Newspaper Page Text
Ideal for the home, be
cause it's safe. Not like
beer, but with a refreshing
For the Children
when they are warm and
Ironbeer will add a relish
to every dish.
in the afternoon or evening;
easily served and greatly en
drink it right out of the
Order a Case To-day
Put up and bottled by
Coca Cola Bottling Co.
Laurens, S. C.
Simpson, Cooper & Babb,
Attorneys at Law.
Will practice in all State Courts,
prompt attention given to all business
Par-a-sit-i-cide cures itch and
mange in 30 minutes. Pimples
and Ringworms quickly. Price
LAURENS DRUG CO.
60c by mail or express from
Dr. L. J. .Sharp & Co., Commerce,
Ga. Guaranteed. "Take no
POPHAM'S ASTHMA REMEDY
gives instant relief and an absolute cure
in all rases of Asthma, Bronchitis, and
Hay Fever. Sold by druggists ; mail on
receipt of price fi.oo.
Trial PacUnpo by mall 10 centa.
WILLIAMS MFG. CO.. Prop*.. ClereUnd. Ohio
LAUKENS DRUG CO.
Laurent?. S. G
freo acres of the best Improved fann
ing land in the county cheap. Twen
ty-five hois.- farm open and twenty
tenant housos, electric lights, water
?works. Four miles south-east of the
Twenty-two acres, throe miles east
of Lauren8 at Atlld's Cross Roads. In
high state of cultivation and well im
proved. At a bargain.
f>00 acres of fine land on waters of
Llttlo River, <> miles south of Laurens
C. H. in fine state o fcultlvatlon; 7
hoiso farm open; cheap and easy
K'O small farms wanted for western
House and lot, on East Main street
containing 17 acics with flue house.
a 1 and 01 her Improvements on easy
House and lot on Garlington streot.
theap for quick sale..
?100 acres near Stomp Springs In
f.ne state of cultivation, 5 tenant hous
es. Price $ll.f>0 per acre, one half
rash, balance In 12 months.
IL'", acres 1% miles of public square,
?electric lights and one of the best
farms in the county. ?12r>. per acre,
<tn?e ball caah, balance on easy terms.
Several lota on South Harper street.
House and lot on E. Main street, 8 1-2
acres and 15 room concrete dwelling;
? ?iftftfl in upper South Carolina.
C.'-> supptteo nv
Persistent Advertising Illings liusi
If I lie money that is spent every
year by "occasional" advertisers woro
lidded up It would he found to amount
to a largo sum. B> "occasional" ad
vertising I moan the using of space
at irregular periods in your newspa
per. Local publicity is often done
this wax under the excuse of helping
ihr paper, hut the real reason. If the
advertiser could he got to admit it.
is that he is half-hearted about the
matter, lie partly looks upon adver
tising as a luxury anyhow, and so cur
tails his expenditure on it to the
Although the retailer may regard
publicity as a luxury, it yet seems to
lie a dream on his par! thai one day
he will make some real success and
a handsome fortune through advertis
ing. Indeed, down deep in all retail
ers' hearts Is a feeling that money can
positively he made through advertis
ing. They know that huge fortunes
have been and are being piled up by
retail merchants with the aid of this
Utilities force, and they have secret
hopes that one day they also may
strike the royal road to success. If
they but knew It that road lies
straight and plain before every retail
er in thi? country if he would only
open his eyes to see It.
.lohn Wannmaker, the great New
York and Philadelphia retail merchant
on one occasion said: "Advertising
doesn't jerk; it pulls." It begins very
gently at first, hut the pull is steady.
It is likened to a team pulling a heavy
load. A thousand spasmodic, jerky
pulls will not budge that load, while
one-half the force in steady effort will
start anil keep it moving."
Here is the solution In a nutshell
?steady effort. The merchant who us
es newspaper space "occasionally" is
simply wasting his efforts. It is the
steady pounding?and pounding again
?that makes success in advertising
as in everything else. All advertising
Is good In proportionate degree to
BlOW it is done and even occasional ad
vertising has some value, but to be
successful to the point of permanent
ly Increasing your bank account. It
must be done persistently and svstein
What would you say about a clerk
in your store who waited on your cus
tomers for a day or two and then sat
down to rest for a few more days,
leaving the customers to attend to
themselves. Von know how long your
business would last under such con
ditions. It is the same with newspa
per advertising. Publicity in your
newspaper is simply salesmanship on
paper, and the same rules- apply to it
as apply to salesmanship in your store.
