Newspaper Page Text
IN ORDER TO
Handsome Line of Fall Goods
We are going to close out our present stock
at and below cost. The prices on our large
Dry Goods, Clothing and Shoes
will be cut to pieces. The sale lasts 'till
August 25th. Look over these few sample
prices. They prove that we mean business:
Host of Calicos per yd.5c
$2.50 Ladles' Shoes.$1.50
$1.60 Ladles' Shoes $1.19
$3.50 Men's Oxfords.$1.08
$2.00 Men's Shoes.$1.19
One lot Of CrOBBOt Shoes, $1.00 to go
Fine line of Clothing at less than cost
In order to make room.
For Real Bargains See Us
Next Door to Post Office
Laurens, S. C.
WANTED--A RIDER AGENT
IN BACH TOWN and district toridunnd exhibit a snmplo Latest Model
Rangar" bicycle furnished l>y us. Our agents every where uro making
money JnSt. -JPrfUhf /??!>Jarlnularian.l ,f?uitotltr mi one. I
NO MONEY REQUIRED until you receive and npprovo of your
bicycle. \N o ship to anyone anywhere In tho IT. S. u>lth?ut a ttni dttoiit
In advance. trf>ay fr,ithi. and allow TEN DAYS' FREE TRIAL during
Which timo you may ride, the bicycle and put It to any test you wish.
If you are then not perfectly .sinIsfled or do nor, wish to keep tuo
lacyclpshlp.lt bach to us a tour cmh >n?o and you ??, it out oh* ant.
the highest grade bicycles It is
.Ii ko a' ono small protlt at>ovo
actual factory cost. YousavoSIO to $>bmiddlemen's proiits by buy
ing direct <>f usjind have tint manufacturer's rrnarantc? behind your
bicycle. DO NOT BUY a blcycloor a pair of tires from a-ron. at an,
t'lu until you receive our catalogues ami learn our unheard of /aaorr
t"i'" und r,mark.:blt fH??t oftr, to rider agents.
YOU WILL BE A^TflNKHPn ?'???" ?"ii r.-clvoo.jrbe.ntiruleatatnfu?
v i, r Vi""1 ot W*,?"'*niiUiuiU*tuilroiirBuiH>rbBMMl?rtMtBeiaos*r
fHiiy i its prftva wo run mako you thin year, w .> ?oll tin hinh?*t grade biojrciea ror
-,???, --VJi '", wcy tbanany OII,or factory. Wo aroaatf ailed withtl.GOproStatovefaclory coal.
I nfr . PCA,LEH3.rm' c?u aollour bic>clcs uiKluryuurouu nuiuo plalu.ttdoublo our price*,
inwia .iiivu I lit* .Ii. v roc i| votf?
SECOND HAND BIGYCLEO. Wo <ln n?t regulnr' ?? Ircv' .- r.v.n I t hVv<V<. lint ti?riany hare
nilPllwr on hand taken In trade by our Chicago retail nur.* TbuaO WO clear out promptly at price*
v.. lutrvnln llatt malted free,
ainglo whttli, Import, d ro'larchain.* end pedal?, part*, repaint and
? i<u|imvut ut all kinds tu hul/thv rxyt lar rtttxH pricr
ranging fr..in ?3 to *a or ?io. Po*criptlvol?a
S M A00 Hedgeihorn Puncture
fularrttaU frt, - i.fih, $r ilrti i,
til).Oil t" tut lo Inlnduti tut
ivlllttllyou a lamfli falrforft.SOitath vjuhorjtr SI Si
NAILS, Tack., or Qlaaa will not lot tho air out.
A hundred thousand pairs sold last year,
DESCRIPTION: ?t-Xul!ud en !}
riding, very durable nn?l lined jit.sldo with
a special uuality of rubls r, which nowr be?
comes porous and which Closes ui> small
punctures without, a 11 o w I n a t he u I r to escape.
Wo have hundreds of lot lers from s:it Nlleil CUStOtnOrS
stating that their t ires ha VO only ben punus-d tip once
or twice in a whole Benson, They weigh nomoro than
an ordinary tiro, the puncture resisting dualities b. Inti
Biven by'govornl layers of thin, specially prepared
fabric on the tread Tho regular price of those tires
is $10.00 per pair, but forndvcrtlslug purpoM?i?wo uro
A SAMPLE PAIR
Nolioo tho thick rubbor troad)
"A" and pu net uro strips "B"
and "D" also rim atrip "H'?
