection of Chatuga, of the
c Occonces, an aspirant for the honor
- Nagoochee, a promisig youn;
- Eastatne warrior, one day, whil<
'hunting, followed a (leer into thi
-Oconee territory. Attempting to ge
t in close range of his game2, he il
e sonme way fell and broke his ankle
r lie was so stunned by his fall tha
- when he finally awvoke, night ha<
tome. To this susprise the youn:
s hiunt.er found himself in a hut, nurs
c d by a beautiful Indian girl.
v man standing nearby, noting hi
awak ?ning, asked his name. Unwit
f tingly the wounded man replied tha
She was Nagooc hoe of Eastatoe, anc
e that soni day he would becomec
chief-at-large as Toxawvay had dlone
were published and all did fairl:
well, but today in only a fewv of th<
larger pilaces of the state can mort
than one paper ex ist and break oven
and it is safe to say that in 75 pci
Scent of the newspaper oflices th> pro
s prietor is the poorest paid man in thc
a. shop today.
', Sonme papers are trying to help
l business; by r'2ducing their prices,
e 'mut any busi ness man know3 his costs
t also knows that will niot get him any
a TFhe above is in answer to many
- sub sc ib 'ers who are asking why Thel
I \!ail does rnot. redluce its price. While
:1 :hings were going good this paper dlid
- itot adlvaince, l ike most others, for we
:>'t eeed t hat t.the wvav' of prosperiity
would noit hisK :and saw no r'mason for
:nin g i ncrea~ses that would soon
I .are to lbe loweired, and1( our judg
GRACE METH-ODIST CHIU-"CH.
.u Sunday school 10:001 a. in. Su p .,
. .~ Jon~es.
- erwchin,; 11 :(0 a. mi. andI 2:00
.ort~h League WVednesday, 8:20
rayecr meeting, Thursday 8 :15~
e sure and get the church going
*bit. Start at once. You won't
.egend of Jocassee i
I. Wyatt. 1
He was really in the hut of Atta- 1
kullakulla, the Oconee chief. His 1
nurse was the chiefs' daughter, Jo- 1
eassee, and the questioner, Cheochee,
Jocassee's brother. The reply of the
Eastatoe hunter touched a sore spot,
but Attakullakulla offered him his
house until his wounds should be
healed. Then the romance devel
oped, and when Nagoochee was well 1
he was betrothed to Jocassee. But
in the meantime Cheochee was
swearing vengeance for the Easta
Just as Nagoochee was able to re
turn to his people, there came a .eall
from the Keowee council for a great
wolf hunt near Charshllactay
(White Water). All the Occonees
volunteered and Nagoochee set out
for East atoe to join his own tribe.
At the appointed time the tribes
assembled at Whitewater. In the
hunt the Occonees and Eastatoes 1
were given the stand at the mouth
of ,he gorge, through which the
Wolves would be driven by the other
tribes. The wolves were many and
fierce, but finally they were all de
troyed and the hunters returned to
camp. When the count was taken,
it was found that Nagoochee of Ea
tatoe had brought back more troph
ies than any other hunbar. 'The ,
council assembled, and offered Na
goochee the right to select his re
ward. That one promptly replied
that. he desired the hand of Jocassee
in marriage. His request brought a
'lash of anger from the Occonees
and a combat was prevented only
by the intervention of the council.
The matter was smoothed over and
the request ignored.
On the following (lay the whole
camp began to move. Each warrior
picked his own path ind in this way
the tribes were scattered. Unfor
tunately it happened that a stand
ard-bearer of the Eastatoes fell in
with a group of Occonce. The
Occonues seized the enemy an(d de
stroyed his precious "'green bird."