Continuous effort and eternal polish
ing up of ideas and methods art; nec
essary to make success either as a
personal salesman in your store or as
a salesman in your newspaper.
Voll advertise to sell your goods and
koep your name in front of the people.
It is only reasonable to suppose that
you will be hotter able to do this with
persistent effort than with spasmodic
attempts. If you woro to tell a man
or woman daily about tho quality and
prices of your wares you would pro
duce more effect than if you were to
talk to him ot her at uncertain inter ,
The question of changing the sales
manship or "copy" in yottr advertis
ing space is an ImjKirtant one. It acts
this way. Suppose you had a pile of
some special goods for sale. Sup
pose you were determined to soil some
of these goods to some particular cus
tomer. After you had asked that cus
tomers to buy those goods would you,
the next time you approached her, use
exactly tho same language and argu
| menis You know you would not. You
'-' "p new ideas to attract
new ways of convincing
methods to get her to
ust apply the same prln
r advertising. You must
.y hunting up ideas, new
nd new ways of attract
ing attention. Salesraan
vspaper space Is Just the
salesmanship behind your
ble the ordinary storekeep
;ainst Is securing this sales
a paper 1 have outlined. He
ase advertising space readl
x and so long as he buys
onough space for a long enough peri
od to make a successful display he
has done all that the successful mer
chant can do In that respect. But
when It comes to filling the space the
question assumes a different shape.
Advertisement constructing is a pro
fession like medicine or law. When
you are sick you go to a physician.
When your business wants toning up,
why should you not go to a busi
ness doctor??an advertising expert?
There are on the market a number of
what are called Syndicate Advertis
ing Services. These can be obtained
I for as low as one dollar per week.
They give you precisely the same ser
vice as is given to department stores
and national advertisers by lirst-class
individual rdvert isir.g managers. These
services are usually supplied in a se
ries of flfty-two advertisements, one
i for each week in the year, together
with llfty-two copperplate cuts of high
grade illustrations drawn by high sal
arled artists. The advertisnients are
constructed by writers of national rep
1 utatinn and with gerat experience, men
who have made success for thousands
of other retailers in the same posi
tion as yourself. The low price charg
ed for these advertisements is only
made possible because of thousands
of the same advertisement that are
sold to different merchants through
out the country. Only one merchant
in each town is allowed to use the
service for his own trade.
Particulars of the best of these syn
d lea tod advertising services may be
had from the editor of this journal and
I earnestly advise you. as an up-to
date merchant, to get them at once.
"The early bird catches the worm"
is a true saying and it is nowhere bet
tor exemplified than in this case; the
retailer who uses a service of this
kind here now will start himself on a
near cut to Independence and fortune.
You Can Hate .lust as Lovely a Head
of Hair as any Woman.
Don't feel blue because your hair is
lifeless and faded, get a bottle of
Parisian Sage and see how quickly
it will become brilliant and fascinat
I'ae it daily for a few days and note
how quickly scalp Itch ceases and
It stops falling hair too and makes
thin scanty hair grow thick and pro
It s the real invigorating delightful
hair dressing for men. women and
children, and best of all. if it doesn't
do just as advertised get your money
back. It kills the dandruff germs, and
for f>0 cents you can get a large bot
tle at Laurens Drug Co. and druggists
everywhere. The girl with the Auburn
hair is on every bottle.
What Have You/
We hove a party who wants a place
of 1,000 acres or more with good
dwelling and Improvements. Would
like about 3-4 to be under cultiva
tion. Prefers Greenwood, Abevllle,
Newberry or Laurens Counties, but
will consider a good proposition in
any part of the State.
If you have such a place that you
will sell at a fair price, let us hear
McCalluni Realty Company
No. 45 South Main St.. Sumter, S. C.
UNION MEETING. *
Tile Union Meeting of the second and
third sections of the 1.aureus Asso
ciation will meet with tile ItO 1)1111
Creek church fifth Sunday in this
month and Saturday before.
0.30?Devotional services by W. A.
10.00?The annual or the Indefinite
call, which? R. l". Mitchell, T. B.
11.00?Should the deacon be elected
for life? A. O. Allison, T. II. Hurts.