to provent rim cutting. This
tire will outlast any other
rnako-SOFT, ELASTIC and)
1: Ali Y RIDING. ,
making a spoolal factory price to the rldor Of only 84 80 per pair. All orders shipped samo
day letter Is received. Wo Ship C <> l>. on Approval. ^ mi do not pay ? cent unl il you
have examined nnd found them strictly ns represented,
Wo will allow a eaah dlocount oi i per Pol l (i hereby niakinir Iii? pr.rct4.6B per pair) If yon pond PULL CASH
WITH ORDER and endow thla advertIrement. You run no ri-k In i Ilm n~ an order at tl.u tin * may lie
returnod at OUR erpeoae ir for any rveenn tiie? are not Hati?fart.,ry on oxaminatton, we ?n> perfectly r.-nniita
anil money aenl tooa lHaa nafoaf In n l. ir.k. If you onlcr n pair of tin ?<? Urea, you v. 1)1 Hint I Im.i tin y will rlrto
eauiler. run f?ater, wear bettor, la.t Imu'i-r uml look llm-r than onv tire you have ever iimo.1 nrwn at any price.
Wo know that yon will bo a<> well pleaaed that whon you want a m.-yclo >?u ?111 givo iih youroritor. Wewanl
you to pond im a trial order at one-, hence tilU rouiarknlilo t Iro Offer,
Jfjj* V/lf# UtFFn TffJfjr?? d.m-t buy any klixl at any prtro until yon nend for a pair of first rethorn
mr f l/W fWaiSig* ? ???a>.?J l',m<-tnr? 1'rnof tin-son approval and trial al II,oi> i-.'lal IntnMlurtory
Lrleoriuotesl aboYo: or write for our big Tiro and huiidry Cataloiuo which duxcrihtta and quoteM all makua and
Inda of tlrea at about half the iihiial prfoe*.
HA ttniT i?fAimT1"^ write im a postal today. DO NOT THINK OF BUYING a tdcyrle or a pair of
as??^ nwg ?r?n tlr. ?< from anyon. until you know tho nuw and wondi rful olfon wo are maklna.
JtonlycootaatKMiUltoloernovirytlilng. WrltoltNOVV. ?*
J. L. MEAD CYCLE COMPANY, CHICAGO, ILL.
TO THE PUBLIC!
The Undersigned Has Opened a New Black
smith and Carriage Shop.
The Shop is now open for public work. Forg
% * ^orse-shoeing, buggy and wagon re
iking by hot or cold method done
nd he fionvincer1
Salesmanship in Your Advertisements
The ino3t pertinent question a re
t taller must think about when ho starts
i out to consider the question of lllllng
the advertising spaco he has bought
in the local newspaper is, how can I
I sell my goods successfully through
i this newspaper The best answer to
the question is undoubtedly another
question. Ho must ask himself: If
I had to soil those goods In my store,
how would I approach my customer
?how could I Interest her and In what
way should I convince her?" Last of
all he must ask himself whether he
Is as capable of doing all this in the
newspaper space as well as in his
When a merchant has answered
those questions satisfactorily he may
commence compiling his advortlsmont.
But until he realizes that salesman*
ship is just as necessary in the news
paper space as in his store when sell
ing goods, ho can never hope to get
the value he has every right to ex
pect from the space.
Successful newspaper publicity has
boon called salesmanship on paper.
When a retailer can distinguish that
kind of salesmanship and appreciate
its value, he is a long way on the road
to advertising success.
It a retailer employed inexperienced
or amateur help in his store to sell
his best goods he would be classed as
a fool. Why should he not also be
put in that category If he employs
amntour salesmanship in his newspa
per space? lie pays good money for
both and should got the same degree
of satisfaction for his expenditure.
Four main points enter into all
salesmanship whether personal or on
paper: First, the attention of the pos
sible customer must be obtained; sec
ond, interest must be created in the
goods you are going to sell; third, the
customer must bo convinced that she
wants the goods, and last, but by no
means least, she must be induced to
make a purchase.
In planning his advertising, there
fore, the merchant has to apply these
principles in such a way that, from his
announcements, results are obtained
as a matter of course. But he must
remember always that salesmanship
on paper Is more difficult than sales
manship in person because he cannot
malic his selling arguments felt In
the same degree as when he meets his
customer face to face.
Unless a merchant can apply these
four principles successfully to his
salesmanship through advertising, his
publicity will got no more returns
thnn a bad salesman in his store. And!
lot me state here that no ordinary mer
chant can get the highest grade of j
salesmanship In his newspaper Bpace
without outside help. There are many
reasons for this. It has been found,
for instance, that the best way to sc- |
cure attention is to use a good illus
tration. Nothing has a surer human
interest effect or gets quicker action!
than a well selected picture. To get
such illustrations you need not only
a high grade experienced artist but
one who has a first class knowledge of
advertising art. Then, it requires
considerable study and experience In
descriptive literature to create Inter*
est in goods -even in those you are
selling daily. Again, to bring con
viction to the mind of a reader sure
ly and successfully, necessitates a
knowledge of how it has been done In
thousands of other Ca86S.
