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THE RETAIL ADVERTISER
BY A. V. PEASE
How much space to occupy, is a question, It might bo decided in this
manner, that it is better to occupy a smaller space regularly than larg
er space at one time and then fall hack for breath. It looks more like
a stayer. The rate to be paid varies greatly in the country papers.
Perhaps it is not safe to give a rale that should be paid, but it seems
to mo that five cents per inch per thousand circulation is about right.
I am certain this will meet with strenuous opposition from many coun
try publishers whose total circulation is less than that number. But
it is better to put the rate low enough to fill the paper, and show the ad
vertiser that it pays than to keep it as high as the traffic will boar. A
paper well filled with readable ads. is a bettor circulator than one filled
with plate. Too often tho printer magnifies the difficulty of composi
tion. He lacks a little in the essential of success?industry.
I think the small advertiser, before he gets much interested in the
work or has learned its profitable character, may "well limit Iiis appro
priation to 1 per cent, of his total business. That is good for a start
er. A business of $5,000 a year would expend $r>0.00 a year for space.
I make the dose small to Deign with, for I know he will learn to like
the medicine. He will soon spend 2 per cent, with satisfaction. At the
five per cent, rate, $50.00 will buy 1,000 inches a year, practically 20
inches per week, or five inches double column in each of two papers. If
the rat?; be higher, necessarily less space will be used. The local publish
er is always willing to do the right thing with the regular customer.
The Demand for Our
Good Things to Eat
is increasing day after day. Pretty good indication that
our goods are giving satisfaction. They are bound to do
so?the quality is right, the service is right, and the price
is right. J
We want your business* ? Prompt delivery.
MAHAFFEY & BABB
Laurens, S. C.
TO HAVE YOUR 2V*ONEY
IN THE BANK. Q&atnfrTfa'
You can TAKE CARE OF YOURSELF when
you get sick if you have money in the bank.
Your money also works for you in our bank. ?
Make OUR Bank YOUR Bank.
We pay liberal interest consistent with safety. 5
Enterprise Bank ?
Laurens, S. C. t
N. B. Dial, President 0. H. Roper, Cashier ?
WHY NOT TRY
J. C. Shell & Company tor anything in the way of
Fancy Groceries? Try^u^orice and you will always
be our customer.
Finest Maple Syrup, half gallon 75c
Fresh Buckwheat, per package, 10c, 15c and 25c
Beans, Cabbages, Beets, Potatoes and Tomatoes.
Fresh supply always on hand. Cajl and see us.
J. C. Shell & Company.
t CLEMSON EXTENSION WORK J
At this writing this Insect Is caus
ing much alarm among the farmers
of the State.
The reason for this heavy outbreak
is due principally at least to the warm
weather of February. In normal sea
sons this pest Is kept well under con
trol by its natural enemies, the most
important of these being a parasitic
wasp. The work of this wasp is in
evidence in nearly every green hug
Infested field. When examining infest
ed oats or wheat, small spherical sta
tionary pimples of a brown or black
ish color arc present. These repre
sent lice that were killed by the para
sitic wasp. This wasp has a very ef
ficient arrangement for laying its eggs.
It penetrates the body of the green
bug with its egg guide and lays the
egg therein. This egg hatches into a
small white grub which consumes the
Inside of the green bug, thus killing it.
The wasp continues to utilize the dead
body as a pupa case in which the third
stage of its life history is passed.
When full grown it perforates the wall
of this dead dried up bug and escapes
Into the open.
It is during abnormal weather con
ditions when the parasite loses con
trol of the green bug. It is explained
as follows: The green bug breeds in
a temperature ranging from 33 degrees
F to 90 degrees P. The parasite is,
however, a hot weather bug and goes
Into the dormant or hibernation stage
at about CO degrees F. It was the!
warm weather of February that ena
bled the green hug to reproduce rapid- I
ly, but the weather was not warm
enough for the parasite to become
very active. During this period of
freedom the green bug gained advan
tage. The average life of the Individ
ual green bug is about thirty-six days
and during this period the average
pro ductlon of off springs is about
sixty. They give birih to living young
and these mature in seven days and
begin to reproduce by giving birth to
living young. When the food supply
becomes scarce In a given field, they
greatly increase the number of wing
ed forms which migrate to other grain
Summarizing all the exeprimeutal
work of the past with a view of con
trolling this pest the following recom
mendations, while not satisfactory to
us. are the most practical and effec
1. When the infestation is first
noticed in the winter, during or after
a warm spell, run a weeder over the
oats hoii? ways. This may have to
ho repeated, depending on weather
2. When the infestation has become
very serious, light brush tied together
and drawn over the grain dislodges
and destroys many of the green bugs.