12.00?Why state Missions in South
Carolina? C. 1!. Hobo. W. A. Baldwin,
j 1.00 p. m.?Recess for dinner.
'J.'.'.O The dangers of modern Kvan
i gellsm. 1st. To the church; 2nd To the
individual W. E, Thayer. T. S. L?ng
3.30?Receneratijn. 1st. The neces
sity for it; 2nd, How obtained; 3rd,
Tho evidences in the lifo. 11. P. Mit
chell, .1. A. Martin.
0.30?Devotional exercises by II. H.
10.00?Sunday School lesson taught
by C. B. Bobo.
11.00?Missionary ?rmoii by A. O.
W. K. Thnyer,
Kill More Than Wild Beasts.
The number of people killed yearly
by wild beasts don't approach the vast
number killed by disease germs. No
life is safe from their attacks. They're
in air, water, dust, even food. But
grand protection is afforded by Elec
tric Bitters, which destroy and expel
these deadly disease germs from the
system. That's why chilis, fever and
ague, all malarial and many blood dis
eases yield promptly to this wonder
ful blood purifier. Try them, and en
Joy the glorious health and new
st rengiit they'll give you. Money back,
if not satisfied. Only COc at Laurens
Drug Co. and Palmetto Drug Co.
MRS. G. W. CUNNINGHAM.
Deatb of a Most Excellent Woman of
Mrs. Bessie Todd Cunningham, wife
of Mr. Oeo. W. Cunningham, a well
known citizen of the Long Branch sec
tion of the county, died Saturday
morning. Her demise was a great
shock and surprise to the family, for
Mrs. Cunningham had been as well
apparently Friday and Friday night as
usual. Early Saturday morning It
was discovered that the spirit of the
wife and mother had departed, and
neighbors were at once notified of the
The funeral services, conducted by
Rev. J, L. McLin, pastor, were held
at Rocky Springs church Sunday at
Mrs. Cunningham was a daughter of
Mr. Joe T. Todd of the county and was
a most estimable woman and Chris
tian lady. Four children survive.
A Feck Into His Pocket.
would show the box of Bucklen's Arni
ca Salve that 10. S. Loper, a carpenter,
of Marlila, X. Y. always carries. "1
have never had a cut, wound, bruise,
or sore it would not soon heal.-' he
writes. Qreate&t healer of burns,
Imils. scalds, chapped hands and lips,
fever-sores, skin-eruptions, eczema,
corns and piles. 25c at I.aurens Drug
Co. and Palmetto Drug Co.
State of South Carolina,
County of Laurons.
Whereas, petitions signed by a le
gal number of the qualified electors
and free-holders residing in Youngfe
School District Xo. ?5, Laurens Coun
ty. South Carolina, asking for an elec
tion upon the question of voting a
two f2) n ill tax upon property in said
school district to be used for school
purposes have been tiled with the
County Board of Education, an elec
tion is hereby ordered upon said ques
tion, said election to be held on the
29th day of July, 1911, at Mr. Warren
Stephen'*, residence under the man
agement of the trustees of said school
Only Mich electors as return real
or- personal property for taxation and
who exhibit their tax receipts and
registration certificates as required in
general elections shall be allowed to
Those who favor the tax shall vote
a ballot containing the word "Yes"
written or printed thereon. Those
against the tax shall vote a ballot con
taining the word "No" written or
printed thereon. Polls shall open at
the hour of S o'clock in the forenoon
and shall remain open until the hour
of 4 o'clock in tin; afternoon when
they shall close and the ballots be
The trustees shall report the re
sults of the election to the County
Supt. of Education and to the Coun
ty Auditor within ten days thereafter.
GEO. L. PITTS,
County Supt. of Education.
Take notice that on the 28th day of
July, I will render a final account
of my acts and doings as Administra
trix of the estate of James Irwin, de
ceased, in the office of the Judge of
Probate of Laurens county, at 11
o'clock, a. m., and on the same day
will apply for a final discharge from
my trust as Administratrix.
Any person indebted to said estate
are notified and required le make pay
ment on that date: and all persons
having claims against said estate will
present them on or before said date,
duly proven or be forever barred.
June 28. 1911.?1 mo.