When news of this outrage reached
the Eastatoe clan later in the day,
the fight began. The odds were
against them, but they fought long
and bravely. Nagoochee had slain
I many Occonees when he met in per
sonal combat the infuriated Chero
kee. The Eastatoe had just over
come Okonattee the One-Eyed, who
1 in his dying convulsion had drag
t ged him to the ground. Seizing
i this opportunity, Cheochee attacked,
- and, although -the fight was hard,
slew and scalped Nagoochee. The
e other Eastatoes fled at the death of
In the evening the* warriors of all
3 chlns gathered by thy river a'd be..
3 .:an the crossing. A :takulakulla
t andl Jocassee were in a canoe float
1 ing in midl stream. As the Oceo
. ae drew near, Cherokee stepped to
t; the edge of the riv'er and showed the
I scalp of Nagoochee. Not a word
i camne from Joeassee as she realized
- what had happened. But when the
canoe had drifted into a (leep pool,
s she loaned over the side and dlisap
- peared in the (lark waters.
t; Later the Indlians said that .Jo
I casesee came back to walk on the
t waters and with her was the hunter,
DACUSVILLE ROUTE ONE.
Mlr. J. R. Foster andl family and
Mr. W. .J. and Miss 1aomi Robinson
attended the Wyatt family reunion
in Anderson county Sunday.
Mr. Matthew Looper spent Satur
day night with Mr. L. M. Looper.
IMissesi Sophie H-unt and Eva L~oop
er viitedl Miss Elenora Singleton
Mrs. WV. E. Simmons has b~een
~pendling a few days in Greenville
with relatives and friendIs.
Mr. and Mirs. J. E. Singleton andl
Mr. Hr. U. Singleton madle a business
rip to G;ree'nwood 'Saturday.
Messrs. J1. E. Fridd e W. E. Hunt
-:nd WV. E. Eni imons alttendedC~ the
t rustee's meet:nag at Pickens Satur..
S'undlay with the'ir parents.
Mr. and iMrs. J. M. Looper visited
r.nd 2.'r. WV. M. iker Sunday.
Mis~s Soph'le Hunt is at home after
viting relatives in Greenville andi
P'etc:; Creek school will open
r:d1y, JIuly ''5, with Miss Erliin
/. . :crombhie as~pr incipal andl Miss
no'~va Weingr assistant.
WOLF CREEK SCHOOL. .
Wolf ('reek school will hegin its
summer term next Monday, July 25. t
All 1 pupils urged to be present first is
We are constantly receli
Just suited for the hot month
but as fast as we close out pop
get nothing but new goods, at
"THERE'S NOTHING LI
New Voiles and Organdie
ber in a 45 inch white Organdie
yard that compares favorably ,
A new fabric in Luna ]
40c and 50c yard.
A complete line of shirt
25c to 75c yard.
Take a look at our rem
Ith:}s in dress goods are put
We handle the best we ct
"The store whey
Clothing, Shoes, it
THE COUNTRY WEEKLY.
What the Small Paper Means to the,
Ar.nus Ward, one of the great
tade nt of the lsyehology of public
t::, ',ne made the following address
-'c th merchants of a small town
ii New York stat ?.
A euant:y weekly newspaper do
0 u.siness of five thousand dol
i:rs to the business and professional)
m1en of the community, and can be
m:ahde worth one hundred thousand
dollars a y ?ar to them. If you don't
believe that statement, try to get
along without your paper.
Talk about "supporting" your
newspaper is about as damphoolish
as to talk about supporting a store,
a bank, or a manufacturing enter
prise. You wouldn't be much in the
world if you didn't trade in a store,
have a bank account, and have some
outlet for the energy of the citizens.
Too many business men look upon
the local newspaper as an incubus, a
sort of charity, Yet the local paper
ias much a public institution as the
p)ublic library the churches, the hos
-itals, or even the commercial club
with the difference that it gives more
di~reet r sturns in dollars and cents
to the adividual and to the commnun
ity at large.
When a business mant advertises in
his local newspaper, .it is with avow
ed intention of building up his busi
ness; but he really also helps to build
up) th e town and everything in it.
The professional man (loes more, be
caus;e his advertising helps the town
more than it dloes him-directly.