3. It Is recommended that fields
badly damaged at present, considering
weather conditions, be plowed and
planted to another crop. j*
4. Win re damage |s light fit this |
time in a given field in addition to the
above recommendations, wo believe
that stimulation With soda would rave
"). If tho land Is very level, roll
ing with a heavy roller Is profitable.
The above recommendations, with
tho except ion of No. are intended
for grain that luis not yet matted, i
Those measures are not profitable on I
matted grain and the only thing to do
in that case is to graze it with cattle.
The trampling, as well as the grazing,
are destructive to the green bug.
This subject is under investigation
with the hope that something more
effective Will develop.
A. P. Conrad!, |
state Entomologist, j
Red Iron Hacket. nig May Sale
now going on. Now la tho time to buy
your spring Attlt, low cut shoes, hats,
and r.usiiui'-i/i'irnl^htT:;: ;. You can dies:;
up from IjWtT to foot here and save
dollars to rattle in your pocket. Come
to Rod I < n Racket.
I We are showing a very complete
lino of i<e Crciro PYoezcrs, all sizes
lr .m U to 8 (piartH. In this, as in our
(Other lines. WO only handle goods that
WO Know are first class, and will prove
satisfactory to OUT customers.
8. M. ft B. H. WilkoB & Co.
Heroism Under Knife.
Heroism on tho operating table ia
generally regarded as n necossary dis
play of fortitudo and therefore not
calling for particular mention. Its
finest examplos come under tho ob
servance of only a very few persons
at best, and those few generally for
get quic kly what they have witnessed
In preparing for another operation.
There la nothing particularly thrilling
about it, no attending battles or self
?acrifice or catastrophes to lend It
color and attract attention.
Walk a block down to Red Iron
Racket ami nave a dollar.
Our line of Refrigerators is a very
attractive one, the cases are all made
of thoroughly seaacuod oak, finished
in rich Cold>n OakyColor. thoroughly
Insulated, an 1 rerpKmnblo in price.
s. ,v ft B, H. WUkes & Co.
SOLID CAR LOAD
Just arrived and must not stay in our shop.
Better come in and have your work done while
this lot of tin lasts.
QUALITY THE BEST
PRICES THE LOWEST
Out of town work given special attention. Yours
for the best work and lots of it. Phone or write
Phone No. 369
Laurens, S. C.
MEET ME AT H. TERRY'S
SPECIAL INDUCEMENTS FOR MAY SELLING!
We are going to sell more merchandise this year during the month of
May than has ever been sold here during the same month since we have been
in Laurens. We have a great stock of brand new seasonable and wanted now
mecrhandise we have ever shown and at prices lower than same class of goods
can be bought for elsewhere. The prices named and the few articles quoted
in this ad is only an index to the many hundred other big bargains that will
be on sale during May. Come every day and let us prove to you that we are
the people that sell only reliable goods at Prices Most Moderate.
Ladies' 16=Button Length
Open at wrist, 2-clasp. Good
quality silk, double finger tips.
Black and white.25c. to $2.00
Gloves, 2-clasp length; natural
color only. Price, pair 25c.
Ladies' White Lisle Thread Gloves,
2-clasp length, good quality.
Price, pair.25c. and 50c.
Good quality Silk Gloves; 2-clasp
length; double finger tips; black
ana white. Price, pair.50c.
Beautiful assortment of fine Em
broidery Flouncing, 35cts to $1.25
White and colored Linene Skirts,
the-$1.50 value for.$1.00
Silk and Crepe Kimonas
Silk and Crepe Kimonas. Splen
did line for special May seeing.
Now is the time you want lor ;
kimonas and we can supply your
wants at prices most pleasing to
you. Long Silk Kimonas, specially
priced from. $1.00 up to $4,98
PARASOLS?You won't find a
more complete showing or a more
reasonably priced line in the city.
These are from a new shipment
just opened during the past week:
Children's Parasols 10c. to 50cts
Ladies'Parasols. 39c to $2.50
Ladies' Lisle GauseHose at 10c,
25cts and 50cts.
All-Silk Gause Hose at . 50c
On the Busy Corner
Laurens, S. C.
Given Mail Orders