Take notice that on the 8th day of
August, I will render a final account
of my acts and doing as Executor hf
the estate of fvoty E. Curry, deceased,
in the office Of the Judge of Probate
of Laurens county, at ll o'clock, a.
m? and on the same day will apply
for a llnal discharge from my trust
Any person indebted to said estate
are not Hied and required to make pay
men on that date; and all person.;
Laving claims against said estate will
present them on or before said date,
duly proven or be forever barred.
J. Alvln Curry,
July 5, 1911.1 mo.
THE CLEMSON AGRICULTURAL
Enrollment Ober 700?Value of Prop
erty Over a Million and a Quarter?
Ninety Teachers and Officers.
Seven full four years courses, In
Agricultural, Engineering, etc.
Cost per session of nlno months,
including all fees, books, heat, llyht,
laundry, and necessary uniforms?
Students who are financially able,
pay $40.00 tuition additional.
SCHOLARSHIP AND ENTRANCE
The College maintains 124 Agricul
tural Scholarships, and 43 Textile
Scholarship:;, worth each $100.00 and
(Students who have attended Clem
*op ColUge or any otliei College or
University, are not eligible for the
scholarships unless there are no oth
er eligible applicants.)
Scholarship and entrance examlna
tlons will be held at the County Seats
July 14th, 9 a. m.
Next Session Opens Sept 1?, 1911.
Write AT ONCE to W. M. Riggs,
President Clemson College, S. C, for
catalogue, scholarship blanks, etc.
If you delay, you may be crowded
Greensboro Life Does!
Walhalla, S. C April 19, 1910.
Greensboro Life Insurance Co.,
Greensboro, N. C,
Your General Agent, Mr. D. W. Cochrane,
has this day handed me your check for Five
Hundred Dollars, being the first annual instalment
of disability claim under Policy No. 79G1, which
amount I will receive e~very year during total dis
ability until I have received the face of the Policy,
Five Thousand Dollars/
I want to thank you for your promptness in
settling this claim. I received your check just
one week from the day satisfactory proofs of dis
ability were furnished you.
' What I particularly like about this contract
is, it not only furnishes the same protection that
other insurance policies do in case of death, but
gives the additional advantage of protection to the
insured while living, in case of total disability, as
has been illustrated in my case.
Being an old insurance man, the first time I
had your policy explained to me, I applied at once
for Five Thousand Dollars, believing that it filled
a long-felt want in the insurance world: namely, a
policy which would protect one's family in case of
death, and would also protect oneself and family
in case from any bodily disease he becomes totally
unable to make a support for them. , .
I am more than ever convinced that the
Greensboro Life is one of the fairest, strongest
and best insurance companies doing business in
GEO. A. HARRISON.
Greensboro Life Policies are Eas ily old.
D. W. COCHRANE,
Palmetto Building Greenville, S. C.
Via C. N. & L. and S. A. L.
Tuesday, July 25th.
Train leaves Gervais Street Depot, Columbia,
7.30 a. m., Tuesday morning, July 25th.. Arrive
Atlanta 4.00 p. m. Tickets good to rettirn on any
regular train, until Friday, July 28th, inclusive, S.
A. L. No. 38, at 8.55 p. m., Central Time.4. Chil
dren under 12 years, HALF, RATE.
RATES am) SCHEDULE.
Columbia .*J.7::jo a.m'V
!"??? . .7:.V1 n. m.
White Bock.?.H;0i a. m.
Hilton .8:07 a. m.
Uhapln .8s 18< a. m.
Little Mountain .8:80 a, m.
SHgn'8.8186 a. in.
Prosperity .8:45 a. in.
Nv wherry .9:00 a. m.
Jalapa.9:05 a. m.
Oary -.9:10 a. m.
Klnards. .9:20 a. m.
Goldrllle.9:80 a. m.
Laurens.7:20 a. in.
Ar. Clinton.10:00 a. m.
ARRIVE ATLANTA 4:00 P. M.
The only Excursion to Atlanta this year?your
only chance to visit the largest City of the South
at a low rate.
Separate coaches will be provided for White
Tickets on Sale at S. A. L. Ticket Office 1,323
Main Street; C. N. & L. Office at Bank of Colum
bia, and C. N. & L. Local Agents.
J. F. LIVINGSTON W. R. McINTYRE
S. A., C. N. & L. C. P. A., S. A. L. Ry
COLUMBIA, S. C.