The inan, business or professional,
who dloes not pay for his share of
the town publicity, is a parasite, tak
ing adlvanltage of his feliowmen.
Can't you tall what sort of a towvn
a place is from the looks of~ its news
paper? If the paper i~s of the boost.
ing sort, is backed up by the businhess
a nd prof ssional mn, doesn't the
town get a reputation for being pro.
T1he newspaper's stock in trade is
p)ubli(lty. You woul not go into a
store( and ask the pr'oprietor~ to give
yo ,pi of shoes, for i'ht~ace, yet
Loo of un the publisher is asked to
rtive awa~y his sto'ck in t rade-adver
Lising for the individual or the' city-.
r to sell1 it for less than cost. If
rou could keep count of the demands
?very week you wou!dl laugh.
In proportion to the b :nefits, in
:1lividualI anad generial, aldveritis ing is
mec of the cheape)st things ini the
vorld. TJhere are min Hwho will tell
oeu they do no t bel i ve in advertis
ng. lbo you knowv why They ar
zointent to gathcr up the erumbs that
all fromi the table of the progres sive
nerchaint. who advertise- his bushinessj
ind hi:. , town. Every, ide one of
:on stores advyeritss a :al it brings
>e)eu in ato th i town:t eir. buy ~ing
na;tinct is aroused, and they visit
>Ither stores. T1he adIrtise r gets
rect r turins, but th oheris ta ke
d~v. .we of his (xp edlu re without
cent of cost.
You expect your publi~ser to boost
ouri towvn as one of the het on G'od's
rec an earth. ie is ialed to (10
hings for which nobody will Lathier
le responsibility. Every tiano there
a civic opplortunity, you call on
in for heln. Yon knome fu,, . -
dress goods, lightest in
pleted several times this seasnn
uahtities. This 'enables you to
WHEN YOU WANT IT."
75c yard. One particular num
een a big seller with us' at 75c
lien. A beautiful cloth at 35c,
and figured white goods, from
ny bargains there. All short
comes before the
(oods a Specialty
Saturday afternoon at five o'clock
the home of Mr. and Mrs. Elliott
Williams was the seen; of a pretty
Weddogli. when Miss Rosa Lake, their
younJgest daughter, became the bride
of Ir. Landrum Roe Kay. Tho
home was hautifully decorated in
As the notes of Mendelssohn's
Wedding march was sounded by Miss
Lois Hester at the piano, the bride
with Miss Osra Carpenter as maid
of honor entered the ceremony room
from the hall while the groom with
his best man, Mr. W. F. Loggins,
came in from the (lining room. The
couple met in front of a solid bank
of ferns and cut flowers.
The ceremony was performed. by
the Rev. Mr. Newton, of Greenville.
After the ceremony a delicious ice
course was served.
The bride wore a traveling suit of
navy blue tricotine with accessories
to match. ,Miss Carpenter was dress- "
ed in pink organdie.
Mrs. Kay has a loveable (disposi
tion and is quite an accomplished
musician, having studied at the
Gre?1nville WVomans College whero
she was quite popular.
Mr. Kay is the son of Mr. and
Mrs. R. A. Kay of near Easley. He
is a gradluate of Clemson College
and is one of Pickens county's most
promising young man. HeI is an in
Mr. and Mrs. Kay left after the
egremnony for a trip to the mountains
of North Carolina.
REVIVAL AT ANTIOCH.
A revival meeting was begun at
Antioch Mehtodijst church last Sun
day night. The meeting wvill con
tinue for ten (lays. Services are
bei ng held( at 11 a. m. and 8 :30 p.
ma. The lpaIor, Rev. C. R. White,
is being assistedl by Rev. J. C. Diggs,
* f l 'iekens, who is doinjg some able
Theu prtotracted meeting at the
D~acusv'ille Methodijst church will be
E nxt Sunday, July 24th. Rev.