All this moans that the up-to-date
merchant who desires to make his
advertising scientifically certain must
either study retail advertising as a
part of his business training or employ
anexporlenced advertising construc
tor. There is more in planning and
writing a successful ndvortlsment than
the ordinary retailer realizes. And the
smaller the advertisement the more
difficult the process. Only those who
have made big successes by the em
ployment of advertising in Its most
efficient form know the true value of
salesmanship through advertising.
The time is now due for tho ambi
tions retailer to learn something about
this 'art. If ho does not care about
plodding at acquiring the necessary
know' i himself there are plenty
or' ? >f securing the right kind of
sa' on paper, the kind that
) to get one hundred
ans Is to
Is rated as equal to the best that has
made success for the big department
stores and national advertisers.
Constructing advertisements Is like
the practice of medicine or law, it re
quires a special training to do it suc
cessfully. The average merchant can
no more build an advertisement that
will bring suro returns than the av
erage advertisement writer can cure
your body or argue your case In
courts. And the average merchant
who attempts to do It Is perpetrating
as much harm to his business as the
amateur would do to a human body
if he tried to doctor it.
Those syndicated advertising ser
vices are constructed by experts of
national reputation who have had
many years' experience In that class
of work and who are paid large sal
aries for their services. The low
prices at which the services are of
fered aro only made possible by the
large number sold throughout the
country. For some of the services the
prices are as small as one dollar per
Full particulars of those syndicated
advertising services may be obtained
from the editor of this paper. It is
unwise for any retailer to bo without
such a moans of securing sure returns
from his advertising when he can got
success bringing advertisements for
these low prices.
Resolutions In honor of .lames I
Wham by the Quarterly Conference,
Gray Court, S. C. Conference, M. B.
Whereas it lias pleased the Father
of all mercies to remove from the
scene of his earthly labors our beloved
brother James Wham, calling hint- to
higher joys and a bettor reivanrd.
1. Our state has lost a citizen of
the highest character, his associates
a kind friend, and the church and this
quarterly conference a devout, pious,
and useful member. Wo deplore his
loss but submissively bow to the di
vine will, rejoicing in the assurance
that ho is gone to be forever with
2. That, a page In our minutes be
inscribed to his memory, and that
copies of those resolutions be sent to
our church and county papers, and to
his bereaved family with whom we
deeply sympathize in their sorrow.
A King Wlui Left Home,
set the world to talking, but Paul
Mathujka, of Buffalo, N. Y. says he
.always Keeps at Home the King of all
Laxatives?Dr. King's New Life Pills
?and that they're a blessing to all
his family. Cure constipation, head
ache, indigestion, dyspepsia. Only L'f>e
,.t I.aureus Drug Co. and Palmetto
TRADE WITH IS!
We carry a Full Stock
of Goods and can
Cotton Seed Meal delivered
within the city.
Try a sack of Milko Cow
Food and see the milk flow.
We are still selling those
The best cooks wont use
anything but Henry Clay
Flour. Now its up to you.
To arrive soon and in sea
son a fine lot of seed Rye,
seed Barley, seed Red Rust
Proof Oats and Crimson
We sell Como chicken feed,
the feed that feeds.
Trade with us ar
save you mom?
Mr. .lames Wham.
A. C. Fuller.
R. R. Owlngs.
!! THE MAN WHO H&S
I MONEY IN TOE BKNK
MARSHALL FIELD clerked in a store when
he was a boy. He put in the bank enough out of
his salary to start a small business of his own.
Today his establishment is the finest in the world.
His two grandsons will get 400 millions each when
they are given their share of his estate.
Make OUR Bank YOUR Bank.
We pay liberal interest consistent with safety.
Laurens, S. C.
X N. B. Dial, President C. H. Roper, Cashier
LAST A LI PET I M E
4 -_ _
They never need repairs, never need nny attention in fact except an
occasional coat of paint. 1 hoy're Fireproof?Stormproof i;nd suitable
for all kinds of buildings. For further detailed information apply to
Local Dealer or
Cortright Metal Roofing Co., Philadelphia, Penn,
Greensboro Life Does!
Liberty, S. C,
Mar. 16th, 1911.
Greensboro Life Insurance Company,
Greensboro, N. C.
Having recently become disabled and possess
ing several thousand dollars of Life Insurance, I
find that I am required to pay premiums on all my
policies, except one that I have in the Greensboro
Life, and it gives me pleasure to state that [this
Company not only does not require further pay
ment of premiums, but it is paying me annually
one-tenth of the face value ofathe policy.
(Signed) J. P. SMITH.
Greensboro Life Policies are Easily Sold.
D. W. COCHRANE,
Greenville, S. C.