A-. .\. D~ogett, of Greenville, wvill do
Professor C. M. Cassell, of Cam
>oh)ello, N. C., wvill commence a fif
eon day normal school of music at
MIoun t Carmel commencing Monday,
Xugust I st. We are expecting a.
arge school anmd any one interested
hat .wvould like to attendl, see' S. C.
lhaipman, Easley R. I, y isitors
md friends are al ways welcome.
S. C. Chapman.,
1 .. *. e~ve'ry on yeur Print
-~ N'-.-d work. Right
r - Ler 12cadas. Bill Heads,
A..(n~ . Lnvelopes, Crua
m'I hP ts, etc. Cotton
~ t~a --pecial'y. Linotype
-.on Cor tho trade.
i7jy;2.~ PUBLISH- .
FOR JUIY AND AUGUST.
ing- all the new things in summer
before us. .Oir stock has beern de
flar .numbers, we reorder in small q
the low prices of today's market.
KE HAVING WHAT YOU WAN'i
s in solids and'colors at from 40c to
we call your attention to that has b
vith any $1.00 Organdie on the marl
.awn, looks, lasts and launders like I
waist materials in Batistes, Soisette:
nant counter, for you will find ma
on this counter at isss than half pri
mi buy at all times, or nothing.
Y ours truly,
'e quality in merchandis
uits anid Genits' Furnishing
tion and val es of your newspaper
s well a- I do so why elaborte?
L :t me tell you, positively, that
ina mioere newspaper is a great
factor the growth and advance
ment of a community. There is
never a "'me when advertising will
not pay. If you (10 not owe a debt
ofl obliga:hon to you: newspaper, you
o(we it to your community. The
community has a right to exspect
your co-operation in making the
newspaper rvpresentative of your
Every time your name is published
in a list of contributors to some
charity, that is advertising-free
advertising, that the publisher gives
cheerfully, because it boosts the
Every bit of publicity produces di
rect and indirect results for the man
who pays for it; to produce result
for every other busness and profes
sional man of the town whether or
not he evades his responsibility. It.
produces results for every man, wo
man and chlid in the community.
The country editor is not a gig
headed, idealistie indlividual ; he is out
for the sami thing as you are-to
make money. And his best interests
are the best interests of his town.
Do you think it fair that he should
sh>ulder the preatest part of the bur
den ; that he should give his time,
money, and often his very heart's
blood to the service of the community
for bar ly a living wvage, and some
time~s not even that? Yet services
are offered willingly as a free pre
miunm oni an inv'estment that will re
turn you sure results.
Or, do you think it right that a fewv
b)usinIess andl prIofessional men should
carry their s-hare of the towvn's pub
icity, while some others eva'ie their
Thle ni wspaper l3(* e a civie resp1onsi
bility. Thiat burden of resp~onsibility
chould be borne by the btusiness men
of the to'wn, as5 they ar'e the ones
who beneilt most, anad that, b~urden
hould( h- di'ivided ina strict proport ion
to che benefit. pos.iblIe of a tt ain ment.
THE CORONER'S PHONE NO.
Any onIe lring to, communicate
wit coroner l 'asley, of Pickens
county b~y telephone may dto so by
callIinug phone Noi. 2 42 1 at P ickenos.
LEWIS FAMILY REUNION.
The R .. JIohn TI. Lewis famiily re
union will he held at the home of1
le'se J1. Lei's oni A ugust 1 .1.
\larried on SaTurday, Jfuly 1 6th, at1
le r eice of' ollic iatinag oflce r, J.
'1 151trownt, .t ir. L. Shirley to Mimo
. lur1)n, all of Cateechee.
The groom is a son of the ht~e
iehard Shirley' who (lied at Cear:
Ifewv years ago, while his br da
(laughter of Mr. andl Mrs. .J. T.x
'aterson of Cateechee and is a love
y girl. Many congratulations.
Piles, F'issures, fistula, Ulcer'ation,
iloading, itch ing--curedl at home.
Vrite F"ree trial treatment. S. U.
'arney. Auburn, _lnr1. 14A-nr1